Four Bells Imported Navy Rum (1970s/1980s)

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Jun 092022
 

Rumaniacs Review #135 | 0914

Disregard – actually, try to forget – the label for a moment, so that the word “Navy” doesn’t send you into conniption fits. It’s an advertising thing, and exists on that label for no other reason than to draw a line between the seafaring traditions of yore, and your mind — as if somehow, by buying and drinking the rum, you are instantly transported to a noble nautical heritage stretching back centuries, with sea spray in your face, snapping sails overhead, and you line up at four bells to get your tot. I guess that’s the rum part – sodomy and the lash go mercifully unexamined (though one does wonder when some courageous Navy-rum-maker wannabe will eventually go the whole tot on the label, so to speak…but I digress).

The rum is of course not a true Navy rum. That’s just marketing garbage; it’s a standard strength blend of unspecified Caribbean components which one website generously referred to originating from “the best sugar cane” and “from the Caribbean islands of Guyana” – the very thing that always soothes my suspicions about a brand and gives me the warm and fuzzies. It’s apparently made by a company called “The Four Bells Fine Navy Rum Co.” out of Glasgow which is almost untraceable. Consider it a contract-made third-party blend, no longer made, probably hailing from the island of Guyana. You can trust that. The label says so.

Colour – Dark gold

Strength – 40%

Nose – All the snark out of the way, I must confess it wasn’t half bad. It’s a dark brown rum, actually quite aromatic. There was molasses, wood, tannins, licorice and brine with a heavy, almost sulky attitude to the nose. Wet sawdust, caramel and honey, well-polished leather boots and some emergent lumber notes that kept getting stronger. Nothing new, nothing too complicated, lots of old faithfuls – this is almost like low-level spirituous comfort food.

Palate – Again, good: warm and simple, Molasses, polished leather, dark cherries, raisins, licorice, a smidgen of sharper tannins and some sour citrus rind. By now I kind of had a bead on the thing, so was not surprised to taste additional notes of bitter chocolate, coffee grounds, toffee and molasses, clearly young, somewhat sharp. It reminded me of cheap Canadian mixers like Young’s Old Sam (a perennial favourite of mine).

Finish – Short, which is to be expected at 40%, a bit sweet and yet also dry, with closing points of pungent licorice, molasses and a very sweet caramel macchiato.

Thoughts – Bells is a rum that doesn’t need to be stronger, because for all its evident youth, it’s also heavy enough and has sufficient flavours to be tried neat. It is, in that respect, completely straightforward, and clearly not looking to break boundaries and redefine genres. It’s fine as it is, within its limits, but those limits are further restricted by the lack of information provided about the rum itself, and the company that makes it. Like it or not, few taste blind, and people do tend to rate a rum based on what they know about it…or not. Here we know nothing about the rum, the blend, or the maker – and if we can’t trust the information that is provided, if only on the label, then it makes us trust what we’re tasting less, much less, and there aren’t many who would buy a rum with that kind of cloud hanging over it.

(#914)(80/100) ⭐⭐⭐

Other Notes

  • For what it’s worth, I think the blend is mostly PM out of Guyana. If there’s anything else in there, it’s a very small percentage. The back label notes it as being pot still, but who knows?
  • In British Navy tradition, the strikes of a ship’s bell were not aligned with the hour. Instead, there were eight bells, one for each half-hour of a four-hour watch – four bells is therefore halfway through any one of the Middle, Morning, Forenoon, Afternoon, Dog or First watches (good that someone knew this, because naming it “eight bells” would have been unfortunate, being used as it was to denote end of watch” or a funeral).
  • There are other Four Bells Rums — “Four Bells” as a title does not appear to have any trademark or copyright or owned brand associated with it: several firms have made use of the title — such as one I reviewed for the Rumaniacs (from the 1970s), or another that went up for auction released by Whyte & McKay;
  • There remains no current references to Four Bells as a company, or the rum outside of auction sites and a few obscure online shops. It may just be a one off brand experiment into rum dating back many decades. Rum-X comments that its production ceased in the late 1970s / early 1980s.
  • A stronger 50% version of the rum remarks that W&M have the Four Bells Fine Navy Rum Company as a subsidiary but that can’t be verified. If it is a subsidiary (they have the same address), Four Bells is not mentioned anywhere on its website or company profile, and W&M has so many other minor subsidiaries under its corporate umbrella (59) that it’s unfindable. Even the CEO’s linked in profile doesn’t tell you anything about Four Bells. White & MacKay itself does deal in spirits, and is currently a subsidiary of the Philippines-based Emperador Group which is part of Alliance Global Inc a diversified F&B/Hospitality/Real Estate conglomerate.
  • I’ve sampled this out to some friends over the years, and quite a few really liked it. It’s not a waste of money, if you find it on some dusty store shelf at a cheap price and enjoy a Guyanese style of rum. I’d rate it on par with the ED-8 or -12, though maybe less complex than either.

