Ruminsky

Dec 222022
 

So here we are again with another rum agricola from Engenhos do Norte, the biggest distillery in Madeira, and another in their line of starter rums from cane juice, column stills and bottled at an inoffensive 40%. These are rums that any cask strength aficionado would be well advised to try neat and first thing in the session, because they have, so far, proved to be relatively light and are easily shredded by the addition of water, a mix or the slightest hint of harsh language. Say “damn!” in front of the “Natural”, and it’ll vanish in a puff of offended vapour.

Of course, rums like this are not made for such people, but for the larger masses of easy rum drinkers who like the spirit, enjoy a decent mix, but can’t name and don’t care about the varieties, know three basic cocktails, and don’t feel they should be assaulted by every variation that crosses their path. For this segment of the drinking population “it tastes good” is recommendation enough.

By that standard this rum both succeed and fails. It has, for example, a really impressive nose, the best of this line I’ve yet come across. It is in its characteristics, almost clairin-like, although gentler, and softer, and slightly sweeter, less inclined to damage your face. It’s redolent of brine and olives, and feels hefty, almost muscular, when inhaled. There’s iodine and s slight fish market reek (well controlled, to be sureit’s hesitant, even shy). After a while some more vegetal and grassy notes begin to emerge, a kind of delicate yet firm green lemony scent that’s quite pleasing and hearkens to the rum’s cane juice roots (though one can be forgiven for wondering why it didn’t lead with that instead of making us wait this long to become a thing).

Anyway, the palate: initially salty and briny, with the low strength preventing it from entering bitchslap territory and keeping itself very much in “we’re not here to make a fuss” mode. It’s pleasingly dry, nicely sweet and quite clear, and has a taste of gingersnap cookies and raisins, but the cane juice action we sensed at the tail end of the nose is AWOL again. It feels rather flattened and tamped down somehow and this is to its detriment. With a drop of water (not that it’s needed), additional wispy hints of sweet pears, guavas, papaya and watermelon are (barely) noticeable, and there’s a slight gaminess pervading at the back end…which is enough to make it interesting without actually delivering more than what the nose had grudgingly promised. Finish is demure, light, clear, delicately sweet and grassy and quite clean. Some vanilla cinnamon, light honey, with maybe a squirt or two of lemon juice…and you have to really strain to get even that much.

Engenhos have said in a video interview that their proximity to the sea gives their rums a unique and individual taste, but of course any island in the Caribbean can make that claim, and they don’t have a clear line of distinctiveness, so no, I don’t really buy that. They have something in their production process that’s different, that’s all, and it comes out in a profile that’s simply not as exciting as others in the West Indies who do more to make their rums express an individualistic island terroire.

This is what I mean when I said the rum both succeeds and fails. It has some interesting notes to play with, yet refuses to capitalise on them and doesn’t take them far enough. 40% ABV is insufficient for them to really come out and make a statement for Madeira: a few more proof points are needed. And what one gets in the glass is not different enough from, or better than, a standard French Island agricole to excite the drinking audience into new allegiances in their drinks. And speaking of the audience: it’s a long standing article of faith that the greater mass of rum drinkers and buyers mostly buy rums that are “okay”, without seeking to extend their experiencesbut what this obscures is the fact that most people are innately conservative and don’t switch favoured drinks and brands easily or even willingly, without a good reason. The “Natural” does not provide enough of such a reason to switch up one’s familiar agricoles. It has potentialbut so far it remains unrealized.

(#960)(81/100) ⭐⭐⭐½


Other Notes

  • There’s a stronger “Natural” at 60% which may remedy the shortcomings (as I see them) of this one; I’m looking to get one and see for myself.
  • Engenhos do Norte remains as the largest rum producer in Madeira, and has several different brands in the portfolio: Branca, North, 980, 970, Lido, Zarco and Tristao Vaz Texeira. All are column still rums, all are cane juice based and as far as I am aware, all conform to the Madeira GI Indicação Geográfica Protegida. The Lido is a single underproofed (38%) white for making ponchas, the local fruit cocktail. The “Tristao”, “North” and “Zarco” ranges are all series of unaged or lightly-aged blended agricolas (the exact difference among the brands is unclear, as the specs seem quite similar), the “Branca” rums are white unaged rums at several proof points, while the “970” and “980” are more aged variations and can be considered somewhat more upscale.
  • The name “Natural” derives from its cane juice origins, but since all of Engenhos’s rums are agricolas, it’s unclear from the label why this is more natural than others. It could be because it’s rested or unaged (the colour is actually very slightly tinged with yellow, suggesting a possible short period in a barrelI was, however, unable to verify this by posting time). Other sources suggest it’s because it is made from sugar cane on small individual plots, which would make it a parcellaireif true, it’s odd that it’s not more prominently stated, however, since that’s a great marketing plug.
  • All the above aside, at less than €40, this is decent value for money given those tastes it does have.
Dec 192022
 

The “Pagos” rum from Hampdenall 1200 bottles of the releaseis another one of that storied estate’s experiments involving Luca Gargano, whose company has distribution rights to their rums, and who is known for tweaking things in odd directions just to see what comes out at the other end (and if you doubt that, just visit the NRJ quartet or the EMB rums which are about as non-commercial as it’s possible to get). Unusually for Hampden, this isn’t a multi-bottle series, but a one-off release of a single type, though it is my understanding that there may (will?) be others in years to come.

Luca was hinting about the Pagos (the word means “cru” in Jerez) and talking it up at masterclasses in various ‘fests around Europe in 2022, and indeed it was available for the proles to try at both Paris’s WhiskyLive and London’s UK Rumfest before going on sale later that year. The key takeaway is that it was completely aged for around 3-4 years in one of some forty 500-litre butts sourced from a Bodega called Lustau in SW Spain close to Cadiz, which Velier distributes. The butts held Pedro Ximenez and Oloroso for a few years and can therefore be said to have been influenced with and by better sherry, for longer, than far too many such barrels used around the rum and whisky industry which have some cheap plonk dropped in to them for a short time and then sold around as “seasoned.” The quality of the sherry and the length of time in the barrel does make a difference…as this rum shows.1

So after all the visions and daydreams and desires to make a rum version of Macallan (which is not now that strength which in old days moved earth and heaven, I posit, but never mind), what came out the other end was a long-fermentation pot-still Jamaican rum fully aged in these butts for the aforementioned 3-4 years, issued at a nice and firm 52% and sporting an ester count 2 that places it at the very top end of LROK territory, and edging close to HLCF…my own personal sweet spot for Hampden rums.

It’s an unusual bottling, a Hampden, a Velier, a limited edition from real sherry cask ageing, so that said, what was it like? Well, very nice, truth be told. The 52% gives it a sort of firm and easy elegance that isn’t out to wreak havoc on your sinuses, and the initial aromas are of a musky, winey, almost tawny old port. It’s chock full of baking spices like cinnamon, cloves, a touch of nutmeg; it channels a soft line of olive oil and saline, before blooming into all sorts of additional stuff that shows off the funk: pineapples, mangoes, oranges and apples that are too ripe, plus florals, acetones and even some crushed hazelnuts and pistachios. There’s a lot to unpack here for anyone who takes their time with it.

That’s the nose; the palate is somewhat less forward. It’s lightly floral, and provides tastes of a patchouli air freshener and laundry detergent, cinnamon and cloves again, creamed rice, funky and fruity, with an on and off bite that’s fun to experience. There’s somewhat more nuttiness here, but also more tart fruits: passion fruit, cherries, mangoes, strawberries and some yoghurt. I particularly liked the sense of dusty spices that hung around (reminds me of Grandma Caner’s pantry back when I was a kid), and while not overly sweet, the rum does have a sugary, liqueur-y background to it that works well with the caramel, vanilla and bananas you end up with. The finish is pretty fine toosolid, long, not obnoxiousit doesn’t flaunt a bunch of esters in your face and blare “here I am!” like a loud and bombastic opinion you didn’t ask for, just quietly dials everything down so that instead of getting one thing after another, it’s like one thing after another is subtracted, until all you’re left with is some flambeed bananas, oranges, nuts, unsweetened chocolate and wine, hanging around to tease you like the Cheshire Cat’s grin.

Well, now this was quite some rum. I really liked it: both for its complexity and the self-evident care with which it was put together (more ageing or a smaller cask would have upset the delicate balance of the taste elements), which rewarded a more patient excursion of its charms. It’s the sherry cask, I’m thinking, although which cask had more timethe Oloroso is drier and crisper, while the Pedro Ximenhez is quite a bit sweeter, so the impacts are differentis a mystery.

The Pagos, at end, is absolutely a sipping, drinking rum. It’s quite restrained for a Hampden rum, let alone a pot still Jamaicanthere’s an elegance combined with easy strength here that I don’t get to see all that often, a sort of refinement that speaks of a silk glove only barely covering a mailed fist. I’ve heard it’s sold out just about everywhere, and my feeling is that people bought the name more than the rumbut for all those who dropped the coin to get the rum just so they wouldn’t miss out, I think they’ll be stunned at what a lovely rum they ended up getting when they finally open it.

(#959)(87/100) ⭐⭐⭐⭐


 

Dec 122022
 

Today we’ll continue with another rum from the island of Madeira and the company of Engenos do Norte, which, as its name suggests, is located in the north of Madeira Island. The company was founded in 1928 by the merging of some fifty sugar factories at a time when it was simply not economical for individual small mills to operate. While they had been making rums on the island for centuries, it had a lesser importance to sugar, and most of the local rum was either consumed domestically or in Portugal (wine was actually much more popular and commonly made). In other words, though rum has a long pedigree on Madeira, the emergence of the rum (and local rum brands internationally) as an economic force and a serious revenue and tax generator, is very much a 21st century phenomenon.

Engenhos do Norte remains as the largest rum producer in Madeira, and has several different brands in the portfolio: Branca, North, 980, 970, Lido, Zarco and Tristao Vaz Texeira. All are column still rums, all are cane juice based and as far as I am aware, all conform to the Madeira GI (Indicação Geográfica Protegida). The Lido is a single underproofed (38%) white for making ponchas, the local fruit cocktail. The “Tristao”, “North” and “Zarco” ranges are all series of unaged or lightly-aged blended agricolas (the exact difference among the brands is unclear, as the specs seem quite similar), the “Branca” rums are white unaged rums at several proof points, while the “970” and “980” are more aged variations and can be considered somewhat more upscale.

The Rum North “Barrica Nova” is a golden rum, not marketed as anything particularly special. As with all the others mentioned above, it’s cane juice derived, distilled on a column still, aged for three months in new French Oak barrels (hence the “barrica nova” in the title), and released at 40%. It’s very much a living room rum or for the bartender’s backbar, made for cocktails and not neat sipping; nor does it appear to be anything exclusive or limitedand while it’s on sale in Europe, so far I haven’t seen anyone’s review of it out there.

The rum’s initial nose presents with bright golden notes of citrus, green grapes, ginnips and unripe papaya, nicely fresh and quite lightnot much of the grassy herbals as characterise a French West Indian agricole, yet close enough to suggest the commonality of origin. There are notes of green peas, fanta, and an apple-flavoured creamy yoghurt. There’s a touch of cream cheese, fresh wonderbread toast (!!), with light lemony aspects, and lurking quietly in the background, the rather peculiar aroma of old leather suitcases pulled from musty cupboards after long disuse. All these aromas are rather faint and the citrus and fruit sodas are more dominant, with the others providing a vague and uneasy backdrop that takes effort to tease out.

After that rather decent nose the palate falls flat from exhaustion at trying to keep up. The rum tastes watery, thin and sharp as a harridan’s flaying tongue. Notes of light fruits, honey, sugar water and vanilla predominate, but this is a scrawny kind of gruel, and even a few last minute bits and piecesaromatic tobacco, salt caramel, old carboard and nail polishdon’t really make this a sip worth seeking. The finish is even weaker: short, light, sweet, inoffensive, mostly very light fruitinesswatermelon, papaya, white guavaand requires too much effort to locate.

This rum is not my thing. Like the 980 Beneficiado, there’s just not enough going on to provide a taste profile of any distinction, and while 40% may be the preferred strength locally or for maximal exports, the faintness of what the palate presents demonstrates why some rums should simply be stronger. It enforces a limitation on the producersprobably for tax, regulatory or other reasonsthat should be pushed past for the benefit of consumers who buy it. It’s no accident that the best-scoring Madeira-made rums we’ve seen so far have all been from independents who go cask strength and combine that with some decent ageing.

For the casual imbiber the weak-kneed profile doesn’t mean there is anything ostensibly, offensively wrong with the rum…and yet, for those who have a bit more experience, everything is. Even with the decent aroma, it’s too anonymous, too lacklustre and certainly does not bugle “Madeira!” from the rooftopsat best, it’s an exhausted squeak. It’s made too much for everyone, which really means for no-one, and you’ll forget about it five minutes after walking away. The ‘Barrica Nova’ is underwhelming, underachieving, underdelivering, and underperforming, and although I suppose that like a shotgun wedding’s reluctant groom it’ll grudgingly do what it’s meant to, in my book that doesn’t count as a compliment.

