Mar 012022
 

Commercial publicity still

Rhum Mia is the product of a small distillery in Vietnam’s Ho Chi Minh City, run by two expatriate Frenchmen and which opened for business around 2017. I’m interested in eastern hemisphere rhums as part of my overarching fascination with all the branches of the rum tree, and while aged rums and rhums and rons not unnaturally get all the attention, the white rhums from that region are gradually beginning to gain more traction, and they exert a powerful fascination.

A few years ago I was gifted a sample by Reuben Virasami (the showrunner of Roob Dog Drinks which is well worth visiting) from this small outfit in Vietnam. I spent a fair amount of time on it and the backstory of the distillery, which I’ll add down below: but suffice to say, they continue to issue small batch cane juice rhums on their small column still, and these are then agedI use the term carefullyin clay pots called chum which are also and traditionally used to hold local rice liquors during fermentation.

Clearly if there is any residual effect of these vessels, it would result in a taste profile that presents at an angle to more familiar agricole-style rhums, whether aged or unaged. I am not fully conversant with the way in which clay vessels impact the taste of a rum, since serious experience is lacking here, but at the least I would expect many of the herbal, grassy, “green” notes to be retained. The initial 2018 expression did have those but seemed too weak for its purpose, no matter how unusual and unique it was, and to some extent that continued a year later with the 2019 release which came into my hands via John Go in the Philippines (he writes most of the rum reviews for Malt-Review).

The rum retained the makers’ tradition of being bottled at 45%, and there were many similarities with the previous year’s rhum: the smell continued to reek of glue, bookbindings, and the newly cracked pages of a glossy French fashion magazine, rubber and plastic. But there was a rather unpleasant scent of damp cigarette smokethe way it hangs in the air on a cold winter day, or smells when adhering to the latex gloves of your least favourite proctologistand this did little to enthuse. It was only after some minutes that I could discern some sugar water, cucumbers, gherkins in light vinegar and one anaemic pear, and a curious minerally smell. Overall it seemed less a rhum than a spirit with some rummy components.

On the palate, that cigarette ash note never really went away, though thankfully it remained subtle, joined by damp drywall, glue and dust for a few minutes, and then fading gently away. From that point on, the dominant flavours were watery fruitpears, watermelon, white guavas, kiwis, ripe soursop minus the “sour”, and yoghurt. Melons, papaya and some lemon-flavoured sugar water raised the profile a bit, though there was also an odd minerality sensed here and there, something along the lines of licking wet granite. The finish was all rightlight watery fruits, a touch of lemon zest, some grassy notes, and a touch of rosemary and dill.

Second to last glass on the right…..

After this experience, I hauled the Rhum Mia from the previous year out of the sample box in the basement and tried it again. The notes were pretty much on point and my memory had not failed: that one was intriguing but not really exceptional and scored on the median, and because it was an early variation, it held the promise of improvement as time passed and experience was gained. Alas, the 2019 edition is more of a disappointment. It wasn’t as if it lacked interest, was bereft of originality and even some punch: not at all, it had what it had and was a touch more distinct than its predecessor…it was just not as pleasant to drink. Somehow the herbal grassiness and tart fruit part of the profile had been dialled down while allowing less interesting notes to make up the difference. That, I’m afraid, was not to the rhum’s benefitor to mine.

(#888)(73/100) ⭐⭐½


Other notes

  • Thanks, of course, to John, who keeps sourcing interesting an offbeat rums for me to try and which he steadfastly refuses to label until after I’ve tried them.
  • We’ll take a look and see if the 55% bumped-up edition holds more promise in a week or two

Background Details

Saigon Liquoriststhe name of the small company behind the Mia brandis the formally incorporated enterprise of two expatriate Frenchmen Clément Jarlier and Clément Daigre, who saw the cane juice liquor being sold on the streets in Ho Chi Minh City and smelled a business opportunity. The fact that one was involved in spirits distribution in Vietnam while the other had both broker experience and knew about the distillation of cognac helped establish things, cince they already had some background in the industry.

Sourcing a 200-liter single column still in 2017 from China, they obtained fresh cane, then the juice, experimented for three months with fermentation, distillation, cutting, finally got the profile they were after, and rolled out the first Rhum Mia in October that year at a charity gala. In their current system, the sugarcane comes from Tien Giang in the Mekong Delta, just south of Ho Chi Minh City. The sugarcane is peeled (and that peel is discarded), and pressed once to get the first juice. That is then vacuum-packed in 5L bags and loaded into refrigerated trucks (this slows down fermentation), which transport the bags the 70km to the distillery.

There fermentation is begun and lasts about five days, before being run through the small column stillsomewhat more heads than usual are cut, which reduces the flavour (but also the hangover, apparently), and what comes out the other end is around 77% ABV. The rum is rested in inert, locally-made traditional clay vessels (chums, used in rice liquor fermentation in Vietnam) for eight months and then slowly diluted with water over the final two months to 45% – a strength chosen to appeal to the local market where Mia’s initial sales were made.