Four Bells Finest Old Navy Rum (1970-1980s)

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Jan 262020
 

Rumaniacs Review #109 | 0696

It may be called a Navy rum but the label is quite clear that it’s a “Product of Guyana” so perhaps what they were doing is channelling the Pussers rums from forty years later, which also and similarly restricted themselves to one component of the navy rum recipe. The British maritime moniker has always been a rather plastic concept – as an example, I recall reading that they also sourced rums from Australia for their blend at one point – so perhaps, as long as it was sold and served to the Navy, it was allowed the title. Or maybe it’s just canny marketing of an un-trademarked title, which is meant to describe a style of rum as it was commonly understood back then.

It’s unclear when this particular rum was first introduced, as references are (unsurprisingly) scarce. It was certainly available during the 1970s, which is the earliest to which I’ve managed to date this specific bottle based on label inclusions. One gentleman commented on the FRP’s review “This was the Rum issued to all ships up until the demise of the Merchant Navy (British Merchant Marine) in 1987. We didn’t receive a tot of rum like the Royal Navy, instead we had our own-run bars (officers’ bar, crew bar). The label with the bells was changed sometime in the early/mid 80’s to a brown coloured label with a sailing ship.” Based on some auction listings I’ve seen, there are several different variations of the label, but I think it is safe to say that this red one dates back from the late 1970s, early 1980s at the latest.

An older label: note the HMS Challis under the bells, which I was unable to trace

Challis, Stern & Co. was a spirits wholesaler out of London that was incorporated back in 1924 – like many other small companies we have met in these reviews, they dabbled in occasional bottlings of rum to round out their wholsesaling business, and were making Four Bells rum since the 1960s at least (I saw a label on Pete’s Rum Pages with “product of British Guiana” on the label, as well as a white from post-independence times), and in all cases they used exclusively Guyanese stock. There are glancing references to an evolution of the rum in the 1980s primarily based on how the labels looked and the auctioneers’ info listings – but it seems clear that by then it was in trouble as it ceased trading in 1989 and were taken over in 1991 by the Jackson family who run wine dealers Jackson Nugent Vintners, and they then wrapped it up without fuss or fanfare in 2006 (Challis had been classified as “dormant” for their entire tenure). It remains unclear why they bothered acquiring it unless it was to gain control of some tangible or intangible asset in which they were interested (I have an email to them to check).

Colour – Amber

Strength – 42.9% (75 proof old-style)

A “half” of Four Bells, what Guyanese would call a “flattie”. Fits nicely into a hip pocket

Nose – Quite definitely a Guyanese rum, though with odd bits here and there. Caramel, salt, butter, rye or sourdough bread with a touch of molasses and anise and flowers and fruits, none of which is very dominant. Prunes, dates, overripe cherries and the musky softness of fried bananas. Also pencil shavings and sawdust at the back end.

Palate – Dry, with a most peculiar aroma of sweet rubber. I know how that sounds, but I like it anyway, because there was a certain richness to the whole experience. Sweet red wine notes, backed up with caramel, dark chocolate, nougat and nuts. Quite a solid texture on the tongue, slightly sweet and rounded and without any bitterness of oak (the age is unknown).

Finish – Short and dry, but enjoyable. Mostly caramel, toffee, sawdust and pencil shavings,

If I had to guess, I’d say this was an Enmore or the French Savalle still. Be that as it may, it goes up well against modern standard-strength DDL rums because it presents as very restrained and toned down, without every losing sight of the fact that it’s a rum. Nowadays of course, you can only get a bottle from old salts, old cellars, grandfathers or auctions, but if you find one, it’s not a bad buy.

(81/100)

Other Notes

  • Taken literally, the “four bells” name is an interesting one. In British Navy tradition, the strikes of a ship’s bell were not aligned with the hour. Instead, there were eight bells, one for each half-hour of a four-hour watch – four bells is therefore halfway through any one of the Middle, Morning, Forenoon, Afternoon, Dog or First watches (good that someone knew this, because eight bells would have been an unfortunate term to use for a rum, being used as it was to denote end of watch” or a funeral). All that said, the design of the four bells on the label could equally be representative of four founders, or be something more festive, so maybe this whole paragraph is an aside that indulges my love of historical background.
  • Proof and ABV – In 1969 the UK government created the Metrication Board to promote and establish metrification in Britain, generally on a voluntary basis. In 1978 government policy shifted, and they made it mandatory in certain sectors. In 1980 that policy flip-flopped again to revert to a voluntary basis, and the Board was abolished, though by this date just about all rum labels had ABV and the proof system fell into disuse – and essentially, this allows dating of UK labels to be done within some broad ranges.