(#957)(75/100) ⭐⭐½


 

Dec 082022
 

Rumaniacs Review #142 | 0957

As noted before (and repeated below for the curious), Cadenhead has three different bottle ranges, each of which has progressively less information than the one before it: the Dated Distillations, the Green Labels and the Caribbean blends.

The Green Label releases are always 46% and issued on no schedule; their labels and the company website provides so little information on past releases that one has to take some stuff on faithin this case, my friend Sascha Junkert (the sample originator) noted it was a 10 YO bottled in 2000, although even the best resource on Cadenhead’s older bottlings, Marco Freyr, cannot verify the dates in his detailed post on the company and the accompanying bottle list, and Rum-X only mentions one distilled in 1998. There are only a handful of Green Label 10 YO rums from Guyana / Demerara at all, and the 2000 reported date doesn’t line up for any other published resourcewhen they bother, most mention 1998-2002 as distillation dates. So some caution is in order.

What’s particularly irritating about the label in this instance is that it lacks any information not only about the dates and the still(s), but also the casksand so here one has to be careful, because there are two types of this 10YO Demerara: one “standard” release, and one matured in Laphroaig casks. How to tell the difference? The Laph aged version is much paler and has a strip taped vertically across the screw top like a tax strip. Hardly the epitome of elegant and complete information provision now, is it.

The Laphroaig aged expression. Note the identifying strip at top.

ColourPale yellow

Strength – 46%

NoseDry, dusty, with notes of anise and rotting fruits: one can only wonder what still this came off of. Salt butter, licorice, leather, tannins and smoke predominate, but there is little rich dark fruitiness in evidence. Some pencil shavings, sawdust, glue and acetone, and the bite of unsweetened tea that’s too strong.

PalateContinues the action of the sweet bubble gum, acetones, nail polish and glue, plus some plasticinenot unpleasant, just not very rum-like. Also the pencil shavings, sawdust and varnish keep coming, and after a while, some green fruits: apples, soursop, grapes. At the last, one can sense candied oranges, caramel bon bons, and more very strong and barely-sweetened black tea teetering on the edge of bitterness.

FinishReasonably long, reasonably flavourful, quite thin. Mostly licorice, caramel, tannins and a touch of unidentifiable fruit.

ThoughtsIt’s not often appreciated how much we pre-judge and line up our expectations for a rum based on what we are told about it, or what’s on the label. Here it’s frustrating to get so little, but it does focus the attention and allow an unblinking, cold-eyed view to be expressed. In fine, it’s an average product: quite drinkable, decent strength, enough flavours not to bore, too few to stand out in any way. It’s issued for the mid range, and there it resolutely stays, seeking not to rise above its station

(82/100) ⭐⭐⭐½


Other Notes

  • The three ranges of Cadenhead’s releases are:
    • The cask strength, single-barrel Dated Distillation series with a three- or four-letter identifier and lots of detail on source and age; I submit these are probably the best and rightly the most sought-after rums from the company (aside from a 1939-distilled Green Label from Ago). The only question usually remaining when you get one, is what the letters stand for.
    • The Green Label series; these are usually single-country blends, sometimes from multiple distilleries (or stills, or both), mostly from around the Caribbean and Central/South America; a few other countries have been added in the 2020s. Here you get less detail than the DDs, mostly just the country, the age and the strength, which is always 46% ABV. THey had puke yellow labels with green and red accents for a long time, but now they’re green for real, as they had been back in the beginning.
    • Classic Blended Rum; a blend of Caribbean rums, location never identified, age never stated (anywhere), usually bottled at around 50% ABV. You takes your chances with these, and just a single one ever crossed my path.
    • Strictly speaking there is a fourth type sometimes referred to as a “Living Cask” which is a kind of personalized shop-by-shop infinity bottle. I’ve only tried one of these, though several are supposedly in existence.
  • These older Cadenhead’s series with the puke yellow and green labels are a vanishing breed so I think the classification in the Rumaniacs is appropriate.
  • The pot-column still tagging / categorization is an assumption based on the way it tasted. I think it’s an Enmore and Versailles blend, but again, no hard evidence aside from my senses.

 

Dec 062022
 


ON THE SIDEBAR


While 2021 showed a scattering of timid rum festival openings after the ravages of COVID, it was 2022 that showed that the world had reopened with a bang. By the time the year drew to a close, my initial post for that year listed 60+ festivals around the world which either focused exclusively on rum, or had it as a major component of the showand it’s a fair bet I was undercounting smaller regional festivals which only received local exposure and weren’t widely advertised.

These rum expos ranged from the cricket club party atmosphere with just a few brands of the Guyana Rum Festival, to the behemoths of Paris, UK and Berlin. Granted the whisky expos were bigger (Paris’s WhiskyLive was larger than anything I’d ever seen before) but the sheer amount of rum-based exhibitions, festivals, shows and fairs on display around the world was astounding. Australia had two, Africa debuted in the Ivory Coast, there were at least four I know of in France, the Caribbean had a few, I’m sure there were some in Latin America I never heard of, and the USA had at least ten. Canada is the odd man out in the Americas with none, though given the prevalence of maritimers and West Indians in the east of the country I’m sure it’s just a matter of time.

Below is the best listing I was able to put together, of all the rum festivals and associated trade fairs or other shows which feature rum in some significant way. The dates are as per any online postings or private messages people have provided. For those events which did not update their sources or respond to queries, I have placed their entries below the main body, with notes on the last time they were held for reference: I’ll be checking regularly to see if they have confirmed a show or not. Also, not all of them are true rum-only-specific, laser-focused festivals that are done on a weekend: some are weeklong cultural events where rum, food, music and other spirits feature, others are parties (of varying sizes) where rum is drunkso ensure you know to which you are going, and why you’re attending (and if you want to know how to survive one, read this article on how).

So, then: for those who like to plan their attendances, save up the pesos, placate (or warn) the significant other, book travel tickets and make other rum-related plans as far in advance as possible, you have enough here to be going along with. Hope to see you all, in at least one of them. And, as always, if you see I missed one, or got a date wrong, by all means let me know.


January

February

March

April

May

June

July

August

September

October

November

December

Tours / Mutiples / Other

  • Gin & Rum Festival (around the UK, various dates)
  • WhiskyLive (around the world, various datesnot all have rums, but where this is known, an entry will be added above)
  • Aug 21 – Sep 30 Iyoshu Rum Cola Festival (formerly Japanese Craft Rum Cola Festival) Japan *No website or social media sites available; month-long events
  • Singapore Cocktail Festival is 5-21 March, 2023: rums are featured but not central.

Not Yet Scheduled

The events below have not been promoted or updated for 2023 in their online media pages, but may yet take place in the future. (Last checked for updates July 25, 2023)


Dormant / Cancelled / Discontinued

Older or non-recurring Festivals ; occasionally checked for updates, just in case


 

Dec 052022
 

By now Saint James needs little introduction. It is one of the premiere rum makers on Martinique, has a long and proud history, and isn’t particularly nervous about straying off the reservation from time to time. They have made rhums in their illustrious history that are among the best, the most original or the most storied (not always at the same time, of course) – such as the legendary 1885, the pot still blanc, and most recently, the stunning Magnum series entry of the 2006 15 Year Old with which I was so enthralled.

However, in between all these top end superstars, we must not allow ourselves to forget the standard line of rhums they make: ambre, gold, blanc, and what have you. The Fleur de Canne (“Flower of the Cane”) is not exactly a beginner’s rum, or a standardbut it’s very good indeed and carries the rep of the distillery in new (but not crazy) directions. The logic probably goes something like this: if one of their lesser known, not-quite-off-the-shelf efforts can be this good, what must the uber premiums be like, right?

Specs are straightforward: cane juice rhum, column still, no ageing, 50%. More need hardly be said, except, why not just call it a straight blanc? What’s with all the fancy titling? According to Marc Sassier, it’s made from cane harvested exclusively during the dry season, which he says gives it a more robust and fruity flavour profile. Well, that’s certainly possible. What it does, then, is add yet another white rhum to to the existing rhums of the Imperial Blanc 40°, Blanc Agricole 55°, the three “bio” rhums of various strengths, and the Coeur de Chauffe. You wouldn’t think there were so many variations, but yeah, here they are, and the best part is not so much that there’s something for everyone (and everyone’s wallet) in that stable, but that they’re all pretty fine ponies to take out for a trot. This one is particularly good.

The Fleur de Canne is a bit of a special edition, something of a unique experimental, and I think it’s made in limited quantities (in an odd omission, it’s not on the company’s website). I’ve had it three times now, and liked it a little better each time. The nose, for example, channels straight agricole goodness: a nice green grassiness mixed with the cleanliness of fresh laundry aired and dried in the sun. It’s neat and clean, as crisp as a breaking glass rod, redolent of cucumber slices in vinegar with a pimento for kick, red and yellow half-ripe fruits like mangoes, persimmons, pomegranates, and very ripe sweet apples. It has the tart and citrus aromas of a lemon sherbet mixed with a touch of vanilla and cinnamon, and behind all that is a hint of acetones and furniture polish.

Tasting it continues that odd mix of precision and solidity, and really, the question I am left with is how is a rum dialling in at 50% ABV be this warm and smooth, as opposed to hot and sharp? It’s dry and strops solidly across the palate. Sugar water, ripe freshly sliced apples, cider, lemon zest and nail polish remover, all of which crackles with energy, every note clear and distinct. Lemon zest, freshly mown grass, pears, papaya, red grapefruits and blood oranges, and nicely, lightly sweet and as bright as a glittering steel blade, ending up with a finish that’s dry and sweet and long and dry and really, leaves little to complain about, and much to admire.

You’d think that the stronger 55º blanc would make more of a statement with that proof point: but it’s ultimately just one strong rum within the standard lineup. When it comes to comparisons, it’s the Brut de Colonne “Bio” at 74.2% that the Fleur de Canne is probably better to rank against. Both are special editions in their own way, and I think both serve as sounding boards and test subjects for Marc Sassier’s talent, restless curiosity and desire to tweak the levers of the universe with something a little off the reservation. The construction of the Fleur de Canne is granite-solid in its fundamentals, and yet such is the overall quality that we don’t sense the wheels squeaking. Honestly, I can’t say that the rum is some kind of new and stylistic breakthrough; but it is a rhum to cherish, starting out slow and deceptively simple, getting a head of steam behind it, and then turning out to be so well made that it’s hard to put down even when the glass, and maybe the bottle, is empty.

(#956)(86/100) ⭐⭐⭐½

Dec 042022
 

Ten years ago, overproof rums (which I mentally designate as anything 70% ABV and above even though I’m well aware there are other definitions) were limited to the famed 151sjuice at 75.5%, often lightly aged, and designed as mixing agents of no particular distinction or sophistication. “Something tossed off in between more serious efforts,” I wrote once, not without a certain newbie disdain. They were fun to write about, but hardly “serious.”

But then over the years a strange thing happenedsome producers, independents in particular, began releasing rums at serious cask strength and many were powerful and tasty enough to make the shortcomings of the 151s evident, and interest started to go in a different directionstronger, not tied to a number, and either unaged or straight from the cask after some years. I don’t know if there was a sort of unspoken race to the top for some of these kinds of rumsbut I can say that power and seriously good taste were and are not always mutually exclusive, and man, they just keep on getting better. They became, in short, very serious rums indeed.

Clearly the interest in knowing about, owning or just trying such record-setting rums is there. That said, clickbait listmakers don’t respond to the challenge with much in the way of knowledge. If you searchstrongest rums in the worldthen at the top comes this epically useless 2017 list from SpoonUniversity.com which was out of date even before it went to press. Then, there was a recent re-post of the not-really-very-good 2018 Unsobered “Definitive” list of the strongest rums in the world, which certainly wasn’t definitive in any sense but which got some attention, and an amazing amount of traction and commentary was showered on Steve Leukanech’s FB Ministry of Rum comment thread of the Sunset Very Strong the same week, and there’s always a bunch of good humoured and ribald commentary whenever someone puts up a picture of the latest monster of proof they found in some backwater bar, and tried.

And so, seeing that, I thought I would recap my experience with a (hopefully better) list of those explosive rums that really are among the strongest you can find. I won’t call minedefinitive” – I’m sure there’s stuff lurking around waiting to pounce on my glottis and mug my palate someplacebut it’s a good place to start, and better yet, I keep updating the list and have tried most, so there’s a brief blurb for each of those. I began at 70% and worked my way up in increasing proof points, not quality or preference (this created issues later as more and more rums blasted past that arbitrary marker, but to take a higher starting point would have meant excluding the 151s which was not something that sat well with me: and so, the list keeps getting longer. My bad).

Hope you like, hope you can find one or two, and whatever the case, have funbut be careful when you do. Some of these rums are liquid gelignite with a short fuse, and should be handled with hat respectfully doffed and head reverently bowed.


Neisson L’Esprit Blanc, Martinique – 70%

Just because I only have one or two agricoles in this list doesn’t mean there aren’t others, just that I haven’t found, bought or tried them yet. There are some at varying levels of proof in the sixties, but so far one of the best and most powerful of this kind is this fruity, grassy and delicious 70% white rhino from one of the best of the Martinique estates, Neisson. Clear, crisp, a salty sweet clairin on steroids mixed with the softness of a good agricole style rum.

