Mar 192020
 

Staying with some of the lesser-known agricoles I’ve delayed writing about for far too long, let’s talk about La Mauny for a bit. This is one of the larger establishments on Martinque, and now owned by Campari, which bought both it and Trois Rivieres in late 2019, ending nearly three hundred years of (various) families’ or witless conglomerates’ control over it. That history is a bit lengthy, so I’ll put it at the bottom and dive right in to the main schtick.

The La Mauny distillery remains one of the largest in Martinique, both for its planted cane area and for its production. Each year, it grinds around 30,000 tonnes of sugar cane , more than half cut by hand, to produce three million liters of agricultural rum. The Heritage 1749 – that date refers to the estate’s foundingis, for all its grandiose titling, something of an entry level rhum, not one of the heavily aged, much-fussed-over badasses that establishes a candidacy for a rhum-halo. It’s 40% ABV, column distilled from cane juice, aged between one and two years in French oak and then given three months in porto casks for a bit of finishing.

Whatever the porto influence was, it didn’t make itself known on the nose, at least not noticeably. The whole thing was relatively mild, and displayed very musky, earthy, loamy initial scents at the beginninggradually there were replaced with vanilla, caramel, and deep dark fruits, mostly plums and overripe prunes. The crisp and light grassiness of the sort of agricole rhum with which we are more familiar, was almost entirely absent at this stage, but I had to admitit surprised me (and that doesn’t happen all that often these days).

Okay so, on to palate. Straw yellow in the glass, it was softer and less intense, which, for a forty percenter, was both good and bad. Here the grassy and herbal notes took on more prominence, as did citrus, some tart unsweetened yoghurt, honey and cane juice. The youth was evident in the slight sharpness and lack of real roundnessthe two years of ageing had some effect, just not enough to sand off everything that rasped, and additional hints of red grapes, wine and nuttiness showed the porton had done its thing about as well as could be expected. As for the finish, mehshort, slightly sweet, lemon meringue pie, some vanilla, a flower petal or twoand a dark wet earthy aftertaste, very mild, very faint, that took me back to the nose.

To be honest, it’s not really very interesting. The Porto finish saves it somewhat from being a bore and a dismissive “it’s just another rum” remark. But even so, I doubt it’ll ever be asked for by name in some upscale joint or to fill out the edges of a home bar. To me, it’s very much like that King of Diamonds rum DDL used to make: a cheap working man’s blue-collar friend, meant to be had in the village or a cheap back-alley cafe with ice, laughter, dominosand to wash down rough conversations about life, not meandering discussions about the esoteric meanings of Balzac or Baudelaire. That might be a little esoteric for an explanation of how I perceive this young rhum, but it encapsulates what I think of it perfectly.

(#712)(80/100)


History

La Mauny was founded in 1749 when Ferdinand Poulain, count of Mauny (in northern France), acquired the estate via an advantageous marriage to the daughter of a local planter, and established a refinery there. In 1820, with Martinique becoming more important to France after the loss of St Domingue (Haiti), La Mauny invested in a still and began agricole production. Unfortunately, consistency of ownership proved elusivea pattern that would not significantly change for the next centuriesand the estate passed through several hands over the succeeding generations because of poor management, financial or production difficulties, or familial squabbles. At various times the Code and Lapiquonne families held ownership, and although the family of Tasher de la Pagerie, whose daughter Josephine married Napoleon, expressed an interest, negotiations fell through.

In 1923 La Mauny was sold to Théodore and Georges Bellonnie who enlarged and brought in new facilities such as a distillation column, new grinding mills and a steam engine. The distillery expanded hugely thanks to increased output and good marketing strategies and La Mauny rhums began to be exported around 1950. In 1970, after the Bellonnie brothers had both passed away, the Bordeaux traders and old-Martinique family of Bourdillon teamed up with Théodore Bellonnie’s widow and created the BBS Group. The company grew strongly, launching on the French market in 1977. Jean Pierre Bourdillon, who ran the new group, undertook to modernize La Mauny. He began by reorganizing the fields in order to make them accessible to mechanical harvesting and built a new distillery in 1984 (with a fourth mill, a three column still and a new boiler) a few hundred meters from the old one, increasing the cane crushing capacity and buying the equipment of the Saint James distillery in Acaiou, unused since 1958.

The musical chairs of acquisition and disposal, however, were not over. In 1994, Martini and Rossi sold BBS the Trois Rivieres Distillery, where the enormously popular Duquesne rum was also made (note that in 1953, the Marraud de Grottes family who owned Duquesne, bought Trois Rivieres, not the other way roundthey then sold to M&R). BBS kept Duquesne and the Trois Rivieres distillery going until 2003, when they closed it and sent its column stills to La Mauny, where TR rhum continues to be made.

