May 262023
 

Historically speaking, and indeed even in our times, there are alcoholic spirits out there that stretch the borders, let alone the definitions, of “rum”. Yet I continue to seek out, look for and try these things, whether they are almost unknown indigenous cane juice rums, proto-rums from Asia, or the old verschnitts and spirits of their ilk made in Eastern Europe in the 19th and 20th century. Such bottlingsfor example the Badel Domaci (Croatia), Casino 50 (Hungary) or the Tuzemak (Czech Republic) — exert a curious fascination, a compelling kind of pull. In a way they speak to the alcoholic history of their countries, their indigenous liquors, their likes, their companies, their markets, and inform us as to how rums (in any form, by any name) permeated countries, provinces, principalities, kingdoms, or whole empires that had no colonies or tropical connections.

These are getting rarer now, as the EU expands and its standards define rum more rigorously and precisely (though still, argue many, with too many loopholes allowing substandard hooch to sneak through), and the old spirits made from neutral alcohol or unaged rum stock or whatever, leavened with some high ester Caribbean rums, fall outside the ringfence. Nowadays they cover themselves with the onomatopoeic “room” instead of “rum” and the best that can be said about that is that it dates the productin this case, it’s clear it was made (or at least bottled) after 2013 when Croatia entered the EU.

There are no references to what constitutes the Maraska Room. Wes Burgin, writing the only review to be found online, bought a bottle in 2015 on a trip to Eastern Europe and remarked without attributionbut probably correctlythat it was made from neutral alcohol or vodka doctored with rum essences, which is to say spices, flavourings, caramel and what have you. The bottle I bought in Canada (don’t ask me how it ever got herebut it was the last one on the shelf) explicitly states its ingredients as “alcohol, water, aromas, natural caramel and [something else]” …the label on the bottle is torn making the last unreadable. It sports a metal foil cap of the sort we see less of all the time, and I just give thanks that it’s not an old-style Russian version, which were designed never to close again so you had to drink the whole bottle. And it calls itself both a “room” and a “strong alcoholic drink” which is about as close to truth in labelling as we’re ever likely to get these days.

So let’s taste it and I’ll give you some more history below rather than extend this preamble even further.


Nose: Nail polish, vanilla, salt, vanilla, grapes, turned fleshy fruit. Sharp and rather medicinal with sour gummi bears dancing over the palate, plus glue and some rather indeterminate rumminessmolasses, leather, smoke, mauby, brown sugar, that kind of thingbehind it all. It smells rather candied, minty even, and resting on a bed of raw alcohol.

Palate: The confectionery parade continues with cotton candy, brown sugar and white chocolate thin, sharp and spicy. More than a hint of cherry or cranberry juice here, but also a little brine and olives, a touch of vanilla, and that thin medicinal thing refuses to go away. And it’s sweeter than it has any right to b, to be honest.

Finish: Short, aromatic, sweet, easy going. Mostly white chocolate, brine, cherries and a hint of florals and acetones.


If you know your rums, and especially if you’re more into the dosed types like Zacapa, Diplomatico, Dictador or Bumbu, or enjoy solera-style rums, then this will be of interest. However, it must be noted that you can taste a fair bit of artificiality here: the sweetness, thinness, sharpness and candy-like flavours are giveaways to the sort of additions disliked by many. Purists will find much to take issue with, while others might enjoy trying something off the reservation, made by an outfit with a fair bit of backstory, whose tradition is cherry brandies and liqueurs, not rums, and which probably brought that sensibility to this ersatz product.

What did I think? Not a whole lot. It’s tasty enough, and knowing it for what it is, I could have it after dinner one small snootful at a time. But of course the issue is that by setting itself up as a rum, even calling itself what it does, it immediately creates certain expectations and is judged by a certain set of standards. By those, it mostly fails and I think most rum lovers will try it only the once, just to say, like Wes and I did, that they have.

(#999)(69/100)⭐⭐


Historical background

Maraska is a brand belonging a company in Croatia of the same name that makes fruit ands walnut brandies (slivovitz, with variations on the spelling), liqueurs, and of course the variations of the domaci (domestic) rums/rooms for which they are best known abroad and in Europe. The name of the company derives from the marasca cherry, a type of sour Morello cherry, the best flavours of which are supposedly grown in Dalmatia (part of Croatia). Brandy called Maraschino (also made into a liqueur) is made from such cherries, and has been a cottage industry in Dalmatia since the 14th century or earlier and distilleries were established in the town of Zadar at least since the 1700s. Over time the three largest and best known were the Salghetti-Drioli combine (also the oldest, founded in 1759), Luxardo (1821) and Vlahov (1861).

While the history of Maraschino (as a general term for the brandy) encompasses many brands and companies from Zadar aside from the three mentioned above, the one we are concerned with today is Luxardo which was established by Girolamo Luxardo, an Italianthe Dalmatian coast has long had influences from across the Adriatic by Italians from the great trading entrepots like Venice. Luxardo was soon exporting Maraschino to Europe, the Americas and Asia, their high quality brandy enhanced visually by hand-knitted coverings of the bottles, a tradition still in place today. Their liqueur won gold and silver medals at the second World’s Fair in Vienna in 1854 for example, and Zadar became the city most closely identified with the spirit as it increased in popularity.

Zadar transitioned to Yugoslav sovereignty after WWII, after variously being part of France, Italy and Austria. During the war it had been nearly destroyed by Allied bombing and all industry ceased, but after 1946, production facilities were rebuilt and distillation resumed. All remaining useable equipment (which had been confiscated from the old factories) was consolidated into a single enterprise called “Maraska Company Zadar” and located at the Luxardo’s old “Maraska” factory premises which had been built in 1911. It is now the most important liqueur producer in Croatia.

It makes both alcoholic and non-alcoholic drinks, sweets and various promotional products, and in the “strong drinks” category it features Empire Gin, Cosmopolitan vodka, Royal Brand brandy. St. Simon’s Light Rum (and underproof, supposedly from selected Caribbean distillates) and of course the Maraska Room at various strengths which is noted as being “traditionally used to prepare cakes, fruit salad, tea and other hot drinks in the winter,” and with no source distillate provided.


 

May 222023
 

Few even within the rum world and almost nobody outside it, will remember the small UK indie bottler El Destilado about which I and a couple of others wrote in our reviews of the fascinating, off-the-reservation Aguardiente de Panela, a rum from a tiny back-country distillery in Mexico. The three British guys who run El Destilado are unabashed agave lovers and dabble with rums only as a kind of sideshow; yet so enormous was the impact that that single limited edition artisanal rum made, that not only did I immediately try to buy all available rums which the little indie had released, but added the word panela to my vocabulary, started researching artisanal Mexican spirits like aguardientes and charandas, and marvelled yet again at the sheer diversity of sugar cane spirits.

This white unaged rum is another from the southern state of Oaxaca in Mexico, and originates in a small hill town of some three thousand inhabitants called Santa Maria Tlalixtac, which is remote enough not to have any highway coming anywhere near it; one wonders how on earth the guys even found the place, let alone the third generation distiller who makes it, Isidore Krassel Peralta1. As with the Aguardiente noted above, the rum shares some DNA with grogues, clairins, backwoods cachacas, kokuto shochus, arrack and charandaswhich is to say it is made individually according to their own methods, and primarily for local consumption (see historical notes below) and with tastes blasting out in all directions.

Consider the production stats: the masterfully minimalist label states it derives from cane juice made from Java cane, itself grown on small fields at altitude, hand harvested, crushed with a gas-powered trapiche, fermented with naturally-occurring (“wild”) yeast for five days2 in seven 1200-liter stainless steel tanks, and then squeezed through an 8-plate steel column still which is of the founder’s own design and make dating back to the 1930s (it’s been tinkered with ever since), and which produces no heads or tails.

What comes out the other end and bottled for El Destilado is nothing short of amazing. There I was in the Black Parrot bar in London (with the itinerant Richard Nicholson, both of us making occasional sheep’s eyes at the helpful and very pretty bartender Marine who was pouring our flight of five and laughing at our seriousness), and when I took my first sniff of the white rum that is the subject of this review, so astounding was the initial nose that my first tremblingly written and near disbelieving comment was “Would you just smell that!!

Aromas jetted and frothed out of the glass in all directionsnicely intense musky and tart white cane juice spiked with alcohol were the first; then plasticine and rubber and brine, extremely dry and very very clear, stopping itself from being blade-sharp and dangerous by a mere whisker. Pine needles, lemon juice, yoghurt, olives and dish washing soap clashed and banged together without apology with crisp green apples, grapes and gooseberries, to say nothing of iodine, florals and even a touch of grass and herbs. The low strength — 41.5%, should have mentioned this beforewhich I would occasionally see as a problem, actually helps here because it tames what would otherwise be a hurricane of rumstink and tones it down so it actually becomes quite good and really accessible.

The fun doesn’t stop there, and the palate takes the handoff neatly, then sprints ahead. It tastes dry, arid, minty, and reeks of alcoholic cane juice, like a mojito or a ti-punch but without the additional ingredients (no, really). There are tastes of watery sugar cane syrup, licorice, crushed mint, ripe apples, grapes and even green peas (!!), tart, briny, pine-y and smoky all at once. “It’s almost a mescal,” observed Richard sagely, his eyes crossed and his speech slurred (though it was only our first rum of the evening), as he tried masterfully not to upchuck his lunch of South Island orc flank. I concurred in principle, but honestly, you’d not mistake one for the otherthis is a rum through and through and it concluded with a sort of rough, slouching grace: sharp, firm and gnarly, redolent of spearmint, sugar water, thyme, brine, half-ripe tart fruits and a bag of pepper-stuffed olives.

Man, that’s some experience, let me tell you, the more so because it does kind of come at you so unexpectedly, with all the in-your-face kinetic aggro of a 1970s Amitabh Bachchan movie. It’s a smorgasbord of smells and flavours that collapse together with a bang and the only real mystery is how a rum of a mere 41.5% can show off so much. Taken aback at first, I ended up with a completely positive opinion of the thing: because, at end, I truly felt that it was not some feeble attempt to copy nobler sires, but a celebration of gusto, of gumption, from a company unafraid to make bold gestures. Trust me, this is a rum from which you will not walk away unmoved. Unshaken you might be, but I can almost guarantee that you will be stirred.

(#998)(85/100) ⭐⭐⭐½


Historical background

The distillery of make doesn’t seem to have a name or a company title. It looks like it’s just called “Krassel’s” and they also make rum under their own brand of Cañada which is primarily marketed in the USA. If the name sounds vaguely Teutonic, that’s because it is: the paterfamilias left Germany just before the First World war and came to Veracruz in 1917. Working various odd jobs and constantly moving to where there was employment, he ended up in the Cañada region of Oaxaca, got married and assisted in small batch distillation on the distillery of the farm where he worked. After he gained sufficient expertise, he designed and built his own still and began distilling aguardiente on his own account in Santa Maria Tlalixtac, where he settled down.

That still is understandably famous, not the least because it continued to be tinkered with and improved upon as the years passed by Max’s three sons (Max Jr., Isidoro and one other). As the rum he produced improved in quality its reputation spread, but the lack of roads proved to be a hindrance to distribution and using mule pack trains to transport lots of 40-litre jugs was impractical. By the 1960s and beyond, the sons got pilot’s licences, bought a Cessna and used it to ferry their rum around the small surrounding communities for their fiestas and local shops. The third generation continued to be involved in the family enterprise, mostly Isidoro’s four sons.

It’s unclear when this happenedmy guess is over the last decade ort sobut two American distributors now manage the rum brand’s importation into the USA, so its profile is definitely increasing there. El Destilado is, however, a UK company run by a trio of young enthusiasts and is separate from these; they do not mention the Cañada brand at all and distribute mostly in the UK and Europe.