Jack Iron Grenada Overproof, Grenada – 70%

Westerhall, which is not a distillery, assembles this 140-proof beefcake in Grenada from Angostura stock from Trinidad, and it’s possibly named (with salty islander humour) after various manly parts. It’s not really that impressive a ruman industrial column-still filtered white rarely iswith few exceptional tastes, made mostly for locals or to paralyze visiting tourists. I think if they ever bothered to age it or stop with the filtration, they might actually have something interesting here. Thus far, over and beyond local bragging rights, not really. Note that there was an earlier version at 75% ABV as well, made on Carriacou and now discontinued, but when it stopped being made is unclear.

L’Esprit Diamond 2005 11 YO, Guyana/France – 71.4%

L’Esprit out of Brittany may be one of the most unappreciated under-the-radar indies around and demonstrates that with this 11 year old rum from the Diamond column still, which I assumed to be the French Savalle, just because the flavours in this thing are so massive. Initially you might think that (a) there can’t be much flavour in something so strong and (b) it’s a wooden stillyou’d be wrong on both counts. I gave this thing 89 points and it remains the best of the 70%-or-greater rums I’ve yet tried.

Takamaka Bay White Overproof, Seychelles – 72%

This Indian Ocean rum is no longer being madeit was discontinued in the early 2000s and replaced with a 69% blanc; still, I think it’s worth a try if you can find it. It’s a column still distillate with a pinch of pot still high-ester juice thrown in for kicks, and is quite a tasty dram, perhaps because it’s unaged and unfiltered. I think the 69% version is made the same way with perhaps some tweaking of the column and pot elements and proportions. Yummy.

Plantation Original Dark Overproof 73 %.

Also discontinued and now replaced with the OFTD, the Original Dark was the steroid-enhanced version of the eminently forgettable 40% rum with the same name (minusoverproof”). Sourced from Trinidad (Angostura), a blend of young rums with some 8 YO to add some depth, and briefly aged in heavily charred ex-bourbon casks with a final turn in Cognac casks. Based on observed colour and tasting notes written by others, I think caramel was added to darken it, but thus far I’ve never tried it myself, since at the time when it was available I didn’t have it, or funds, available. I’ll pick one up one of these days, since I heard it’s quite good.

Lemon Hart Golden Jamaican Rum (1970s) – 73%

Since this rumwhose antecedents stretch back to the 1950sis no longer in production either, it’s debatable whether to include it here, but it and others like it have been turning up at the new online auction sites with some regularity, and so I’ll include it because I’ve tried it and so have several of my friends. Blended, as was standard practice back then, and I don’t know whether aged or notprobably for a year or two. The taste, thoughwow. Nuts, whole sacks of fruits, plus sawdust and the scent of mouldy long-abandoned libraries and decomposing chesterfields.

Longueteau Genesis, Guadeloupe – 73.51%

Not a rhum I’ve had the privilege of trying, but Henrik of the slumbering site RumCorner has, and he was batted and smacked flat by the enormous proof of the thing: overpowers you and pins you to the groundand that’s from a foot away,” he wrote, before waxing eloquent on its heat and puissance, licorice, salt, grass and agricole-like character. In fact, he compared to a dialled-down Sajous, even though it was actually weaker than the Genesis, which says much for the control that Longueteau displayed in making this unaged blanc brawler. As soon as I was reminded about it, I instantly went to his dealer and traded for a sample, which, with my logistics and luck, should get in six months.

SMWS R3.5 “Marmite XO”, Barbados/Scotland – 74.8%

Richard Seale once fiercely denied that Foursquare had anything to do with either this or the R3.4, and he was correctthe rum came from WIRD. But there’s no dishonour attached to that location, because this was one strongly-made, strongly-tasting, well-assembled piece of work at a high proof, which any maker would have been proud to release. I liked it so much that I spent an inordinate amount of time lovingly polishing my language to give it proper respect, and both review and rum remain among my favourites to this day.

Forres Park Puncheon White Overproof, Trinidad – 75%

Meh. Cocktail fodder. Not really that impressive once you accept its growly strength. It used to be made by Fernandes Distillery before it sold out to Angostura and maybe it was better back then. The slick, cool, almost vodka-style presentation of the bottle hides the fact that the column still rum which was triple filtered (what, once wasn’t enough?) only tasted glancingly of sweet and salt and light fruits, but lacked any kind of individual character that distinguishes several other rums on this list (above and below it).

SMWS R3.4 “Makes You Strong Like a Lion” Barbados/Scotland – 75.3%

The L’Esprit 2005 got 89 points, but this one came roaring right behind it with extra five points of proof and lagged by one point of score (88). What an amazing rum this was, with a rich and sensuously creamy palate, bags of competing flavours and a terrific finish; and while hot and sharp and damned spicy, also eminently drinkable. Not sure who would mix this given the price or sip it given the proof. It’s a ball-busting sheep-shagger of a rum, and if it can still be found, completely worth a try or a buy, whatever is easier.

All the various “151” rums (no need to list just one) – 75.5%

It may be unfair of me to lump all the various 151s together into one basket. They are as different as chalk and cheese among themselvesjust see how wildly, widely variant the following are: Habitation Velier’s Forsythe 151 (Jamaica), Brugal (blanc), Tilambic (Mauritius), Lost Spirits “Cuban Inspired” (USA), Bacardi (Cuba), Lemon Hart (Canada by way of Guyana), Cavalier (Antigua), Appleton (Jamaica), and so on and so on. What unites them is their intentthey were all made to be barroom mixers, quality a secondary concern, strength and bragging rights being the key (the Forsythe 151 may be an exception, being more an educational tool, IMHO). Well, maybe. If I had a choice, I’d still say the Lemon Hart is a long standing favourite. But they all have something about them that makes them fun drinks to chuck into a killer cocktail or chug straight down the glottis. (Note: the link in the title of this entry takes you to a history of the 151s with a list of all the ones I’ve identified at the bottom).

There is also a 2022 cane juice release from Guadeloupe’s Bologne distillery that is bottled at 75.5% called ‘Brut de ColonneorStill Strength”, which is rested, not aged, for 18 months. It is separate from the 151s and does not pretend to be one. This is not a rhum I’ve tried and do not consider as part of the 151 canon. As always, it looks interesting, though and one redditor gave it a 7.5/10 endorsement.

 

Inner Circle Cask Strength 5 YO Rum (Australia) – 75.9%

This is a rum with a long history, dating back to the 1950s when the “Inner Circle” brand was first released in Australia. It was bottled in three strengths, which in turn were identified by coloured dots – Underproof (38-40%, the red dot), Overproof (57% or so, green dot) and 33 Overproof (73-75%, black dot).This last has now been resurrected and is for sale in OzI’ve not so far managed to acquire one. I’ve heard it’s a beast, thoughso the search continues, since I’m as vain as anyone else who boasts about sampling these uber-mensches of rum, and don’t want the Aussies to have all the fun.

Plantation Jamaica (Long Pond) 1993 27 YO – 76.8%

This is part of the Extreme Series, which are mostly (but not always) high proofed single cask rums; as always, there’s that last finishing in a <insert other cask type here>, the MF trademark despised villified by some but accepted by those with less of an axe to grind. This is a version I haven’t tried (too expensive) but I must admit that the strength and age have me intrigued. Picture taken from FB post on Rum Kingdom Group)

Velier Caroni 1982 23 YO Full Proof Rum – 77.3%

One of the classic canon of the Caronis released by Velier and now an object of cult worship, a unicorn rum for many. “A shattering experienceI wrote with trembling hands in 2017 and I meant it. Steroidal fortitude and a cheerful lack of caution for one’s health is needed to drink this rum; and it’s not the best Caroni out therefor sure it is one of the better ones, though. I don’t always agree with these multiple micro-bottlings from the same year that characterize the vast Velier Caroni output over the years, yet I also think that to dilute this thing down to a more manageable proof point would have been our loss. Now at least we can say we’ve had it. And take a week-long nap.

L’Esprit Beenleigh 2013 5YO Australian Rum – 78.1% and 2014 6 YO 78.%

Australia adds another to the list with this European bottling of rum from the land of Oz, and another released a year later. The first is a sharp knife to the glottis, a Conrad-like moment of stormy weather. The second, with an additional year of ageing, is much tamer, much better, though still seriously strong. What surprises, after one recovers, is how traditional both seem (aside from the power) – you walk in expecting a Bundie, say, but emerge with a jacked-up Caribbean-type rum. That doesn’t make either one bad in any sense, just two very interesting overproofs from a country whose rums we don’t know enough about.

Stroh 80, Austria – 80%

Apparently Stroh does indeed now use Caribbean distillate for their various proofed expressions, and it’s marginally more drinkable these days as a consequence. The initial review I did was the old version, and hearkens back to rum verschnitt that was so popular in Germany in the 19th and early 20th century. Not my cup of tea, really. A spiced rum, and we have enough real ones out there for me not to worry too much about it. It’s strong and ethanol-y as hell, and should only be used as a flavouring agent for pastries, or an Austrian jägertee.

Denros Strong Rum, St Lucia – 80%

A filtered white column still rum from St. Lucia Distillers, it’s not made for export and remains most common on the island. It is supposedly the base ingredient for most of the various “spice” rums made in rumshops around the island, but of course, locals would drink it neat or with coconut water just as fast. So far I’ve not managed to track a bottle down for myselfperhaps it’s time to see if it’s as good as rumour suggests it is.

SMWS R5.1 Long Pond 9 Year Old “Mint Humbugs”, Jamaica/Scotland – 81.3%

This is a rum that knocked me straight into next week, and I’ve used it to smack any amount of rum newbs in Canada down the stairs. Too bad I can’t ship it to Europe to bludgeon some of my Danish friends, because for sure, few have ever had anything like it and it was the strongest and most badass Jamaican I’ve ever found before the Wild Tiger roared onto the scene and dethroned it. And I still think it’s one of Jamaica’s best overproofs.

L’Esprit South Pacific Distillery 2018 Unaged White – 83%

Strong, amazing flavour profile, pot still, unaged, and a mass of flavour. I’m no bartender or cocktail guru, but even so I would not mix this into any of the usual simple concoctions I make for myself….it’s too original for that. It’s one of a pair of white and unaged rums L’esprit made, both almost off the charts. Who would ever have thought there was a market for a clear unaged white lightning like this?

Sunset Very Strong, St. Vincent – 84.5%

The rum that was, for the longest while, the Big Bad Wolf, spoken of in hushed whispers in the darkened corners of seedy bars with equal parts fear and awe. It took me ages to get one, and when I did I wasn’t disappointedthere’s a sweet, light-flavoured berry-like aspect to it that somehow doesn’t get stomped flat by that titanic proof. I don’t know many who have sampled it who didn’t immediately run over to post the experience on social media, and who can blame them? It’s a snarling, barking-mad street brawler, a monster with more culture than might have been expected, and a riot to try neat.

L’Esprit Diamond 2018 Unaged White – 85%

Just about the most bruisingly shattering overproof ever released by an independent bottler, and it’s a miracle that it doesn’t fall over its strength and onto its face (like, oh the Forres Park, above). It does the Habitation Velier PM one better in strength though not being quite as good in flavour. Do I care? Not a bit, they’re brothers in arms, these two, being Port Mourant unaged distillates and leaves off the same branch of the same tree. It shows how good the PM wooden still profile can be when carefully selected, at any strength, at any age.

RomdeluxeWild Tiger” 2018, Jamaica/Denmark – 85.2%

Wild Tiger is one of many “wildlife” series of rums released thus far (2019) by Romdeluxe out of Denmark, their first. It gained instant notoriety in early 2019 not just by it handsome design or its near-unaged nature (it had been rested in inert tanks for ten years, which is rather unusual, then chucked into ex-Madeira casks for three months) but its high price, the massive DOK-level ester count, and that screaming proof of 85.2%. It was and is not for the faint of heart or the lean of purse, that much is certain. I cross myself and the street whenever I see one. Since then Rom Deluxe has released several strong rums in the 80% or greater range.

Marienburg 90, Suriname – 90%

Somewhere out there there’s a rum more powerful than this, but you have to ask what sane purpose it could possibly serve when you might as well just get some ethanol and add a drop of water and get the Marienburg (which also makes an 81% version for exportthe 90% is for local consumption). There is something in the Surinamese paint stripper, a smidgen of clear, bright smell and taste, but this is the bleeding edge of strength, a rum one demerit away from being charged with assault with intent to drunkand at this stage and beyond it, it’s all sound and fury signifying little. I kinda-sorta appreciate that it’s not a complete and utter mess of heat and fire, and respect Marienburg for grabbing the brass ring. But over and beyond that, there’s not much point to it, really, unless you understand that this is the rum Chuck Norris uses to dilute his whisky.