The BBS Group was subsequently bought by the Reunion sugar refining company Quartier Francais in 2007, but they let it go again in 2010 to Tereos (previously Beghin-Say) – all these companies dealt mostly in sugar, but had nothing to do with the spirits industry. Tereos sold the BBS division and its brands in 2011 to la Martiniquaise, whose speciality was spirits and where the fit was better. But this created a problem, since La Martiniquaise already owned the Saint James, Dillon and Old Nick brands and producing estates, and getting ownership of BBS would give them control more than 60% of rhums produced in the French Islands. The Competition Authority therefore mandated that La Martinquaise divest part of their portfolio, which they did by selling on BBS to the Cyrille Chevrillon Group (who again, had absolutely nothing to do with rhumthey were into pharmaceuticals, insurance, flowers and printing, for example). The story stops (for now) in 2019, when the Campari Group announced the acquisition of the Trois Rivières, Duquesne and La Mauny brands, for $ 60 million, which is where things lie for the moment.

Sources:


Other Notes

Admittedly, this is something of an obscure rhum and the only other review I found was from that undiscovered treasure of a Japanese site, Sarichiii, run by one of the few ladies in the rum blogosphere. There is a single notation in Rum Ratings with a score of 3/10, which I’ll include for completeness, but not because I think it’s a review.

Mar 162020
 

With all those distilleries dotting the landscape of Martinique, one could be forgiven for thinking there’s rather little to chose among the agricoles they make aside from canny marketing. I used to think so myself, until I began to amass an ever-increasing series of tasting notes and memories on these rhums from the myriad estates, and realized that there are indeed noticeable points of difference between any one and any other. And that’s not just between the distilleries, but among the various expressions issued from the same one, as well.

Saint James is a good example of this, with their pot still white being a world away from their 7 year old; there are the various Neisson or Bally releases, and another is La Favorite, with their dissimilar pair of the Cuvée Privilège and Cuvée Spéciale. All the others follow similar trajectories of quality and variation

But these are perhaps bad examples. They are good rums, prestige rums, aged a bunch, known as special. At the same time, down by the docks, at the layman’s end of the spectrum for everyday hooch, lurks the La Favorite Coeur Ambrėa cousin to their Rhum Vieux we looked at some years back and similar to most entry-level offerings usually ignored by the cognoscenti but snapped up by the unpretentious and had just so.

The Ambrė is cheap, it lacks any sort of serious pedigree (18 months ageing, 45% ABV), and you’d think there’s nothing to distinguish the humble Martinique-made, AOC-compliant rhum from any other bottom-feeding prole-supplying ambre out on the market made by the other maisons on the island.

Wellyes. But don’t rush too quickly past this young rhum from la Favorite just yet, because I think that for what it is, it’s not half bad. Just take a sniff at it: the nose is sharp and a bit unrefined, yet remarkably clear for something so youngit has some herbs, some citrus, it’s a shade musty and dry, and also presents a nice amalgam of vanilla, cereals, rye bread and gruyere.

You are, admittedly, met with something of a blast of the pepper shaker when you taste it. Stay with it and it evens out nicelythere’s sweet and salt, crushed almonds and walnuts, musty rooms in need of dusting, straw baskets, and fresh cut lumber/ Quite a bit for something so young, I’d say, and that’s not even allyou get some herbals, grass, florals and light oakiness as well. Plus a twist of lemon zest. All of this concludes with a sharp and unrefined finish of grass, green apples and grapes, some bitter chocolateit’s too ragged and jagged, though, which shows its youth and kind of messes up the good stuff that came before.

Overall, it needs some further ageing to be appreciated as a drink in its own right and since La Favorite has a few others up the value chain, they make no bones about relegating it as low-end cocktail fodder. But I submit that it does possess a certain crisp liveliness, an unanticipated quality which its price and appearance don’t entirely convey. Admittedly, there aren’t a whole lot of tastes running around begging to be noticed, and the complexity is pedestrian at best. What I like is that it never pretends to be other than what it is, and those notes that were discernible are reasonably well-defined, mesh decently, and provide an interesting experience. For an agricole rhum less than two years old and costing in the forty-buck range, that’s hardly a disqualifier. In fact, I think it’s something of an achievement.

(#711)(80/100)


A quick history:

La Favorite is a small family owned distillery in Martinique which has an annual rum production of around 600,000 litres. The original sugar plantation was initially called “La Jambette” for a small adjacent river, and was renamed La Favorite in 1851 when Charles Henry acquired it, and subsequently installed a distillation apparatus and began making rhum; anecdotes refer to the islanders calling it their favourite rhum, or Napoleon himself remarking it was his, but who knows. The company ran into financial difficulties in 1875 (maybe this was due to the establishment of the French 3rd Republic, and the defeat of the monarchists whom the planters supported, but that’s outside the scope of this brief bio).

