Jun 272025
 

For those who trawl the Canadian rum scene and occasionally despair at ever finding a locally made hooch that would blow their hair back and wow their pants off, well, I have a new candidate for you: the very tasty, lightly (very lightly) aged, almost-white stinker of a rum called L’Ardois JaQ, made by a recently opened craft distillery in Nova Scotia run by (and I shit you not) a tug boat captain I met named Gregg Colp, whose business card very appropriately gives his position as “Chief Adept and Bottle Filler” and sort of gives you a flavour for the whole operation.

That preamble requires a lot of unpacking, so bear with me.

Distillery Background

Captain Colpyou gotta love the nameis indeed a tug boat captain for the Arctic sealift. He has been involved in making one form of alcoholic beverage or other, legal or not, commercial or otherwise, since he was a pilchard brewing illicit beer in his backyard. Having studied chemistry at Uni, he then got his master’s ticket and spent the next decades travelling around the Caribbean and other parts of the distilling world, which included interning in Cognac for a venerable maison there (no, not the one you’re thining of) just because it sounded like fun and he wanted to know more about the entire process. The man, you can tell, loved rum.

Anyway, some years ago, as cruel eld frosted his hair and bit at his bones (while simultaneously deflating parts he preferred to remain inflated) he decided he wanted a retirement plan, something to ward of the chill, make a few bucks and indulge his maritime proclivity for rum. After trawling around and consolidating his experience (to augment what he already had amassed in a lifetime of globetrotting, and that’s a lot) and sourcing a double retort pot still, he and his partner Vikki Piersig (her card reads “Chief Mate and gal who makes the distiller and most everything else look good”people, I cannot make this stuff up!) set up shop as a small distillery in a landaway in Highway 4 in Nova Scotia (very close to the shore dividing it from Cape Breton where his office premises are). In point of fact, as a throwaway factoid, he was offered the opportunity to take over Vernon Walters blacksmith shop in the 1990’s (when he was sailing on the Bluenose itself), long before Ironworks came on the scene and took over the premises to launch Ironworks Distillery. Small world.

That irreverent sense of humour exemplified by the business cards is to some extent also represented by the name of the distilleryBelow the Salt. While in today’s world salt is something of a commodity whose major use is a feedstock for industrial chemicals, for most of history it was a tradeable good much used for nutrition and preserving food; trade routes were opened to search for new supplies, and as late as 1860, wars could be fought over it. In medieval times it was a precious resource not often seen except on the tables of the rich, where small pots of the stuff were placed halfway down a noble’s long dining table. The lords, ladies and exalted ones (which is to say, not us) sat “above the salt” as a mark of their lofty station, while us peasants, rabble, assorted commoners and lowlifes sat “below the salt”and it’s clear where the Chief Adept’s preferences and antecedents lie.

Since Calgary is known for its maritime waterways, it was just a matter of time before Captain Colp sailed into my area with a blatting tantaraa of trumpets, all flags waving, and a fistful of bottles in each hand. And so we met and had a most enjoyable afternoon running through his line of rums, getting progressively more hammered by the minute, until it was all we could do not to break into sea chanteys and do a hornpipe right there in the bar (well…I exaggerate a little for effect because I can’t let a good story pass…but only a little) — and because I really liked this one a lot, I’m going to start with it to give an introduction to the company, the man and the rum

Rum Specs, Tasting Notes

Basically this is a rum that is not quite an agricole-style, but close: cane honey in this case, or more specifically, unrefined Guatemalan and Demerara cane juice crystals (specifically not refined sugar) akin to jaggery or panela, re-liquefied, rendered down to honey, and then fermented for a few days. The distillate coming off the pot still is then agedif the term could be usedin just about dead’r-than-a-doornail casks sourced in the Caribbean, with little to offer except maybe bad advice, for six to eight weeks: just long enough to impart a little colour, but not enough to appreciably alter the flavour profile that was (and is) desired.

Cap’n Colp is a huge proponent of letting natural flavours pop out, and some edge be retained, without too much oak influence gumming up the works. One aspect of the process that comes in for mention here is that Gregg re-distils the lees in each run, for added flavour and bite and pungency, and it is this step that I believe elevates the rum beyond the puling milquetoast vodka wannabes that populate far too much of the barren wasteland of the Canadian rum shop shelves into something really original.