Rivers Antoine 180 Proof White Grenadian Rum – 90%

I’ve heard different stories about Riversrums, of which thus far I’ve only tried and written about the relatively “tame” 69%and that’s that the proof varies wildly from batch to batch and is never entirely the strength you think you’re getting. It’s artisanal to a fault, pot stilled, and I know the 69% is a flavour bomb so epic that even with its limited distribution I named it a Key Rum. I can only imagine what a 90% ABV version would be like, assuming it exists and is not just an urban legend (it is included here for completeness). If it’s formally released to the market, then I’ve never seen a legitimizing post, or heard anyone speak of it as a fact, ever. Maybe anyone who knows for sure remained at Rivers after a sip and has yet to wake up.

Rom DeluxeDestillation StrengthDominican Republic 474 Esters Unaged Rum – 93% ABV

In March 2022, the Marienburg lost the crown after reigning just about undisputed since, oh, whenever it was issued. I have no idea what possessed Rom Deluxe out of Denmark to release this MechaRumzilla, but my God, I have to get me a bottle. Because the issue behind all the metaphors and flowery language a review would inevitably entail, is this: can a rum maintain a taste profile worth drinking in any way, even when stuffed with esters, at that strength? Can’t wait to shred my tonsils and find out.


Additions and honourable mentions, added after the original list Was published in 2019

Unsurprisingly, people were tripping over themselves to send me candidates that should make the list, and there were some that barely missed the cutin both cases, I obviously hadn’t known of or tried them, hence their inadvertent omission. Here are the ones that were added after the initial post came out, and you’ll have to make your own assessment of their quality, or let me know of your experience.

Old Brothers Hampden 86.3% LROK White Rum

360 bottles of this incredibly ferocious high ester rum were released by a small indie called Old Brothers around 2019 , and the juice was stuffed into small flasks of surpassing simplicity and aesthetic beauty. Even though I haven’t tasted it (a post about it on FB alerted me to its existence). I can’t help but desire a bottle, just because of its ice-cold blonde-femme-fatale looks, straight out of some Hitchcock movie where the dame offs the innocent rum reviewer right after love everlasting is fervently declared.

Maggie’s Farm Airline Proof – 70%

Maggie’s Farm is an American Distillery I’ve heard a fair bit about but whose products I’ve not so far managed to try. Their cheekily named Airline Proof clocks in at the bottom end of my arbitrary scale, is a white rum, and I expect it was so titled so as to let people understand that yes, you could in fact take it on an airplane in the US and not get arrested for transporting dangerous materials and making the world unsafe for democracy.

DOKTrelawny Jamaica RumAficionados x Fine Drams – 69% / 85.76%

Here’s a fan-released DOK for sale on Fine Drams, and while originally it oozed off the still at 85.76% and close to the bleeding max of esterland (~1489 g/hLPA), whoever bottled it decided to take the cautious approach and dialled it down to the for-sale level of 69%. Even at that strength, I was told it sold out in fifteen minutes, which means that whatever some people dismissively say about the purpose of a DOK rum, there’s a market for ’em. Note that RomDelux did in fact release 149 bottles at full 85.76% still strength, as noted by a guy in reddit here, and another one here.

(Click photo to expand)

Royal Hawaiian Spirits 95% Rum

In May 2020 the RHS Distillery on Maui (Hawaii), which rather amusingly calls itself theWillie Wonka of alcoholapplied for TTB label approval for a 95% rum which immediately drew online sniffs of disapproval for being nothing more than a vodka at best, grain neutral spirit at worstbecause at that strength just about all the flavour-providing congeners have been stripped out. Nevertheless, though the company seems to operate an industrial facility making a wide range of distilled spirits for all comers (very much like Florida Distillers who make Ron Carlos, you will recall), if their claim that this product is made from cane is true then it is still a rum (barely) and must be mentioned. I must say, however, I would approach tasting it with a certain cautionand maybe even dread. For sure this product will hold the crown for the strongest rum ever made, for the foreseeable future, whatever its quality, or lack thereof.

Plantation Extreme No. 4 Jamaica (Clarendon) 35 YO 74.8%

Plantation should not be written off from consumers tastes simply because it gets so much hate for its stance on Barbados and Jamaican GIs. It must be judged on the rums it makes as well, and the Extreme series of rums, which take provision of information to a whole new level and are bottled at muscular cask strengths, every time (plus, I think they dispensed with the dosage). This one, a seriously bulked up Jamaican, is one of the beefier ones and I look forward to trying it not just for the strength, but that amazing (continental) age.

Dillon Brut de Colonne Rhum Blanc Agricole 71.3%

An unaged white rhum from Martinique’s Dillon distillery, about which we don’t know enough and from which we don’t try enough. This still-strength beefcake is likely the strongest they have ever made or will ever makeuntil the next one, and Pete Holland of the Floating Rum Shack twigged me on to it (that’s his picture, so thanks Pete!) remarkingOnce you try high proof, is it ever possible to go back?” A good question. I probably need to find this thing just to see, and for sure, if it comes up to scratch, it’ll make my third list of great white rums when the time comes.

Velier Caroni 1982 Heavy 23 YO (1982 2005) 77.3% | Caroni 1985 Heavy 20 YO (1985 2005) 75.5% | Caroni 1996 Heavy 20 YO (1996-2016)(Cask R3721) Legend” 70.8% | Caroni 1996 Heavy 20 YO (1996-2016)(Cask R3718) Legend” 70.8% | Caroni 1996 “Trilogy” Heavy (1996 2016) 70.28%

Five of Velier’s legendary Caronis make this list, all clocking in at 70% ABV or greater. They are, unsurprisingly, hard to get at reasonable prices nowadays, and to some extent there’s a real similarity among them all, since they are varied branches off the same tree. Once hardly known, their reputation and their cost has exploded over the last five years and any one of them would be a worthy purchaseand with its mix of fusel oil, dark fruits, tar, wood chips and no shortage of amazing flavours, I’d say the 77.3% gets my vote for now. Serge thought so too, back in the day….but beware of the price tag, which recently topped £2600 just a few months ago at auction.

rockch12 (2)Cadenhead Single Cask Black Rock WIRR 1986-1998 12 YO 73.4%

Another rum I have not gotten to try, one of the varied editions of the famed 1986 Rockley pot still from WIRD. At a stunning 73.4% this is a surprisingly hefty rum to have come out of the 1990s, when rum was just making its first baby steps to becoming more than a light Cuban blend wannabe. Few have managed to try it, fewer still to write about it. Marius of Single Cask (from whom I pilfered the picture) is one of them, and he, even though not entirely won over by it, still gave the rum a solid 87 points.

Saint James Brut de Colonne Rhum Agricole Blanc BIO 74.2%

After having tried Saint James’s titanically flavoured pot still juice, it’s a no-brainer that this 100% organic unaged white rum powered by 74.2% of mad horsepower is something which I and any lover of white column still juice has to get a hold of. Stuff like this makes the soft light white mixers of the 60s scurry home to hide in their mama’s skirts, and will cheerfuly blow up any unprepared glottis that doesn’t pay it the requisite respect. I can’t wait to try it myself.

Pere Labat 70.7 Rhum Blanc Agricole (Brut de Colonne) 70.7%

Indies and the agricole makers are sure raising the bar for overproofs. Here’s a lovely still-strength white agricole that just squeaks by the arbitrary bar I set to cut off the wannabes. I don’t know how good it is but Facebook chatter suggests it’s intense, smoky, salty and comes with optional extra-length claws to add to the fangs it already has. I want one of these for myself.

 

Rom Deluxe Jamaicans (Hampden) – R.17Rhino” 5th Anniversary Edition 2019-2021 <2 YO 86.2% | R.20Springbok” (C<>H) 2020-2022 86% | R.23Pronghorn” (C<>H) 2020-2021 < 2YO 86% | R.32Wolf” (HGML) 2020-2022 <2YO 86%

I have to get myself some of these. These are all weapons grade rums, the sort of thing tinpot banana-republic dictators only wish they had in their arsenals to dissuade unwashed insurrectionists who insist on weird things like, you know, their rights. By now Rom Deluxe has morphed into a full blown Indie, and I wonder if they deliberately seek out rums like this to blow our minds. It’s a full blown Hampden pot still rum from Jamaica, and yes, it’s a high-ester DOK funk bomb as well. Go wild.

Barikken (France) Montebello Distillery 81.6º Brut de Colonne (Unaged)

Unaged, white, clean, agricole. Gradually the agricole makers are coming up to the level of the Latin/Cuban and English style monsters of proof, though one could reasonably ask why they bother. The taste profile of this one is almost, but not quite taken over by the power of its strength, and is a fitting answer why at least they wanted to tryand should try for even more in the years to come. It’s really quite something.

Montebello Edition Oge Cheapfret Brut de Colonne 77% ABV (Unaged)

Not to be outdone, Montebello released an unaged column still white of their own, though not quite as powerful; I think this came out in 2021 or 2022. So far I have yet to taste it and can’t provide much commentary.

 

 

Engenho do Norte Branca 78% ABV and Branca Brut de Colonne 79.4%

Engenho do Norte is a distillery located on the north coast of Madeira and they have several lines of rums: Rum North, Zarco, 980, 970, Lido, and the cane-juice agricoles of theBrancaorWhiteseries. These come in several varieties, from a sedate 40%, up to the previous Big Gun, the 60% “Fire”. In April 2022 a new version without a name was promoted, setting a new proof point record for the company of 78% ABVbut so far I have not seen any reviews or comments, and it has still not made it to the company website, probably because they’re afraid it might spontaneously combust. It was followed in late 2022 by another Brut de Colonne at 79.4%. Wow….

Distillerie de Taha’a, Pari Pari, French Polynesia – “TDouble Distillation 74º

I’m fairly sure nobody outside the region has heard much about this small distillery in French Polynesia. Yet they seem to have made a quiet reputation for themselves over the last four or five years. Their products are cane juice rhums for the most part (Rum-X lists a dozen or so), at various strengths and with occasional ageing, and finishes. This double distilled agricole-style rhum is definitely one I want to try: for its strength, its terroire, its origin and yes, damn it, for sheer curiosity. (NB: I can’t remember where I picked the photo fromit languished in my to-do basket for a whileso I apologize to the owner for the lack of attributionwill correct if notified).

L’Esprit Still StrengthA Jamaican Distillery” 2019 Unaged White Rum – 85.6%

I’m not sure if L’Esprit has gone off on a tangent with these massive overproofs. I thought the Fiji and Diamond were pretty much the standard badasses the company put out; not soin 2020 Tristan clearly wanted to outdo his previous efforts and issued 279 copies of this Jamaican monster. I have a sample dissolving a bottle somewhere in a lead lined box suspended in superconducting coils channelling a magnetic field to keep it from doing some weird scientific sh*tlike maybe creating a singularity. But I can’t wait to try this one (Updateand I finally did, in November 2022).

Mhoba (South Africa) High Ester Pot Still RumsMar 2019 74.5% and Jul 2019 78.2%

Mhoba has been making big waves since it debuted a few years ago, mostly because of its high quality aged and unaged pot still juice. They have branched out some into flavoured rums, high ester rums and strong badasses starting north of 65%, and the two mentioned here are just some of what’s going to become available in years to come. I don’t know if there’s a race to go past 90% these dayssometimes it sure seems so, what with the stronger and stronger rums that keep getting issued.


If I had to chose the best of the lot I’d have to say the Neisson, the SMWSs and the L’Esprits vie for the top spots, with the Wild Tiger coming in sharp right behind them, and I’d give a fond hat-tip to both the old and new Lemon Harts. The French island agricoles as a whole tend to be very very good. This is completely subjective of course, and frankly it might be better to start with which is worst and move up from there, rather than try and go via levels of force, as I have done.

Clearly though, just because some massively-ripped and generously-torqued overproof rum is aged for years, doesn’t means it is as good or better than some unaged white at a lower strength (or a higher one). Depending on your tastes, both can be amazingfor sure they’re all a riotous frisson of hot-snot excitement to try. On the flip side, the Marienburg suggests there is an upper limit to this game, and I think when we hit around 90% or thereabouts, even though there’s stronger, we ram into a wallbeyond which lies sh*t-and-go-blind madness and the simple lunacy of wanting to just say “I made the strongest” or “I drank it.” without rhyme or reason. I know there’s a 96% beefcake out there, but so far I’ve not found it to sample myself, and while it is a cardinal error to opine in advance of personal experience in these matters, I can’t say that I believe it’ll be some earth shaking world beater. By the time you hit that strength you’re drinking neutral alcohol and unless there’s an ageing regiment in place to add some flavour chops, why exactly are you bothering to drink it?

But never mind. Overproofs might originally have been made to be titanic mixers and were even, as I once surmised, throwaway efforts released in between more serious rums. But rums made by the SMWS, Romdeluxe, L’Esprit and others have shown that cask strength juice with minimal ageing, if carefully selected and judiciously issued, can boast some serious taste chops too, and they don’t need to be aiming for the “Most Powerful Rum in the World” to be just damned fine rums. If you want the street cred of actually being able to say you’ve had something stronger than any of your rum chums, this list is for you. Me, I’d also think of it as another milestone in my education of the diversity of rum.

And okay, yeah, maybe after drinking one of these, I would quietly admire and thump my biscuit chest in the mirror once or twice when Mrs. Caner isn’t looking (and snickering) and chirp my boast to the wall, that “I did this.” I could never entirely deny that.