Somehow the plantation limped along until 1891 when a hurricane did so much damage that the whole operation was shut down for nearly twenty years. Production recommenced in the early 20th century (1905 per the website, though other sources say 1909) when Henri Dormoy bought the company from Mr. Henry and added a railway line through the plantation. The boost given by the first world war allowed La Favorite to become truly commercially viable and it has been chugging along ever since, still using steam powered distillery apparatus, hand-glueing the labels to the bottles, and manually applying the wax over the top. Since 2000 when Henri’s own son Andre (who had bought the shares of the distillery from the other family members) died, his son Paul Dormoy has run the show there, and was joined in turn by his own son Franck in 2006, making it one of the few family owned establishments remaining on the island.

Mar 242015
 

D3S_9061


Young, rambunctious, uncoordinated, somewhat raw, and a riot in a mix of any kind. Even neat it has a funky, raw charm all its own. In that, it’s an agricole all the way through.

The J Bally Ambrè Agricole is a young rhum that is still finding its legs, and places its origins in an estate on Martinique that stretches back to 1670, when the Lajus sugar plantation was founded. It was one of those rhums from a company that has long had its place in the roll call of honour of the French West IndiesHSE, Trois Rivieres, Damoiseau, La Favourite, Courcelles, JM, La Mauny, Neisson are some others. I wish it was easier to find outside of EuropeI sure never saw anything like it in Canada when I lived there.

The eruption of Mount Pelée in 1902 completely destroyed parts of the island, and decimated its economy for years. By the time Jacques Bally (no relation, ha ha) started sniffing around for opportunities fifteen years later, Lajus was already bankrupt and in receivership, and he bought it for a fire sale price. He shifted the emphasis away from sugar and towards the production of rhums, and in a daring innovation (for that or any other time) introduced quirky bottle shapes like the triangular one of the 7 year old, or the square blocky shape of this subject. Within a few years the rhums of Bally were known over the island and were receiving good reviews worldwide.

D3S_9061-001

The blocky square shape of the Ambre was retained through the years to this day. I wish they had not surmounted it with a cheap-ass tin foil cap, though….consciously or unconsciously it says something about the overall value the makers place on the rhum within. Still, it had a lovely colour when sunlight beamed through it, and slow thick legs draining down the glass edge, and that gave me hope.

Nor was I disappointed: the Ambrè had what I can only call an amazing nose. Yes it was light, grassy, herbal and vegetal. I expected that. Yes, it was heated, even sharpfor a rhum aged three or four years and issued at 45% ABV, it was a given that a soft feather brush wasn’t on the cards. What I really enjoyed was the depth and pungency of the aromas, and how, after a while, they gave up generous secondary scents of distinct plums, peaches and ripe yellow mangoes. I don’t know if it’s something about agricoles specifically, but many that I’ve tried seem to have this really strong intro, sharp and pungent and assertive (for good or ill), often quite complex even in the young ‘uns.

Tastewise, I didn’t feel it brought quite as much to the table: the Ambrè was medium heavy, with a decent textural sensation on the tongue, and the 45% gave it some heft and spiciness. Here some of the mouth puckering driness and aggro I’ve also noted in several agricoles was evident, as was a a funky sweet grassiness hearkening back to fresh cut cane in the field after the fires have come through. Sweet fruits like pineapple and (again) overripe mangoes were evident, which with some concentration could be further deconstructed into vanilla, some faint leather (probably deriving from the oak in which it was aged), cloves and rosemary, tightly bound into a central grassy, sap-like core. And it all faded into a peppery, dry and clear finish with those same herbal notes, that was a bit too harsh for my personal taste. I imagine that the older expressions would smoothen things out more.

D3S_9062

These days, J. Bally no longer exists as an independent, completely integrated entity in its own right. After being acquired by Remy Cointreau in the 1980s, the distillery operations were closed and shifted to the centralized Simon Distillery, though I gather that the original recipe for its rhums remains intact, and sugar production continues at Lajus, as does the bottling and ageing up the road at Le Carbet. As with many French island products, it retains a certain cult following, and a cachet all its own. The Ambrè may not be at the top of the line, but as a representative of unique agricole style of rhums, and AOC controlled, it hews to all the old traditions that made it so well known in past decades.

The J. Bally is as original and peculiar an agricole as I’ve had; it’s certainly right there in the wheelhouse of other famed agricoles, and your affinity for it will depend on your willingness to surrender to its style and tone and appreciate a slightly raw smacked-on-peyote vibe. You may describe it variously as “dry”, “vegetal”, “sprightly” if you enjoy it, and “dry,” “vegetal” and “sprightly” if you don’tthe adjectives you add will show your feelings. It’s all about perception and patience, I think, and while not entirely falling under its spell, I didn’t begrudge the time it took sample the supple charms of this young, not-quite-tamed rum from Martinique. It was quite an enjoyable experience and I look forward to climbing up the age-value chain to see how the older expressions develop.

(#208. 83/100)


Other notes:

  • Unfiltered, unadulterated. Aged in oak for 3-4 years