May 262023
 

Historically speaking, and indeed even in our times, there are alcoholic spirits out there that stretch the borders, let alone the definitions, of “rum”. Yet I continue to seek out, look for and try these things, whether they are almost unknown indigenous cane juice rums, proto-rums from Asia, or the old verschnitts and spirits of their ilk made in Eastern Europe in the 19th and 20th century. Such bottlingsfor example the Badel Domaci (Croatia), Casino 50 (Hungary) or the Tuzemak (Czech Republic) — exert a curious fascination, a compelling kind of pull. In a way they speak to the alcoholic history of their countries, their indigenous liquors, their likes, their companies, their markets, and inform us as to how rums (in any form, by any name) permeated countries, provinces, principalities, kingdoms, or whole empires that had no colonies or tropical connections.

These are getting rarer now, as the EU expands and its standards define rum more rigorously and precisely (though still, argue many, with too many loopholes allowing substandard hooch to sneak through), and the old spirits made from neutral alcohol or unaged rum stock or whatever, leavened with some high ester Caribbean rums, fall outside the ringfence. Nowadays they cover themselves with the onomatopoeic “room” instead of “rum” and the best that can be said about that is that it dates the productin this case, it’s clear it was made (or at least bottled) after 2013 when Croatia entered the EU.

There are no references to what constitutes the Maraska Room. Wes Burgin, writing the only review to be found online, bought a bottle in 2015 on a trip to Eastern Europe and remarked without attributionbut probably correctlythat it was made from neutral alcohol or vodka doctored with rum essences, which is to say spices, flavourings, caramel and what have you. The bottle I bought in Canada (don’t ask me how it ever got herebut it was the last one on the shelf) explicitly states its ingredients as “alcohol, water, aromas, natural caramel and [something else]” …the label on the bottle is torn making the last unreadable. It sports a metal foil cap of the sort we see less of all the time, and I just give thanks that it’s not an old-style Russian version, which were designed never to close again so you had to drink the whole bottle. And it calls itself both a “room” and a “strong alcoholic drink” which is about as close to truth in labelling as we’re ever likely to get these days.

So let’s taste it and I’ll give you some more history below rather than extend this preamble even further.


Nose: Nail polish, vanilla, salt, vanilla, grapes, turned fleshy fruit. Sharp and rather medicinal with sour gummi bears dancing over the palate, plus glue and some rather indeterminate rumminessmolasses, leather, smoke, mauby, brown sugar, that kind of thingbehind it all. It smells rather candied, minty even, and resting on a bed of raw alcohol.

Palate: The confectionery parade continues with cotton candy, brown sugar and white chocolate thin, sharp and spicy. More than a hint of cherry or cranberry juice here, but also a little brine and olives, a touch of vanilla, and that thin medicinal thing refuses to go away. And it’s sweeter than it has any right to b, to be honest.

Finish: Short, aromatic, sweet, easy going. Mostly white chocolate, brine, cherries and a hint of florals and acetones.


If you know your rums, and especially if you’re more into the dosed types like Zacapa, Diplomatico, Dictador or Bumbu, or enjoy solera-style rums, then this will be of interest. However, it must be noted that you can taste a fair bit of artificiality here: the sweetness, thinness, sharpness and candy-like flavours are giveaways to the sort of additions disliked by many. Purists will find much to take issue with, while others might enjoy trying something off the reservation, made by an outfit with a fair bit of backstory, whose tradition is cherry brandies and liqueurs, not rums, and which probably brought that sensibility to this ersatz product.

What did I think? Not a whole lot. It’s tasty enough, and knowing it for what it is, I could have it after dinner one small snootful at a time. But of course the issue is that by setting itself up as a rum, even calling itself what it does, it immediately creates certain expectations and is judged by a certain set of standards. By those, it mostly fails and I think most rum lovers will try it only the once, just to say, like Wes and I did, that they have.

(#999)(69/100)⭐⭐


Historical background

Maraska is a brand belonging a company in Croatia of the same name that makes fruit ands walnut brandies (slivovitz, with variations on the spelling), liqueurs, and of course the variations of the domaci (domestic) rums/rooms for which they are best known abroad and in Europe. The name of the company derives from the marasca cherry, a type of sour Morello cherry, the best flavours of which are supposedly grown in Dalmatia (part of Croatia). Brandy called Maraschino (also made into a liqueur) is made from such cherries, and has been a cottage industry in Dalmatia since the 14th century or earlier and distilleries were established in the town of Zadar at least since the 1700s. Over time the three largest and best known were the Salghetti-Drioli combine (also the oldest, founded in 1759), Luxardo (1821) and Vlahov (1861).

While the history of Maraschino (as a general term for the brandy) encompasses many brands and companies from Zadar aside from the three mentioned above, the one we are concerned with today is Luxardo which was established by Girolamo Luxardo, an Italianthe Dalmatian coast has long had influences from across the Adriatic by Italians from the great trading entrepots like Venice. Luxardo was soon exporting Maraschino to Europe, the Americas and Asia, their high quality brandy enhanced visually by hand-knitted coverings of the bottles, a tradition still in place today. Their liqueur won gold and silver medals at the second World’s Fair in Vienna in 1854 for example, and Zadar became the city most closely identified with the spirit as it increased in popularity.