Other notes

  • In my researches I found a lot of references to the Charley’s JB Overproof Rum at 80% ABV; however, every photo available online is a low-res copy of the 63% version which I wrote about already, so I could not include it as an entry without better, umm, proof.
  • Thanks to Matt, Gregers and Henrik who added suggestions.
Dec 012022
 

Every year, especially as the Madeira rumfest comes around, there is a flurry of posts and interest about rums from the islands of that Portuguese Autonomous Region (it’s one of two such regionsthe other is the Azores). The better known rums originating there are from the distilleries of O Reizinho, Engenho Novo (which makes William Hinton rums) and Engenhos do Norte, and these three rub shoulders with yet others like Abel Fernandes, Vinha Alta and Engenhos da Calheta. Not surprisingly, there are occasional independent releases as well, such as those from Rum Nation and That Boutique-y Rum Co.

One of the reasons Madeira excites interest at all is because they are one of the few countries covered by its own GI (the Madeiran Indicação Geográfica Protegida), and so can legally and properlyat least within the EUuse the term agricole when referring to their cane juice rums (which is practically all of them). Yet, paradoxically, they remain relatively niche products which have only recentlywhich is to say, within the last decade or sostarted to make bigger waves in the rum world, and few writers have spent much time on their products: WhiskyFun has done the most, with eight and there’s a scattering of others from Single Cask Rum, Rum Barrel, The Fat Rum Pirate and myself.

Today we’ll begin a few Madeiran reviews to raise that visibility a bit more, with some rums from what is perhaps the largest of the distilleries, Engenhos do Norte: although google translate will tell you that the Portuguese word engenho means “ingenuity” it really translates into “sugar mill”, which is what most of these companies started out as. Engenhos do Norte was formed by a merger of some fifty mills in either 1927 or 1928, depending on the sourcethey were forced to come together to remain economically viable (see “Other notes”, below). Their best known brands are the 970 series (introduced in 1970, which is not a coincidence), Branca and Larano, though of late they’ve added more.

One of the more recent additions is the Rum Agrícola Beneficiado 980 — that “980” is an odd shorthand for the year it was introduced, which is to say, 1980 — which is a fresh cane juice rum, 40.5% ABV, column-still made and left to sleep: the final blended rum is from rums aged 3, 6 and 21 years, and although it is not mentioned what kind of barrels are used, I have one reference that it is French Oak and have sent an inquiry down to Engenhos to ask for more details. The proportions of the aged components are unstated, but attention should be paid to the word “beneficiado” (beneficiary) – what this means is that a little cane honey has been added round out the profile, which may be why a hydrometer test, or even straight tastings, tend to comment on a slight sweetness to the profile (it is this which the words on the back label “+ mel de cana e caramelo” mean).

This sweetness is not, however, immediately noticeable when nosing the rum; initially the scent is one of cardboard, brine, light olives and dates, combined with damp tea leaves and aromatic tobacco. Pralines and a caramel macchiato, cloves and milkwhat an odd nose, the more so because it presents very little more commonly accepted agricole elements. There’s a bit of yoghurt mixed up with Dr. Pepper, ginger ale, a kind of sharp and bubbly soda pop, and behind it all, that sense of an overripe orange beginning to go off.

Similarly disconcerting notes appear when tasting it: it’s a bit rough, a bit dry, with rubber, acetones, and brine combining uneasily with honey, vanilla, caramel, toffee and badly made fudge. You can probably pick out additional hints of sweet vanilla ice cream, some tartness of guavas, a touch of citrusnot much more. The finish completes the tasting by being short, mild and inoffensive, presenting a few last caramel and molasses notes set off with Dr. Pepper, licorice, raisins and some oranges. It’s okay, but very different from any agricole you’ve likely tried before, which is both good and bad, depending on your preferences.

Overall, I think the Beneficiado’s weakness is that the freshness of a good grassy, herbal, fruity offset just isn’t there…and if it is, it’s too mild to make a dent. It’s like tasting flavoured fine sandpaper, really, and at just a hair over forty percent strength, it’s too thin to present with any serious assertiveness. Does it work on its own level, with what it actually is (as opposed to what I was expecting, or wished for)? To some extent, yesit just doesn’t go far enough to capitalise on its few strengths, and therefore what we get is a stolid, rather dour rum, one that lacks those sparkling, light aspects that would balance it better, and make it an agricole worth seeking out.

(#955)(79/100) ⭐⭐⭐


Historical Notes

  • It’s long been known that sugar cane migrated from Indonesia to India to the Mediterranean, and was being cultivated on Madeira by the first half of the 15th century. From there it jumped to the New World, but sugar remained a profitable cash crop in Madeira (the main island, which gave its name to the group) and the primary engine of the island’s economy for two hundred years.
  • For centuries, aside from their famed fortified wines, white rum was all Madeira was known for, and just about all of it was made from small family-owned sugar cane plots, consumed locally as ponchas, and as often considered to be moonshine as a legitimate product. Because of the small size of the island a landed aristocracy based on the system of large plantations never took off there.
  • That said, for all its profitability and importance, the sugar industry has been on the edge of a crisis for most of its history: competition from Brazil in the 16th century, sugar cane disease in the 17th, leading to alternative (and competitor) crops like grapes (which led to a much more profitable wine industry) in the 17th and 18th centuries, a resurgence of fungal disease in the late 19th century; the restriction of available land for cane farming in the 20th century (especially in the 1920s and 1930s) … all these made it difficult to have a commercial sugar industry thereno wonder the mills tried to band together. By the 1980s sugar cane farming was almost eliminated as a commercial cash crop, yet even though sugar continued to decline in prices on the world marketsdue to cheaper sources of supply in India, Brazil and elsewhere, as well as the growing health consciousness of first world consumersit stubbornly refused to die. It was kept alive on Madeira partially due to the ongoing production of rum, which in the 21st century started to become a much more important revenue generator than sugar had been, and led to the resurgence of the island as a quality rum producer in its own right.
  • In the early 2010s, the Portuguese government started to incentivize the production of aged rum on Madeira. Several producers started laying down barrels to age, one of which was Engenhos do Norte – however the lack of an export market made them sell occasional barrels, or bottle for third parties. That’s how, for example, we got the Boutique-y Madeira rum from 2019.
  • The distillery is located in the north of Madeira in the small town of Porto da Cruz, and considered part of Portugal (even though geographically it’s closer to Africa).
  • The rum is derived from juice deriving from fresh cane run through a crusher powered by a steam engine, fermented for about 4-5 days, passed through a columnar barbet still and then left to age in French oak barrels.
Nov 272022
 

I view L’Esprit’s unaged still-strength white rums the way I regard Mrs. Canerwith besotted love not unmixed with a little dread. Treat her right and there’s no end of the amazing wonders and complexities that will be provided; drink carelessly and you’ll be belted into next week. Seeing the stats, is clear to see why: the rum is distilled in 2019 in Jamaica, and taken at 85.6% as it dripped and smoked and frothed off the still, then released without any ageing into the wild, unfiltered and unadded-to, and completely, fiercely, joyously untamed. You get the nervous feeling that when you drink it, you can sense the Grim Reaper on your shoulder clearing his throat.

So you can understand both my awe and my trepidation. On the outside, as a white rum, it looks meek and demure (another similarity it shares with my better half), but hard experience with L’Esprit’s recent outturns of this kind have taught me some measure of caution. The initial sniff showed why this was a good idea: it was a wild storm of competing, fighting, angry tastes from all over the map, starting with coconut milk with a touch of gaminess, vanilla, and flambeed bananas drizzled with hot bitter caramel syrup. As if unsatisfied, it moved on to rubber and tar on a hot day. Glue, solvent, acetones, and behind it all, the rank meatiness of a midden heap, brine and hogo gone wild, into which somebody spilled a bucket of used engine oil. If there were any fruits around, they were blattened flat by this huge wave of rumstink, and yet, for all that this reads like some kind of crazy, it’s still somewhat better and more interestingly assembled than the Long Pond TECA.

And at that strength, when sipped, well, it provided all the acres of hurt one can expect from that huge pail of proof. It was hot, spicy, initially reeking of stripped out gears and a burnt clutch on an old Land Roverthis was brief and dissipated swiftly, being replaced by ethanol, medicinals, a tart sort of sweetness (yoghurt, citrus, green apples, grapes, strawberries) and sourness (miso soup, Thai sweet chili, soya)…and then it really got going. There was the bitter clarity of licking a copper penny. It tasted of hot and very strong unsweetened black tea, on the good side of being bitter. And then it got more creamy and spicy and warm at the back end, before relaxing into a finish that was long, sweet, salty, sour, bitteras if all taste receptors got switched back on at oncecoughing up citrus, juniper, quinine and mineral water to go with the pears and green apples that closed the show.

Damn, but this was one serious rum. It’s just this side of excessive, and is the sort of thing a resident of Trenchtown would splash on before heading to the local rum shop for a duck curry and a brawl. The tastes are completely off the scale, they’re all over the place like a half-drawn roadmap leading to an undiscovered country and it’s a small miracle that they work together as well as they do. And admittedly, it’s too fierce on the attack: the lips are numbed, the tongue paralyzed, the taste buds burnt out in a bright flash of heated sulphur and brimstone, and this will not be a rum that finds favour with many except Los Extremos who inhale this kind of thing with their morning wheaties.

And yet, and yet…it’s not entirely a bad product : once it settles down it’s a really quite interesting piece of work, in spite of its undiluted demon-piss vibe. What it does, better than most with similar specs, is unashamedly channel trashy 1980s Ahnuld, Sly, Chuck and Dolph Lundgren action movies of the sort we remember fondly today. It drops massive taste bombs, huge sharp congeners, sweat, harsh language and liquid gelignite left right and centre the way those stars dropped one liners and cool kills. I’m not sure that’s a description or a profile that’ll appeal to everyone, but for those who are willing to park their doubts, I think L’Esprit’s Jamaican white brawler is simply one to beware of, treat with respect…and maybe, once one adjusts to its fierce character, even to love.

(#954)(86/100) ⭐⭐⭐⭐


Other notes

  • It’s not stated but as far as I know, it’s Worthy Park distillate.
  • “Cuvée Daniel” refers to (L’Esprit’s owner and founder) Tristan Prodhomme’s second son; the Diamond “Cuvée Edgar” MPM unaged white referred to his first. He made these rums to commemorate them, which I think is a sweet gesture.
  • As always, I must commend the sleek little sample bottles L’Esprit favours, which fit nicely into a presentation box and are just cool as all get out.
  • Pot Still, 279-bottle outturn. Rested between July 2019 to October 2020 in inert tanks.
Nov 232022
 

Rumaniacs Review #141 | 0953

For a distillery whose founder had a not inconsiderable impact on craft distilling in the state of New York, it’s a shame they stuck with a product that has no end of local competition and is at best reviewed with occasional praise, mostly indifference and sometimes outright disdain: whiskey. And yet they produced a rum or two at one time; and one of them, this rum, while no great shakes, suggested that they had potential and to spare had they stuck with it. Maybe.

This is a pot still, blackstrap molasses based rum (for what it’s worth, blackstrap molasses is the kind that has the most sugar already removed from it and is characterized by an almost bitter taste and thick consistency; it’s also the cheapest). The age is unknown but I think it’s around 2-3 years old, and my perhaps unfounded supposition is that after William Grant injected some capital into the company in 2010 (see historical details below), they wanted to add to the portfolio, and made this 1,000-bottle rum in 2012 to commemorate the Roggen brothers who were Huegenot dry-goods merchants and spirits dealers in the area back in the day. There was also a Hudson River Rum at 46% made at around the same time, and these two products are the only rums I think the company ever made.

ColourAmber

Strength – 40% ABV

NoseYou can still taste some molasses, brown sugar and licorice here, also some sweet fruit which remains, faint, dull and relatively unadventurous. Cherries, orange peel, caramel, some vanilla. It’s paint by the numbers time. Not bad…just not exciting.

PalateVanilla, some apples and raisins, a little licorice and bitterness, and a twang of brine. Brown sugar, caramel, molasses, unsweetened chocolate, and that’s stretching. Essentially, there’s not much going on here. It’s not precisely rough or uninviting, yet the sharpness and youth makes it a drink to have with some care.

FinishHardly anything to report on. Vanilla, some very light fruit, toffee, licorice. That’s about it.

ThoughtsRoggen’s, for all its positive marketing and enthusiastic blurbs on various online stores where it remains to be found (which by itself should tell you something since it was made in 2012), is a rum stuck in time, the sort popular ten years or more ago: punchy if you have it first thing in the morning, but hardly new and or different. It’s a drowsy sort of everyman’s hooch that you could care less about while drinking it, and forget a half hour after it’s done: not because it’s vile, or even poorly madeI have to acknowledge the competency of the distillery in not making an unmitigated disasterbut simply that while the rum is not entirely boring, it’s neither more nor less than just a lot of nothing much in particular.