Other notes

  • The company website for Krassel’s is quite informative and is worth a read through
  • Alex over at the The Rum Barrel Blog has reviewed the overproof version of this rum in 2021 and scored it 81/100 on his scale (about 86 on mine). Rum-X has two ratings, one of 7/10 and one of 8/10. Not much else out there
  • Good background notes on aguardientes and Mexican rum culture can be found in the Panela review mentioned above.

 

May 192023
 

If the author of some fictional novel that somehow included rum were to make mention of a South Sea island hooch made in Fiji, sourced from the Pacific island directly by an African expatriate living in Western Canada (by way of New Zealand), who gave it to a nomadic, vagrant, itinerant (and occasionally fragrant) West Indian to try, he would probably be sneered at for having an overactive imagination and told to stick with something more realistic. And yet, that’s exactly what this product is, and that’s exactly what happened.

To set the stage, I tried the rum (and its siblings) several times on a thoroughly enjoyable, tall-story-and-b.s.-filled afternoon in the company of the bottler, a friendly, well-known gent named Karl Mudzambahe’s originally from Zimbabwe and now lives in Vancouver. The rumhis rumwas distilled on a pot still at the South Pacific Distillery in 2008, fully aged there, is a blend of nine casks and has an outturn of 1272 bottles. It is, as a point of interest, also the one that kicked off the small indie company called Bira! which Karl founded in 2019 to address his not unfounded conviction that Canada was not being served the tastiest and the mostest by the bestesteven in Alberta, which is probably the province with the widest rum selection in the country.

What Canadians got in 2020 when the rum was releasedmostly only to themwas a rum of remarkable originality. Granted, there have been several indies issuing SPD rumsCompagnie des Indes, Samaroli, L’Esprit, Kill Devil, The Rum Cask, TCRL, Duncan Taylor, and Berry Bros. & Rudd have all done some bottlings over the years; some have been stronger and some have been olderyet few have the tags that characterised this one: pot still and full tropical ageing with a profile that teased and pleased and stayed on to deliver. Not since the peculiarly elusive and haunting power of the TCRL 8 Year Old have I had a rum from Fiji that made me spend so much time on one.

The nose, to start with, was lovely. 55% ABV made it hit something of a firm sweet spot, and it was dry and smoky to start, reminding me of roasted coffee beans, unsweetened chocolate with almonds, and toffee. It opened out to some thickly aromatic fruitsbananas, peaches and apricots set off with hints of pineapple and strawberriesbefore adding a last briny scent of olives. It wasn’t particularly sweet and had more than just a hint of a freshly disinfected hospital about it, which I hasten to add, was not unpleasantjust odd.It’s the combination that makes it all hang together, and work.

Much of this continued to be sensed on tasting it. This came in three distinct waves which swelled and subsided over time. First, those heavy fruits (apricots and peaches and kiwi) which now felt riper and juicier…more tart, if you will. Then muskier flavours of coffee grounds, chocolate, crushed almonds with some sharper tannins of oak influence, cinnamon and a touch of nutmeg. And lastly the salt-caramel ice cream, honey and slight iodine and rubber background which closed up the experience, leading to the long and fragrant finish. This last was particularly nice because it dispensed with any kind of sharpness and summarised the preceding experience without trying too hard to do anything new: there were just some fruits, some honey and some medicinalsall of which was dry and almost astringent, but fortunately not bitter.

What emerged out of this tasting session (as well as from everything else from Bira! I tried that afternoon), was the conviction that aside from being one of the first independent bottlers of rums in Canada, Karl knows how to pick ‘em, and indeed, he did his research on Fiji and knew the various releases that were out there, from other independents. Fiji rums have always been a bit hit and miss depending on who’s picking, where it’s been aged and the still that made it. By going straight to the source and bypassing brokers, by ensuring the barrels were selected according to his own desires and visions, Karl has issued a well-rounded, tasty, complex rum of excellent quality, and best of all, it’s not one I have to get a plane ticket to Europe to find. If this is what one potential future aspect of the Canadian rum scene is, I may have returned at just the right time.

(#997)(86/100) ⭐⭐⭐⭐


Background and Company Notes

  • Karl Mudzamba clearly has a penchant for going his own way. While most new independents who source their rum stock start the exercise with a recognizable Name (Barbados, Guyana and Jamaica are old stalwarts and long-favoured choices, as Holmes Cay for one has demonstrated) so as to ensure initial name recognition and sales, then make an effort to see they are repped in the EU and US almost as a given, Karl has done nothing of the kind. His first release was this one from South Pacific Distilleries, and he sourced it not from Europe, but directly from Fiji. Moreover, he also wanted it to be a completely unaged white rum, but Canada being what it is, with liquor laws predating the Flood and about as hard to turn as the ark itself, unaged rum cannot be imported. So he went with his second choice, and I’m not unhappy that he did so.
  • The Bira ceremony is one practised by the Shona people of Zimbabwe: it is a dusk to dawn celebration, a ritual, in which members of an extended family or clan get together, and with the use of music and dance, ask ancestral spirits to come into the world of the living. When the spirits come they take over the body of the spirit mediumusually an elder of the familyand act as an intermediary between the participants and the spirits of those who have passed on, or even the Creator. The ceremony is composed of singing, dancing, hand clapping and sometimes traditional musical instruments (drums, gourd shakers), and one consistent feature is to use music favoured by the departed to entice them to participate.
  • So far the small company has three releases out there: the South Pacific rum we discuss here, and two aged cane juice varietals from Mhoba. They’re all quite good.
  • The stylized Bira dancer on the label was added after the South Pacific issue, and is now the logo of the company brand.
  • Other references are:
May 152023
 

Rumaniacs Review R-148 | 0996

Pampero is a lesser known Venezuelan rum brand founded in 1938 by two friends, Alejandro Hernández and Luis Toro, who established their distillery in Caracas, and soon became one of the more popular brands in the country with their light, golden rums. In keeping with the times they eschewed really serious long term ageing, and stuck with the mid range, producing various youngish rons like the Añejo “Extra”, “Dorado”, “White”, “Especial”, “Premium Gold” and so on. These various brands have gone through several name changes over the years and nowadays the line is made up of the Añejo Especial (also known as “Oro” for the yellow label), the Aniversario (well known for its bottle in a leather pouchI actually have one in my mythical basement somewhere and have yet to open the thing), the Blanco and the Selección 1938 Ron Añejo.

The cowboy on the rearing horse logo is to some extent chanelling a misconception: Venezuelan prairies are referred to as llanos, not pampas, the latter and its gauchos being Argentinian terms, yet this is the image that gives the brand its name. In Venezuela I am led to understand the rum and its brandstill popular after all these yearsis called Caballito Frenao (“Rearing Horse”), and sells briskly…even though the brand is no longer in local hands.

In 1991 when the company was sold lock stock and barrels (95% of it all, to be precise) to United Distillers, then a subsidiary of Guinness and which eventually became Diageo, Pampero claimed to be the bestselling golden rum in the world, a claim hardly likely to be either proveable or refutable, even then (you’ll forgive me if I doubt it). United Distillers evidently had some differing opinions on how to market their acquisition, for in the next year some of their stock was shipped to Europe for the indies to play with, which is why we have two Secret Treasures 1992 editions of the Pampero, as well as others from Duval et Cie and Moon Import, also from that year. However, these days it’s all branded sales, most of which takes place in Europe (Spain and Italy) and inside Venezuela, with a smattering of sales to other countries like the US.

Modern production is molasses based, triple distillation on column stills to near absolute alcohol (96%) and subsequent ageing in white oak cask: they clearly adhere to the light Spanish style rons for that portion of their blend. However, it should be noted that according to their website, their triple distillation process “combines continuous column (light rum), kettle batch (semi-heavy rum) and pot still (heavy rum) to produce a high-quality alcohol,” so it would seem they have more than just a bunch of heavy duty industrial sized columnar stills churning out bland nothingness. However there are few if any references available to speak more to the subject, and even less that tells what the process was like pre-Diageo, to when this version was made.

The little bottle I found was made for the US market in the 1980s by a spirits importer called Laica, which disappeared from view by 1990; and since the US was still using ounces as a unit of measure on bottle labels until the late 1970s, I’m okay dating this to the decade of big hair, shoulder pads and breakdancing.

Strength – 40%

ColourGold

NoseNothing excessive or overly sharp. Subtle dusty and cereal-y aromas start the ball rolling. Pleasantthough rather restrainednotes of honey, chocolate, nuts, almonds and molasses, More piquant fruits enter the aromas after some minutes, mostly cherries, bananas and overripe soft apples.

PalateIt’s too thin to make any kind of statement, really, and a lot of what was nosed just up and vanishes. Molasses, some brown sugar, red wine, vanilla, and just enough of a rum profile to stop it from being a throwaway

FinishWeak, short, faint, is there and gone too quickly to make itself felt. Disappointing.

ThoughtsBy now I’ve had enough rums from South America, and from that era, to be unsurprised at how bland the experience istheir skillset is in light age and consummate blending, not fierce hogo or still-bestowed character. One can reasonably ask if back in the day they had added any of that heavier pot still juice to the blend, the way they do nowone suspects not, and unfortunately that leaves a rather anonymous rum behind, which starts decently enough but which ends with a whole lot of nothing to report.

(72/100) ⭐⭐½

May 122023
 

For all the bad press Plantation gets3, it is, as I remarked in the Rumcast interview back in 2021, in no danger of going out of business any time soon. Its stable of rums, whatever their provenance, is simply too wide ranging and usefuland often affordableto ignore, and many of them have become reliable workhorses of backbars the world around. Not the high end stuff, of course, like the single cask bottlings of the Extreme Series which are regarded with desire or despite in any representative rumdork population…but the modest and less ambitious rums of the line that we the proles drink.

If I had to pick the best known rums of the starter setthey call them the “Bar Classics”it would have to be the OFTD, and Stiggins Fancy, with a bit more upscale name recognition from the “Signature Blends” going to Xaymaca and the Barbados XO. The Three Stars white mixer is an interesting essay in the craft, and rounding out the bar is the Original Dark, the subject of today’s look-see.

In brief, the Original Dark was one of the first bar mixers the company madereferences to it predate 2010 — and at the inception was a rum using only Trinidad (Angostura) rums which were blended from stocks aged 3-5 years, added to with some eight year old, all of which was then aged for a further year and a half or so in ex-Cognac barrels in France, then bottled at 40%. By 2017, which is around the time Maison Ferrand (the parent company) acquired WIRD in Barbados and with it a ⅓ share in National Rums in Jamaica, its formulation was changed to include some Jamaica rum, and nowadays it’s all 1-3 year old Barbadian rum with some high-ester aged 10-15 YO Jamaican rum for kick, aged for about half a year in the usual Ferand style, in SW France. Oh, and of course, there is that 15g/L of sugar which is officially declared, but which I think is more 4.

So there we are. A sweetened, finished rum, a bartender’s mixing agent, retailing for a pretty affordable price point. What does it sample like?

Well, the smell is actually not too shabby, and packs a punch that is appreciably better than the 3-Star, the Barbados XO, the Grande Reserve and the Gran Anejo (though not the Xaymaca). Aged prunes, plums and dates, bitten into by the shaper fruitier notes of fresh pineapple and limes. There’s some interesting (if rather vague) Demerara-like action here and there if you stick with itlicorice, caramel, brown sugar, cinnamon, clovesand overall the nose is an essay in light faintness that may simply be trying to do too much and mostly not quite making it. Still it’s a nice nose, quite intriguing once you get accustomed to the rather anemic strength.

