Highwood Distillers Aged White Caribbean Rum – Review

 No Responses »
Oct 062023
 

This is not the first review to be speaking to a rum made or released by the western Canadian outfit Highwood Distillers: I’ve looked at the forgettable Momento, the guilty pleasure of Potters Dark, and a completely indifferent contract throwaway called Merchant Shipping Co. white rum (made for Wine & Beyond, a large local spirits shop chain), which some readers might recall I disliked intensely when I tried it earlier this year. At that same session I sampled their own simply labelled 40% white, and was a little more impressed than with the others…but I’m afraid that’s nothing to make you rush to the nearest store to go buy some.

The rum is a product that channels something of no-great-shakes median-scoring Plantation Three Star — without the character. It’s made from near neutral alcohol from Guyana that’s imported at 95% and aged for a year in ex-bourbon casks before being filtered to white and taken down to 40% (it remains an outstanding query with them as to where the ageing takes place). These facts, then, position it squarely in the cheap mixers’ blends section of the market that has no aspirations to be seen as an artisanal classic, so tempering expectations commensurately is a must.

Back in 2009 when my fellow rum chum The Rum Howler first looked at this product, he commented that he was able to discern its Guyanese nature: I assure you that no such profile attends to the one I tried 14 year later. It is redolent of rubbing alcohol infused with coconut shavings, with some subtle threads of sugar water, overripe white fruit, crackers, salt biscuits …and the musty, dusty scent of abandoned houses. There’s no wooden still action, no dark fruits, or tannins or raisins or licorice or sawdust. It’s really quite easy to smell, smoothly light and inoffensive…and here that means it’s simply bland.

On the palate it retains a neutral character: tangy, lightly sweet, alcoholic. It tastes, at best, of a few indistinguishable sodden watery fruit in a graceless salad sprinkled with some alcohol and icing sugar. One can sense some pears, swank, a fine line of brine and light citrus (this is being generous), perhaps a touch of melon and coconut shavings, all of which serves to make it better than alcoholic water, but not by a whole lot. The finish is smooth, light and relatively clean, just ultimately without much of anything.

Which, as has been mentioned to me before, is probably the point: for something made to be a cocktail ingredient, I should not ask for more. Maybe so. Expectations were low going in and the rum met them swimmingly. It is still being made almost two decades after being introduced, so it has to have something to recommend it. The problem for me is, that “something” is only price for purpose. It’s relatively cheap, it gets people buzzed and its blandness make it well suited for cocktails where it’s the other ingredients that shine, not the base rum.

Yet I take umbrage at the casual throwaway nature of the white, because I feel that if we are ever to grow the rum category in western Canada, local distillers have to stop with this “it’s cheap” one-size-fits-all mentality that is solely meant as a vehicle to move cases. Surely it’s possible to do more than just make a forgettable, affordable rum? How about an unforgettable one?

And I say that because I’ve seen what small rum companies in other countries do with lesser facilities and just some gumption and the desire to try making something interesting, something better. They’re making Jamaican wannabes in the UK and Down Under, using wooden pot stills in Japan, dicking around with Swedish oak in Denmark, to name just a few wild and woolly ideas that make rum more interesting: those guys experiment, they go off the reservation, they do it all themselves, and they make rums that sing in cocktails and enthuse aficionados the world over, and yes, they sell too.

In contrast, what do we get here? A Caribbean rum of zero taste and originality that doesn’t even channel its point of origin or advertise its source. It smells anonymous. It does nothing. It tells you nothing. It could be anything, come from anywhere, and be for anyone. Tell me, in what universe does that count as a successful product?

(#1030)(72/100) ⭐⭐½

Company background

The company is a distillery founded in 1974, originally called ‘Sunnyvale’. In 1984, it was renamed Highwood Distillers after the river that flows through the town of High River in which the distillery is located (in Alberta, just south of Calgary). Until 1997, both the distillery and sales offices were located at the distillery but then the sales office moved to town (which is to say, Calgary), while the distillery continues where it started, and where it remains to this day. In 2005 they bought the BC-based Potter’s distillery, as well as the brands they owned which is why Potter’s Light and Dark rums are part of Highwood’s current portfolio.