(76/100) ⭐⭐⭐


Other Notes

  • My thanks to Jazz and Indy Anand of Skylark Spirits, at whose house in London I pilfered the bottle and did the review notes earlier this year. This is not a brand in their distribution portfolio, but something I think Jazz picked up on one of his trips to the States.
  • The historical society of New Paltz was involved in making the rum, which I think is some kind of commemorative or promotional bottling, hence the limited outturn of 1,000 bottles.

Historical background

So, the company story, then, if this intrigues you. Tuthilltown Distillery was founded in the upstate-NY township colloquially known by that name (after a Mr. Tuthill who founded a grist mill there in 1788), but is formally called Gardiner. It was itself established by fleeing Huguenots who settled in the area in the mid-1600s and also established a small town slightly to the north called New Paltz. It was a thriving town by the mid-1700s, and it is useful to know that a pair of Swiss brothersFrancoise Pierre Roggen and Johann Jacob Roggenemigrated there in 1749 and became merchants of some note.

In the current century, Ralph Erenzo, a retired professional rock climber, acquired a property of 36 acres there in 2001, intending to build a B&B, but this never came to fruition because locals kept denying the construction permits. However, Ralph discovered an obscure 2000 law on the books that allowed local micro-distilling at a greatly reduced licensing rate ($1,500, from a previous sum of $65,000) — so long as production was less than 35,000 gallons a year. And so in 2003, with an engineer called Brian Lee (who had come to him looking to use his facilities to make artisanal flour) he shifted to booze, and founded Tuthilltown Spirits by converting one of the mill granaries to a micro-distillery. It was the first new distillery built in New York since Prohibition. Two and a half years later, they produced their first batches of vodka from scraps collected at a local apple slicing plant, and had plans for whiskies. 6

As all good Americans micros do, the distillery went all-in on any distillable booze they could: eau de vie, brandy, absinthe, infusions, vodka, rye, bourbon, gin, and, of course, rum, you know the drill. But it was whiskey that commanded their attention and much like Amrut did, knowing the quality of their product, they did small bar tastings in Paris (yes, Paris) and got a distribution deal with la Maison du Whiskey, aside from whatever small sales they had in-state. This in turn brought them to the attention of William Grant & Sons out of Scotland, who bought the brand (but not the product) in 2010 and injected some much-appreciated capital into the company to improve infrastructure, marketing and distribution; in 2017 they bought the entire thing. At this point they dispensed with all the other spirits and switched entirely to the branded Hudson Whiskey and its variations. And this is why the website for Tuthilltown is dead, while Hudson Whiskey’s is alive and well and why no reference on the latter site will even mention that they once were a smorgasbord of all things intoxicating, including rums.


Opinion

The fact that it’s topical newsmagazines that provide the background to the distillery, the name, the history and the rum’s titlingI searched through quite a few archival documents and websites to find the details used aboveexplains something of my frustration with distilleries who have no sense of their own history or respect for what they have done in years gone by. Granted Tuthilltown is not rum focused, but surely a listing all the products they have made in their existence should be easily available somewhere. This indifference to their product development and past roster, even if discontinued is simply bewildering. I mean, they made it, they labelled it, they sold it, it’s part of who they are…why pretend it doesn’t exist?

I hasten to add that this is not an exclusively American phenomenonGod knows there are examples galore across the geographical spectrum, like that Cadenhead VSG I almost thought was a ghost last year. Still, in contrast, take this counter-example: the Danish indie Rom Deluxe has a webpage devoted to their current releases, but they also have an archival section on their website where they list all their various older expressions made in years gone by. Labels, tech sheets, the lot. Given I can still find stuff from their earliest years knocking about on store shelves or collector’s basements, such material is a godsend when asking the inevitable question “what is this thing?” Quite a different mindset than so many others.

I’ve made a point of bringing up the issue of loss of current records (or having no records at all) for years and it’s the sort of subtle thing nobody really worries about, or notices…until they ask a question and realize that nobody ever wrote anything down, or recorded it and the info so readily available before, now only resides in derelict and near-inaccessible company archives, or on old web pages no longerlive”, or on some long-forgotten FB post. Rum databases like Rum Ratings and Rum-X help, for sure, but I think if companies themselves took some ownership of their releases and made sure the details were always available, then that would just help everyone out when they see an obscure bottle on a dusty shelf somewhere. Because without it, we’ll be floundering around ten years down the roadeven more than we are at presentif steps are not taken now.


 

Nov 212022
 

Rumaniacs Review #140 | 0952

Captain Morgan, of course, requires no introduction, yet its history presented us with some interestingly convoluted pathways (R-139); it showed that although in its modern 2020s iteration it’s a throwaway piece of cheap spiced dreck, made with indifference and sold wholesale with what I can only conclude is contempt for its core audience, the fact is that once, not too far back, it had aspirations to being something quite a bit more interesting. More genuine. Almost a real rum.

We can date this one more accurately because the 70º on the label had been replaced with 40% ABV which went into effect in 1980, and since 1984 the “Original Spiced” came on the market so the blends were gradually (if not instantly) discontinued. This may be one of the last of the true multi-country blends, and in this case it looks like they were drawing down from all the casks they had in storage from Barbados, Jamaica, and Guyana.

ColourDark amber

Strength – 40%

NoseSweet stewed plums, cherries in syrup, Licorice, salt caramel, molasses, wood, pencils, tree bark and sap. A few fleshy fruits roaming around in the background, bananas, very ripe oranges, but too faint to make much of an impression.

PalateThick, sweet caramel and brown sugar dominate, with molasses, and a strong latte. Some apples, raisins, syrup and a few spices like cinnamon and nutmeg. It’s interesting and a far cry from the sort of thin pickings today’s spiced rums have become.

FinishShort, to be expected. Mostly caramel, coffee, chocolate, licorice and some sawdust, with the slightest citrus hint cutting through.

ThoughtsThis is why I like these old rums, and, even more, old rums that are the progenitors of today’s editions. No matter what the economic reasons that the rums of yesteryear were made the way they were, it’s obvious that even at the low strength at which they were issued back then, they were worlds apart, and better, than the modern variants with their crude sweetening and spicing: in comparison, the new “rums” are just ersatz products, pale imitations, and, in fine, dirty deeds done dirt cheap.

(78/100)


Other notes

  • The label states that it’s made by an outfit called Captain Morgan Rum Distillers in London (Dacre Street SW1H 0DR), which, as far as I can ascertain, is the distribution arm in the UK at that time, never mind that they didn’t have a distillery there. The street address is long closed and has been redeveloped into flats, a small hotel, and office space.
  • Seagram’s and Vivendi merged in June 2000, with the key point being the joining of their media empires…the spirits business was secondary and Edgar Bronfman noted at the time it would be sold off anyway. A year later the wine and spirits division of Seagram’s was on the block and three conglomerates were in the running to take over the lucrative brand portfolio: an alliance of Brown-Forman and Bacardi, the latter of which at the time was having cash flow issues and was heavily in debt; Allied Domecq; and a partnership of Pernod-Ricard and Diageo. Diageo-PR won the tussle, split the portfolio and Diageo walked away with (among other brands) Captain Morgan, though they had to give up Malibu brand on anti-competitive grounds to do so.
  • Distillationaside from that derived from Long Pond, and other countries’ stockswas primarily from Puerto Rico. Around 2011, Captain Morgan was induced by massive tax breaks and financial concessions, to build a distillery and make its rums in the US Virgin Islands. Nowadays this is where Captain Morgan brands are made.
  • Originally, as noted, Captain Morgan was a blend from Jamaica and other islands. Hugh Barty-King and Anton Massel, in their 1983 book “Rum Yesterday and Today” (p.190), wrote that “There were always 65,000 forty-gallon barrels of rum at the Seagram UK processing plant at Speke, Liverpool, and the storage centre at Huyton. Their supplies came mainly from Guyana and Jamaica, but also in small amounts from Barbados, Hawaii, Mexico and Puerto Rico. The rum was diluted and made up into various blends, put into bottles on which labels were put with such names as ‘Captain Morgan’ (the most in demand), ‘Woods’, ‘Myers’, ‘Old Charlieand ‘Tropicana’.”

 

Nov 172022
 

Whatever my personal opinions on the need for the four Magnum rums to exist as a separate collection as opposed to being folding into other series, they are there, they’re a fact of life and we move on. In any case, we’ve learnt a bit about the legendary photo agency (even if we’re not into current history) and read up about the style and importance of Elliot Erwitt (even if we’re not photographers or understand the connection), and have tasted four new rums from old and proud houses, so it’s by no means a waste.

Moreover, for all their variations in quality, the fact is the rums really are kind of good, and this is a way to make them shine and gain (even more) popular acclaim. “Good” did I say? Wellyes, though perhaps I understate matters. The Foursquare, for all my relative lack of enthusiasm was quite decent (many disagreed and thought it was much better), and the Hampden and the Mount Gay rums were, I thought, excellent in their own right. But when it comes ot the Saint James, the lowest proofed of the lot, “good” or “excellent” just doesn’t cut it. Because this is a rum that’s exceptional.

Part of that may have been the completely approachable strength (45%) and part was surely the impact of fifteen years ageing in Martinique: we rarely see agricole rhums that old, so by itself that’s a selling point; plus, this may be the first indie bottling Saint James have ever allowed (like Appleton’s pot still collection, another Velier coup from a couple of years back). The real takeaway is that this rum combines an agricole sensibility with a long-term barrel-ageing philosophy (much as the Bally 18 YO did) and while of course I can’t speak for your experience or to your preferences, when I tried it, it was love at first sip.

The first notes of the rum opened with a complex symphony so rich I slugged the shot down, then poured a second glass immediately, just to make sure somebody wasn’t messing with me. There was a complex fruit symphony of tart gooseberries, miso, very ripe gooseberries and mangoes, and a smorgasbord of all the sour funkiness I would normally have associated with Jamaica. Pineapples, cherries, sprite, lemon rind, honey, and that was before a panoply of cane sap and herbals made themselves known: fennel, rosemary, cloves, jasmine. The balance was superb and each delicate aromatic chip was clear, bright, and neither dominating nor dominated by, any other.

It was a great experience tasting it, as well. It felt just right on the tongue, silky, velvety, rich, and the tastes just went on from there. A lot of the bright and effervescent character remained, sweet, sour, tart, clean and voluptuous: pineapple slices and light yellow Thai mangoes, plus 7Up, honey, with additional threads of vanilla, cinnamon, rosemary and cardamom, plus just enough coffee grounds, chocolate and woodsmoke to present an intriguing and welcome counterpoint. The prevalence of dried fruitsthankfully not oversweetbrought to mind aged armagnacs or cognacs, especially when combined with a hint of aromatic damp tobacco. And it led to a really nice finish, surprisingly long, presenting a finale of delicious, sweetly gentle florals, bananas, honey, fruits and anise.

Like Stuart Pearce of the underrated review site Secret Rum Bar, I have tended to view much-reduced aged agricole rhums with some hesitation, some reluctance, even occasional suspicion; and in his own review he noted that he felt the palate became somewhat flat, hence his lower score. I thought otherwise myself, though: it dialled down from the impact the nose had made, to be sure, yet I didn’t think any quality was truly lost.

Frankly, my opinion was (and remains, after sneaking a second round in at the Paris Whisky Live later in the year) that it is hard to see how it could have been improved upon. It’s one of the best aged agricoles I’ve ever tried, and to my mind, is some kind of wonderful. It dares to take a chance, to not so much go off the beaten track as delicately careen along the skirting to show possibilities, hinting, not bludgeoning. It marries a solid age not often seen in agricole rhums, with a lower strength that allows all the complexities of the barrels and the gradual transmutation of the rhum, to be presented in their full flower. To bring this up to cask strength but make it younger would not have worked as well, and to simply age it without addressing the balance of tastes and intensity would have invited failure. Saint James drew upon all the skills they hadand that’s a lotand ended up providing Velier, and us, with one of those miraculous rhums that achieves its immediate goals of being just damned good…and then continues climbing towards an even higher sensibility.

(#951)(91/100) ⭐⭐⭐⭐½


Other notes

  • Once again it seems like I have a minority opinion. Secret Rum Bar rated it 84 points, WhiskyFun gave it 88, while Rum-X has an average of 84 points off of 12 ratings.
  • As with the other rums in this quartet, the outturn is 600 magnums and 1200 bottles.
  • The photograph on the label is from 2005 and depicts a scene from the wedding of a friend of Erwitt’s in Rome. The woman shown in silhouette is the bride.
  • The rums in the Magnum Series Volume 1 are:
  • From the Mount Gay “Magnum EE” Review: The Magnum series of rums capitalises on the same literary concept as the seven founders of the famed photo agency wanted for their own organisation when they created and titled it in 1947, namely the multiple meanings and connotations of the word — greatness in Latin, toughness in the association with the gun, and celebration in its champagne mode (it’s just a happy coincidence that when discussing the matter they always drank magnums of champagne). Since Luca Gargano is a photo buff himself, I’m sure the references resonated with him. Four photographs made by Elliot Erwitt — an American photographer who was asked by Robert Capa to join the agency in 1954 — grace the four (black) bottles of the first release, but they have no direct relationships with the contents of the bottles in any way, and were likely chosen simply because they were appreciated as works of art.
Nov 142022
 

There was a time not too long ago when anything you got from Hampden was some bulk rum export that got bottled by an indie in Europe. Berry Bros. & Rudd, Murray McDavid, Renegade, Samaroli, Compagnie des Indes, Rum Nation…these companies and more were the ones who kept the name alive and vibrant in people’s memories. And to be fair, the rums they picked were usually quite goodthe Samaroli 1992 for example, was really kind of spectacular and even the Murray McDavid edition that was half as old, was no slouch.