Alas, that sense of piquant and potential complexity flops over and pretends it’s dead by the time you get to the palate. I’m sorry, but it turns into a rather anonymous every-rum of the sort in vogue in the mixing era of the 1970s and 1980s (of which I’ve reviewed far too many for the Rumaniacs). It’s not bad per se…just not that interestingit channels vanilla, brown sugar, cloves and cinnamon, a touch of licorice and sugar water, maybe some raisins and behind it all is the memory of pineapple but not the reality, fading into a finish that’s as soft and indifferent and wafts an even fainter set of those same notes at you…plus a marshmallow.

There’s a real promise when one smells it but it just doesn’t carry over into a drinking experience, and beyond dunking it into a mix, is there a purpose here that isn’t better served by, say, the OFTD, the Xaymaca or the 3-Star? It may be time to retire this old warhorse: it helped establish the company’s backbar staples a decade or more ago, but is now too long in the tooth to come up well against the new batch of more distinctive rums the company makes, let alone that of the competition.

Until overtaken by the OFTDwhich is a completely separate and different rumthe Dark was one of Plantation’s most successful products, almost, but not quite, straddling the divide between sipper and mixer., and all the early reviews at the dawn of the internet gave it glowing encomiums. The same elevage and dosage and secondary ageing that is now sneeringly dismissed as gimmicky French nonsense was then lauded as innovative and distinctive and worthy of note.

These days not many writers or bloggers bother with Plantation’s Original Darkmost save their digital ink for the OFTD, the Xaymaca or the Striggins; at best you’ll find a few sentences in a throwaway Facebook or Instagram post, or a brief reddit review, and there the reviews are pretty uniformly less than stellar. “Not a fan.” “Tastes like a spiced rum.” “Artificial”. couldn’t do anything with [it]. It even ruined Coke.” “Too sweet.”Doesn’t hold up to scrutiny.” These are more recent comments, contrasted against those at the beginning of its career when people were more effusive with their praiseyet they speak to a dissatisfaction with the rum which I share today.

Because in the end, it’s too bland, too quiet and too easy; it’s an un-aggravating, impersonal goodbye from a pretty date with whom I could not connect: who didn’t really like me but felt I should be treated politely for my trouble. And so I get a chaste kiss, a quick goodbye and no memories or experiences worth a damn I could reflect on later. How sad that is, for something that starts so well.

(#995)(79/100) ⭐⭐⭐

May 072023
 

If I enjoyed the naming J. Gow’s growling salvo across the rum world’s bows, the “Revenge,” then as a lover of language and an avid amateur photographer, I must confess to liking and appreciating the quiet romanticism the “Fading Light” title even more.5 And since that wasn’t enough for VS Distillers (the company behind the brand), it was also a more distinctive, even better rum than the “Revenge”which as you may recall from last week’s review, was no slouch itself.

I won’t rehash the background of this new Scottish distillery ensconced on a tiny island in the Orkneys, so far up north that if they stepped a bit out of the shallows they’d be speaking Norwegian (see the “Revenge” review for a brief company backgrounder if you’re interested). Let’s just note that the rum has a fourteen day fermentation cycle from molasses, was double-distilled in a pot still, and released at just about a year old … after having been aged in a chestnut casks, not ex-Bourbon. And for all it its youth and northern continental ageing and “mere” 43% ABV strength, it channels a surprising amount of Jamaican in a way the would make a casual rum buying tourist from Cockpit County or London or Toronto blink and check both google maps and their ticket.

Consider. Right from the cracking of the bottle, the rum oozes funk, a nicely textured, crisp melange of liquid Jamaican: Fanta and 7-up, both sweet and citrus-y, with enough strawberries, gooseberries, pineapple and bubble gum to cure all that ails you, while not ignoring just a small whiff of a midden heap in hot weather: I gues this was added for a bit of kick or something. What’s great is that it doesn’t end there: there’s also olives, brine, mixing it up in the backyard with caramel, toffee, brown sugar, some nuts and molasses, and behind it all is some fresh baked sweet pastry egging the lot on.

Much of this repeats on a quietly rambunctious palate. It starts out light and effervescent, with unripe cherries, oranges and pineapples, and even some agricole-like bright vegetal notes, acetones and nail polish. Olives, brine, breakfast spices and a dab of strong black tea. But there is also a dark side here, loamy, musky, with more pastries, molasses, guiness and malt thrown insomething like a sweetly dark beerbalancing off the funk and lighter florals and fruits. The finish is a quieter conclusion than one might have been led to expect given the foregoing, which is a function of the low strength: mostly some light fruits, a bit of citrus, some oranges and apples just starting to go off, and a whiff of a vulcanising shop working overtime on a hot drowsy Sunday afternoon.

See what I mean? The amount of tastes coming out of this thing is all out of proportion to either antecedents or expectations. It’s like a low-proofed Appleton Overproof, a mini stuffed with an idling turbocharger, and while not on the screaming level of crazy as the TECA, say, or the Hampden and WP high ester marques everyone dares themselves to try, for it to have the chops it does given where it’s from, where and how little it’s aged and what it’s aged in, is eye-opening. After trying it a few times at TWE Rumshow booth, keeping it in my fourth glass and then going back to try it a third time, I concluded that the “Fading Light” is an intriguing, original rum that while perhaps a little peculiar, is by no means off-putting, and not at all a refutation of “ruminess.” The entire time I was sampling, I was acutely aware that it was a serious spirit, a real rum, and I have tell you: I was impressed.

(#994)(86/100) ⭐⭐⭐⭐


Other notes

  • The company also makes a “Wild Yeast” and “Hidden Depth” expressions which I have not tried (yet).
  • Both The Fat Rum Pirate and Rum Barrel have reviewed this one, both positively.
May 022023
 

More and more we are ceasing to regard rum as being the province of just the great geographical areas which have long stratified the spirit into styles which promotedand are limited bythe regional perceptions of old colonial empires. British (Jamaican, Barbadian, Guyanese), Spanish/Latin and French are the best known of course, and Matt Petrek has long argued (correctly, in my view) that they are best seen as production classifiers than true regional markersbut ultimately the one thing that that particular series of classification did was that it centred our minds in the western hemisphere, with perhaps the occasional nod to Reunion or Madeira.

In the last decade, this limited focus has blown wide open. We can, with not too much effort, original source rums from Africa, Australia, India, Japan, Philippines, Viet Nam, Madagascar, Laos, Cambodia…even the USA and Canada are popping up on the scene. Not all of superb quality, but often of real interest and real uniqueness. And, in a perhaps amusing sort of irony, at last we are seeing the distilleries coming home to roost, as small European companies are eschewing the route of the independent, and actively opening small craft distilleries in their home countries.

In the UK, new companies such as J. Gow, along with Ninefold, Dark Matter, Sugar House, Islay Rum Company and a few others, are at the forefront of this expansion into the homeland. They don’t mess around, often go pot still from the get go, have no issues experimenting with fermentations, distillations and barrels in a way that would perhaps make a more seasoned veteran of, say, Cuba’s maestros roneros, flinchand produce both aged and unaged rums of varying quality for us to try. Not everything succeeds, but Good Lord, a lot of it does, and J. Gow’s “Revenge” is one of them.

I’ll get into J. Gow’s backstory a bit more in the background notes, rather than make the intro here go on for even longer. For now, the stats: this is a pot still rum made entirely in Orkney in the north of Scotland from imported molasses that are fermented for 5–14 days, in a temperature-controlled 2000-litre fermenter. The wash goes to about 8% ABV, and is then distilled in a stripping run in the pot still, to around 30% ABV. A second spirit run then produces the final high proof distillate which is set to age, although with this one, an extra stripping run has taken place to make it a bit stronger. The rum is a blend of J. Gow’s HD (Heavy Dunder) and DS marques, then aged for 3 years in situ, in a combination of ex-bourbon and virgin oak casks.

Named “Revenge” after a prize taken in 1724 (and no, not from the Dread Pirate Roberts), the 43% rum has some real fangs, let me tell you. The nose is deep and dark, quite at odds with its light straw colour. Molasses, brown sugar and vanilla notes predominate, and underneath that is a sort of light perfumed sweetnessacetones, strawberries, yoghurt, white chocolate…even some flowerswhich balances it off nicely. With time some fleshy fruit emerge as well, so it’s a pretty good trifecta there, belying that three years of ageing. It noses older, more mature, more rounded, in a good way.

The palate is where things get both interesting and head off into uncharted seas. It’s initially light and fruity, so some pears, apricots, guavas, vanilla and florals; then a series of darker notes subtly invade the tasteblack tea, molasses, caramel, the faintest touch of licorice. But what makes it stand out (to me at any rate) is the malty, briny, grainy, cereal notes which circle around the others, not obnoxiously and not hogging the limelight, but somehow lending a twist to more traditional “rummy” profile we might have expected. It makes the rum distinctive in a way far too many are not, and even the tang of bitterness at the tail endthe oak starts to take overisn’t entirely a bad thing. The finish kind of sums up the experience with a short, light denouement, leaving behind some perfumed florals, toffee and a peppery note.

I confess to being somewhat startled at how good this three year old rum wasI’ve tried five year olds with less chops than this one showed off so casually. The notes come together quite wellWes Burgin commented several times on his appreciation for its balanceand even at 43% there was no shortage of bits and pieces to tease out and indulge oneself identifying. I particularly respected how it went off at a tangent on the palate, and didn’t simply try to be a copy of some island hooch. It’s a really good rum, a remarkably tasty introduction (to me) of what the Scots can do if they were to take some time off from the local tipple and try to make a real spirit. And the best part is, there are more in the line that are every bit as good. I can’t wait to get started.

 

(#993)(84/100) ⭐⭐⭐½


Brief Historical Background

The small Scottish distillery of VS Distillers is named after its founder, Collin Van Schayk, and it sits a few feet away from the shoreline of what may be the world’s smallest island that hosts a distillery: Lamb Holm, a mere 0.15 sq miles in area (less than half a square km).

That location is not the only odd thing about them, and the distillery’s title is practically unknown, with the company being much more widely recognized by its brand name, J. Gow. The late and unlamented Mr. John Gow was (perhaps inevitably) a pirate, albeit a rather unsuccessful onehe hailed from the Orkneys, itself an island group which would be the northernmost point of Scotland if it wasn’t for the Shetland Islands even further out. His claim to fame, aside from a career deemed short even by the rough standards of the 1700s (said piratical endeavours lasted less than a year between inception and his execution) was that he was caught, tried and hung, the rope broke…and he was ceremoniously and solicitously hung again (in spite of the perhaps apocryphal tradition that a botched hanging allows the condemned to go free since God evidently pardoned him).

Mr. Van Shayk founded the company in 2016 with a 2000 liter pot still (why he chose such a remote, even obscure, location has never been answeredI suspected there’s some family heritage there someplace). Almost immediately he began making spiced rums which, in spite of the groans of the purists, sold quite welland the success garnered by these initial efforts convinced him to branch out not only into pure single rums, but to tinker with various barrel types as well as fermentation techniques. It’s too early to see where this is all going, but for sure originality and experimentation are part of the recipe, now and in the future.

Apr 282023
 

Returning to Canada and observing the rumscape that has developed over the last decade has not filled me with elation and confidence. Most of what I’ve found and tasted thus far is low level mixing hoochwhich wouldn’t be so bad if the majority wasn’t just the kind of barely-aged, insipid, uninspiring, boring blah that Merchant Shipping Co. white rum so splendidly exemplified. They didn’t have to beafter all, I’ve tasted unaged and lightly aged rums from all over the map which exceeded their humble origins and became unexpectedly and quietly impressive products. But up until last week, I was beginning to wonder whether there were any really good ones North of 49.