Zadar transitioned to Yugoslav sovereignty after WWII, after variously being part of France, Italy and Austria. During the war it had been nearly destroyed by Allied bombing and all industry ceased, but after 1946, production facilities were rebuilt and distillation resumed. All remaining useable equipment (which had been confiscated from the old factories) was consolidated into a single enterprise called “Maraska Company Zadar” and located at the Luxardo’s old “Maraska” factory premises which had been built in 1911. It is now the most important liqueur producer in Croatia.

It makes both alcoholic and non-alcoholic drinks, sweets and various promotional products, and in the “strong drinks” category it features Empire Gin, Cosmopolitan vodka, Royal Brand brandy. St. Simon’s Light Rum (and underproof, supposedly from selected Caribbean distillates) and of course the Maraska Room at various strengths which is noted as being “traditionally used to prepare cakes, fruit salad, tea and other hot drinks in the winter,” and with no source distillate provided.


 

Dec 262019
 

Part of the problem with this “rum” is that the bottle itself doesn’t say who made it (the notations refer to the “Budapest Liquor Industry” and “Product of Hungary”) – after some sleuthing around I tracked it down to a company called Zwack, which is famed in the country for its high-alcohol herbal bitters called Unicum (one of the national drinks of Hungary), and a 60% once-it-was-a-rum-but-no-longer called Portorico, which is widely used for baking (like Stroh). Unfortunately its website doesn’t mention the Casino or have a picture, but since I located a Casino bottle label with Zwack printed on it, that cleared things up.

Figuring out what’s in it was harder, and here I drew a blank. My thinking, however went like this: eastern European countries were famedor at least renownedfor their inländer (domestic) rums, which were usually ethanol or neutral alcohol that had spices and infusions added to them. Stroh, the Badel Domaci from Croatia and the Tuzemak from Czechoslovakia, and any amount of verschnitts from Germany (Flensburg in particular) followed this pattern, and Zwack itself as a company was noted for its work with alcohols and herbal infusions. So even though I know little about Zwack’s production specificallyand I was told that some inländer producers are now importing bulk rum produced in the CaribbeanI assume they followed this trend of manufacture generally. That said, I can’t say with assurance whether the Casino was made from molasses or beets, though I suspect it’s the latter.

If we accept these data points, then of course the Casino is not, by all current definitions, a rum, and in point of fact, the entry might just as easily be listed in the Rumaniacs page since this version is no longer being madethe wordrumwas either replaced byroomor dropped completely from the label when Hungary joined the EU in 2004, and that suggests a manufacture for the product I tasted of around 1988-2003 which actually makes it a heritage rum entry, but what the hell.

Tasting notes, then

The nose is firm and distinctthe 50% ABV strength helps there, of courseand quite sweet, almost like a Tokaji. Notes of brown sugar, black tea, and what stays the longest in both nostrils and memory is the sweet notes of gummi bears and lollipops and bubble gum. There’s other more fruity aromas as wellprunes, rip apricots, peaches, in syrup, some orange peel and chocolate with rum in the centre; as it hangs around it gets flowery and perfumed. Quite a lot going on here, but in terms of a rum profile, not reallyit’s all additive-derived, not a genuine rum note in sight.

Palate follows the theme of a spice driven rum with a better-than-usual strength: dry, crisp and quite sweet. Candied oranges, icing sugar, ginger, no caramel or molasses notes here. It’s spiced for sure, but reasonably well done, and if tasted blind I’d suggest you might think it was a low-rent mid-ester-level Jamaican without the rubber and salt. The finish is nowhere near to the level of either the nose or the tasteshort, dry, harsh, unrelieved by any serious aromas or closing notes over and beyond sweet candies, chocolate oranges and light flowers, plus maybe a hint of cinnamon.

The funny thing is, I quite liked it. Not as a sipping rumits artificiality is way to evident for thatbut as a sweet dessert thing to have with or dribble into an ice cream dunked into a double espressooh yeah. It’s fine for that. Unfortunately, not for much else.

(#687)(72/100)


  • My thanks to Tamas Gabor and Gergő Muráth who helped me with the background and research sections.
  • A hydrometer tested this at 46.77% ABVthat works out to about 15g/L additives
  • No information is available on how old the distillate might have been, if it even was aged at all.
Dec 222019
 

It’s been a long time since I’ve bothered to review a rum that isn’tthe Stroh comes to mind, the Czech Tuzemak, or the Mekhong from Thailand. I don’t really mindthese things are lonely, and need a home, need a review, so why not with us? It should also be noted that this product from Eastern Europe is not meant to be a drinking spirit, but one to add to teas and used in cooking, almost unknown outside the Balkans.

The Domacithecis pronouncedchand the word means “Domestic”is not a spiced rum (i.e.,a rum with spices added), more like the reverse: a spiced concoction of some kind that has rum (or an essence of rum, whatever that might be) added to it. The Ultimate Rum Guide remarks it is “a spirit based on a special recipe and flavored with an extract of Rum. Its amazing aroma makes it a popular addition to many dishes.” Yeah, okay. If it was a German thing I’d call it an inländer rum, or verschnitt.