All that changed after the launch of estate bottlings by Hampden in 2018, distributed globally by Velier. The reputation of the distillery bloomed overnight, and suddenly we moved from drought to delugeit seemed like everywhere we turned there was another company that touted its street cred by having a Hampden rum in ts portfolio. SMWS, SBS, Stolen Spirits, Rom Deluxe, LMDW, Duncan Taylor, Mezan, Valinch & Mallet, Rum Artesanal, Rum Club, Blackadder, Silver Seal, Wild Parrot, Hunter Laing, Kintra, and so on and so forth and such like. That’s was a lot of choices, but the cream of the cropat least with regards to customer appreciationcontinued to be the Velier releases with their near-trademarked labelling ethos and tropical ageing. And they lost no time expanding the Hampden rums into a veritable smorgasbord of offerings to cater to every taste.

At times it almost seemed like Velier-overkill. There were Habitation Velier Hampdens, the black-bottle yellow-label series, Endemic Birds, Great House, Warren Khong, Pagos, the various marks editions (now conveniently available as a sample pack) – it seems hard to believe that it all started with just a pair of 8YO rums a mere four years ago. And, predictably, for the 2022 season yet another Hampden rum was released as part of the “Magnum” quartet, though in this case it was just the one and not a whole set.

Strictly speaking, that rumon the face of it and going with the bare bones statisticspresents as nothing out of the ordinary. A pot still rum, distilled in 2016 and bottled in 2021 at 60% ABV, aged tropically for five years in ex-bourbon barrels, and bearing the marque HLCF (“Hampden Light Continental Flavoured”) which is therefore in the midrange of esterland: 500-600 g/hLpa, where for my money, the real quality lies buried and often overlooked in the rush to bag the biggest and baddest animal out there (the 1600 beast of the DOK, of course).

But whatever the ester count is, consider just how well the rum, even at that young age, comes across when you smell it. It reeks some kind of spectacular, I think: all the funky rotten fruits, orange rind, cherries, strawberries, pineapples and half chewed bubble gum we’ve grown to known and love, they’re all there. It exhales a bit of smoke, a bit of vanilla, a touch of cinnamon, some leather, honey and even sweet soya. Glue, acetones, furniture polish, fresh paint rise up to take their place and it all combines into a sort of deep complexity with a lot of different aromatic notes coexisting within a nice harmony. There’s a sort of rough richness to it that I sometimes forget Hampden rums display, and if perhaps the strength is overpowering, a touch of water can certainly bring things down a notch.

This is also true of the taste. Here, it’s more obvious that the rum has the roughness and toughness of a Trenchtown yardie the entire time: it has not been tamed and sanded down by a further decade in a barrel. What that does, however, is provide some really robust and precise notes that remain rather aggressive and sharp and which can be alleviated with some water. Glue, acetones, sweet pineapple, ginnips, tart yoghurt. The funk is well controlled, neither excessive not too faint, and there’s varnish, apple cider lurking around the corner to cosh you. It spurs roughshod over the palate, which is the youth of the thing speaking, of course, but I have to confess to a certain admiration for that. And it all leads to a nice long finish that has fruity notes, bubble gum, brine, olives, and some smoke, and brings the whole business to a hot close.

Now speaking for myself, I’m not entirely a fan of very young rums being sold at premium prices because too often it seems like a way to leverage a Name and a reputation based on past achievements, rather than intrinsic quality of a rum itself. Yet here I find myself with little to quibble about: the rum bears out a gradually developing personal premise that when it comes to the high ester rum category, the midrange is where the real action lies, not the edges of the bell curve where the extremists lie in wait to hack and slash.

I liked this rum, a lot, for all its lack of years. It’s tasty as hell. It keeps on going like the barrel had an energizer bunny stuffed inside the entire time. It’s aggressive, it’s big, it’s bad, it’s bold, and had I been the sommelier advising John Wick, I would have said to screw the Austrian and German selections and go with the Hampden. This the rum that would have justified that choice, and the body count would have been way lower had he done so, because, let’s face facts, you just can’t go far wrong when you stick with one of the badasses of the New Jamaican varietals.

(#950)(88/100) ⭐⭐⭐⭐


Other notes

  • The Hampden rating doesn’t appear to polarise as much as my previous two reviews of the Foursquare and Mount Gay. Most agree that it’s a pretty fine rum. Secret Rum Bar rated it 88+ points, WhiskyFun gave it 87, while Rum-X has an average of 86 points off of 30 ratings (as of this writing).
  • As with others in the set, outturn is 1200 bottles and 600 magnums.
  • The photograph on the label is of Coney Island in New York, dated from 1954.
  • The rums in the Magnum Series Volume 1 are:
  • From the Mount Gay “Magnum EE” Review: The Magnum series of rums capitalises on the same literary concept as the seven founders of the famed photo agency wanted for their own organisation when they created and titled it in 1947, namely the multiple meanings and connotations of the word — greatness in Latin, toughness in the association with the gun, and celebration in its champagne mode (it’s just a happy coincidence that when discussing the matter they always drank magnums of champagne). Since Luca Gargano is a photo buff himself, I’m sure the references resonated with him. Four photographs made by Elliot Erwitt — an American photographer who was asked by Robert Capa to join the agency in 1954 — grace the four (black) bottles of the first release, but they have no direct relationships with the contents of the bottles in any way, and were likely chosen simply because they were appreciated as works of art.
Nov 102022
 

The new rums of Velier’s first edition of the Magnum Elliot Erwitt series of rums are only four in number, and it’s too early to tell whether future editions will materialise. Honestly, I don’t see any need to create a new series at all: both the Hampden and Foursquare rums already have well established collaborative series of their own, Saint James could have been folded into the 25th AOC Anniversary bottling and I’m sure a home could have been found for Mount Gay somewhere. The Magnum photographic connectionto rum, Velier or the distilleriesis tenuous at best and even the selected photographer is a relatively obscure choice.

Still, if the intent was to release four rums that stand out in an arresting and visual fashion, then that works, and surely Velier is treading on familiar ground they themselves have helped establish. And there have been one-offs and smaller series before, like the original Damoiseau 1980, or the twin Basseterre rhums, or the two Indian Ocean series releases. Nothing says it needs to be an ongoing multi-year effort like, oh, Rom Deluxe’s “Wild” series. Next year there will likely be yet another one and I do enjoy looking for and at those distinctive designs.

What thoughts like these suggest, however, is a diminishment of the importance of a rum range that retains a quality and consistency level over long periods. The Demeraras, the Caronis, the HV series of rumseven the 70th Anniversary Collectionare all examples of successful and important long term ranges Velier has created. By making a series of short-lived “little” series like Warren Khong, Indian Ocean, Japoniani, Villa Paradisetto (among others), one wonders if there really is an overarching philosophy at work, some kind of through-line that makes each range truly unique in some individual fashion, over and above the arresting designs and colours.

I make this observation because of the four rums in the first collection, the Foursquare is the one that, to me, stood out the least (I tried all four together). The production stats, on paper, are all sterling: pot-column-still blend (the website calls it a “100% pot still pure single blended rum” but that’s a contradiction in terms, and I confirmed it is indeed a blend of the sort Foursquare is known for), distilled in 2005, double aged in ex-bourbon and sherry casks for sixteen years, then released with an outturn of 1200 700ml bottles and 600 1.5L magnums at 61%. A serious, old tropically aged rum. The distillery doesn’t make much that’s older than that.

What it doesn’t do is break new ground in any significant way. The nose is light for the strength, for example, and feels consistent with my memory of other ECS releases. Dusty and somewhat papery at first, before the more usual salt-caramel, vanilla, and aromas of grapes, peaches and ripe apples emerge. There’s a creamy, briny, almost tart laban background, macaroons, some nuttiness, a touch of orange peel and cinnamon, a bit of basil and rosemary herbs. A decent nose, about what is expected.

It tastes about the same. The texture is great, very solid and emphatic, and channels fruitiness well: mostly cherries in syrup (minus the excessive sweet), ripe red grapes and apples and peaches; there’s also brown sugar, vanilla, coconut shavings, some molasses, white chocolate and nuttiness, set off with just the suggestion of citrus. The finish sums all that up, adds little additional complexity and its major claim to fame is that it it is really quite epically long, with notes of unsweetened yoghurt, caramel, vanilla and some indeterminate fruitiness.

Overall, it’s good. That said, it didn’t move me muchwhat’s missing is something of the exceptionalism, the blazing fire and shoot-the-moon excellence that define Velier’s best collaborations with Foursquare, and that distillery’s own finest ECS editions. This is a hyped limited release with serious artistic pretensions; the profile is consistent, the taste is good, it adheres to most of the markers that we seek in a limited edition Barbados rum…and yet it’s one that doesn’t ring my bells, doesn’t make me sit up in stunned wtf-level amazement and then head straight over to wherever is selling it so I can get me a bottle and consider myself fortunate to pay three figures for the privilege. Barbados rum lovers will not be disappointed, of course (it would have to be a real dog for that), and investors will continue to buy it because of the limited outturn, so it won’t fail in the market. For me though, it’s a pass at the price.

(#949)(84/100) ⭐⭐⭐½


Other Notes

  • From the Velier Mount Gay “Magnum EE” Review: The Magnum series of rums capitalises on the same literary concept as the seven founders of the famed photo agency wanted for their own organisation when they created and titled it in 1947, namely the multiple meanings and connotations of the wordgreatness in Latin, toughness in the association with the gun, and celebration in its champagne mode (it’s just a happy coincidence that when discussing the matter they always drank magnums of champagne). Since Luca Gargano is a photo buff himself, I’m sure the references resonated with him. Four photographs made by Elliot Erwittan American photographer who was asked by Robert Capa to join the agency in 1954 — grace the four (black) bottles of the first release, but they have no direct relationships with the contents of the bottles in any way, and were likely chosen simply because they were appreciated as works of art.
  • This is particularly the case here, where the label photograph is of the Peace Memorial Park in Hiroshima, taken in 1970. What that has to do with the rum or either of the involved companies, is simple: nothing.
  • Others’ opinions of this rum are almost exactly reversed from the Mount Gay Magnum edition which I liked more. Just about everyone who has written in about it loves this one, while I think it less. Secret Rum Bar rated it 92 points, WhiskyFun gave it 86, while Rum-X has an average of 88 points off of 25 ratings, with several topping 90.
Nov 072022
 

By now it’s almost like an annual event at the beginning of each new rum-release season: Velier makes an announcement about a co-bottling or a new rum, or a whole new series, and the rumiverse goes politely batsh*t for a while. To be honest, I kind of look forward to see what they come up with myself, because you really can’t fault their originality, or their style. And the rums themselves are usually interesting, with an occasional gem popping up here and there.

Now, most independents go with the standard big Caribbean distilleries, keep the labels consistent, and stay within just a few clearly pre-established “ranges.” Not Velier. They go off on their own tangent, every time. There was the clairins in 2014, HV in 2015, the pair of Indian ocean rums in 2017, the Hampden launch in 2018 (and all its various sub-series like Great House and Endemic Birds et al, since then), the Barbosa grogue and Villa Paradisetto in 2019, Japoniani in 2020, andwell, I could go on. Each has its own label design aesthetic, and tries to be original in some small way. For the 2022 season, then, the pride of place along with the Papa Rouyos and twenty Saint James expressions was surely the Magnum Series No.1 featuring Elliot Erwitt’s black and white photos on the label.

The Magnum series of rums capitalises on the same literary concept as the seven founders of the famed photo agency wanted for their own organisation when they created and titled it in 1947, namely the multiple meanings and connotations of the wordgreatness in Latin, toughness in the association with the gun, and celebration in its champagne mode (it’s just a happy coincidence that when discussing the matter they always drank magnums of champagne). Since Luca Gargano is a photo buff himself, I’m sure the references resonated with him. Four photographs made by Elliot Erwittan American photographer who was asked by Robert Capa to join the agency in 1954 — grace the four (black) bottles of the first release, but I don’t think they have direct relationships with the contents of the bottles in any way, and were chosen simply because they were appreciated as works of art.

So let’s get started with the first of the four, the Mount Gay, which could equally well be called the Last Last Last Ward. It is a pot still distillate laid down in 2007 when Frank Ward was still running the joint; the idea was to create a new and different brand called Mount Gilboa, and there have been some barrels that the Ward family kept after the takeover by Remy Cointreau, some of which were bottled as the Last Ward rums of the Habitation Velier line. The rum was triple distilled on double retort pot stills and aged in American white oak for 14 years (unlikely to be newthe influence would be too great, so my money is on ex-bourbon casks), after which a mere 600 bottles were squeezed out at 60% ABV.