The acquisition of Potters and the expansion into general spirits – vodka, rum, whiskey, gin, liqueurs, flavoured spirits – marked the limit of how far Highwood seemed to want to go, and no further purchases, acquisitions or portfolio increases attended the company for the next decade and a half. Interestingly, in 2022 the Nova Scotia based whisky distiller Caldera Distilling, bought out Highwood in a push to expand into western Canada, thereby creating what is touted as the largest family owned distillery in Canada; however so far it does not seem as if much has changed and if the two company websites are anything to go by, with neither company referring to the other, then it suggests a rather hands-off and independent approach to production.

 

Merchant Shipping Co. White Rum (Highwood Distillers) – Review

 1 Response »
Mar 102023
 

The last two reviews were of products from a Scottish rum maker called Sugar House, who bootstrapped a hybrid pot still, a batsh*t crazy production ethos and somehow came out with two unaged rums that should not have succeeded as well as they did…but did; and blew my socks off. This is what happens when a producer, no matter how small or how new, takes their rum seriously, really loves the subject, and isn’t averse to tinkering around a bit, dispenses with the training wheels, and simply blasts off. Juice like this is the high point of the reviewing game, where you see something original, something good, not terribly well known outside its place of origin, and aren’t afraid to champion it.

Consider then the polar opposite, the yin to Sugar House’s yang, a contrasting product which sports a faux-nautical title (we can be grateful that it omits any mentions or pictures of pirates), a strength of 40% and not a whole lot else. Merchant Shipping Co.’s branded product is in fact, a third party rum — “imported Caribbean white rum” — put together by Highwood Distillery in Alberta (in Canada), which is probably better known for the surprisingly robust Potter’s (gained when they bought out that lonely distillery from BC in 2005) and the eminently forgettable Momento, which may be the single most unread post on this entire site. Here they didn’t make the rum, but imported it, (the AGLC website suggests it’s probably from Guyana, which Highwood deals in for its own stable), and made it on contract for exclusive sale in Liquor Depot and Wine & Beyond stores in western Canada.

Let me spare you some reading: it’s barely worth sticking into a cocktail, and I wouldn’t stir it with the ferrule of my umbrella. Merchant Shipping white rum is a colourless spirit tucked into a cheap plastic bottle, sold for twenty five bucks, and somehow has the effrontery (please God, let it not be pride) to label itself as rum. I don’t really blame Highwood for this – it’s a contract rum after all – but I’m truly amazed that a liquor store as large and well stocked as Wine & Beyond could put their name behind abominable bottom feeder stuff like this.

Because it’s just so pointless. So completely unnecessary. It smells on first opening and resting and nosing, like mothballs left too long in an overstuffed and rarely-opened clothes closet, where everything is old, long-disused, and shedding. It smells like rubbing alcohol and faint gasoline, and my disbelieving notes right out of the gate ask “Wtf is this?? My grandmother’s arthritis cream?” It is a 40% spirit, but I swear to you there’s not much in here that says rum to anyone – it’s seems like denatured, filtered, diluted neutral spirit…that’s then dumbed down just in case somebody might mistake it for a real drink.

The palate continues this disappointment (although I’m an optimist, and had hopes); it tastes thin and harsh, oily, medicinal, all of it faint and barely there – even for living room strength there’s little to write home about: a lingering unpleasant back-taste of sardines and olive oil, offset by a single overripe pear garnished with a sodden slice of watery melon and a squished banana, and if there is more I’d have to imagine it. Finish is gone so fast you’d think it was the road runner’s fumes, minus the comedy.

I can’t begin to tell you how this tasteless, useless, graceless, hopeless, classless, legless rum annoys me. Everything that could have given the spirit real character has been stripped away and left for dead. I said it was unnecessary and meant it: because you could pour the whole bottle down the drain and go to sleep knowing you’d never missed a thing — yet it’s made, it’s on shelves, it sells, and a whole generation of young Canadians who can afford nothing else will go to their graves thinking this is what rum is and avoid it forever after. That’s what the implication of this thing is, and that’s the one thing it’s good at.