“Wow!” I wrote in my initial evaluation when I smelled it“This thing has real character!” And it does. The nose starts out with the aroma of forests and sun-dappled jungle glades steaming after a warm tropical rain: loam, wet earth, brine, mud, waterlogged barkand believe me, this is far from unpleasant, more like a deep mossy herbal scent that channels cane rum in a fascinatingly different way. And that’s just the startthe fruits make their entrance after a while: ripe green grapes, apples, tart peaches, overripe mangoes, attended by light florals and and sweet sugar water, plus (and I know this will turn some off) ashes and dusty cardboard. I mean, the nose pretty much presses most of the buttons we would expect in an unaged or young agricole from the islands…except that this is made north of 49.

The palate is also really good, notwithstanding the living room strength with which it comes out: it tastes initially of fresh hay drying in the sunshine after a rain, as well as of honey, sugar water, sweet corn, green peas from the can… odd I’ll grant you, but far from unpleasant. Original is not a bad word to describe it, yet completely rum-like. Moreover, after a while we also get white fruits, watermelons, brine, a few Moroccan red olives, a touch of ashes and cardboard again, and just enough lemon zest to make a point without overwhelming everything. It all leads to a subtly powerful finish that sums up all of the above, without adding anything to the partylight fruits, some sour and tart notes, laban, yogurt, ashes, lemon zest and a nice filip of delicate florals.

Summing Up

Like I said, it’s a lot, and I think that as a sipping rum,it’s really nice, even if the company website suggests it’s something of a mixer’s ingredient (good for a “caipirinha, pisco sour, mojito, and even some traditionally tequila based drinks” says the website). It has that versatility of purpose that I think makes for a good rum that tyros can cut their teeth on, without alienating more experienced drinkers. It works, in short, on many levels at once.

Lest you believe this was the romanticized ravings of an over the hill reviewer who imbibed too much, and got far too high on his friend’s supply, I invite you, should you come across a bottle, to give it a try. It reminds me of some lof the experiments I tried from those new UK distilleries a year or two backit shares much of the same sense of untamed wild madness, the desire to go where the process led and to hell with tradition. It’s a sort of analogue to writing, I thinkyou write what you yourself want to read and head in the direction where that leads you.

Here, Gregg Colp has experimented, added eye of newt and tail of toad into his cauldron, stirred, added some spider’s webs and his own personal brand of magicand come up with a rum that he himself wanted to drink. And man, does it ever work, on many levels. I’m going to go right out there and buy pretty much everything else the guy makes, I’m that impressed with it. I hope you can try it yourself one day, and see if you agree.

(#1122)(86/100) ⭐⭐⭐⭐


Other notes

  • Video recap link of the review
  • Video recap of the distillery background
  • There’s a non-rum-related story behind the photograph and the name of the rum, but the website covers enough of that and this review is already too long. It channels a typically Maritime sense of humour, tall tales of the Paul Bunyan and Pecos Bill stripe, plus a play on words that any punster would enjoy. I’ll leave you to check it out.
  • The outturn is unknown. A few thousand bottles per batch, I think.
  • The company is available on social media (FB, IG, YT) and their website is here.
Jan 092023
 

The rum we are looking at today is named simply “Fortress rum”, after the Fortress of Louisburg on Île Royale, now Cape Breton Island, in Nova Scotia, where the barrels of rum were aged. 1. The back label says the rum is made in Canada from domestic and imported ingredients (no further qualification), the website talks about “select Caribbean rums” (no further elaboration) aged in “oak barrels” (no further info on what kind) and the company of origin is Authentic Seacoast Distilling Co. Ltd which has its fingers in all sorts of pies: beer, vodka, coffee, rumcake, hand sanitizers and soaps and for good measure has associations with small inns and hotels in the area in a kind of one-stop hospitality enterprise.

What little the website and photos and my own background reading provide is as follows: the rum is a blend of Caribbean imports of unknown provenance, probably mixed in with a small quantity of locally distilled rum made on the single column still seen in the site photo archive (which may be why the label mentions domestic ingredients, although….). The ageing takes place on the island, but no information is provided in what kind of oak barrels or for how long. Previous comments on social media (especially reddit) are unanimous that it’s a decent Canadian rum, a kind of ok sipper, compares well against Ironworks’ rums, available mostly in the Maritimes and Ontario, and the web page is at pains to mention many medals it won every year between 2015 and 2018 at the San Francisco World Spirits Competition.

I have my own opinion on any spirits competitions’ usefulness, and as far as I’m concerned this is another case where the abominably restricted rum selection available to Canadianscaused by provincial monopolies dating back to Prohibition timeshas so limited their ability to taste world class rum, that even a subpar product like this one can tout medals which mean very little as some kind of evidence of success, and never be corrected by locals. Because frankly, it’s not that great a rum at all.

