Mad River PX Limited Edition Rum – Review

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Feb 272020
 

It must be something intrinsic to the USA and their commercial distilling culture, that almost every distillery I’ve come across seems to like making ten different thing off their apparatus. It’s as if they view a single point of focus, a single product line, as an anathema – a still must be multipurpose, and work to earn its keep by wringing the maximum different amount of spirits out of it. And this leads to my oft-repeated remark that American distillers seem to like making whiskies, gins, vodkas and other stuff — and produce rum not because of real love for the spirit but as a sort of afterthought to round out the portfolio and provide some immediate cash flow while their hoped-for next Pappy is ageing.

Mad River out of Vermont is no exception to this. In fact, while originally thinking of starting a winery, they finally settled on getting a distillation setup to produce what they really wanted to make – a brandy. Yet, oddly, after sourcing their Muller still from Germany, the first thing off that still in 2013 was a rum, the First Run, and went on from there to make bourbon, rye, and other types of rum — including a silver American “Demerara” (so named probably because it’s made from Demerara sugar, and I have a feeling there’s a potential trademark violation accusation there somewhere if DDL ever hears about it)…and, of course, apple brandy.

The PX is one of their stable of rums, which also includes a Maple-Cask aged rum, the aforementioned First Run and a flavoured vanilla variant. The PX is a single-column-still distillate, aged in toasted and charred barrels, finished in Pedro Ximinez casks (not idea how long in any of these) and released at 46% ABV.

These bare bones facts obscure a multitude of small issues. For one, they call it a “Demerara-based” rum and remark that the sugar they source is fair-trade certified, but what that means is that it’s a rum made with brown sugar of unstated provenance – if it came from Guyana, which is the only country which can sell a sugar with the word “Demerara” on it, “fair trade” would be an unnecessary statement. For me then, this rum skirts right on the edge of my personal belief idea that a rum should state its origins clearly, and should come from fresh-pressed juice, or molasses…not from sugar itself. The ageing is also never spelled out on the bottle or the website – not the ageing of the base rum, nor the duration of the finishing in PX. We have no idea what the complete outturn is, therefore grading the words “Limited Edition” is impossible. And so these niggling omissions in turn cast doubts (mine) on the “scrappy independent,” “we love what we do” origin story on their website, which I’ve learned the hard way to always regard with some skepticism.

But enough. Let’s move on to the rum itself and what it tastes like, grade it on how it actually is. Is this a rum that’s up and coming, preparing to take its place as one of the USA’s unsung heroes, a nimble fast-moving upstart ready to take on all comers and make the Caribbean producers look anxiously to their nethers?

Not quite…though it is interesting. It starts off on the nose with woodchips, sawdust, glue, and old books in a musty library. The fruits start in the background and then slowly gather strength – these are sweet prunes and ripe peaches for the most part, leavened with vanilla, blancmange, some nuttiness and cereals, figs, cloves and raw damp tobacco leaves. The odd thing about it is that it starts nicely but fades away really quickly, so its evanescence is a disappointment — just as I’m coming to grips with it, it vanishes like it’s middle name is Cheshire.

The palate is also somewhat disappointing. The initial tastes are all there – dark fruits, raisins, prunes — but they’re thin and green, not really very precise or dialled-in, more like a mishmash of poorly coordinated soft stuff thrown at a wall. There’s also coffee grounds, tobacco and dark bitter chocolate, more cloves, and in this respect it reminds me a lot of the Dictador 20 or their Best of 1977 – except that it seems lighter, and drier, not quite as polished. As for the finish, that’s simply underwhelming — short and indeterminate, almost indifferent. There’s some tobacco, pancake syrup, vague fruits, smoke, maple sugar, all wispy and vague, here one second and gone the next.

The PX influence is noticeable in the fruitiness, nuttiness and some of the drier aspects of the rum — beyond that, I can’t say there’s much to enthuse. The nose is clearly the best part of the experience, yet even with that, it’s not the sort of rum that encourages sedate evening sipping while watching the sun go down and discussing the nature of the rumiverse. Part of that is the way the balance feels off, and the tastes and aromas don’t really pop, or mesh particularly well. You’re left feeling this is an essay in the craft, with a few interesting flavours that ultimately fail to cohere, leaving a muddled experience you don’t know what to do with when it’s done. Hardly enough for an unqualified recommendation.