With white rums of any stripe, the answer so far is a clear “no.” With aged rums, on the other hand, it would seem that there are glimmers of hope. Last weekend the Big (formerly the Little) Caner volunteered to help me run past a series of rums from around the worldI imagine that was a sort of amused curiosity at the doings of his geriatric sire involvedand since his nose is actually quite astute after years of following me around, I gladly accepted his assistance and perspective. We tried six rums blind together: 6 to my complete surprise, my top pick from the rather low-rent bunch (and his second choice) was the Ironworks Amber rum from Nova Scotia.

This was the same rum-making outfit from Nova Scotia behind the “Bluenose” rum we looked at a couple of weeks ago. I thought that one was an interesting if ultimately not-quite-there foray into aged rums, with a more or less okay taste profile and too little disclosure (this has not changed), yet it wasn’t good enough to crack the eighty-point barrier, beyond which we should start paying a bit more attention. The Amber rum my boy and I tasted and which we’re reviewing today is still a rum in its developmental infancyit has yet to find its sea legs if it wants to compare with any of the rums from the Big Houses’ stablesbut by no means was it a slouch.

Quick stats: 42% ABV, molasses-based (Crosby’s Fancy Grade from Guatemala), with the wash passed twice through a hybrid Muller still and then aged; the ageing is trickythe website says it is “a combination of a first fill bourbon barrel, and a re-charred Blomidon wine barrel” but whether that means the distillate was aged first in one then another, or two separately aged batches were blended, is not mentioned. Neither is the duration though I suspect it’s probably less than three years all told.

Yet from these unprepossessing beginnings the rum that comes out the other end is actually quite a nifty drink. “Sprightly!” I said to The Big Caner as we nosed it, and enjoyed the light effervescent quality is displayed when smelled. It evinced bright and lively fruits, young and crispgreen apples and grapes, offset by more sober ones like papaya and melons. Mixed in with the clear sweetness was a little smoke, a little rubber, not enough to take over…more like an accent. There were some hints of hand sanitizer, a medicinal or rubbing alcohol, and the whole thing eased up and settled down after a while, becoming almost creamy.

Tastewise the 42% also acquitted itself reasonably well. Here the subtle impression of a low rent agricole was hard to shake: fresh herbs, green grapes, unripe apples, and some citrus notes were the main players on the stage. A few riper fruits emerged from hiding, along with toffee and vanilla (thankfully not much of either), bright honey and sugar water. There was a nice background of brininess to it and it was subtly dry, leading to a short and easy finish of white chocolate, crushed almonds and some citrus, not much more. At 42% I was really surprised to get as much as all that, to be honest.

Overall then, the Ironworks Amber was light, easy drinking; reasonably well balanced, well assembled and not a disappointment. The sweetness was never allowed to dominate, though it could always be sensed lurking in the background; and if the smoky, feinty notes were not as well tamed as they might have been, well, some more ageing would probably have settled that and there are other rums in the company’s lineup which hopefully alleviate this. What’s impressive is that even in the company of the starter-kit rums in which the Amber found itself, it was able to stand out and make a statement for itself, andto me at any raterise to the top of the heap of six. Granted the competition wasn’t world class, but it was from around the world. And that’s no mean feat, to be in that company, then equal and trump them all. It gives me hope for the Canadian rum distilling scene, though I hope it doesn’t take until the Big Caner reaches my age to get there.

(#992)(83/100) ⭐⭐⭐½


Other notes

  • For some contrasting perspective, see Rum Revelations’ notes on Canadian rums from late 2022: he was rather indifferent to other Ironworks products generally (though they were not the ones I’ve tried, and not this one).
  • The Bluenose rum review has a more detailed company background at the bottom.
Apr 242023
 

It’s almost a foregone conclusion that 99% of the readers of this article won’t know a thing about this rhum and its brand, and until I started researching the bottle, I didn’t either. That’s an increasingly rare thing these days, considering that the writings of so many stellar bloggers over the last decade, combined with Rum Ratings and Rum-X, make it almost impossible for any brand to escape notice. Yet here we are, sipping at a peculiar bottle of white rum I bought completely on a whim (mostly because I can’t resist not knowing more about it).

The company that released it was once an independent French bottler in Bordeaux called William Pitters who mostly specialised in cognac, and occasionally rums as wella couple of years ago Oliver Scars procured a 1970 HSE they had released, for example. They appear to have mostly issued rhums from Martinique as well as some punches and whiskies (Sir Pitterson whisky was a thing even if we don’t know who he was either) and on top of that, been something of a distributor toobut the source of their rhum was never disclosed. The date of formation of the company looks to be 2001, from a coming together of many tiny brands, and nowadays a much larger conglomerate called Marie Brizard Wine & Spirits is the owner7. This is more tangential to the review, though, so I provide their history below.

Exactly what we have in the glass is unclearfor one thing, I’m not entirely sure the brand exists or is being made any longer. The source distillery is a mysteryas noted, Pitterson did issue a rhum from HSE before, and Marie Brizard, the subsequent owner, had a distribution relationship with La Maunyso we don’t know source or still or (maybe) age. Yet, although no review or online store is to be found carrying this rhum, I suspect it’s still around, and if it’s been discontinued then it was in all likelihood fairly recently; the bottle and label design is too sleek and modern, the price paid was too low, and several small restaurants, bars and cafes in France mention on their menus that they have it.

Leaving aside the murkiness of the rhum’s origin, I can see why they would. It may “only” be a standard strength white rhum, it has a lovely opening nose of white chocolate, praline, almonds and nougatin other words, a bar of white toblerone (of the kind Grandma Caner reliably sends me every year at least once). It’s creamy and delicate, hardly seemingly dry at all; there is a light herbal aroma, grassy notes and sugar water that characterises an agricole, but here it’s mixed in with Danish butter cookies, chocolate cake batter like your mother allowed you to lick off the spoon after she was done; and unsweetened yoghurt.

The way it goes down is nice as wellnothing too bombastic, nothing too aggressive, just an easy sip, tasting of vaguely salty butter cookies, sugar water, vanilla and blancmange, plus a little toasted wonderbread and cheerios cereal (go figure). The herbal aspects of the aroma don’t really carry over here, and there are few if any citrus or acidic noteswhat one gets is mostly ‘neutral’ fleshy fruit like sapodilla, melon, dates, papaya, and the finish is mostly without distinction, being short, easy and mild, giving a last dash of cereal and sugar water fruits, with perhaps a bit of watermelon thrown in.

Overall it’s a rum that plants its flag firmly in the midrange. It appears made to be a mixing rum and is just good and easy enough to sip on (though this would not really be my recommendation). It may only be 40% ABV, but feels somehow heavier, firmer, a tad stronger and even if you’re used to more powerful cask strength fare, it can’t be denied that the rhum tries its best, gives a good account for itself, and is a decent price for what it does deliver. As I say, it’s not clear whether it remains a commercially manufactured product, but if you see a bottle for sale someplace on your rumshop excursions, it’s no loss if you get one.

(#991)(82/100) ⭐⭐⭐½


Other notes

  • The rum does not claim to be an agricoleit implies such by the use of therhum blancon the label. Yet, given it supposedly hails from Martinique, the wording and spelling is not unjustified. Overall, based on taste, I’d say that it is indeed an agricole.
  • My bottle has a Portuguese tax stamp; I bought it with a batch of Madeira rhums so it may have simply ended up there. The lack of production and geographical information is unfortunate.

Historical notesMarie Brizard

The firm of Marie Brizard was founded way back in 1755 by (you guessed it) Marie Brizard whose anisette was hit among the members of the ancien régime and who soon branched out into citrus liqueurs. The company stayed privately held by her descendants, and moved into sales all over the American continents over the following century; they started their own modern advertising in the late 1800s and were even exhibited in several World’s Fairs. Expanding the portfolio to include other spirits (as well as fruit juices and cordials) were good business decisions for the company, and by the post-WW2 years, due to canny product placement in French films of the time, the brands became near-iconic. William Grant bought in with a minority stake in the 1980s as a consequence of their distributorship arrangement for whisky dating back to the 1950s, but were so excluded from any decision-making that in 1994 they relinquished their association.

This situation of familial ownership, control and decision making continued until 2013, when a severe downturn in the market and mounting losses forced Marie Brizard to convert debt to shares…which were then snapped up by an American investment firm Oaktree Capital Management, who held nearly 20% of the voting rights. Continuing cash flow problems opened the doors for capital injections and share purchases by Compagnie Européenne de Prize de Participation (COFEPP, holding company which heads the La Martiniquaise Bardinet group), which as of 2019 held a majority shareholding of 51% while aiming for more, and can therefore be said to own the company…and so also the Pitterson brand.

Apr 212023
 

Rumaniacs Review R-147 | 0990

After an hours-long tasting session of old rums from the seventies and eighties that were straining to reach the pinnacle of their mediocrity (and mostly failing), there were few surprises left when I came to the another one of the Hawaiian Distillers’ rums called Whalers.

For those who are curious there is some background in the other “Original Dark” review, the Hana Bay entry, as well as that of the Spirit of Hawaii: all of these brands were made by the same company, and although Hawaiian Distillers no longer exists, the brand of Whalers does and is nowadays made (with the same enthusiastically uninspiring indifference as before) by Hali’imaile Distilling Company. As to the term Whaler’s, it supposedly hearkens back to New England sailors who hung around Hawaii when whaling was a thing in the 1800s, which is about as romantic a story as that of pirates in the Caribbean and their cutlasses, grog and yo-ho-hos.

The rum is so similar to its red labelled cousin that it may actually be the sameseparated only by a different year of make, a tweaked blend, or a different market in which it was sold. It’s hard to tell these days since records are scant. But it’s the same strength, practically the same colour, and equally hard to dateI think the late 1970s / early 1980s remains a good estimate, though the actual ageing is a complete unknown. If any full sized bottles remain in existence, they can only be in collections like Luca Gargano’s, Mr. Remsburg’s, the Burrs, or in some forgotten attic somewhere in the US waiting for someone to inherit it.

Strength – 40%

ColourDark brown-red

NoseThin but there’s stuff there: cranberries, red grapefruit, brown sugar, molasses, cherries in syrup. Also that same wet-earth loamy sense of woodland moss and forest glades after a rain that I had with the red label variant. And, finally, the marching armies of vanilla. A lot of it. One is merely surprisedif gratefulthat so much stuff came through before it got taken over. It does, as a matter of interest, take some effort to tease out notes of this kind because it comes from a time when light blends were the thing, not stronger, heavier, pot still signatures.

PalateThe vanilla is there from the get-go, if less intensely. Really faint notes of licorice, caramel, molasses, coconut shavings, a touch of brine. Honestly, the rum is really not quite a fail, largely because there is no untoward blast of sugar to dampen the few sensations that do make it through to be sensed and noted but the effort it takes to get coherent tastes out of this thing almost defeats the purpose of drinking it.

FinishLongish, soft, easy. Molasses, caramel, brown sugar. Thin, weak,

ThoughtsI wasn’t expecting a whole lot and was rewarded for that with a bit less. It’s nothing special, breathy, light, easy hot-weather drinking. It’s pointless to have the Whalers neat, so any simple island mix is just fine and even there you would hardly taste the rum itself. I tried the samples first thing in the morning when the palate was still freshwhich is how I picked apart as much as I didand on that level it’s okay. But just as it is made with what seems like careless indifference, it excites no more than that in its turn. Name aside, history aside, it’s about as forgettable a brand as those local rums I see in Canadian supermarket annexes nowadays.