Badel 1862, the company that makes it, is an alcoholic beverages company formed in the waning days of the Austro-Hungarian empire, headquartered in Zagreb (Croatia) and still chugging along, they make mostly regional spirits like brandies, vodkas and gins, while simultaneously acting as a distributor for international brands like Bacardi. As part of the approval for their accession to the EU, they had to rename many of the spirits they were making which were not genuine: “rum” had to be changed to “room” and brandy became “bratsky;” so this provides a convenient dating regimeif your bottle says “room” then it was made after 2013. This one saysrum”, so it was made before.

Unsurprisingly it’s mostly for sale in the BalkansBosnia-Herzegovina, Croatia, Serbia, with outliers in Germanyand has made exactly zero impact on the greater rum drinking public in the West. Wes briefly touched on it with a review of another Croatian product, the Maraska “Room” (similar issues with namingthe EU declined to allow it to be called “rum”), but both the Maraska and the Badel are made the same way. Since I knew none of this when initially tasting the thing, all I was aware of was its puling strength (35%) and its colour (yellow) and went on from there.

Nose first. Nope, not my cup of tea. It reminded me of an eggnog Grandma Caner had made for me once, chock full of ethanol, nutmeg, cumin and cinnamon. Also sour cream, strawberries, green grapes, and a raft sweet breakfast spices tossed in with the casual abandon of a louche rake distributing his questionable favours. It smelled thin and sweet and lacked any kind of “rumminess” altogether.

Palate? No relief here for the rumistas, though plenty of joy for the sweet toothed. I mean, anyone with even a bit of experience with rums would see that it’s a doctored mess thrown like bread to the masses who know no better, and lasting long enough (over a hundred years, remember) to become a local institution defended with becoming zealotry astraditional”. Ethanol, soda pop, fantas and again, bags and bags of spices (nutmeg, cloves and cinnamon for the most part). Vague, meek and mild, with the slightest twinge of sharpness, leading to a short, light and fruity finish of no real distinction

I wrote rather impatiently in my notes “Weak nonsensebut okay, it’s not meant to be a rum, right?” Maybe, but that might let this local Eastern European plonk off the hook. It used to be called rum, was noted as being domestic, but frankly, they should have named it something else entirely, created its own unique category, rather than associate it with a more rigorously defined spirit with a long tradition of its own.

There are 40% and 60% variations of this thing floating around and one day if I’m in the neighborhood I might try them. The important thing is that I know what it is, and by writing this essay and you reading it, now, so do you. Feel free to try it if it ever crosses your path, but know what it is you’re getting, and what it’s good for.

(#686)(65/100)

May 042013
 

D7K_1299

Not quite a rum, but close to a spiced or flavoured agricole, and a delicious drink for all that. Big hat-tip to Tony for this one and all the others.

For those who believe Cuba makes only rums, here’s a flavoured spirit close to being one without actually stating it is. It defies easy categorization, which is perhaps why it doesn’t, even on the label, say anything about what it supposedly is (a rum with additives for taste). The issue may be its source, which is variously noted as being either a cane spirit or a guava-based distillate (it’s actually a bit of both). Like the Thai Mekhong, Czech Tuzemak or Austrian Stroh, it’s close to meeting all the requirements, but isn’t, quite. Which doesn’t make it a bad drink, just an intriguing one, and for the purposes of this review, I’ll call it a rum, ‘cause, you know, what the hell. It’s kissing close, and I’m not a total purist in these matters.

What distinguished this product from the Pinar del Rio province in western Cuba to me, was its overall profile. The hay-blonde spirit immediately gave off scents of herbal lemon grass and white guavas, sugar cane peel torn off the stalk with the teeth. Sweet, soft, almost thick, and vaguely perfumedand none of this was in any way cloying or reeking of an overenthusiastic blender’s machismo either, just harmoniously balanced. To say I was startled is an understatement. Tony (he of the famous 151 proof rumballs) brought this back from Cubaon a whim, I suspect, just because it looked so differentdidn’t know much about it, but having opened it, he loved it and brought it over for us to check out in more detail.

The body and palate were a bit heated (the liquor was 40%, so some spiciness could be expected); what really was fine about it was the mouthfeel, almost silky, decently smooth and very easygoing. One could not get away from the guavas and the sweetness of almost-ripe, fleshy fruit (pears, not peaches), and here again I must stress how well put together the overall product wasthere was no real excess sugar or flavoured overkill here, the way you would find in a liqueur, just a delicate balance between competing tastes of nuts, white toblerone, a flirt of vanilla and maybe some more of that raw sugar cane sap. Finish was gentle and medium longI got less from the aromas than a lingering taste on the tongue, another thing I quite liked.

The outfit that makes this spiritSociedad L. Garay y Compañíahas been in operation since 1892, though I was unable to find out how it weathered the Cuban revolution. It seems to run on a semi-privatized basis these days. From what I was able to gather on the various Spanish-language websites I visited, the spirit is made by mixing a large quantity of the macerated guavas with a cane-derived alcoholic base, and the resultant mixture allowed to marry for about a month before being drawn off and aged in oak barrels for a further three months (for the dry “seca” versiontwo months is considered good enough for the sweet “dulce”).