(#705)(76/100)

Other Notes:

Opinion

My point about the jumping all over the spirits-production map, making various different spirits and not settling on one, is merely an observation, not a criticism; and not meant to diss a self-evident enthusiasm for the work, or the commercial realities all such little businesses in the USA must overcome. After all, the Caribbean rum producers are single-mindedly focused on rums because they started form a base of sugar and molasses which were produced right there, and moved on from that point. American distillers mostly lack this geographic-agricultural advantage. Too, being a single-product producer carries risk: money is tied up in this thing and if sales lag, the enterprise could founder – so the incentive to spread that risk by making several products which can all sell to different market segments, is great. But what it also does is diversify expertise – and the long, tedious, kaizen-like approach to learning and experimentation and gradual increase in knowledge and skill and quality of the one product they’ve hung their hat on – the way, for example, Mhoba’s founder tinkered for ages to get his stuff right – is missing.

That’s very likely why I have, so far, not seen much in the American rum industry to enthuse me. The rums most make are competent and occasionally interesting, yet don’t wow my socks off (at least, not yet). My experience thus far has been that those who go the whole hog and deal with rum as their primary spirit — not as some kind of adjunct — tend to do better qualitatively than those who try to do too much. Privateer is one such, Montanya is another, Richland and Pritchards are always intriguing, and there are more. But I have a feeling that if the Law of Mediocrity holds true, then the low to middling quality of all those American rums that have crossed my path over the last ten years (mostly by pure happenstance) define the majority of rums made there; and the companies I have named with products that really make a splash, are the outliers, the leading edges of the bell curve. Only time will tell if that feeling is accurate.

Sammy’s Beach Bar White (Hawaii) Rum – Review

 3 Responses »
Aug 122019
 

Last week, I remarked briefly on persons who are famous or excel in some aspect of their lives, who then go off an lend their names to another product, like spirits – Blackwell was one of these, George Clooney’s Casamigos tequila is another, Bailey Pryor’s Real McCoy line might be among the best known, and here is one that crossed my path not too long ago, a Hawaiian white rum made with the imprimatur of Van Halen’s Sammy Hagar who maintains a residence on Maui and has long been involved in restaurants and spirits (like Cabo Wabo tequila) as a sideline from the gigs for which he is more famous.

It’s always a toss-up whether the visibility and “fame” of such a rum is canny branding / marketing or something real, since the advertising around the associated Name usually swamps any intrinsic quality the spirit might have had to begin with. There’s a fair amount of under-the-hood background (or lack thereof) to the production of this rum, but for the moment, I want to quickly get to the tasting notes, just to get that out of the way.

First off, it’s a 40% rum, white, and filtered, so the real question is what’s the source? The back label remarks that it’s made from “first pressing of virgin Maui sugar cane” (as opposed to the slutty non-Catholic kind of cane, I’m guessing) but the YouTube video (timestamp 1:02) that promotes it suggests brown sugar (which is true) so, I dunno. Whatever the case, it really does smell more like an agricole than a molasses-based rum: it starts, for example, with soda pop – sprite, fanta – adds bubble gum and lemon zest, and has a sort of vegetal grassy note that makes me think that the word “green” is not entirely out of place. Also iced tea with a mint leaf, and the tartness of ginnip and gooseberries. It’s also surprisingly sharp for something at standard strength, though not enough to be annoying.

In that promotional video, Mr. Hagar says that the most distinct thing about the rum is the nose, and I believe it, because the palate pretty much fails by simply being too weak and insufficient to carry the promise of the nose on to the tongue in any meaningful way. It’s sharp and thin, quite clear, and tastes of lemon rind, pickled gherkins, freshly mown grass, sugar water, cane juice, and with the slightly off background of really good olive oil backing it up. But really, at end, there’s not much really there, no real complexity, and all of it goes away fast, leaving no serious aftertaste to mull over and savour and enjoy. The finish circles back to the beginning and the sense of sprite / 7-up, a bit of grass and a touch of light citrus, just not enough to provide a serious impression of any kind.