(#979)(65/100) ⭐½

Opinion

It gives me no pleasure to write reviews that slam a homegrown product — because homegrown products are what give a country or an island or a territory or an acreage its unique selling point, its mental and physical terroire. That’s what’s wrong with this faux, ersatz “Caribbean” rum, because there’s absolutely nothing that says Canada here at all (let alone rum, and certainly not the Caribbean) and as noted above, it’s an import (a near neutral spirit import at that, apparently).

Yet, as I’ve tried to make clear, one of those areas where there is serious potential for putting one’s country on the map lies in rums that don’t go for the least common denominator, don’t go for the mass-market miscellaneous dronish supermarket shelves, and certainly don’t go for the profit-maximizing-at-all-costs uber-capitalist ethos of the provincial liquor monopolies who could give a damn about terroire or real taste chops. It’s the blinkered mentality of them and the stores who follow it that allows rum like this to be made, as if the French rhum makers, global cane juice distillers, and the UK New Wave haven’t shown us, time and again, that better could be done, has been done…and indeed, should be done.

Other notes

  • There’s no tech sheet to go with the rum and nothing on the label, but I think it’s fair to say no self-respecting pot still ever made a rum like this, so, column still. Also, molassess based. It is probably aged a bit and then filtered, and my guess is less than a year.
  • Five minute video summary is here

Potter’s Traditional Navy Dark Rum – Review

 No Responses »
Nov 232011
 

 

First posted 23rd November 2011 on Liquorature

A dark navy rum that starts slow and nasty and evolves into a most amazingly flavourful product, and which can even be tolerated by the masochistic as a drink to sip on its own.

Honesty forces me to confess that the only reason I bought this rum was because Keenan and I had had it in local pub on a wing night and we couldn’t believe what a powerful deep-tasting mixer it made. Seeing it the other day in a shop, I snapped it up, and I have to tell you, for less than $30, you could do worse than try this pretender to the Navy rum throne. Too bad The Bear had bailed for booze-regulated eastern climes by then. I comfort myself by snidely noting his pickings are now as slim as a frog hair split four ways and sanded smooth.

There is something uniquely and even amusingly provincial – nay, Canadian – about Potter’s. The label, which tongue in cheek informs you that if you are reading it, you probably aren’t on a tropical beach (try finding that on a product made in the US); the bottle; the unassuming nature of it all. Okay, enough snickering (yeah yeah, I can see you there in the front row, fella) – I know it has a chintzy kind of faux-70’s bottle design – much like the Alberta Premium – but how can one not help but smile at the sheer chutzpah of makers who can so insouciantly flip us all the bird?

In the glass, Potter’s is copper bronze, almost red (pretty cool, that), with middling thin legs hesitantly draining down the sides. Wafts of molasses and brown sugar were immediately in evidence even before I put my beak into it, and at that point I have to tell you flat out – the initial nose may be the single worst reek since the Bundie (or, for the generous among you, the most distinctive). Plastic, plasticine, playdo and sickly sweet grape esters leapt out at me and sought to crush my sense of smell with a mass attack – I felt like my nose just harpooned a steam locomotive. Molasses, burnt sugar and some vanilla tried vainly to get out from under that crushing stench, but were mercilessly clubbed to the ground.

So pretty bad, right?

Not at all. That’s the crazy thing. Potter’s opened up like a shy bodybuilder, and after the initial bludgeon relaxed, it was actually quite good – one kind of was able to pick out the individual scents (not without effort, admittedly), and while it’ll never be on my list of alltime favourites, it wasn’t all bad. Liquorice, molasses and burning canefields all coiled around the core smells of burnt sugar, and Potter’s made no attempt to be coy or complex – what you nosed was exactly what you got, and nothing more (contrast that against the Pusser’s 15, which had hidden treasures under them tights).