D7K_1300

So an aged product it is not. But you know, some time back I wrote a positive review of the Hawaiian Kōloa rum which had not been aged at all yet still presented itself well as a rum, and Nine Leaves out of Japan does something similar with theirClearrum. This little-known almost-rum from Cuba, flavoured and sweet as it is, is a pleasant sipping product to have after dinner (or before it), something to savour with a nice tropical sundown. Don’t look for massive complexityit’s not that kind of drinkbut just enjoy it without fanfare, over ice, and share generously with your friends if that’s their thing, making sure you explain its origin and source materials before they ask the inevitable. Me, I see this as a farmer’s rum, a country rum, similar to backdam hooch my friends and I used to distil out of rice and sugar in the old days, and flavour with whatever fruits were on hand. The Seca reviewed here is made much more professionally than what we did, but the principle remains the same.

And if you haven’t been aware of it before, well, it’s so damned cheap in Cuba that you can’t go wrong with dropping five bucks and at least trying it. Everyone’s heard about Havana Club, Santiago de Cuba and the other big brands out of the islandhere’s one it’s worth your while to check out, even if you, like me, may be a bit amused, bemused and confused on the question of whether it’s a rum at all.

(#159. 79/100)

Dec 132012
 

A spiced Rumzilla. Interesting taste, lacking the cheer and laughter of the 151 proofers, and has nothing of the insane charm of the SMWS Longpond 81.2%

Fewrumsscare me like the Stroh 80 does. It’s like a Tuzemak on steroids, with much of the same obscurely vegetal and spiced choice of flavour profile, boosted by the resident blast bunny to a massive 160 proof that’s as comfortable on the nose and tongue as a prostate exam given by Captain Hook. Stroh’s drone-delivered plastique of an overproof has always has been, to me, as self-aggrandizing as the suicide wings served with waivers I have to sign at my local bar. It is an absurdly large proof driving a rum that is to sophisticated tippling as a sledgehammer is to stone-carving — a tool way too crude to do anything more than destroy everything in its path.

It fails as a sipping rum of course, entirely because of its strength (even though that’s is how I had to try it). In fact, some argue it fails as a rum period, because it’s not made directly from sugar cane juice or molasses. Mixing this rum is not only recommended, but encouraged, because if you have it by itself, it’s a bit like choosing a triple espresso instead of a single latte. It makes your drink just a shade … savage.

The Stroh 80 is a spiced, unaged spirit and not a spiced, aged rumtherein lies something of my disdain for it as a rum. One could reasonably ask what’s the difference, my response being that a rum is not made from sugar beets (as Stroh is reputed to be), is aged (even if only for a year), and Stroh’s lacks anything of the character all rums possess. I mean, observe the noseafter the initial blast of characteristic overproof plastique and plasticine and rubberized fumes dissipate and you recover some of your sanity (and find your nose again), what you’ll get is not caramel or burnt sugar or anything remotely resembling what you may be used tobut cinnamon, root beer, ginger and christmas cake spices, wrapped up in a hellacious burn.

And on the palate, it’s so strong it’s like getting a tattoo done on your tongue with a rusty set of needles by a guy who’s already high on this stuff. Your tongue will numb and turn into pterodactyl hide on the spot and your throat will feel it’s been savaged by a velociraptor. Sure you’ll get strong, amazingly intense sensations of black tea, ginger snaps, Tanti Merle’s christmas spices, some dried fruit (raisins and cherries for the most part), and a blast of cinnamon off the scale. It’s also oddly buttery, creamy, which is kind of interesting, and unusual. You may enjoy this. But at end, the titanic nature of the drink just overwhelms: as I also noted in the SMWS Longpond 9 year old, 160 proof is simply excessive and serves no sane purpose beyond bragging rights (though the Sunset Very Strong 84.5% seemed to have found a way to work around that). The finish is about all I find truly epic, because, like with all overproofs, it’s the gift that keeps on giving, and is surprisingly pain free (perhaps because I had already completed my writhing pain dance and had nothing left to scream about) – it’s heated and so long that one sip did me for ages. I kept thinking I’d been pilfering Santa’s cookies an hour later.

Stroh is an Austrian spirit, made by the Klagenfurt company since 1832, and available in variations ranging from 38% through to 80%. It was probably made from sugar beets deriving from an ethanol base to which spices were added because Austria-Hungary had no tropical colonies of its own to provide the raw stock. I’ve read that currently they use sugar-cane derived ethanol, yet when I was doing the Stroh 54 review some time back, I was advised by a reader that it’s still sugar beet based, so there may be some clarification required here. In any event, Stroh is sold as such and meant primarily as a cocktail ingredient to make Flaming B-52s, jagertee, traditional Austrian pastries, and other strong punches where some oomph is required. And of course, it’s great for chest puffing exercises by all Austrians.