This is not really a rum to have by itself. It’s too meek and mild, and sort of presents like an agricole that isn’t, a dry Riesling or a low-rent cachaca minus the Brazilian woods, which makes one wonder how it got made to taste that way.

And therein lies something of an issue because nowhere are the production details clearly spelled out. Let’s start at the beginning: Mr. Hagar does not own a distillery. Instead, like Bailey Pryor, he contracts out the manufacture of the rum to another outfit, Hali’imaile Distilling, which was established in 2010 on Maui – the owners were involved in a less than stellar rum brand called Whaler’s which I personally disliked intensely. They in turn make a series of spirits – whiskey, vodka, gin, rum – under a brand called Pau, and what instantly makes me uneasy is that for all the bright and sparkling website videos and photos, the “History” page remarks that pineapple is used as a source material for their vodka, rum is not mentioned, and cane is nowhere noted as being utilized; note, though, that Mr. Hagar’s video mentions sugar cane and brown sugar without further elaboration, and the Hali’imaile Distilling Company did confirm they use a mash of turbinado sugar. However, in late 2016 Hali’imaile no longer makes the Sammy’s rum. In that year the sugar mill on Maui closed and production was shifted to Puerto Rico’s Seralles distillery, which also makes the Don Q brand – so pay close attention to your label, to see if you got a newer version of the rum, or the older Hawaiian one. Note that Levecke, the parent company of Hali’imaile, continues to be responsible for the bottling.

With some exceptions, American distillers and their rums seem to operate along such lines of “less is more” — the exceptions are usually where owners are directly involved in their production processes, ultimate products and the brands. The more supermarket-level rums give less information and expect more sales, based on slick websites, well-known promoters, unverifiable-but-wonderful origin stories and enthusiastic endorsements. Too often such rums (even ones labelled “Super Premium” like this one) when looked at in depth, show nothing but a hollow shell and a sadly lacking depth of quality. I can’t entirely say that about the Beach Bar Rum – it does have some nice and light notes, does not taste added-to and is not unpleasant in any major way – but the lack of information behind how it is made, and its low-key profile, makes me want to use it only for exactly what it is made: not neat, and not to share with my rum chums — just as a relatively unexceptional daiquiri ingredient.

(#650)(72/100)

Other notes

  • The rum is filtered but I am unable to say whether it has been aged. The video by Let’s Tiki speaks of an oak taste that I did not detect myself.

Kléren Nasyonal Premium Blend Rhum Blanc – Review

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Aug 162017
 

#383

When one tastes a raft all kinds of rums from around the world and across the ages over an extended period, there is a normal tendency to look for stuff that’s a little different while still conforming to commonly-held notions of what a rum is. After all, how many times can one try a basic rum redolent of molasses, caramel, sugar, banana and maybe raisins and citrus without getting a little bored? Well, for sure there’s no shortage of new and interesting popskull coming on the market in the last few years, and I’m not just talking about the new agricoles, or the geriatric rarities released by the independents, but actual distillers and bottlers like Hampden, Worthy Park, Savanna…and that interesting outfit called Moscoso out of Haiti. Drink some of their klerens, and believe me, if you’re afflicted with ennui, this’ll cure what ails ya…if it don’t put you under the table first.

Also called Barik (a creole word for “barrel”), Moscoso interested me enough to write a full profile of the company a few months back, and since that time they are aggressively seeking outlets and distribution in Europe, to say nothing of issuing all kinds of aged or unaged permutations of their booze. And my goodness, when you taste these things, the inescapable conclusion is they’re aren’t just rarin’ to take Barbancourt out back, kick the snot out of it and give ‘em a run for their money, but also casting narrowed snake’s eyes at the Velier-issued Vaval, Casimir and Sajous as if to say “Mwen nan bouda, nou zanmi”.

Perhaps they have good reason. Their 55% Traditionnel 22 was a rum that stunned and smacked the unwary with all the force of a Louisville slugger to the face, and yet I felt it had been reasonably well made, with much of that elemental joyousness that so marked out the other, better known clairins like the Sajous that have so impressed me over the last few years.