(73/100) ⭐⭐½

Apr 172023
 

After more than a decade of writing about rhum agricole, its not entirely surprising that I’ve written more about Martinique rhums than Guadeloupe’s or Reunion’s or Madeira’s…yet more about Damoiseau’s products than any other distillery on any of these islands. There’s just something about the subtly sumptuous roundness of their rhums that appeals to me, which is an observation I’ve made about Guadeloupe rhums as a whole before. Martinique rhums may be more elegant, more artistic, more precisely dialled in…but Guadeloupe’s rhums are often a whole lot more fun.

Therefore my statistical appreciation for Damoiseau makes it peculiar that I’ve never actually written anything about one of their solid, down to earth island staplesthe 50º rhum agricole blanc, in this case, which is one of their regular line of bartenders’ rhums that also comes in variations of 40º and 55º (the numbers represent the ABV). And oddly, I’ve been keeping a weather eye out for it, ever since Josh Miller did his personal agricole challenge back in 2016 and the 55º came out on top.

Today we’ll get to that, and to begin with, let’s run down the stats. It is a cane juice rhum (of course), immediately set to ferment after crushing for a day or two (24-36 hours is the usual time), before being run through a traditional column still to emerge frothing, hissing, spitting and snarling at around 88% ABV (this is what Damoiseau’s own site says, and although there are other sources that say 72%, you can guess which one I’m going with). Here’s where it gets interesting: the rhum is in fact aged a bitexcept they don’t call it that. They say it’s “rested”by which they mean the distillate is dunked into massive wooden foudres of perhaps 30,000-litre capacity and left to chill out and settle down and maybe play some dominos while being regularly aerated by constant stirring and agitation. Then after it’s considered to be readywhich can be anywhere from three to six monthsit’s drawn off, diluted to the appropriate strength, and bottled. It’s unclear whether any filtration takes place to remove colour but somehow I doubt itthere’s a pale yellow tinge to it that hints at the wood influence, however minimal.

Anyway, what does it sample like? In a wordlekker. It reminds me of all the reasons I like unaged white rhums and why I never tire of sampling agricoles. It smells of gherkins and light red peppers in sweet vinegar; brine and olives and sweet sugar water. Then of course there are pears, cooking herbs (parsley and sage and mint), green grasses, watermelon, and papaya and it’s just a delight to inhale this stuff.

While the stated purpose of such white rhums is to make a ti’punchat which I’m sure this does a bang up jobfor consistency’s sake I have to try ‘em neat and here too, there’s nothing bad to say…the heated pungency of the rhum is amazing (I can only imagine what the 55º is like). It is unapologetically rough when initially sipped without warning, then calms down quickly and ends up simply being strong and unyielding and flavourful beyond expectations. There is the obligatory note of sugar cane sap, the sense of new mown grass on a hot and sunny day with the sprinkler water drying on hot concrete alongside. There are the watery fruit the nosed promisedpears, white guavas, papayas; some delicate citrus notes (lime zest and cumin); a touch of basil and mint; and overall a smooth and almost-hot potency that slides on the palate without savagery or bite, just firmness and authority. And the finish is exactly like thata bit shortish, sweet, minerally, and herbal with sugar cane sap, light fruits…the very model of a modern major agricole.

 

This is a blanc rhum that still surprised with its overall quality. For one thing, it was more civilised than other such rhums I recall (and I remember the Sajous), and there were subtle notes coiling through the experience that suggested the foudres in which it rested had a bit more to offer than just sage advice. For another it’s quite clean goes down rather more easily than one might expect and while never straying too far from its cane juice roots, still manages to provide a somewhat distinct, occasionally unusual experience.

So, rested or aged, oak or steel, unaged or not quite…it doesn’t really mattermy contention is simply that any time in a reactive environment, however short, does change the base distillate, if only a little. That’s merely an observation, mind, not a criticism; in any case, the taste profile does support the thesisbecause the 50 is subtly drier, richer and more complex than some completely fresh unaged still strength cane juice popskull that I’ve had in years past. It tastes pretty damned fine, and at the end, it comes together with a sort of almost-refined rhythm that shouldn’t work, but yet does, and somehow manages to salvage some elegance from all that rough stuff and provides a tasting experience to savour.

(#989)(85/100) ⭐⭐⭐½

Apr 142023
 

“Worthy Park”. No more need be said, no further introduction is needed. They are one of the New Jamaican distilleries, without which the island’s rums cannot be properly understood or appreciated. They wield pot stills with the casual ease of Thor and his hammer, put any amount of unsuspecting Bacardi drinkers under the table, and have produced rums for independent bottlers and themselves that are stunning in their quality and taste chops. All this from a joint that only (re)opened for business in 2005 after four decades in mothballs.

Once they fired up the new distillery, Worthy Park initially began making rums for the local market (as well as some judicious bulk sales for cash flow); the breakouts that sold well and allowed them to muscle their way into the market were the entry-range stalwarts of the Select, Gold, Silver andof course! – the Appleton-slaying Overproof. The Silver was introduced around 2017 (WP saw an opening in a market that amazingly, had no unaged white all-pot-still Jamaican at 40% at all) and made a mark immediatelyit was a softer and easier unaged pot still rum, a blend of three marques, with just enough funk to appeal and just enough cool not to scare the hell out of aforementioned drinkers only now picking themselves off the ground. For people who walked warily around the overproofs, this was manna from heaven.

It’s easy to see why it’s so popular. The three marques included in the blendWPL, WPEL and WPEprovide structure and a series of increasingly funky tastes that don’t clash, and play nice with each other, each enhancing another’s strengths. This is evident even on the nose: it’s salty unsweetened caramel chocolate mixed in with pineapple, strawberries, bubble gum and a series of juicy fruits like red grapefruit, gooseberries, squishy bananas. The tartness of sour cream and laban, cucumbers in pimento infused light vinegar almost but not quite leap out to titillate. No sugar to dampen the experience here, that much is clear. A little acetone and nail polish, a couple of olives and there you are.

I have a thing for high-ABV unaged whites that aren’t filtered into insensibility, and by that standard the Silver doesn’t rank all that high…but I assure you, it isn’t a fail: you can in fact taste quite a bit if your palate is fresh and you pay attention. It is admittedly thin, somewhat watery and light: but well-positioned to make, say, a decent daiquiri. One can taste citrus, lime zest, black pepper, sugar water, pears, cucumbers (same pimentos are back for an encore) and while it does have some jagged scratchy edges, and lacks the force, zest and punch of its cousins, the Silver remains quite approachable and finishes quietly and quickly with just brief hints of cumin, brine, acetones and touch of flambeed bananas.

It’s a decent enough rum by itself, with a profile that clearly suggests its fate is to be in cocktails. And of course, I can see backyard residents of Cockpit Country or Trenchtown drinking it neat in plastic tumblers while slamming down the dominos on hot, drowsy Sunday afternoons. Most of us fall somewhere in between these poles, and generally speaking, its low strength seems deliberately chosen to appeal to a wide segment of potential consumers, though the relative thinness and fast finish work against taking it into sipping, the way one might occasionally risk with, oh, a clairin.

After having run through nearly a score of various Worthy Park rums, I’m left with the conclusion that as good as the standard strength rums are (at any age), it is the stronger rums (of any age) that are the stars of the house. For those who know the bigger and badder higher-proofed level bosses that come boiling off of WP’s pot stills, the potential which the Silver suggests is no mere glimpse, but a reality and so the Silver is unlikely to enthuse. Yet I believe that the Silver is an introduction to their quality, doesn’t try to take their place, and is just itself…and perhaps it’s in that fact that we gain an understanding of its great mass appeal in and beyond the shores of Jamaica.

(#988)(78/100) ⭐⭐⭐


Other Notes

  • The old stalwarts have mostly not weighed in on the rum, and even reddit is surprisingly thin with evaluations. Josh Miller from San Francisco, writing one of his last posts in 2018 where he examined Worthy Park’s background, quite liked it. The not very well known website of the Rum Social Club wrote an undated, and quite positive review, and rated it 75 points (which corresponds to ~87 points on mine). Paul Senft from the US gave it an unscored and positive write up in 2019. The Rum Barrel rated it in 2021, 82 points which is good, for him, as he skews low. On Rum-X 18 users are averaging 6.4/10 (half rated it six with one giving it a dismissive 3, which seems low, but ok). In an odd concordance, Rum Ratings gave it 6.3 off of 9 evaluations.

Apr 102023
 

At first I thought the Barbados Grande Reserve Aged Rum was a replacement for the five year old Barbados rum from Plantation which I had tried many years ago, but further investigation showed them to be quite separate. Both, however, are part of the Signature blends which include the Barbados 5, the XO, Grand Anejo and Xaymacathese are what one might infer are entry level rums for the curious (to call them ‘premium’ would be a stretch). They are neither bartenders’ mixing staples like the Three Star, OFTD or Original Dark, nor expensive limited editions like the upscale Extreme, Single Cask or Vintage series, and exist in a kind of everyman’s universe where “reasonableness” is the watchword.

That said, the production ethos of the company pervades even this introductory rum. It originates from the West Indies Rum Refinery in Barbados (we all know Ferrand, Plantation’s parent company, owns it) where it is blended from pot/column still molasses-derived rums aged from one to three years, before being shipped off to France and aged in Ferrand’s facilities there for another year. It’s released at 40%, the sweetening is glossed over, and overall, like most rums of this kind from this house, it attracts equal parts dislike and appreciation depending on who’s doing the talking.

It’s not my intent to rehash the polarising nature and background of either the company or its production practises here, except insofar as to note there aren’t many reviews of this rum to be found8, and wonder if the vitriol surrounding the company may have an impact on any writers’ desire to get sucked in. Be that as it may, the rum has to be tried sooner or later, and for new rum drinkers who wet their beaks for the first time with it, there’s little to actively dislike: it’s as good a rum to start one’s journey with as any, and better than quite a few I’ve looked at of late.

So, let’s get started. Nose: an introduction of crisp yet ripe fruit, like raspberries, red currants, pineapples, around which coils a waft of stinky sweet bubble gum in hot weather. Brown sugar and molasses and coconut shavings are discernible, plus some mushy bananas and tangerines that have seen better days. Nice enough nose, with enough going on not to be categorised as simply an entry-level molasses based product: it’s a bit better than that.

The palate now…not too shabby. No, seriously. A touch sharp going in at first sip, then it steadies: sweet and sour pork, hot black tea sweetened with condensed milk and cardamom (bush tea, we called it and I still make a mug a few times a month), light fruits plus a touch of unsweetened salt caramel, vanilla, cinnamon, honey, orange juice and even marzipan. The problem is it tastes a bit…flattened, even dull, like Emile’s sense of taste compared to Remy’s in Ratatouille. The music is there but the bass is too high and the top- and mid-range notes don’t come through clearly enough and this is also the case when considering the finish; which turns out to be nothing we haven’t seen before, and is even a bit boringslightly briny, sweet, coconut shavings, vanilla, light citrus and some chocolate.

It goes down easy without reaching and that may be the key observation. Overall, it’s a relatively simple rum compared to others I’ve had (including some from Plantation themselves), yet a rum one can, with care and lowered expectations, have neat without too many issues. To be honest, I thought the rum was better than it had a right to be considering the sweetening Plantation is known for (I tested it after the session, not before…so the level was unknown to me while trying it).

The Grand Reserve stops short of being a cloying muddle, and is fortunately a ways from being a complete sugary messyet the additives/sugar do spoil it and make for a lesser experience, especially if one knows what one is looking for. For someone now getting into rum, it’s serviceable and they could use it as a stepping stone to get more into the field, though for getting into the Barbados style it’s useless, so forget that aspect. Those with more experience can use it as a bellwether for what to look for in Plantation’s successively more upscale (and expensive) offerings; and for those who’re really into rums, well, there’s not much to say to them, since they already know all there is to know.

