Coruba Blanca Extra Light White Rum (1970s)

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Dec 142020
 

Rumaniacs Review #122 | 0785

The original Basel-based trading house behind this long-surviving rum was formed in 1889 by Jules Fiechter and Peter Bataglia, who dealt with cognac and rum under the trading enterprise of (what else?) Fiechter & Bataglia. In 1898 Bataglia moved back to France, and a new partner named Georges Schmidt bought in and the company was renamed with an equal lack of imagination to Fiechter & Schmidt and concerned itself with wines and cognac. The first world war nearly bankrupted them, but they survived, and in the interwar years with the relaxation of border controls and tariffs, F&S sought to buy and distribute Jamaican rums (this was a time when in Central Europe rum verschnitt was quite popular – it was a neutral beet alcohol doped with high ester Jamaican rum for kick) but did not want to go through Britain, and so went directly to Jamaica to source it.

In 1929 the Rum Company Kingston was founded under the direction of Rudolf Waeckerlin-Fiechter (Jules’s brother-in-law) in order to guarantee the selection of raw materials as well as ground the entire production process of the rum in Jamaica. The actual recipe of Coruba up to that time remained secret (Appleton and Hampden were considered as prime sources); and expansion of sales continued to around Europe, the Middle East, Singapore, Australia and New Zealand. In 1962, wanting to remove themselves from Jamaica and its political issues, the island portion of the brand was sold to Wray & Nephew, with the blending and bottling for Europe and other regions remaining in Basel. In 1993 Coruba was sold to the Haecky Group, and in 2012, it got passed on yet again, this time to Campari (which is also Appleton’s parent), which is where it currently remains.

What this long intro makes clear, then, is that the white rum we have here dates back from when the Swiss concern was still the maker of record, and my own (private) opinion is that it was likely a rum for airports, airlines and cheap hotel minibars – sort of a 1970s version of today’s supermarket rums. I can’t say any of the previous two rums I tried from the company – the “Dark” in 2010 and the “Cigar” in 2013 – particularly enthused me, and the company’s blended and filtered white rums pre-dating the Age are similarly too bland, for the most part, to be of anything but historical interest…even if it was, as the label remarks, “Aged in the West Indies.”

Colour – White

Strength – 40% ABV

Nose – Caramel, vanilla, acetones, marzipan, and light white fruits on the edge of spoiling. This makes it intriguing but it’s too weak to make any kind of serious statement, even at 40% ABV, and reminds me of a slightly beefed-up Dry Cane white, though just as uninspiring when compared against today’s more serious rums.

Palate – Lemon peel, pears, fingernail polish, very light, almost wispy. Vanilla and cloves. Almost all the more assertive scents like acetones and heavier fruits stay with the nose and don’t make it to the taste. Really not much more — and the dryness advertised on the label is nothing of the kind. It’s essentially a white mixer a la Bacardi, with even less character.

Finish – Short, sweet and light, vanishing fast. Some lemon peel, a touch of alcohol-ness and a fruit nor two, mostly watery.

Thoughts – It terms itself “extra-light, extra-dry”. The first half is true. Still, it’s 40% and has a nice soft mouthfeel to it, and if the ephemeral nature of the profiles fails to excite, at least it’s painless, even sort of pleasant. It clearly appealed to the palates of yesteryear, who were perfectly happy to dunk it into a mix like a Cuba Libre, which is likely the only place it ever really resided, and where it should always be left.

(72/100)

Coruba 12 year old “Cigar” Jamaican rum – Review

 3 Responses »
Feb 242013
 

 

Photo courtesy of and (c) Cocktail Wonk

A proverbial harridan of rums, thin, dry, harsh and critical of everything you do with and to it. I call mine “Jimbo.”

Coruba. That brings back memories. Remember that original shuddering bastard of a mixer I reviewed some years back? It was made in Jamaica but mostly sold in New Zealand, with a trickle going in other directions (like Alberta, or Europe, where a friend picked it up for me for about fifty Euros). It was rough and tough and a powerful inducement to give up spirits altogether. I wrote rather humourously in my original Coruba review, that one should trot it out – generously – for favoured enemies when they come visiting, which I thought may have been a bit harsh. Until I ran into its twelve year old brother, that is.