The great thing about rums is that there is a real lack of agreed-upon international standards and classifications (and enforcement of those standard that do exist), and so just about anyone can make something from molasses or sugar cane or what have you, call it a rum, and who is to say different? The really bad thing about rums is that there is a real lack of agreed-upon international standards and classifications (and enforcement of those standard that do exist), and so just about anyone can make something from molasses, sugar cane and what have you, call it a rum, and who is to say different? That’s part of the problem with the 80, which is so far off the scale that all the unprepared can do is shudder, retch yesterday’s breakfast onto the dog, and reach for the Doorly’s. Stroh’sprobably feeling they wanted to take the crown of the overproofsdistilled a drink for the Junkers class as a test for their manhood, meant to render any besoffner comatose on the spot.

What do I think on balance? Well, I sure wouldn’t drink this sucker neat for anything except to write this review: it could be weaponized with too little additional effort. On the other hand, I do like that creamy, spiced up profile for its uniqueness, yes; and the finish is biblical. And to be fair, Stroh’s is quite clear that they don’t make this as a sipping, er, rum. But if you’re feeling like you need to impress the fraulein over in the ecke, and try drinking it that way, be warned: Stroh 80 really does dislike you, does not want to be taken solo, and it will hurt you. My recommendation is simply to leave it in the punch bowl for which it was made, and not risk damage to your liver by guzzling it on its own.

(#135. 75/100)


Other Notes

May 152012
 

A gentle, easygoing underproof rum-wannabe. There’s nothing really outstanding about it, and it’s too weak to appeal to me personally: like other Asian rums, however, it does have a taste all its own, and for those who don’t like forty-or-greater percenters, this one will satisfy.

Is this a rum at all? Liquorature is littered with comments from both the purists (who disdain any additions) and the tolerant (who don’t mind), and the bone of contention between them is always the same: can a spirit be made from less than 100% cane juice, with additives for taste and profile, and still call itself an inheritor of the seafaring tradition and swishing cutlassesa rum?

The first real lightning rod for this discussion came from the Tanduay 12 year old rum, and here is another one that is sure to reopen that argument, because the Mekhong product, named for the river running along the Thai border, clearly and boldly states its antecedents front and center: 95% cane extract, 5% from rice, plus caramel and a “secret” recipe of herbs and spices. And alsonowhere does it say it is anything but a spiritMekhong lays no claim to being a rum at all. So what I’m going to do is simply make these facts known, and place the rum (yes, I will call it that) in the same league as the Tuzemak and the Tanduay. Decent products, nice taste, no other place to categorize ‘em, welcome to the rum family.

Mekhong as a whole doesn’t really impress me, in spite of a few features that are a cut above average. The bottle is undistinguished, with a lurid red and yellow label that is sure to catch your attention in the local rum shelf. Tinfoil cap, standard bottle, nothing special here, unless it’s the clear statement of ingredients that El Kapitan so likes to see. Knowing his predilection for rums to be rums, I think I’ll pre-empt him and say flat out that a lot of people will not consider this to be one, not just because it’s not 100% cane juice or molasses, and also because of all the extras, but mostly because the makers themselves don’t.

As a 35% likker, I didn’t expect much, and I didn’t get much: on the nose it was a shade musty, with herbal and grassy notes (I felt I was in a tropical jungle glade, to be honest), and additional hints of vanilla. As befitted an underproof, it was soft and easy and made no demands. Quite gentle, actually.

The arrival was along similar lines. One might almost say it was lazy: soft and sweet and slow to come forth, with vanilla, caramel, dark sugar and that herbal, grassy note taking something of the edge there spirit(and nicely so). I think I noted some ginger, maybe citrus, but these were backseat drivers, not the equivalent of my wife’s more in-your-face front-seat aggro. As for the fade, well, it faded. There was nothing there to really speak ofwhat little there was hinted of nuts and more vanilla, but I’d be lying if I said I was anything but indifferent about it. See, this is where the 35% works against the spirit: as a gentle cocktail mixer (which is how many drink it) with delicate tropical ingredients, it’ll probably workas a sipper in its own right, it’swell, it’s a shade wussy. Keep in mind though, I’m used to stuff north of 40% (including the Lemon Hart 151 which was a gobsmacking 75.5%), so your mileage, depending on what you like, may vary. No offense to the Thais, but West Indian would probably snicker a little at this one.

Mekhong Thai spirit is a product of the Bangyikhan distillery located on the outskirts of Bangkok, and is Thailand’s first domestically produced (and branded) spirit, first created in 1941. It had its origin with James Honzatko, who was an avid brewer and eventually began producing his favourite whisky on a large scale. After Honzatko’s death, his close friend Peter Sawer took over the brewing of Mekhong and was ultimately responsible for its mass production. It’s an interesting point that Mekhong is marketed in Asia as a whiskey even if the label doesn’t say so, but it is of course nothing of the kind (so relax, Maltmonster). The distillery itself goes back a lot further, however: Bangyikhan considers itself Thailand’s first distillery, constructed in 1786 by King Buddha Yodfah Chulaloke at the mouth of the Klong Bangyikhan Canal, the canal eventually lending its name to the distillery. It was owned at various times by different parts of the Thai government, until 1957 when the private sector began taking over. In 2000, it was acquired by the Thai Beverage Company.