And tastewise, oh man – what the hell did Potters do here? The rum is stupid good – no cheapass rum should have such a strong delivery, be this bold, or this distinctive. Dark, smoky, heavy, like the best Navy rums, or el Dorado 5 yr old, better than Lamb’s Navy, or Coruba by a sea mile, and as good or better than Young’s Old Sam’s. I tasted liquorice, tobacco and molasses, heavy and smoky on the tongue, with leather, pipe tobacco and perhaps a touch of dried grapes (my six year old son The Little Caner took a sniff and disdainfully remarked “blue cheese” before walking off with his pocketmoney, but he has a point – there is some kind of well aged rindy cheese in there too). Dry and uncompromisingly sere, not too sweet (but not too much in the opposite direction either), and quite smooth for such a seemingly unaged product. And the fade is also good – dry, deep burn down your throat, not bitchy, just slow and powerful – it lacks the sophistication of the Pusser’s 15 yr old, but guys, it ain’t far off, and it costs less. In short, this rum is, in my opinion, an unheralded mid-ranger punching well above its seemingly low-class antecedents – it’s like an accountant who strips off his tie and becomes, oh, I dunno, Superman’s poor doofus cousin. About the only thing I wish I knew was whether they had added anything to enhance the flavour profile.

So who is Potters made by? By the same outfit that makes the utterly forgettable Momento rum I so dissed not too long ago – Highwood Distillers out of Alberta. I didn’t think that the Momento cut it, and said so, but thankfully I didn’t just dismiss the whole distillery out of hand. After tasting this rum, about which not much is said on their website (actually, they just reprinted the blurb on the label), I am happy to report that if they were to branch out into aged rums, perhaps, they might really have something going here. Certainly as navy rums go, I have some fault and much praise to find in the product, because it appeals to all my basic desires in a rum – I don’t have to filet the thing, dissect it into ten different components – it is a straightforward, strong and unapologetic product made for simpler times, and simpler people than we have become.

Now, all things considered, I think Potter’s has a shade too much sulphur and is a bit too feinty to be classed as a good sipper (don’t let that stop you if you’re of a mind – it ain’t half bad that way); something about that background muskiness and cloying nature of it puts me off. And even the label suggests it isn’t one, and I may be one of the few who can stomach it as such given the initial reek (it’ll batter most others into catatonia). As a mixer, though…wow. Rounds out a coke or ginger ale just fine. I could drink it with a cola or as a cocktail base all night long, and all I could think of as I tasted it that night, was that I wish my friend had been with me, and that he hadn’t left to take up a job elsewhere. This rum was made for a guy like him, and in fact, it was a rum like him – outwardly simple, deceptively unpretentious, effective, unforgettable, humorous, powerful and the best essence of all that is north of forty nine.

(#087. 76/100)

Other Notes

  • Potter’s Distillery was founded by Ernie Potter in 1958, and originally only bottled and sold liqueurs, but over the years expanded into spirits. In 1962, Captain Harold John Cameron Terry (Captain Terry) – who started his career at 14 as an Australian seaman – acquired Potter’s Distillers. He took the company public in 1967 and was its CEO for 20 years. In 1990, production was moved from Langley to Kelowna, British Columbia where it remained until 2006. In November 2005, Highwood Distillers purchased Potter’s Distillers and folded it into its umbrella of brands.

Momento Amber Rum – Review

 No Responses »
Oct 012011
 

Photo (c) Highwood Distillers

First posted 01 October 2011 on Liquorature

A strange rum from Alberta’s Highwood Distillery, Momento is aimed at the high end market without having the cojones to put its quality where its marketing leads it. It’s clean texture and originality of make are its best features, but I can’t say it really works for me.

There are some cases where a distillery looking to go in a different direction begets some kind of bratty, youthful rum that dances on your tonsils and tries out its chubby biceps on your palate. Bruichladdich comes to mind, or the reblenders and rebranders like Gordon & MacPhail and A.D Rattray (whisky makers all, I sigh). Remember the Caroni 13 year old, the Renegade line, or even (bow head here) the Longpond 1941? Rums like those made you laugh with pleasure, and walk out the store clutching your prizes, with a cape, red boots and big friggin’ “S” stamped on your chest.

