Coruba Blanca Extra Light White Rum (1970s)

 No Responses »
Dec 142020
 

Rumaniacs Review #122 | 0785

The original Basel-based trading house behind this long-surviving rum was formed in 1889 by Jules Fiechter and Peter Bataglia, who dealt with cognac and rum under the trading enterprise of (what else?) Fiechter & Bataglia. In 1898 Bataglia moved back to France, and a new partner named Georges Schmidt bought in and the company was renamed with an equal lack of imagination to Fiechter & Schmidt and concerned itself with wines and cognac. The first world war nearly bankrupted them, but they survived, and in the interwar years with the relaxation of border controls and tariffs, F&S sought to buy and distribute Jamaican rums (this was a time when in Central Europe rum verschnitt was quite popular – it was a neutral beet alcohol doped with high ester Jamaican rum for kick) but did not want to go through Britain, and so went directly to Jamaica to source it.

In 1929 the Rum Company Kingston was founded under the direction of Rudolf Waeckerlin-Fiechter (Jules’s brother-in-law) in order to guarantee the selection of raw materials as well as ground the entire production process of the rum in Jamaica. The actual recipe of Coruba up to that time remained secret (Appleton and Hampden were considered as prime sources); and expansion of sales continued to around Europe, the Middle East, Singapore, Australia and New Zealand. In 1962, wanting to remove themselves from Jamaica and its political issues, the island portion of the brand was sold to Wray & Nephew, with the blending and bottling for Europe and other regions remaining in Basel. In 1993 Coruba was sold to the Haecky Group, and in 2012, it got passed on yet again, this time to Campari (which is also Appleton’s parent), which is where it currently remains.

What this long intro makes clear, then, is that the white rum we have here dates back from when the Swiss concern was still the maker of record, and my own (private) opinion is that it was likely a rum for airports, airlines and cheap hotel minibars – sort of a 1970s version of today’s supermarket rums. I can’t say any of the previous two rums I tried from the company – the “Dark” in 2010 and the “Cigar” in 2013 – particularly enthused me, and the company’s blended and filtered white rums pre-dating the Age are similarly too bland, for the most part, to be of anything but historical interest…even if it was, as the label remarks, “Aged in the West Indies.”

Colour – White

Strength – 40% ABV

Nose – Caramel, vanilla, acetones, marzipan, and light white fruits on the edge of spoiling. This makes it intriguing but it’s too weak to make any kind of serious statement, even at 40% ABV, and reminds me of a slightly beefed-up Dry Cane white, though just as uninspiring when compared against today’s more serious rums.

Palate – Lemon peel, pears, fingernail polish, very light, almost wispy. Vanilla and cloves. Almost all the more assertive scents like acetones and heavier fruits stay with the nose and don’t make it to the taste. Really not much more — and the dryness advertised on the label is nothing of the kind. It’s essentially a white mixer a la Bacardi, with even less character.

Finish – Short, sweet and light, vanishing fast. Some lemon peel, a touch of alcohol-ness and a fruit nor two, mostly watery.

Thoughts – It terms itself “extra-light, extra-dry”. The first half is true. Still, it’s 40% and has a nice soft mouthfeel to it, and if the ephemeral nature of the profiles fails to excite, at least it’s painless, even sort of pleasant. It clearly appealed to the palates of yesteryear, who were perfectly happy to dunk it into a mix like a Cuba Libre, which is likely the only place it ever really resided, and where it should always be left.

(72/100)

Coruba Dark Jamaica Rum – Review

 4 Responses »
Feb 252010
 

First posted 25 February 2010 on Liquorature.

(#011)(Unscored)

Short, sharp sword to the guts when had neat, this rum is without question something to use as a mix and not to risk taking alone. Needs refinement to be taken seriously, but since it’s cheap as all get-out, it does have a perverse attraction on that basis alone. Go for it if you’re feeling a bit brave today.

***

This is another one of those reviews that I wrote in order to give some weight to the Single Digit Rums. Having tasted it, shuddered and reached for the coke, I can understand both why it costs so little, and why it’ll probably never make the table of the Club.

SDRs are in the main the bottom end of the ranking scale, and part of that is because they represent what I term the tipple for the masses – it’s the sort of thing I grew up on, had many a good conversation over, and eventually moved away from as my tastes became more snooty (and hence, expensive). The Jamaica distillery of J. Wray & Nephew, home of Appleton makes this low end rum and it’s marketed by Compagnie Rhumière Bale out of Basel, in Switzerland – using 30 marks to create it utilizing the solera method – primarily as a mixer and a base for cocktails and other drinks. Given that the age is unmentioned anywhere on the label, and taking into account its somewhat raw searing taste, I venture to suggest it’s five years old or less.

The thing is, a rum this dark, I kinda expected just a tad more…a strong molasses taste maybe, a burnt-sugar kind of nose. Something that was rude, vulgar and overpowering, that happily booted and spurred across the palate and would never see the tables of the rich but which at least had some kind of obnoxious character all its own (say what one will about the Bundie, no-one can deny it has a taste and prescence not readily ignored). None of that is really in evidence in the Coruba, because the spirit fumes overpower everything fast. Now, if one flexes one’s snoot and gives it a long and decent snort, one may be able to separate the fruit and perhaps some whiskey: certainly the taste is there – I detected some apricot and sugar on the way down.

The problem is that the finish is too short and harsh, and you know me: I really have an issue with that damned whiskey burn. So neat and on the rocks, I’d stay away from it, since this is clearly not a sipping rum. Even when mixed, alas, it lacks the release of flavour that characterizes the aristocrat of the working class tipple, the EH5 (which has become a low-end baseline all its own, by the way). Which is a shame, because once the burn goes away and you manage to swallow, you do actually taste something of the toffee and caramel at the back of the throat. Unfortunately, that’s more than likely just the coke or ginger beer.

In summary then, Coruba really fails as a sipper either neat or on the rocks. On the assumption that it’s a mixer, I’d put it on the bottom shelf. If I was desperate for a drink I’d take it, but it’s got so much competition at the same price point that it’s probably best to just use it in one’s cooking without giving it pretensions to your liquor cabinet…unless a favoured enemy is dropping in for a visit, in which case, be generous.

Update 25 Oct 2010: I just reviewed an article on Wikipedia which states that Coruba is not marketed in Jamaica, but primarily in New Zealand, where it has held the top selling rum spot since the 1970s. If anyone from NZ can comment on that I’d appreciate it, since it sure is news to me, and it’s curious that I found a Kiwi rum in Alberta.

Other Notes

The Cocktail Wonk provides some background information on the company behind the brand as he discusses the “Cigar” release, but it’s useful here too.