It may simply be an Asian thing, but rums don’t seem to be a drink of the region the way whiskies are identified with Scotland, gins with the english, vodka with the Russians or rums with the Caribbean. That’s unfortunate, since the sugar cane grasses originated in that region and you’d expect they’d be going great guns there. However, given the startling originality (I didn’t say I liked it) of the Australian Bundie, the overall solidity of the Philippine Tanduay and the impressive quality of the Indian Old Port, I know the expertise and quality is there. Here’s to hoping that the Thais spread out and go for stronger, more distinctive spirits that can really be called rums….I for one will certainly be buying if they do.

(#108. 74/100)

Apr 162011
 

First posted 16 April 2011 on Liquorature

A homunculus of a rum, thisit’s got all the hallmarks of a rumthe background taste, the nose, a bit of bite; but at end, you’ll either think it’s a strong liqueur or a weak rum, and in either case it works better as a dessert drink than a true sipper in your glass.

“Bloody mouthwash!” my esteemed and geriatric sire sneered years and years ago, as I sipped a Crème de Menthe in the days when I was still searching for a drink to call my own and clutch to my post-pubescent biscuit physique chest. I fear that since his tongue is the only instrument I know which gets sharper with constant use, he would take one shot of the Juan Santos café 34% and bugle “Nescafe!” with that same note of relish at having won an obscure point (I will note he is a rabid aficionado of the El Dorado 15, which he says he can barely afford, even as he counts his many properties and makes jokes – admittedly very funnyabout my lack of an inheritance…but I digress).

So what to make of Juan Santos’s entry into the flavoured undeproof rum segment? This liqueur by anther name?

The café infused rum is, to me, an exercise in diminution which Juan Santos made in order to break into a smaller niche, widen its appeal and maybe grab some market share from, oh, Kahlua. Diminution is the quality or process of being reduced in size, extent or importance. It’s a cousin to words like “diminutive” or “diminished” and for a serious rum drinker, neither word does this rum any favours. To be diminutive is to be small and preciously sized, wee and wondrous, like a dwarf pony, or my five year old (or my wife, but never mind). When you consider that Juan Santos has made full strength offerings like the under-the-radar 9 year old, a very quietly impressive (but a bit bland) 5 year old, and a 12 year old and 21 year old still awaiting my written attentions but which I have liked a lot, then I have to say the impolitic thing and tell you straight out that the underproof under discussion is suffering from an identity crisis. It may even be a chick’s rum. No rum or whisky drinker I know would watch me drink this thing without asking solicitously abut the state of my hormone shots. Yes, I know this is sexist, but come on: we are designed by a jillion years of evolution to equate large with male, small with female, strong likker for men and liqueurs for women, with the possible exceptions of RuPaul, and Grenada, where forty percent hooch is considered mild and for the fairer sex only

And yet, like many small things, the baby rum is pretty good if you’re prepared to take it on its own terms. You open it, and because of the lower alcohol content, you don’t get the spear of spirit skewering you right off. It presents with a smooth, soft nose, a bit like Irish coffee, really. Coffeefor which Columbia is justly famedis right in the middle, with caramel butterscotch undertones, and the alcohol lending it the slightest bit of heft. On that level, it works swimmingly.

On the tongue, the lack of alcohol bite works entirely to your advantage, because it gives you a chance not to wince, and merely appreciate the flavours: and those flavours are some dark sugar, some currants and berries, perhaps a nut of some kind and an overwhelming taste of coffee. It’s sweet, very sweet, more like a liqueur than a real rum, light and a bit creamy. Delicious, truly. On the flip side, that tastewhile nowhere near as unpleasant as the orange of the Pyrat’s XO was to mewill be the second deciding factor in making you decide whether you like it or not (the other being the sub-par strength).

So here is where I add the caveats: as long as you’re prepared to accept that this is a rumlet, not arealrum (in the sense that it is weaker than the standard 40% just about everyone is used to); as long as you really do have a sweet tooth; and as long as you don’t have a real rum nearby (like another Juan Santos) – so long as these things hold true, you’ll like this cafe infused variation. It’s these things that will make it work for some, not for others, since it is thicker and more sugary than any other rum I’ve ever tried, coats the tongue well and doesn’t so much sting as caress your taste buds. Not all will like that, and for me, having had it off and on for six months, I have to say it’s what Guyanese would callsometimish.Inconsistent, and not always serious. The finish, as we might expect from a weaker cousin of the older and brawnier relatives, is smooth, gentle and not in the slightest bit assertive.

The thing about such underproofs is that they are meant to be had as after dinner, dessert likkers. If I wanted to go on a bender, there’s no way I’d touch an underproof (any of them). I started this review by suggesting I’m not really a fan of liqueurs or underproofs. I still feel that way. I won’t open the Café variation too often. But it’s more a question of when and where than of what. No, I won’t drink it often, but I will open it on a cool evening when I’m out on the veranda after a good meal, when something standard-strong won’t cut it, and a nice, soft after-dinner rum that soothes instead of bites is called for. Something not as thick as Bailey’s. A variation on an Irish coffee, maybe. Something that complements and completes the meal, that my wife can share and enjoy while next to me, and which I can take pleasure in as the city goes quiet, night falls and the breezes blow and we talk of nothing in particular. Something, in point of fact, exactly like the Juan Santos.