Let’s take it apart so I can explain my chain of reasoning. Since I knew nothing about the rum aside from the strength (45%), I went in completely blind. The nose was decent enoughfruity, tart, with some yoghurt, vanilla, strawberries and light citrus notes. Some bubble gum and cherries, more vanilla and a touch of leather and bitterness of tannins that had not been sanded down very much. Oh, and more vanilla. There was really too much vanillainitially it was rather laid back and inobtrusive, but gradually it really took over and dominated the entire nose.

45% is a good strength for an unpretentious rum, which this turned out to be when tasted. Some mellow fruitiness started the party going, mostly ripe apples, red cherries, and cranberries. This was backed up by vanilla, acetones, furniture polish and varnish, to which was added a little salt, caramel, the minerality of charcoal andbloody hell! — more vanilla. What little tannins and leather were in the aroma vanished here, and the finish gave little hint of more: some light and easy fruit, cinnamon, vanilla (again!) and green tea, before vanishing with a whisper.

The Fortress rum to some extent suffers from that issue that I’ve remarked on before, that of sharing its production with too many other spirits so nobody has time to do one thing right. As a rum, it also fails on all sorts of levelsthe lack of information provision not the least among them. It’s indeterminate in taste, and its solid proof is undone by an excess of vanilla past the point of being reasonably provided by barrel ageing. This is why my notes have a big question mark on the page asking “V. Added?” And the more I think about it, that’s what they did. The vanilla is nice…but only up to a point. Less is really more in a case like this, and like excess sugar in other rums, it masks and hides taste elements that could be more assertiveeven interestingif allowed to get out there and shine.

But we’re not allowed to judge that. Somebody went out there and decided for us that the natural profileof this unknown distillate off an unknown still and unknown source location, as changed by unknown barrels for an unknown period of timeneeded boosting. They chose to call what they did “authentic, rather than provide data on what the rum is actually made of, where it’s from and how it’s made up (in other words, really authentic information). The upshot is that they ended up with a distilled sow’s ear while pretending they had somehow succeeded in making a silk purse.

(#964)(73/100) ⭐⭐½


Other notes

  • Originally released in 2015 as a result of research with Parks Canada to release something authentic to the 18th century period. The ageing of the barrels in or near to the Fortress itself strikes me as a nice marketing gimmick, but no more.
  • For a rum issued in 2015, minimal or nonexistent disclosure was something that could be glossed over. In the 2020s, it’s unacceptable for even the company website to make no mention of anything useful, let alone the label.
  • I get the sense from watching an enthusiastic video review from Booze on the Rocks that his bottle was numbered, but no such notation was on the one I poured from.
  • Reddit /r/rum had some more positive evaluations from here and here, and half of the 24 evaluations on Rum Ratings rated it 8/10 or better; the average of two raters on Rum-X gave it 67/100. Nobody else seems to have done a full review.
  • I am aware of and deplore that as a Canadian-produced rum, its visibility and distribution is hampered by arcane and complex provincial distribution rules that cater to government monopoliesinterests, not consumers. This does not excuse any of the weaknesses it displays, but it does create a feedback issue for the company since too few people get to opine on its quality, and wider distribution is hardly worth the effort of complying with those regulations.

Historical background

Canadaespecially the eastern islands and provinceshas a long history of and involvement with rum. The infamous triangular trade (Europe to Africa to the West Indies, or America to Africa to the Caribbean) included trading with Canada’s eastern seaboard, and the French in Quebec and the islands had long established trading posts and a mercantile presence there. Alcohol was an early and common trading item, especially wine and beer which were made locally since the 1600srum, however, was an import from the beginning and came from the French West Indies. In the centuries that passed, rum has in fact become a tipple of choice for Maritimers (while whisky predominates out west, and wine and beer are of course popular everywhere).

Rums were initially bought in bulk from the Caribbean and then blended, a practice that continues to this day: standard Canadian rums brands like Potters, Lamb’s, Screech, Cabot Tower and Young’s Old Sam (among many others) are the result, and it will come as no surprise to know that Guyana and Jamaica tend to be the most common acknowledged sources and profiles. More recently, mirroring developments in the US, rum was also distilled from shipped-in molasses by small distilleries, which often have whiskies as their prime focusSmuggler’s Cove and Momento and Ironworks are examples of that trend, though so far results have been mixed and none have made any serious local, regional or international splash. As remarked above inother notes”, this has a lot to do with restrictions laid on Canadian producers by the state and its provincial monopolies.