Which is not to say you wouldn’t be a little startled by the initial smells given off by this 55% white rhino. I mean, I nosed it and drew back with widened eyes, wondering if there wasn’t some excess Jamaican dunder or balsamo-infused cachaca in there — because aside from the brine and wax and glue and shoe polish, I was also getting a barrel of rotting bananas and funk, mixed up with musky, damp wood and wet dark earth (which I’m sure you’ll concede is not normal for a rum). It started out raw and fierce, and perhaps it needed some resting time, because after some minutes of letting it stand there (glowering sullenly around the room the whole time) additional aromas of freshly ground black pepper, cumin, masala, lemon peel and herbs became more prominent. “Meaty” is not a term used often in these pages, but here it was exactly right to describe what I was experiencing.

What elevated the rhum to something better than the nose suggested was the way it tasted. As seemed to be the case with all such Haitian whites I’ve tried, the nose was “da bomb” and the palate calmed itself down quite measurably, and a drop or two of water helped as well. Here the sugar water and watermelon came through much less aggressively, as well as brine and olives, fresh cane sap, nougat (!!), some nuttiness and citrus (not much of that, a pinch not a handful), coming to an end with a long, somewhat dry finish which reminded me of sharp, damp sawdust of some freshly-sawn unnamed lumber in a sawmill (yeah, I worked in one once), as well as fresh grass, and sugar cane juice.

So…quite an experience. Strong, distinct, flavourful, uncouth, odd, just on this side of bats**t crazy, and overall a pretty amazing drink – it would light up a cocktail with fireworks, I’m thinking. On balance the nose of the original Nasyonal earned my favour, but here the taste profile carried it ahead – it was a shade more complex, tastes better integrated. Whether you buy into that premise or not depends a lot, I feel, on where in the spectrum of rum appreciation you fall. I wouldn’t recommend it to a person now starting to branch out into white full proofs; and for those who prefer the softer, sweeter profiles of Diplomatico, Zacapa, Panamanians or dosed rums like El Dorado or Plantation, stay away. For everyone else? Oh yeah. Give it a try, if nothing else. And take a gander at what Mike Moscoso is making — because as he noted so elegantly up above, he’s coming for all of us.

(84/100)

Other Notes

  • This rhum is not a true agricole, the label is an accidental misprint which (at the time) Mr. Moscoso was too poor to fix and reprint. It is made from raw brown sugar liquified to 12-14% brix with 7-12 days of fermentation (using baker’s yeast). Distilled on a 12-plate creole columnar still, final distillate coming out at 65-70% ABV and reduced to 55%. It is unaged and blended from the various returns of the distillation run.
  • Points should be given to the company for issuing 200cl bottles for sale, aside from the standard full-size. For someone on a budget who wants a taste but isn’t sure, those things are a godsend.
  • The significance of the “22” lies in the proof point. Under the Cartier scale this translates into 55% ABV, while the more common Gay-Lussac scale equating to 55% / 110 proof is used everywhere else in the world
  • All clairins and klerens in my possession (six) were tried together, blind.
  • Update May 2021: Per the current LVH protocols identifying a clairin, this does not qualify as one (for other reasons than just the source material mentioned above). There is, not surprisingly, some controversy over the protocols and their origination, but the better known clairin makers of Haiti seem to endorse it.

Kléren Nasyonal Traditionnel 22 Rhum Agricole Blanc – Review

 1 Response »
Mar 062017
 

#347

By now, just about everyone in the rum world is aware of clairins, those indigenous crude white taste bombs out of Haiti, and once again, points have to be given to the farsightedness of Luca Gargano, who brought them to the attention of the wider world by promoting and distributing the Sajous, Vaval and the Casimir. Unfortunately, the acclaim these three have garnered have somewhat eclipsed any other clairins – and when supposedly some 500+ small outfits make the juice on the half-island, one can only imagine what else of interest is lurking there waiting to be discovered by anyone who loves crazy, speaks patois and has a 4×4.