(#074) (Unscored)


Background (Added in 2021)

Juan Santos rums are produced by Santana Liquors out of Baranquilla, a free trade seaport zone in the north of Colombia, on the Caribbean Sea. The company also makes various brands for other markets, like the somewhat better-known La Hechicera and Ron Santero labels (Ron Santero is the US brand name for Juan Santos, the latter of which is only sold in Canada). Their website and Forbes notes that they started operations in 1994 when their foundersassumed to be the Riascos business familybrought over some rum makers from Cuba, and an article in el Tiempo notes they are the only family owned (private) rum company in Colombiaall others are apparently part of the Colombian government monopoly.

However, it does not appear that they are actually in the business of distilling themselves, not are they primary producers of anything. They have no sugar cane fields, nor a refinery nor a distilleryat least not that they promote on their own materials and company websitesunless it is the winery they also own and operate, which is where their barrels of rum are aged. What they do, appears to be to act as third party blenders, much as Banks DIH does in Guyana. La Hechicera, their companion brand now distributed by Pernod Ricard who bought a stake in 2021, is often spoken about in rum circles as sourcing barrels and stocks of rum from around South America and then blending and bottling them in Colombia asColombianrums. But they certainly don’t make anything of their own on a distillery.

As an additional note, Juan Santos rums no longer appear to be available in primary markets and online web shopsit has been almost a decade since I sourced mine, so sometime in the mid-2010s I suspect it may have been discontinued.

Nov 262010
 

First posted 26 November 2010 on Liquorature.

Herbal, different and like few other rums (we’ll be generous with the term) ever made; will add variety to cocktails and cheer to any Czechs you booze with, but my take is to exercise care when you have it neat.

We must establish from the outset that all labeling to the contrary, Tuzemak is not precisely a rum. This is because it was originally made from potatoes or beets, not sugar cane, and while you might find it in the rum section, it’s simply because the Czech manufacturers have in the past included colouring and taste additives to make it more like a real rum, and called it as suchyou will note this label has no such word, not evenroomwhich some Central European spirits makers have used to get around EU regs. I’m no fan of over-regulation, and the EU has whole warehouses crammed floor to ceiling with them, but in this case their ruling that to be classified and sold as rum in Europe, the thing can’t be made from pommes-de-terre, finds much favor with me.

Which is not to say I actually despise the drink I bought on a whim at Willow Park the other day (my curiosity and nosiness will be the undoing of me one day, I fear). As a confirmed internationalist and pretender to cosmopolitanism, I try to take a more tolerant view of differences, and if this thing more or less looks like a brown drink, tastes sweeter than whisky and smells a bit like the good stuff, while being trumpeted as a rum in Czechoslovakia even though they have been forbidden to do so…well, I’m not averse to taking it at face value (The Last Hippie, who refuses to concede that there is any other whisky than the Scotch kind even as he snootily reviews what he terms “lesser offerings” in an effort to call himself fair, would probably be horrified at my laissez-faire attitude, but them’s the breaks).

Tuzemak actually means “domestic” in Czech, and simply refers to its down-home origins (not a maid). Called Tuzemský rum until January 1, 2003 — when the country became subject to the EU regulatory regime on spirits as a condition for entryit is, like Stroh’s, something of a local institution, and made with an old, supposedly traditional recipe. Czechs are great beer drinkers, but they do like hard stuff as well: aside from the rum, there is both slivovice (a kind of plum brandy) and Becherovka, (a herbal 38% liqueur). This one seems to take the best part of tose and creates a drink for the people who never have drinksjust a drink, and then another drink and then

Enough temporizing, then: what’s the story on the rum?

On the nose, it’s not too shabby. It’s a little pungent, a shade sharp, but as it settles, wafts of vanilla billow gently into your nose without too much sting or burn. There is a very slight medicinal undertone that kind of spoils the taste, but not so much as to seriously detract from the overall quality, just to show it’s not an aged product. What kind of blend it isthat is to say, what’s in it or how many differing ingredients there areI cannot say. There’s too little information available.

The palate continues enhancing what the nose promised. As one tastes, the vanilla becomes more pronouced, keeping in step with a gradually increasing floral note, some kind of herbs (similar to the Stroh 54) and a faint liquorice hint that blends pretty well into the overall balance. It’s like a light sweet semi dry cognac, and for once I do not mean this in a bad way. It’s young and a little rambunctious, not too sophisticatedyet nice too, even as a low end sipper. The finish is short and dry and without serious sting or burn, the warm breath of the fumes come up the back of your throat and linger gently before dissipating

In summary, I think this is a very workmanlike entry to the genre. I’d drink it neat, yes; but it makes a phenomenally different and pleasurable mixer too, largely due to its unusual herbal properties which give even that old faithful, the rum and coke, a uniquely different perspective. Remember how I despised the plasticine taste of the Stroh 54? This delectable local tipple from middle Europe avoids the pitfalls of that overproof, and is a decent rum, an interesting sipping tipple and something that I’d recommend for any who want to try something a little off the reservation.

Na zdravi!