(#987)(78/100)


Other notes

  • The Plantation website has no details on any of the Signature rum series at all (thelearn morelink does not work)
  • Most articles mention 15-16 g/L sweetening, or “dosage”. My hydrometer shows 36% ABV when measuring the rum, which works out to 15 g/L
  • Leaving the empty glass in the sink to evaporate overnight leaves a slightly sticky residue to be found the next morning.
  • The rum has been in production for a very long time, hence the various label changes. The first reference I can find for it dates from 2008, and is on one of the first rum review websites, Refined Vices, run by an old friend from Finland, Tatu Kaarlas (who now lives in Australia). That Grand Reserve Barbados rum had a label which stated it was from cane juice (felt by most at the time to be unlikely) not molasses…and came from Foursquare. Yeah, that’s not happening now, for sure.
Apr 032023
 

The first thing one notices about the rum, even before it’s poured, is the colourdark, almost black, with reddish tints, and completely not natural. This creates both expectations and dread in the reviewer because firstly, there’s the whole question of additives, and secondly, it suggests the channelling of the Navy Rum vibe of yore, complete with cutlasses, yo ho hos and some sort of faux-Demerara vibe to deceive the unwary. This does not usually end well.

It’s a relief then, that neither of these is obviously or obnoxiously the case, and in fact, the rum presents rather well at first blush, even with a rather lacklustre 42% strength. The nose has a lot of interesting (if restrained) things going on there: tannins, well polished leather and cinnamon to start off with, quite easy to smell, nothing harsh or bloviating, no straining to make a point. There some dark elderberry and cranberry notes, vaguely sour, caramel, a touch of molasses and behind it all, the tang of mauby (a bark made into Caribbean soft drinks by locals) – not at all the “traditional” rum flavours one might be expecting and a far cry from the confected, dosed-to-the-gills Bumbu-esque profile one might think is coming.

On the palate it comes off as a bit sweet and briny at the same time, the mauby taking on some more heft, accompanied by cinnamon, molasses and a peculiar sort of scent that reminds me of a sunlit damp forest glade, rank with decomposing leaves and mossy logs and the memory of a rain just ceased. There is a hint of some fruitsprunes, elderberries again, a vague cough syrup and grenadine dropped here and there. It’s not bad, all in all, and the finish, while short, at least doesn’t drop the ball, and glides to an easy conclusion with caramel, some sweet prunes, and that slight mauby thing coming onstage for a last bow.

Compared to some of their other efforts, this is a pretty solid rum from the Ironworks Distillery in Nova Scotia (in eastern Canada), though frankly, it would have made more of an impact with several more proof points – 42% really remains too weak. Still, while there are others in the lineup I have not yet tried (including some I don’t want to), as a first introduction to the distillery, I could have picked worse based on label spec. But what are the specs, exactly? There is maddeningly little on the company website.

Here’s what we know: it derives from Guatemalan molasses imported into eastern Canada (which makes it likely to be Crosby’sthey import exclusively from there and are located in the maritimes), fermented on site over a period of weeks (exact time unspecified), and run through an unidentified still which is either a hybrid or a column still made by Muller from Germany. A further unspecified period of ageing takes place in ex-bourbon barrels, and again, while some of their barrels are placed on board the Black Beauty floating boat warehouse in the harbour, we are not told whether any of the components of this rum were from there. Lastly, at no point is the age of the rum mentioned, yet this is a company which proudly touts the age of the “Ten,” their oldest rum.

If you detect the bite of irritated impatience here, you’re right. This is getting to be a thing with Canadian rums and the companies that make then, and it’s annoying as hell. In this day and age, I should not have to make comments about disclosure (i.e., the lack thereof), or email the company or ask for further details. It should be right there on the label or at least in their websitewhich takes such pains to say who they are and with what pride they what they do. Ironworks has been around for more than a decade, and has steadily amassed a nice stable of regionally appreciated spirits. It’s time to stop with this coy, wink-wink amateur-hour stuff and step up to the big boys tableand part of that is disclosure, not prideful marketing about being the Small Distillery That Could with a scrappy origin story.

I like the rum itself, and am relieved that the inclusion of caramel colouring into the mix to make it darker was not compensation for weaknesses in other areas: and the truth must be told, it’s a more complex and interesting rum than I was expectinga rum I don’t mind drinking, or mixing. But just as I give it the respect it has earned, I demand that we as consumers are treated with a little more respect in our turn, and provided with the details that would tell us what it is that we just paid forty bucks for.

(#986)(79/100) ⭐⭐⭐


Other notes

  • Five minute video recap can be found here.
  • The “Bluenose” is a famous Canadian schooner built in 1921 which won many competitions in the 1920s and was exhibited at the Chicago World’s Fair in 1933. Its metal parts were made on the premises of the iron works which the company took over in 2009.
  • I have seen an occasional unconfirmed comment that the rum is spiced, but in the absence of more formal evidence, I chose to doubt it. The offbeat taste of the rum is, to more a function of its source material, long fermentation, and maybe even the barrels they use.
  • Because of the gradual reduction of North American rum reviewers and the fact that Ironworks does not export much (if at all) other reviews are scant. However, I point you to Rum Revelations’ notes on Canadian rums from late 2022, including their indifference to other Ironworks products. A reddit reviewer gave the Bluenose 83 points in 2013, and stated its age as about one year. RumRatings was more scattershot, and few conclusions can be drawn from their commentariatabout a third of the votes rated it 7/10. Rum-X, as of this writing, does not have an entry for it.

Historical background

Ironworks is a distillery in the Maritime (Canadian) province of Nova Scotia, founded by Pierre Guevremont and Lynne MacKay in 2009, and inspired a year earlier by a random reading of a magazine article on the growth of the spirits industry (I find this odd because it is much more usual for people to start a distillery based on a connection to some spirit or other, or out of real love for a single product line). Quite aside from distillation of quality spirits, they wanted to get deep into the technical aspects of fermentation, distillations, ageing and infusing, all via experimentation and personal experience; as well, they hope to use local ingredients as far as possible, and provide employment for the local economy.

They acquired premises in the small town of Lunenburg, in what was once a marine blacksmith’s workshop that serviced the shipbuilders who operated along the South Shore; and happily also provided the title of the fledgling distillery when the time came to name it. The couple bought a 30,000-litre fermentation tank and a Muller still from Germany (type is not mentioned but I think it’s a hybrid from the few photos I’ve seen), and nowadays source apples, pears, molasses and ferment them all year for a wide ranging spirits portfolio of rum, vodka, brandy, gin and whisky. Barrels are sourced from all overwith an emphasis on ex-bourbon for rumand the warehousing has expanded beyond the small storage area to a boat, offices and more.

The company met with enough success that after little more than five years, it already had won some twenty awards for its products, and it became one of the few of Nova Scotia’s growing craft distillers with a reputation that expanded outside its home province. Their spirits became popular enough that in early 2016 they partnered up with Halifax’s airport to open a liquor store on the premises to allow passengers to buy alcohol when travellingand limited it to locally made products only. In 2018 they sent a few barrels around the world in a sailing ship, which some herald as a stunt, but which Ms. McKay defended as an experiment to see if the old tale of spirits ageing better at sea was true or notthe barrels were subsequently blended into the “Around The World Rum”, and rapidly sold out. One could argue as to whether it was marketing or not, but the key takeaway was the willingness of the owners to think a bit outside to box and come up with some ingenious marketing ideas, as well asone would hopea more interesting and better rum.

Currently the company makes several different rums, the best known of which are the Amber, the Rum Boat Rum, the “Ten”, the Bluenose and the “Around the World Rum”, the last of which was the special edition referred to above. They also make a rum cream and an experimental rum blended with maple syrup and then aged some more which they call maple rum and which I term an arrangé or infused spirit.

To some extent the rise of the Europeanand, of late, Americanindependent bottlers, as well as the obdurate and overly complex regulatory Canadian landscape, has limited the company’s ability to expand as rapidly as they might wish. The lack of concentration on one spirit type is also an issue I’ve commented on before, and does not allow for world class expertise to develop as rapidly as it would for a more laser-focused company. But one must consider the commercial realities of small companies which have to make payroll and generate cash flow, and so, for now, we must accept that Ironworks is a distillery that makes some intriguing rums, and is gradually increasing its footprint and awareness around the country.


 

Mar 302023
 

Rumaniacs Review #146 | R-0985

This is one of those rare instances where the subject is not some dusty old find from Ago with dust flaking from its shoulders, but a relatively recent bottling; and rather more than less is known about the rum, because in this instance, not only did I have the bottle in my grubby little paws, but happily it was also sporting a quite informative label. Oh, and it was a great Guyanese rum to boot. Those who bought one are surely happy they did so, or should be.

This was an independent bottling done for the Danish spirits shop Juuls (an establishment I heartily recommend for its selections and expertise, though I’ve not been fortunate enough to set foot inside it myself) by the Scottish distiller and blender Ian Macleod. IM is a small company set up in 1933 in the small town of Broxburn, just slightly west of Edinburgh, and they were pretty much in the whisky blending game. This changed in 1993, when they acquired a gin making concern, but the real forays into rum came in 1996 with the acquisition of Trawlers and Watson’s rum brands (Watson’s being primarily Guyana rum, while Trawlers being a blend of Guyana and Barbados).

Occasionally the company indulged itself with some special rum bottlings, though you would be hard pressed to find out much about any of them, and even Rum-X only has a couple. This one was a special order for Juuls, bottled in 2015 from a single cask yielding 241 bottles at 57.8%. What does the “No. 34” mean? It’s the cask number (not the series number, so those looking for Nos. 1-33 can stop their search), and theDiamond of Frederiksbergis a nod to the city where Juuls is found and the Guyanese distillery of origin. Rums of this kind were not and are not a staple of Ian Macleod’s outputwhen doing rums at all they stick with Trawler and Watsons, or make cheap underproof Jamaican’s via the Lang’s brand or undisclosed cheaper blends under the King Robert II label. Single casks like this are a very occasional one-off or special order which is why I feel ok placing it in the Rumaniacs section.

Strength – 57.8%

ColourRed-amber

NoseLight and sweet, with wax and brine and esters. The fruits that emerge are mostly from the dark and lush side: plums, dates, prunes for the most part. Also brown sugar, molasses, coffee, unsweetened chocolate and vanilla; with water and after opening up it becomes rather more tannic and oak-forward with a few background licorice notes, and the whole remains quite well done and inviting.

PalateSharp and hot, yet well controlled. Medium sweet with molasses, stewed apples, toffee, vanilla, sweet cardamom rice drizzled with hot caramel. Not precisely a riot of complexity, just sure footed and really tasty. Some raisins, more dark fruits, licorice, coffee, and this is where I would suggest there’s definitely some Port Mourant pot still juice in here.

FinishMedium, warm, sweetish and spicy with vanilla, cinnamon, cumin, cardamom and caramel. The molasses and licorice take a back seat, and it’s actually something of a shame the experience is over so quickly.

ThoughtsAlthough the label says “Diamond,” any reasonably knowledgeable rum guy knows this is kind of meaningless since all the stills in Guyana are now located at the estate of that name, and especially with the older rums, care has to be taken assigning a rum just to “Diamond”. I think this is probably a Port Mourant rum, though it could as easily be from Versaillesthe richness bends me more to the former, however.

Whichever still made it, it’s a quiet stunner of a rum and it’s a shame Ian Macleod never continued mining this vein and instead went mass market. Rums like this from so recent a time are a rarity (most of this quality are from further back in time, or much older) and its my regret that although I had a great time trying it with my Danish friends and even have a sample squirrelled away, there aren’t more bottles in circulation for others to enjoy as well.