One that came across my radar not too long ago was the Kreyol Kléren series of rums made by a company called Mascoso Distillers, sometimes as Barik – a real company, not some garage-based pop-and-pup moonshinery making it with granny’s recipe for the relatives on the weekend jump-up. I ended up buying two of them and getting a sample of a third, which caused the customs officials in Frankfurt some real puzzlement as they had no clue what the hell this stuff was and required no end of paperwork from Michael (the owner) to prove that it was a rum, why the price was so low, how come they were all around 55% and no, they weren’t meant to be weaponized.

You can understand their confusion (or trepidation). The Kléren Nasyonal Traditionnel 22 (a supposed “rhum agricole artisanal superior” based on the label, but not really, since the source is a sugar mash not sugar cane juice, and the label is a graphic design error) had an initial smell that was like inhaling a small fire-breathing sweet-toothed dragon. It was fierce, herbal and salty, and reminded me somewhat of that long-ago sonofabitch in the playground in second form who rabbit punched me in the schnozz without warning. I was using all three of the other (Velier-distributed) clairins for controls here, and what I sensed with the Nasyonal was their genesis taking form. It was not as cultured as the Vaval or the Casimir, and even the Sajous was somewhat more tamed (when was the last time you read that about those three?), but in its very basic and elemental nature lay much of its attraction. It was rough and jagged and yet still joyously powerful, eventually giving up more leafy notes (basil, maybe), sugar cane sap, with much of the same salty wax and swank taste I remembered so well from the others.

Thankfully the rhum settled itself down some when I was tasting it and now edged closer to the quality of my controls. Oh sure, it was still liquid sandpaper and not for the weak (or those preferring softer brown fare) – I would never try to convince you otherwise. Yet behind all that macho display of sweat and stink squirting from every pore was some pretty interesting stuff – sweet sugar water and herbal cane juice again, some gherkins in vinegar, and salt and olive oil and dill backing it all up. Phenomenal, long finish, by the way, making up some for the brutality of the preceding experience, suggesting salt and herbs and (again) cane juice. Not the most complex drink ever made, of course, and after taking it out back and beating my palate a time or three, it occurred to me to wonder, if Luca had smacked his label on it, would I have been able to tell the difference? (So I had the wife give me all four blind, and I was just able to pinpoint the Sajous and the Klerin but mixed up the Casimir and the Vaval – it was the edge on the first two that gave them away).

Clairins may be made in every bottom-house, backhouse and outhouse on Haiti, where jury rigged creole stills are slapped together from mouldy leather jockstraps, old bata flip-flops and disused petrol cans (probably with duct tape). And yes, many of them are probably best left undiscovered, or relegated to those with noses, palates and livers more robust than mine. This one, the least of the three I’m going through, possesses enough points of distinction to merit a recommendation, so long as your tastes run in this direction. It’s a massive, Duke Nukem style hot shock to the system, displaying zero couth yet uncompromisingly boasting a uniqueness worthy of note. I can’t entirely or unreservedly praise the rhum, but it must be said, when I was trying it, I sure as hell wasn’t bored. I doubt you would be either, no matter how your experience turns out.

(82/100)

Other Notes

  • The significance of the “22” lies in the proof point. Under the Cartier scale this translates into 55% ABV, while the more common Gay-Lussac scale equating to 55% / 110 proof is used everywhere else in the world. The scale here is a peculiarity of Haiti, as is the word “Traditionnel” which on Haiti means an agricole, not a molasses based rum.
  • Straight from still to bottle, no ageing at all.
  • Barik’s rhums are very affordable for those with an adventurous bent, and best of all, they’re sold in 200ml bottles as well. This is a conscious decision by Michael Moscoso, the owner, who understands that for it to sell even locally in a time of competition and adulterated Chinese crap trucked over the border, small bottles at affordable prices must be part of the sales strategy. Given how many full sized bottles I buy in a single year, I can’t help but applaud that.
  • Barik has a fairly robust heritage. Founded by Michael “Didi” Moscoso’s grandfather way back in the early 1900s, it is now supposedly the fourth largest in Haiti, but plagued by infrastructure problems and those cheap ethanol derivatives. There’s a separate biography, here.
  • Update May 2021: Per the current LVH protocols identifying a clairin, this does not qualify as one. There is, not surprisingly, some controversy over the protocols and their origination, but the better known clairin makers of Haiti seem to endorse it.