(#050)(73/100) ⭐⭐½


Other Notes / Updates

  • In 2018 the Tuzemak was pulled aside by the EU and told to remove therum etherwhich gave the beet-distilled spirit its rum flavour (it was a carcinogen).
Aug 302010
 

First posted 30th August 2010 on Liquorature.

When I was discoursing about rums with a Calgary Co-op liquor sales manager (in my normal sneering way, and for the usual reason), I asked about this odd little label from Austria, because, with my penetrating insight and encyclopedic knowledge, I was aware that Austria didn’t have any sugar cane fieldsAndrea from the cashier’s till was called over, and noted flatly (in that no-nonsense way that people use to inform you they know the Truth even if you’re too ignorant to), that she’d had them all, tried the lot, was Austrian into the bargain on her mother’s side, and Stroh was quite simply the best spiced rum in the world, bar none (except perhaps another Stroh). Abashed into silence and trembling meekness at this powerful and unambiguous endorsement and the fierce look ofAgree with me if you want to live,” I tried to recover my backbone from the yellow paint in which it was soaking, and bought the bottle.

This illustrates the sad state to which us rum lovers have been forced into, in this whisky loving city: we’re so desperate to try something new, that we are pitifully grateful for any new rum that passes through the local shops. Not the low or mid range from an established maker, but something genuinely new. I ruefully concede that Stroh’s meets every criteria except one: I’m not entirely convinced it actually is a rum. Oh, it says it is, and it has the suitable origin in sugar cane by-products, whatever those might be (originally it was made from a diluted ethanol base), but note I don’t say sugar cane juice, or molasses. The problem was that when Sebastian Stroh started making this little concoction in Klagenfurt in the early 1830s, Austria was not participating in the scramble for Africa (or anywhere else), and thus lacked tropical colonies from where they could get the raw materials. So he added his own spices and flavour and additives in order to make an ersatz molasses taste, and created a domestic rum which eventually became something of a national tipple. Can’t fault the Europeans for trying to make a good likker, I suppose: I just wish they wouldn’t pretend this was the real McCoy.

Stroh’s is made in several varieties: the 80% variation (who the hell would drink this firewater, honestly?), 60%, 40%…I had bought what I thought was the tamer 54% version which apparently is the most popular (I expect outraged posts stating that this is the wimpy stuff and how real men drink the 80%), and was the only bottle for sale anyway. At half a litre for $35, that’s a mid-ranger, and in spite of my doubt regarding overproofs (what’s the point, beyond cooking, creating cocktails, making college freshmen drunk faster or simply causing pain?), it did, as new rums usually do, intrigue me. Curiosity, I fear, will be the end of me one of these days, no matter how careful I am.

Good thing I was cautious. Scarfing Keenan’s excellent brunch the next day, I cracked the bottle and I swear the alcohol wanted to strangle me right on the spot. I’ve had some unique and aggressive rums in my day (Bundie and Pyrat’s to start), but this took distinctiveness to a whole new level. The smell on this thing was likeand I swear this is trueplasticine. I thought for a moment I had entered a time warp and was back in primary school dicking around with play-do. The assault on my nose was so swift and savage that I shuddered, avoided Keenan’s smirking eyes, and poured a shot at arm’s length over ice: The Hippie complains that ice closes up a drink when one should leave it open, but the poor man is a fan of civilized whisky for retired country gents and has never been boinked over the head and had his nose speared by this raging Austrian drink. You could make out some cinnamon notes and a hint of ginger when your schnozz was reluctantly returned to you, but the truth was that I thought this a vile, underspiced and overstrength drink that should under no circumstances be hadjust so.Forget the ice. Forget nosing, smelling, checking for legs or anything fancy. Drown this one in cola, in sprite, in juice or anything else, and quickly. But I must make this observation: in a cola (a lot of cola), Stroh’s tastes like a damned ginger ale. Plasticine flavoured ginger ale that gives you a buzz. Weirdest thing. Not entirely a loss, therefore.

Of course, it was only later, doing my research and putting my notes together, that I read it was supposed to be used as a cooking ingredient for cakes and rumballs, as a cocktail base and a mixer with other things to produce smoother drinks of some power (like the B52). It’s not a drink to be had neat (surenow they tell me). Well, maybe. Rums do have this thing about being equal part sippers and equal part mixers, and their plebian origins make it difficult to distinguish which is which, sometimes. I’ll be the first to concede that as an overproof rum, Strohany one of the overproof offeringsis not for the meek and mild or those who haven’t seen “300” at least five times. Stroh’s is a hairy frigginbarbarian of a drink, a dirty, nasty, screaming crazy, wielding a murderous nose-axe meant to do you serious harm and destroy your sight. It’s one of the most distinctive liquors I’ve ever had, and while I may not like it much, I ruefully laugh as I recall my encounter with it, will give it due respect and a wide berth from here on in. Austrians, other Europeans and Andrea are welcome to have it and enjoy it (although, what the hell, I still have to finish my bottle so Ill probably go back to be bashed around a bit one of these days when I’m in a masochistic mood), and if I have one in my house one day, I’ll serve it to him (along with the Coruba).

But I gotta tell you: I don’t care what they call it, or what its antecedents area rum, this one really is not.

(#034)(Unscored)