 

Nov 282019
 

It must be something about the Frenchthey’re opening micro distilleries all over the place (Chalong Bay, Sampan, Whisper, Issan and Toucan are examples) and almost all of them are channelling the agricole ethos of the French West Indies, working with pure cane juice and bringing some seriously interesting unaged blancs to the attention of the world. Any time I get bored with the regular parade of rums from the lands of the pantheon, all I have to do is reach for one of them to get jazzed up about rum, all over again. í

The latest of these little companies is from Vietnam, which is rife with sugar cane juice (“Nuoc Mia”) as well as locally made bottom-house rice- or molasses-originating artisanal spirits calledrượu” (ruou); these operate in the shadows of any Government regulation, registration or oversightmany are simple moonshineries. But Saigon Liquorists is not one of these, being the formally incorporated enterprise of two expatriate Frenchmen Clément Jarlier and Clément Daigre, who saw the cane juice liquor being sold on the streets in Ho Chi Minh City and smelled a business opportunity. The fact that one was involved in spirits distribution in Vietnam while the other had both broker experience and knew about the distillation of cognac didn’t hurt witheralready they had a background in the industry.

Photo (c) Saigon Liquorists, from FB

Sourcing a 200-liter single column still in 2017 from China, they obtained fresh cane, then the juice, experimented for three months with fermentation, distillation, cutting, finally got the profile they were after, and rolled out the first Rhum Mia in October that year at a local charity gala. In their current production system, the sugarcane comes from Tien Giang in the Mekong Delta, just south of Ho Chi Minh City, via a supplier who collects it from farmers in the area and does the initial processing. The sugarcane is peeled, and pressed once to get the first juice. That is then vacuum-packed in 5L bags and loaded into refrigerated trucks (this slows down fermentation), which transport the bags the 70km to the distillery. There fermentation is begun and lasts about five days, before being run through the stillwhat comes out the other end is around 77% ABV. The rum is rested in inert, locally-made traditional clay vessels called chums (used in rice liquor fermentation in Vietnam) for eight months and then slowly diluted with water over the final two months to 45% – a strength chosen to appeal to the local market where Mia’s initial sales were made.

The strength might prove key to broader acceptance in foreign markets where 50-55% ABV is more common for juice-based unaged rhums (Toucan had a similar issue with the No.4, as you may recall). When I nosed this 45% rhum, its initial smells took me abackthere was a deep grassy kind of aroma, mixed in with a whole lot of glue, book bindings, wax, old papers, varnish and furniture polish, that kind of thing. It reminded me of my high school studies done in GT’s National Library, complete with the mustiness and dry dust of an old chesterfield gone to mothballs, under which are stacked long unopened suitcases from Edwardian times. And after all that, there came the real rum stuffgrass, dill, sweet gherkins, sugar water, white guavas and watermelon, plus a nice clear citrus hint. Quite a combo.

The rhum distanced itself from the luggage, furniture and old tomes when I tasted it. The attack was crisp and clean on the tongue, sharp and spicy, an unambiguous blade of pure herbal and grassy flavourssweet sugar cane sap, dill, crushed lime leaves, brine, olives, with just a touch of fingernail polish and turpentine at the back end, as fleeting as a roué’s sly wink. After about half an hourlonger than most will ever have this thing gestating in their glassesfaint musty dry earth smells returned, but were mixed in with sugar water, cucumbers and pimentos, cumin, and lemongrass, so that was all good. The finish was weak and somewhat quick, quite aromatic and dry, with nice hints of flowers, lemongrass, and tart fruits.

Ultimately, it’s a reasonably tasty tropical drink that would do fine in (and may even have been expressly designed for) a ti-punch, but as a rhum to have on its own, it needs some torqueing up, since the flavours are there, but too difficult to tease out and come to grips with. Based on the experience I’ve had with other micro-distilleries’ blancs (all of which are stronger), the Mia is damned intriguing though. It’s different and unusual, and in my correspondence with him, Clement suggested that this difference comes from the fact that the sugar cane peel is discarded before pressing which makes for a more grassy taste, and he takes more ‘heads’ away than most, which reduces flavour somewhatbut also the hangover, which, he remarked, is a selling point in Vietnam.

These days I don’t drink enough to get seriously wasted any more (it interferes with my ability to taste more rums), but if this easy-on-the-head agricole-style rhum really does combine both taste and a hangover-free morning after, and if the current fascination with grass-to-glass rums continues in the exclusive bars of the worldwell, I’m not sure how you could stop the sales from exploding. Next time I’m in the Real World, I’ll keep an eye out for it myself.

(#680)(76/100)


Other Notes

  • All bottles, labels and corks are sourced in Vietnam and efforts are underway to begin exporting to Asia and Europe.
  • Production was around 9000 bottles a year back in 2018, so it might have increased since then.
  • This batch was from 2018
  • Plans are in play to distill both gins and vodkas in the future.
  • Hat tip to Reuben Virasami, who spotted me the sample and alerted me to the company. Also to Tom Walton, who explained what “chums” were. And many thanks to Clément Daigre of SL, who patiently ran me through the history of the company, and its production methods.