Highwood Distillers, alas, does not make the cut with this insouciant Momento rum. It aspires to the heights without trying to scale them, and yet, my inquiries with the company brought forth the comment that they really were aiming for the premium segment of the market. Take my word for it: this is not premium. Nice, inoffensive, original, different. But not top of the line by a long shot.

I must concede I liked the appearance of the bottle, with its transparent label and fancy lettering: there is a spartan simplicity to it which I appreciated. Long slender bottle, enveloping a clear, straw yellow rum topped off with a white cork. If nothing else, that certainly is pretty good.

My disappointment started with the nose. It was a sharp skewer though the schnozz, a cannibal’s bone through the septum, redolent of chemicals and paint thinner. Pungent, thin and grassy…almost like fresh hay. It reminded me of the play-doh in a badly maintained day care. The body (hinted at by swift sprinter’s legs that would make Usain Bolt weep with envy) was thin and unimpressive, tangy and medium sweet – I’ve tasted white wines with more body and depth. And the cloying medicinal properties of the nose followed the palate and arrived with the screaming tantara of a badly tuned clarinet, added to by a briny, almost seaweed like taste, a tad spicy and not particular sweet. Perhaps I sensed some caramel and citrus, but I’d be reaching if I said that with assurance. The rum’s one redeeming feature to me was a certain light clarity, a tight, clean texture on the palate which was a real pleasure to feel, if not to taste. The finish was also some consolation, short and smooth: delicate, light fumes caress your throat before bailing in labba time for the backdam.

So, I give it points for originality, but you’re getting my drift – this is definitely not my glass of the good stuff. I’m barely convinced it’s a rum, and I’m not the only online reviewer to make that observation: maybe because it’s a whisky distiller that makes it, it has many properties that would appeal more to a lover of the Scotches than the rums. As a mixer it is without doubt competent; as a sipper, I’m afraid it falls down flat. Thank God it was paid for: I’d feel real bad taking this as a free sample and then have these negative feelings about it. And yet its antecedents stem from Guyana, DDL stock to be exact, and after coming to Alberta, aged in charred oak barrels for an indeterminate time. Highwood remarked in an email to me that they make no age statements on the blend, and the Arctic Wolf thought it was six to eight years old, but my own take is that it’s quite a bit younger than that – it’s too raw, too rough for any kind of serious ageing and the oak makes almost no imprint on the taste buds.

Look, I’m not really in a bad mood or trying to be bitchy ‘cause it’s fun to write a negative review. What I want is rums to be taken seriously, and this one isn’t helping me any. When a distillery with a pretty good pedigree like Highwood Distillers makes a rum this odd and appears not to be taking the blending all that seriously (unlike their startlingly deep-flavoured Potter’s, which may be one of the best mixer’s extant in the bars of Calgary), I get the impression they’re just making this rum so they can round out their portfolio (maybe it’s because they have so many different spirits in their repertoire – 90-plus, according to their rep).

The Momento might, over a period of years, morph into something pretty cool and interesting, but as it stands, all it is is a snazzy bottle encasing a pale coloured, under-distilled rum wannabe without serious taste or body, and about the best thing I can say for it is that it’s original as all get out, has that clean texture, and goes better with a cola than Doorley’s. I didn’t think it was possible to best the Prince Myshkyn of the rum world at its own game, but with the Momento, you’ve got a winner on that score, however much of a loser it is at all the others.

(#079. 71/100)

Other Notes

  • Highwood Distillers was founded in 1974 and originally operated under the name ‘Sunnyvale’. In 1984, it was renamed ‘Highwood Distillers’ after the famous river and region in which it is located in the Canadian province of Alberta. It bought Potters Distillery in British Columbia in November 2005, and so the Potters Dark rum is part of their brand portfolio.
  • The core distillate of the Momento is imported Demerara rum but it is unknown how long it is aged for or which DDL still it comes from.