To paraphrase Josh Miller from the Inu a Kena blog: “I’m mixing a twelve year old Jamaican rum! WTF?”. But it’s true.

The source of this rum is probably a young Appleton (reasonable, since it’s made by the Appleton boys at J. Wray for the Swiss based concern “the Rum Company” which may be as far away from Fassbind’s Secret Treasures line as you can get). In 1967 the Coruba rum was first imported to Europe: its name comes from the name Companies Rum Basel (or Compagnie Rhumière de Bâle) – which is the name of the company in Jamaica which was among the most famous of the islands’ 128 distilleries at the time when the original company was established in 1889. In 1929, the Rum Company Kingston was founded under the management of Rudolf Waeckerlin-Fiechter in order to complete production process of the rum in Jamaica. Since 1962, the marque has been produced by J. Wray & Nephew, and the blending and the bottling for the whole of Europe still takes place in the Rum Company in Basel, which has become a part of the Haecky Group in the meantime.

It was aged in small (no further description available) casks that once held (of course) bourbon and beyond that my research hit a dead end, and I was able to glean no more info on its constituents. But my feeling based on taste and profile suggested a column still product, not one from a pot still.

All this is window dressing through. Bluntly, this is one of the few aged rums I really don’t care for neat. Most are made with care and attention, and a view to rising up the scale to even older versions to come (take the St Nicholas Abbey 12, Cockspur 12, El Dorado 12, and the Appleton 12 as examples). And Coruba does have an 18 and 25 year old knocking about which I’d like to get and see if they up the ante a shade. But that pussyfoots around the central issue of this rum, and that is that it doesn’t work for me.

Take away the labelling on this bottle and what you’re actually left with is the English Harbour 10 year old bottle plus a wooden-cork combo stopper. Not anything to complain about, and actually, quite nice, even if the label was a bit busy to the eye (I’m a fan of beauty in simplicity). It spoke to its manufacture by the Rum Company out of Kingston, the ISW gold medal it won in 2008 and its ageing in “old oak casks” as well as its “handcrafted” nature, which just had me moving on with the same impatience I always feel in the grocery shop when I see idyllic rural farms and hard-working midwestern families pictured on a box of some industrial-level-manufactured product.

The Coruba 12 year old was one of the lightest-hued aged rums I’ve had in a while, being somewhere between amber and honey-coloured (but not blonde). Both the Cockspur 12 and the El Dorado 12 with which I tried it, were darker. The aroma on opening was quite biting, and more than a little astringent – for a 40% aged rum I found this disappointing to say the least, because the other two competitors had noses that were so much richer and deeper – the best I could say about the Coruba was that I liked the subtle scents of flowers, fresh-cut grasses and faint lemon zest, even if it lacked some more complex fruity notes I would have liked. And let me tell you, like the serpent in the garden of Eden, there was an unwelcome note of excess nail polish coiling behind it all that was utterly discombobulating. Again…wtf?

Palate…meh. Thin bodied and both spicy and briny at the same time, a shade harsh on the tongue, like some Dickensian headmaster of old, rod held upright to whip my misbehaving, misbegotten behind. I am not kidding when I tell you that I tasted dry, musty, tobacco and leather first off (almost morphing into cardboard that’s been in the basement too long), with vague caramel, unsweetened dark chocolate, vanilla and burnt sugar notes following on as the rum opened up, followed by a flirt of ripe cherries. But all subtler, sweeter flavours were rapidly overrun by that salty, dry, tobacco background, which, now that I think about it, is probably why they named this one “Cigar”…not because the rum is good to have with one, but because it tastes like one. A dry one at that. As for the finish, sorry, no happy ending there…short, acerbic, unremarkable, and it sure didn’t like me much. Too dry, too peppery, and gave back not enough.