(89/100) ⭐⭐⭐⭐


Other notes

  • Gregers, who pretends he owns our bottle, gave me the details on the label naming convention, as well as trotting the rum out of his stash for me to try. Thanks!
  • Only one bottle ever came up for auction of late and that was here for £112 in May 2022; another Diamond, the No. 33, was also on sale that month, and sold for £143, though I’ve heard people opine that it’s not as good as this one. These are the only ones aside from the three on Rum-X (which are not from this series) which I’ve been able to trace.
Mar 272023
 

What we are trying today is the Co-Op Caribbean White Rum, which at around C$30 or less is comfortably within the reach of anyone’s purse if perhaps not their purpose. The rum is supplied to the Co-Op supermarket chain by a very interesting Calgary-based company called Minhas Distillery, which until recently didn’t have a distillery in the city, just a brewery, and whatever spirits they produced came from a distillery down in Wisconsin…which is all less than helpful in tracing the product since rum is really not in their portfolio.

What Co-op sells is a white rum in a sleek glass bottle, 40%, without any statement of origin beyond the “Minhas Distillery”. It is supposedly a Caribbean rum, yet no origin distillery is mentioned (let alone a country), and there’s no age, no still, no source material…in this day and age of full disclosure you almost have to admire the courage it takes to foist something so meaningless on the public and pretend it’s worth their coin. Admittedly though, none of this is necessarily a disqualification, because it could be a beast in disguise, a Hampden in hidingfor all we know, a few barrels could have been sourced under the table, or there could be a mad geeky rum nerd distiller lurking in the bowels of Minhas wielding dunder and lightning, ready to bring out the next Caribbean rum killing Canadian hooch.

Alas, sampling it dispels any such romantic notions in labba time. This so-called Caribbean rum is just shy of a one-note wonder. It is not fierce, given its living room strength, and does actually smell of something (which immediately marks it as better than the Merchant Shipping Co. White) – vanilla essence, and mothballs, coconut shavings, and lemon meringue pie. It smells rather sweet, there are some nice light floral hints here and there; and it has some crushed almond nuts smells floating around, yet there’s also a sort of odd papery dusty aroma surrounding it, almost but not quite like old clothes on a rack at a charity sale, and which reminds me of Johnson’s Baby Powder more than anything else (no, I’m not kidding).

The palate is where the ultimate falsity of all that preceded it snaps more clearly into focus. Flowers, lemon, even mothballs, all gone. The baby powder and old clothes have vanished. Like a siren luring you overboard and then showing its true face, the rum turns thin, harsh and medicinal when tasted, rough and sandpapery, mere alcohol is loosed upon the world and all you get is a faint taste of vanilla to make it all go down. Off and on for over an hour I kept coming back, but nothing further ever emerged, and the short, dusty, dry and sweet vanilla finish was the only other experience worthy of note here.

So. As a sipping rum, then it’s best left on the shelf. No real surprise here. As a mixer, I’m less sure, because it’s not a complete fail, but I do honestly wonder what it could be used for since there is so much better out thereeven the Bacardi Superior, because at least that one has been made for so long that all the rough edges have been sanded off and it has a little bit of character that’s so sadly lacking and so sorely needed here.

There’s more than enough blame to go around with respect to this white rum, from Minhas on down to those bright shining lights in Co-Op’s purchasing and marketing departments (or, heaven help us, those directing the corporate strategy of what anonymous spirits to rebrand as company products), none of whom apparently have much of a clue what they’re doing when it comes to rum. It’s not enough that they don’t know what they’re making (or are too ashamed to actually tell us), but they haven’t even gone halfway to making something of even reasonable quality. It’s a cynical push of a substandard product to the massesthe idea of making a true premium product is apparently not part of the program.

In a way then, it’s probably best we don’t know what country or island or distillery or still this comes from: and I sure hope it’s some nameless, faceless corporate-run industrial multi-column factory complex somewhere. Because if Co-Op’s Caribbean white rum descends from stock sourced from any the great distilleries of the French islands, Barbados, Trinidad, St. Lucia, Guyana, Venezuela, Jamaica or Cuba (et al), and has been turned into thiswhether through ignorance, inaction or intentthen all hope is lost, the battle is over, and we should all pack our bags and move to Europe.

(#984)(74/100) ⭐⭐½


Background Notes

Minhas is a medium-sized liquor conglomerate based on Calgary, and was founded in 1999 by Manjit Minhas and her brother Ravinder. She was 19 at the time, trained in the oil and gas industry as an engineer and had to sell her car to raise finance to buy the brewery, as they were turned down by traditional sources of capital (apparently their father, who since 1993 had run a chain of liquor stores across Alberta, would not or could not provide financing).

The initial purchase was the distillery and brewery in Wisconsin, and the company was first called Mountain Crest Liquors Inc. Its stated mission was to “create recipes and market high quality premium liquor and sell them at a discounted price in Alberta.” This enterprise proved so successful that a brewery in Calgary was bought in 2002 and currently the company consists of the Minhas Micro Brewery in the city (it now has distillation apparatus as well), and the brewery, distillery and winery in Wisconsin.

What is key about the company is that they are a full service provider. They have some ninety different brands of beers, spirits, liqueurs and wines, and the company produces brands such as Boxer’s beers, Punjabi rye whiskey, Polo Club Gin, and also does tequila, cider, hard lemonades. More importantly for this review, Minhas acts as a producer of private labels for Canadian and US chains as diverse as “Costco, Trader Joe’s, Walgreens, Aldi’s, Tesco/Fresh & Easy, Kum & Go, Superstore/Loblaws, Liquor Depot/Liquor Barn” (from their website). As a bespoke maker of liquors for third parties, Minhas caters to the middle and low end of the spirits market, and beer remains one of their top sellers, with sales across Canada, most of the USA, and around the world. So far, they have yet to break into the premium market for rums.


Other Notes

  • I did contact them directly via social media and their site, and was directed via messenger to an email address that never responded to my queries on sourcing. However, after this post went up, Richard Seale of Foursquare got on to me via FB and left a comment that the distillate possibly came from WIRD (he himself had refused as the price they wanted was too low). The general claim on Minhas’s website is that their products are made with Alberta ingredients.
  • It’s my supposition that there is some light ageing (a year or two), that it’s molasses based and column still distilled. It remains educated guesswork, however, not verified facts.
  • Ms. Minhas’s father, having sold the liquor shops many years ago, has recently opened a large distillery in Saskatchewan with the same business model, but that is outside the scope of this article and so I have elected not to go into detail, and only include it here for completeness.
Mar 232023
 

Compagnie des Indes, run by the flamboyant and cheerful Florent Beuchet, was one of the first independent bottlers whose rums I found and started reviewing, along with Rum Nation and the original Renegade and yes, Velier. The small company is still going strong, and after having made its bones with some really good single cask bottlingsI have fond memories of their Indonesian rum, for exampledid some very unusual one-offs (Florida, Thailand, Ghana, El Salvador), and also expanded into blends, much as 1423 has done, with names as evocative as Tricorn, Blacklice, Boulet de Canon, Veneragua, Barbagaya, Caraibes, Dominidad, Kaiman and (on my list to try for sure) the Great Whites. Yet, as with most independents, while it is the softer blends that provide the cash flow, it’s the cask bottlings that are deemed the cream of the crop, and form the edifice upon which the Compagnie’s reputation is considered to rest.

The rum for today is one of these: a molasses-based rum from Fiji, distilled in 2010 on a column still, aged seven years there and three years in Europe, resulting in an outturn of 407 bottles, and whose provenance is not disclosed.

The precedent for such demure modesty in the naming is admittedly not new. Sometimes pre-existing sales arrangements with other brandseven the distillery’s owncome with the condition that third party bottlings don’t get to capitalise on the distillery’s name; sometimes it’s because the provenance is not entirely nailed down; sometimes it’s reverse marketing. Whatever the reason, upon further consideration, the amused cynic in me posits that perhaps there’s a good reason for a rum coming from the only rum-making enterprise on Fiji to proclaim it comes from a “Secret Distillery”: the fact that the rum, alas, isn’t that interesting.

There is, you see, not a whole lot going on with the nose as it stands. Granted 44% isn’t the strongest rum I’ve ever tried, and indeed it was the puniest of the rums in that evening’s first flight. Yet even taking that into account the rum is something of a lightweight: some light apples, cider and yoghurt, followed by wispy, watery fruits (pears, watermelon, papaya), some grapes, and licorice. There’s a line of sugar cane sap and lemon meringue pie here and there, just difficult to come to grips with and it wafts away too quickly. There should be more to a sipping rum from one barrel than a nose this ephemeral, I’m thinking.

Tasting it reinforces this impression of “move along folks, nothing to see here.” The rum has a firm feel on the tongue, yet you’d be hard pressed to discourse on any single component of what comprises it. Some light, white fruitsguavas, pears, melontasting the slightest bit salty at times, overlaid with a whiff of acetone. If you pushed you might hazard a guess that you sense papaya or kiwi fruit, sugar water and maybe a slight briny aspect, akin to salt caramel chocolate. And the finish is just that, a finish, and a quick one at that. White guavas, a hint of brine, flowers and acetone, all weak and airy and very hard to detect.

Several years ago I tried an earlier one of the Compagnie’s Fiji rumsthat one was from 2004, also from South Pacific, also ten years old, also 44%. At the time it was too new for me to make any sweeping statements about it, though I remarked that it wasn’t quite my cup of tea (for reasons other than those noted here). In the interim there have been quite a few more candidates from the distillery, including those released by Bounty, Samaroli, L’Esprit, TCRL, the Rum Cask, Duncan Taylor, and even the Compagnie a few more times. None have had this almost indifferent aroma and vague palate, at any strength.

So we know from years of subsequent experience that both the Compagnie and South Pacific can do a whole lot better, and there is rum out there from the distillery which is just shy of magnificent. Since I know that, I can only assume that the barrel this was aged in was simply exhausted and had nothing left to give except maybe good advice. My own recommendation, then, is simply that it’s a pass. Fortunately, given the sheer volume and variety of excellent rum that Florent has put out over the last decade, there is no shortage of good and better rums from the Compagnie that can take its place.

(#983)(79/100) ⭐⭐⭐


 

Mar 202023
 

Madagascar’s best known distillery’s rums have been the subject of three reviews in these pages, stretching from 2014 to 2021, yet even now it is unclear whether this has made anyone sit up and pay attention. For the most part the rum drinkers’ attention remained resolutely with the Caribbean nations, or the new ones emerging elsewheresuggesting that while Madagascar was unusual, it was apparently not enough to make it a global seller.

With or without such widespread recognition, Dzama still exists, however, still releases rums (a lotRum-X lists 29 of them), and can still be found on shelves, and even has a prestige 15 Year Old out there. So clearly it’s doing well. The rum being looked at today is their so called “classic” white (as opposed to the two other “prestige” editions), and irrespective of developments elsewhere in the blanc world is a very slightly aged rumtwo to four weeks, apparently, with no further details on how this was achieved, or with what. The rum is also molasses based, column still distilled, released at 40%, and it ended up in Canada somehow, which is where I picked it up.

There’s little else of note here, so we can dive right in. Nose is peculiar: fragrant citrus soap starts things off, something reminiscent of Irish Spring; lots of vanilla, which is sort of a signature with Dzama (see biography below); citrus peel and sugar water make an appearance but the aroma lacks the herbals greenness that marks out an agricole rhum (which in any case this isn’t). I do like the distinct lemon meringue pie notes, which Mrs. Caner said reminded her of lemonade from Kyrgyz pears, which I mention because, y’know, I promised. These smells are not all that strong or distinct and can be best found in contradistinction to several other standard strength white blends (such as those I was trying that day).