Perhaps it’s a good thing that I merely sample rums to review, and am not a really regular or serial drinker. Because a rum like this, for the price it cost and the profile it presented, would make a normal person swear off rum for good and maybe switch to whiskies (and indeed, I think there are a lot of elements to this rum that an anorak might appreciate more than I would or did). Others with a samaritan-like bent might just use it to address battlefield trauma. Me, I’m just disappointed. Perhaps it’s a depressing rum for me because I had had higher hopes for it.

Long story short, this is a rum that if it were a film noir, I suspect it would have been that film at the point where it’s raining. Hard. Without the neon lights. Just as someone gets offed by his lady love, for whom he cared more than she deserved.

(#146. 75/100)

Other notes

Coruba Dark Jamaica Rum – Review

 4 Responses »
Feb 252010
 

First posted 25 February 2010 on Liquorature.

(#011)(Unscored)

Short, sharp sword to the guts when had neat, this rum is without question something to use as a mix and not to risk taking alone. Needs refinement to be taken seriously, but since it’s cheap as all get-out, it does have a perverse attraction on that basis alone. Go for it if you’re feeling a bit brave today.

***

This is another one of those reviews that I wrote in order to give some weight to the Single Digit Rums. Having tasted it, shuddered and reached for the coke, I can understand both why it costs so little, and why it’ll probably never make the table of the Club.

SDRs are in the main the bottom end of the ranking scale, and part of that is because they represent what I term the tipple for the masses – it’s the sort of thing I grew up on, had many a good conversation over, and eventually moved away from as my tastes became more snooty (and hence, expensive). The Jamaica distillery of J. Wray & Nephew, home of Appleton makes this low end rum and it’s marketed by Compagnie Rhumière Bale out of Basel, in Switzerland – using 30 marks to create it utilizing the solera method – primarily as a mixer and a base for cocktails and other drinks. Given that the age is unmentioned anywhere on the label, and taking into account its somewhat raw searing taste, I venture to suggest it’s five years old or less.

The thing is, a rum this dark, I kinda expected just a tad more…a strong molasses taste maybe, a burnt-sugar kind of nose. Something that was rude, vulgar and overpowering, that happily booted and spurred across the palate and would never see the tables of the rich but which at least had some kind of obnoxious character all its own (say what one will about the Bundie, no-one can deny it has a taste and prescence not readily ignored). None of that is really in evidence in the Coruba, because the spirit fumes overpower everything fast. Now, if one flexes one’s snoot and gives it a long and decent snort, one may be able to separate the fruit and perhaps some whiskey: certainly the taste is there – I detected some apricot and sugar on the way down.

The problem is that the finish is too short and harsh, and you know me: I really have an issue with that damned whiskey burn. So neat and on the rocks, I’d stay away from it, since this is clearly not a sipping rum. Even when mixed, alas, it lacks the release of flavour that characterizes the aristocrat of the working class tipple, the EH5 (which has become a low-end baseline all its own, by the way). Which is a shame, because once the burn goes away and you manage to swallow, you do actually taste something of the toffee and caramel at the back of the throat. Unfortunately, that’s more than likely just the coke or ginger beer.

In summary then, Coruba really fails as a sipper either neat or on the rocks. On the assumption that it’s a mixer, I’d put it on the bottom shelf. If I was desperate for a drink I’d take it, but it’s got so much competition at the same price point that it’s probably best to just use it in one’s cooking without giving it pretensions to your liquor cabinet…unless a favoured enemy is dropping in for a visit, in which case, be generous.

Update 25 Oct 2010: I just reviewed an article on Wikipedia which states that Coruba is not marketed in Jamaica, but primarily in New Zealand, where it has held the top selling rum spot since the 1970s. If anyone from NZ can comment on that I’d appreciate it, since it sure is news to me, and it’s curious that I found a Kiwi rum in Alberta.

Other Notes

The Cocktail Wonk provides some background information on the company behind the brand as he discusses the “Cigar” release, but it’s useful here too.