Taste wise, the lemony and custard notes are more pronounced (so is the soap). It has a decent body, warm, not too rough or sharp, and there are hints of unsweetened yoghurt, laban, milk and a pie crust fresh from the oven. A touch more licorice and ginger and maybe some cinnamon, leading to a quiet and undemonstrative finish which is too short, too faint … and frustratingly just starts to show off a few fruity notes when it all vanishes without so much as a goodbye.

These comments might lead you to believe it’s something to walk away from, but not really: I’ve tasted worse of this kind. It’s different, reasonably tastykind of an alcoholic 7-Up, which I think is undone by the vanilla, that weird soap vibe, a bit too much sweet and too few real taste chops. Too, the general lack of cohesion of everything else makes for a disappointing sipping experience, and even for something so relatively unaggressive, it’s surprising how little rum comes through in the final analysisit more resembles a doctored ethanol rather than some sort of well made local drink which has potential to represent its land of origin. That’s a pity, yet the potential of the brand remains, as it always has, which is why I keep coming back to their products: so who knows, one day they might make a white unaged rum I can really get behind. For now, this Cuvée Blanche is interesting for the geography, but not so much for the experience of drinking it.

(#982)(76/100) ⭐⭐⭐


Background notes

Madagascar is that huge island off the south east coast of Africa; and the Dzama rums are made by Vidzar, formed in 1980 due to the efforts of Mr. Lucien Fohine, who noted that the small sugar factory on the tiny island of Nosy Be in the north produced a distillate that had distinctive flavours which persisted into the final distilled products…mostly low level rum for local consumption, to that point. He concluded it came from the ylang-ylang plant (also known as the macassar oil plant, or the perfume tree) whose roots intermingled with that of the cane.

[Now, the theory is that the oils and perfumes of the various botanicals to be found on Madagascar (vanilla, cloves, pepper are often cited) leach from their roots into the soil and are intermixed with the cane plants’ own root systems, into their stems, and thence to the ultimate distillate. I’m no chemist or botanist, but one could just as easily wonder why similar processes aren’t observed on the spice island (Grenada) for example, so I reserve judgement on that score. All the Dzama rums I’ve tried have that question lurking in the background anyway, as to whether something was added to or not. Dzama firmly maintains no synthetic or artificial additions, but this still leaves the door open for natural ones; and according to Rhum Attitude, the Cuvee Prestige white is apparently a kind of filtered infused rum here, so who is to say something similar isn’t happening here?]

But anyway, Mr. Fohine formed a company he called Vidzar (a contraction of Vieux Rhum de Dzamandzar), which initially concerned itself with whisky bottling. It was located close to the sugar cane fields of Nosy Be, near to a village called Dzamadzar, and a few years later, as their operations expanded, production was transferred to Antananarivo (the capital, in the centre of the island). The company, which now claims a majority of rum market share in Madagascar, makes a range of rums, including the Dzama Club, 3 YO and 6 YO, the Millésimé 1998 10 Year Old, Dzama 15 and 25 year old rums and a Cuvée Noire, as well as three blanche rums and a raft of infused and spiced versions. Most of these are untried by the vast majority of rum drinkers, and remain relatively unknown, though some have won prizes between 2010 and 2015, in Miami, Paris, Berlin and Madrid. It may just be a marketing thing, or the inability to get out there and run around the festival circuit.


 

Mar 162023
 

Rumaniacs Review No.145 | 0981

Whaler’s as a rum brand is still being made after more than half a century, and apparently undeterred by its complete lack of anything resembling real quality, has not only kept the Original Dark Rum recipethe vanilla-bomb that I reviewed way back in 2010but actually expanded the supermarket line of their rums to include a vanilla rum, a white rum, a “topping rum” (whatever that is) and other flavoured variations that comfortably cater to the bottom shelf and are almost guaranteed to make another generation of Americans swear off rum forever.

It is no longer made in Hawaii, if it ever wasat best one could say it may have been a recipe from there; and guesses as to its true origin vary as widely as the USVI, Phillipines, or California (I think it’s just some nameless industrial facility churning out neutral alcohol on contract). The producer, if you recall, is the same outfit that also makes the Hana Bay rum, which has much of the same fanciful background and origin stories and lack of proveable provenance. Still, it does happen occasionally that rums which suck today suck a little less in the old days when they had some people with shine in their eyes and not quite so much cynicism on the factory floor (Captain Morgan is one such) making the rum. So it’s worth trying to see if it was different back in the day when Hawaiian Distilled Products from California was behind the brand.

Colourdark red-brown

Strength – 40%

NoseIt giveth hope. First, red grapefruit and some rancid olive oil, and then all the simple aromas deemed “rum-like” back in the last century come marching in like Christian soldiers. Brown sugar, molasses (just a bit), vanilla (just a lot). It’s not entirely bad though, and also has cherries, damp dark earth, dust and a little plastic.

PalateThe taste taketh hope away. It’s almost all vanilla, alcohol, brown sugar, caramel, licorice. Simple and uncomplicated and at least it goes down easy (that may be whatever sweetening or smoothening agents they added). But there’s not a whole lot beyond that going on.

FinishWarm and firm, it must be conceded. Caramel, anise, coconut shavings, even more vanilla. It’s possible a few citrus notes were there, just too faint to make any kind of statement.

ThoughtsThe rum is the ancestor to simple, dark, uninteresting, ten-buck rums you can find anywhere, often in cheap plastic bottles, and whose only purpose is to deliver a shot of alcohol today that you’ll regret tomorrow. There’s nothing to distinguish it at all, except that there seems to be rather less vanilla in this one than in the one from 2010 (which I tried again just to see). There’s also nothing to mark it as different from another Original Dark Rum from this period, put into a bottle with a greenish label. But I’ll save that “review” for another day.

(73/100) ⭐⭐½


Historical background

Back in the eighties, Whaler’s and Hana Bay were made by Hawaiian Distillers, a Hawaiian corporation that was in business since the 1970s, and was a subsidiary of Hawaiian Distilled Products Co out of Tustin California (and this is what is on the label). Before 1980 it was mainly manufacturing tourist items, including ceramics and specialty Polynesian Liqueurs – it’s defunct now and all traces of it have vanished: only head cases like me actively seek out their rums from yesteryear any longer, and the question as to where exactly the rum was distilled remains unanswered.

In the early 2010s when I first looked at Whaler’s, it was being made in Kentucky by the brand owners at the time, Heaven Hill, who had acquired the brand from the Levecke Corporation in 2002. Some time in the last ten years, Hana and Whaler’s returned to Hawaii…Maui specifically, where Hali’imaile was founded in 2010 by a branch of the Levecke family and has its premises. Surprisingly, given the sugar industry, family connections and tropical climate, rum is not actually their focus – whisky, vodka and gin are, with the distillery also making rums of zero distinction.

As of 2023, Hali’imaile Distilling Company is the distillery of the company’s products, yet their site doesn’t mention Whaler’s, Hana Bay or Mahina rums at all (these are the other brands they own and supposedly make). It may be a contract rum, but nobody really cares enough to find out, including, apparently, not even those who sell it. I’m not surprised.

Mar 132023
 

The Bacardi “Diez”or, to give the rum its full title, the Bacardi Gran Reserva ”Diez” 10 Year Old Extra Rare Gold Rumis the top of the trio of the company’s mid-level “kind-of” premium range. Below it are the old workhorses of the añejo, gold, blanco, black, superior and so on; in its playpen also reside the Cuatro and Ocho (and maybe the Reserva Limitada); and above it are the more exclusively minted bottles of the Facundo linethe Paraiso, Neo, Eximo and Exquisito (I am deliberately excluding the relatively new single barrel editions and the Single Cane series as they don’t neatly fall into consistent ranges).

Because of its reasonable (and subsidised) cost, and its decent profile, the Diez was a serious contender for the Key Rums tag which finally went to the Ocho; it didn’t only lose out because of availability, but because overall, I felt it just didn’t come to the table with everything a tropically aged ten year old should. Let’s go straight in and step it through its paces and I’ll try to explain.

The nose starts out reasonably warm, with baking spices (cinnamon, nutmeg), smoke, polished leather, some tannic bite and licorice blending nice. Some caramel ice cream, banana, coconut shavings, white chocolate a nice mix of tannic, bitter and sweet held together with the muskier (but faint) notes of toffee and brown sugar. It’s workmanlike, but nothing to excite. It’s like a better añejo, really, with some of the edges sanded off and better complexity (which would be the least of what we could expect).

Tastewise, nothing new, nothing exciting, nothing special. Just more of the same old thing, although admittedly quite well done. Vanilla and caramel and molasses lead the charge, with breakfast and baking spices hastening to bolster the centre. Leather, smoke and some light crisp fruits gallop around the flanks and are moving too quicklyhere one minute gone the nextfor any kind of serious engagement…they exist to be noticed but not to grapple with. Raisins, plums, some faint apples define the back end and a short and warm finish, and that’s what a ten year old under fifty bucks will get you.

The tech stats weren’t provided earlier in this review because I honestly didn’t think it was necessary: it’s well known that Bacardi’s rums are column still, short fermentation, light rums, whose taste profile comes primarily from expert barrel selection and blend management by the company’s legendary maestros roneros.The rum is a blend of rums aged a minimum of ten years, is 40% and really, were we expecting more? It’s main selling point may just be that price.

Let’s try to sum up. What we have here is a completely fine Bacardi rum, competently made, nicely aged, a decent Latin-style hooch, light, easy drinking, with some taste chops to write home abouteven the slightly added dosage doesn’t detract from that, though I think it’s unnecessary, really. Any surprise would be if it wasn’t all those things, and it is indeed a ways above the made-for-the-mixing-proletariat Superior and Gold and Anejo that sell by the tanker load and keep Bacardi’s sales numbers flying high. On top of that, the Diez is demonstrably better than the 4YO “Cuatro”, addressing many of that young premium’s weaknesses: it is more complex, has more going on and seems more suited for the sipper’s glass.

What it doesn’t do is eclipse the solidity of the 8YO “Ocho” which also ticks many of the same boxes; moreover, the Diez seems content to go down the familiar path of “same but incrementally better,” and is hardly a serious upgrade from any of its junior brethren. The makers seem to have had no inclination to find new worlds to explore or new profiles to demonstrate, that would show some innovation, a willingness to go off the reservation, if only a little. I find that disappointing. There are enough standard-strength, standard-profiled, standard-priced rums in Bacardi’s stable, and in anyone’s corner shop. If you’re one of the biggest kids on the block, with over a century of experience behind you, you can surely do better than repeat the same old shtick with a new number.

(#980)(80/100) ⭐⭐⭐


Other notes

  • There are few other reviews for balance out there (even reddit is sparse on the ground here), but no shortage of votes and evaluations. The Rum Howler gave it 90.5 points in 2019; Vinepair’s staff rated it 91 points; two Tastings.com reviewers apparently scored it 94 points apiece in 2022 but since no names are provided and we have no idea who they are, I can’t comment further except to suggest they might do well to broaden their horizons; ¾ of the ratings on RumRatings were 7 out of 10 or better; 77 voters on Flaviar rated it an average of 8.2; and 42 users of Rum-X rated it an average of 70/100 (ouch). Paul Senft, writing for GotRum magazine in August 2019 (the only other full length review I could find), gave it a cautious endorsement while commenting he expected more, and would stick with the Ocho “for a more versatile experience.”
  • It is recommended that you read the reviews of the Cuatro and Ocho for some background thoughts on this trio of Bacardi’s rums.
  • Thenutritionlabel on the website says it has 0.5 grams of sugar per serving of 1.5 ozs, which works out to about 11.3 g/L
  • Rum tasted here was the 2009 edition.