What comes out at the other end after a near decade and a half is really kind of spectacular. The initial aromas are a perfumed symphony of sweet molasses, honey, and flambeed bananas in a luscious kind of mélange. A vein of sweet and creamy caramel coffee winds its way around rich scents of custard, coconut shavings and vanilla. This is offset by the tart muskiness of soft and almost-overripe fruits: pears, guavas, oranges, apples, grapes, black cherries. I enjoyed the hint of the spicescinnamon, cardamom, rosemaryand the whole thing displays a depth of complexity not to be sneezed at.

It tastes really good too. The 60% lands on the palate as solidly as a right-wing extremist’s denial of …well, anything. It’s deceptively soft, the impact doesn’t get there until later: initially it’s all mushy fruit and smoke and leather, with the barest bitter tang of oakiness. Vanilla, coconut shavings, those flambeed bananas again, plus light florals, a touch of smoke, and a creamy, tart yoghurt mixing it up with honey, caramel, and a dusting of cinnamon and cardamom. The finish is a gradual come down from these heightsit’s epically long, of course, and doesn’t feel like adding anything to the party, being content to sum up with light molasses, yoghurt, those ripe fruits, pineapples and spices.

Overall, I think the rum is great, and it reminds me a lot of the Habitation Velier Last Ward 2007 and 2009 rumswhich is hardly surprising since they come from the same batch of barrels squirrelled away all those years ago. They all have that sense of displaying a sort of quality without effort, like it was hardly even trying, and are quite different from the normal run of Mount Gay rums which are more widely available, and more affordable. The Magnum is neither worse nor better than either of those two earlier HV editionsbetter to say it exists on that same level of pot still excellence, and I suppose that if the distillate had not been used for the Magnum line, it would have been completely appropriate to be the third Last Ward in the Habitations. The price will probably keep the average buyer away, but for those who can score a sample or even a bottle of this latest in the Velier lineup, I think it’s more than worth it.

(#948)(88/100) ⭐⭐⭐⭐


Other notes

  • Opinions on the online databases like Rum-X and Rum Ratings mostly felt it did not quite come up to snuff; in doing my last checks before posting this review, was surprised to see I liked it more than most. I passed over comments like the alcohol being too high or the profile not being their thing (those are personal opinions, and each has their own which won’t necessarily align with mine), but one thing must be conceded: there are other Barbadian rums out theresome even from Mount Gaywhich are almost or equally good, and which cost less. It has to be accepted that part of the price here is the rarity and small outturn, and the premium of the name.
  • The photograph on the label is a 1999 photo of the Californian seaside resort of Pacific Palisades.
Nov 032022
 

Tanduay, in spite of being a behemoth of rum making in Asia (it sold nearly 23 million cases in 2021) with more than a 150-year history, has a spotty recognition in the west, largely because until relatively recently it sold most of its wares in Asia, and wasn’t all that common, or available anywhere else. What knowledge or reviews of the brand as existed, came from people who had friends in the Philippines who could bring a bottle over, or sip there on a sunny beach and write about the experience. And other Philippine brands like Limtuaco or Don Papa didn’t exactly set the world on fire and make sharp nosed distributors run to book tickets to the Philippine islands: because there as in much of Asia, a lighter, softer, sweeter and more laid back rum-style is much more in vogue.

But once people realised that Don Papa (in particular) was selling quite nicely in spite of all the hissy fits about sweetening, and saw other brands’ adulterated fare were not really hurt by all the vitriol emanating from social media’s rum clubs, it was inevitable that Tanduay would make sure it expanded into more lucrative markets and try and upgrade its sales to the premium segment, where the real pesos are. This is why, even though they began selling in North America from around 2013 (with a gold and a silver rum, probably as an alternative to Bacardi’s Blanco and Gold rums and their copycats), there’s been an increasing visibility of the brand in the European rum festival and tasting scene only since 2019, with more aged products becoming part of the marketing mix.

The rum we’re looking at today is not really in the premium world, though the Rum Howler suggested in his 2019 review that it was positioned that way. It’s actually a blend of oak-aged rums of no more than five years old, and it’s semi-filtered to a pale yellow (this could equally mean it’s a blend of aged and unaged stocks like the Probitas/Veritas but I doubt it). Molasses base from a “heritage” sugar cane, column still, 40%. Nothing premium or spectacular on the face of it.

The completely standard nature of its production belies some interesting if ultimately unexciting aromas. It’s soft, which is to be expected, and a touch briny. Some vanilla and coconut shavings are easy to discern, and these are set off by pears and green apples, ripe gooseberries and a touch of citrus peel. It’s an easy smell, with the combination of soft sweetness, light sour notes and tartness coming together nicely.

Taste-wise it’s light, easy, warm-weather drinking, with the standard proofage making it hard to pick out anything particularly hard-hitting or complex. There’s vanilla, almonds, papaya and watermelon to start, and these are joined with the aforementioned grapes and apples and some tartness of sour, unripe green mangoes and citrus peel. In the background there’s some coconut, light molasses and sweet spices; but really, it’s all so faint that the effort is not commensurate with the reward, and the near-nonexistent light finishsweet and lightly fruitydoesn’t help matters. It’s light enough so it can be had neat. The character, however, is too bland and it would be overwhelmed by anything you put bit into (including the ice cube), so it’s probably best to just mix it with a cocktail where the rum profile is the background, not the point.

This is a rum that competes with the Plantation Three-Star, Bacardi and Lamb’s white rums, the Havana Club 3 YO, Beenleigh 3 YO and others of that ilk, which serve as basic cocktail mixing rums with occasional flashes of better-than-expected quality popping up to surprise us (like the Montanya Platino or the Veritas, for example). The Tanduay Silver does not, however, play in the sandbox of agricoles or unaged white rums we’ve looked at before, and to my mind, they bowed to their cultural preferences and aged it to be as soft and easy as it iswhen an unaged, higher-strength product might have shown more chops and character, and displayed more courage in a market that is aching to have more such rums.

(#947)(75/100) ⭐⭐½


Other notes

  • On both the Philippine and US company websites, there is no sign of the pale yellow “Silver” rum I’ve tried; it seems to be for European markets only, as the other two are resolutely colourless in their pictures, and named “white”. The specifications all seem to be the same: a lightly filtered, column-still blend of young rums under five years old.
Oct 312022
 

Rumaniacs Review R-139 | 0946

Captain Morgan was not always the dismissed and derided global rum-killer which has been its lot since it nose-dived into a vat of overspiced and insipid distillate where Diageo put it. But the original spiced-rum recipewhich Samuel Bronfman of Seagram’s bought from the local Jamaican pharmacy of the Levy brothers in 1944 when he had bought the Long Pond Distillerylong predated Diageo’s acquisition. It’s just that Seagram never made it the centrepiece of the brand the way Diageo did.

For a long time Seagram’s used rums from around the Caribbean to make blends under various brand names (see other notes, below). The Black Label rum looked at here, for example, was a Jamaican rumwe can assume from Long Pondand there are other now-discontinued variations such as the blend of Jamaica, Guyana and Barbados rums (also under the Black Label brand) made in the early 1980s. In 1984, still owned by Seagram’s, they introduced the “Original Spiced” Captain Morgan rum which soon became enormously popular. So it isn’t all Diageo (or Vivendi, which had merged with Seagram’s a year earlier), and if this Captain Morgan Jamaican rum from the 1970s has been tarted up, well, it’s at least done with a little restraint.

ColourAmber

Strength – 70º proof / 40% ABV

NoseLicorice and coke, into which someone dunked a rusty nail (seriously!); ashy and minerally notes which are only partly ameliorated by rather bitter coffee grounds, brown sugar and unsweetened chocolate. Some dark fruit like prunes, and a touch of citrus-like lemon peel. There’s even a sense of tomato ketchup on the nose as it opens, but mostly the aromas resemble a low rent Demerara rum than anything else.

PalateThin, but nice, to be expected at 40%. Again, licorice and coca cola, caramel, brown sugar, some molasses. Some coffee grounds and dark fruit. Rather bland, all in all, buit nice enough, and the slight sweet helps it go down easy.

FinishShort, light. Brown sugar, blancmange, anise and light molasses. If there’s a fruit in there, it’s hiding.

ThoughtsIt’s much more “real” than modern Captains, and surprisingly drinkable. There’s more taste, more heft and a lot less clear additions. For example, I couldn’t sense any vanilla, and the sweetness was borderline, so if had been doctored, it was with a gentle hand and a small spoon rather than a spade.

(78/100)


Other notes

  • Age is unknown. Standard practice for such cheap rums is to age them for a few years, more than one and less than five, but that’s unsubstantiated in this case.
  • The label is interesting in and of itself. First of all it says that it’s a “product of Jamaica.” That instantly eliminates Diageo as the producer. Secondly, it’s 70º proofthis indicates a pre-1980s dating of a pre-metric age in the Commonwealth, after which the “% ABV” and not “º proof” became the law for labels. Thirdly, it’s made by an outfit called Captain Morgan Rum Distillers in London (Dacre Street SW1H), which, as far as I can ascertain, was the distribution arm in the UK at that time, never mind that they didn’t have a distillery there. The street address is long closed and has been redeveloped into flats, a small hotel, and office space.
  • Seagram’s and Vivendi merged in June 2000, with the key point being the joining of their media empires…the spirits business was secondary and Edgar Bronfman noted at the time it would be sold off anyway. A year later the wine and spirits division of Seagram’s was on the block and three conglomerates were in the running to take over the lucrative brand portfolio: an alliance of Brown-Forman and Bacardi, the latter of which at the time was having cash flow issues and was heavily in debt; Allied Domecq; and a partnership of Pernod-Ricard and Diageo. Diageo-PR won the tussle, split the portfolio and Diageo walked away with (among other brands) Captain Morgan, though they had to give up Malibu brand on anti-competitive grounds to do so.
  • Distillateaside from that derived from Long Pond, and other countries’ stockswas primarily from Puerto Rico. Around 2011, Captain Morgan was induced by massive tax breaks and financial concessions, to build a distillery and make its rums in the US Virgin Islands. Nowadays this is where Captain Morgan brands are made.
  • Originally, as noted, Captain Morgan was a blend from Jamaica and other islands. Hugh Barty-King and Anton Massel, in their 1983 book “Rum Yesterday and Today” (p.190), wrote that “There were always 65,000 forty-gallon barrels of rum at the Seagram UK processing plant at Speke, Liverpool, and the storage centre at Huyton. Their supplies came mainly from Guyana and Jamaica, but also in small amounts from Barbados, Hawaii, Mexico and Puerto Rico. The rum was diluted and made up into various blends, put into bottles on which labels were put with such names as ‘Captain Morgan’ (the most in demand), ‘Woods’, ‘Myers’, ‘Old Charlieand ‘Tropicana’.”

 

Oct 262022
 

There are many Indian spirits combines on the subcontinent which make rumRadico Khaitan, Mohan Meakin and United Spirits, are some examplesnot all of which are well known by rum folks elsewhere because of their predilection for selling domestically, or only in Asia. Still others concentrate on beer, whisky or various other industrial manufacturing enterprises, and the rum component of their sales is so minor that it is not widely exported. And yet rum is one of the oldest distilled spirits made in India, and it is this which founded the fortunes of Amrut Distilleries way before they started finding global fame as purveyors of that obscure Scottish drink in the 2010s.

What became Amrut Distilleriesthe name means “nectar of the gods” in Sanskrit7was established in 1939 in the south-central-Indian city of Bangalore as Associated Drugs Co. Ltd, and then in 1947 as Amrut Laboratoriesthe founder, JN Radhakrishna Rao Jagdale, was a chemistwith an investment of a few hundred thousand rupees. At the time its stated purpose was over the counter drugs and pharmaceuticals (particularly cough syrup) but with the gaining of independence, opportunities for local Indians expanded in concert with the relaxation of licensing laws. This allowed a distillery licence to become easier to acquire, so Mr. Jagdale promptly got one, and Amrut Distilleries was registered in 1948 (the pharmaceutical division was retained).

If one were to read the various online newspapers, magazines and hagiographies of Amrut, one could be forgiven for concluding that it jumped fully formed out of Zeus’s brow in the 1980s when they first began making malted whiskey, leading to the global successes and acclaim of their single malts in the 2010s. However, like most Indian producers of spirits, Amrut had a history before that, and it is frustrating in the extreme to find almost nothing written about the company that would give a more detailed picture of what it did between 1950 and 1982.

(c) Amrut Distilleries

Be that as it may, Amrut by 1949 had already begun making a blended brandy called “Silver Cup” and debuted in the state of Karnataka (of which Bangalore is the capital and largest city) – vinyards were spreading around Bangalore at that time, so there was a ready supply of grapes (though there was, as was common at the time, a fair bit of adulteration going onsee next paragraph). This must have sold well enough to keep the business afloat, but strangely enough, even with the example of Dyer Meakin’s Solan No.1 whiskey, Amrut did not immediately branch out into whiskies, but for several years mostly sold brandies and rums. Some attention was obviously being paid, however, since by 1962 the company had a contract with the army, (probably following on the example set by Dyer Meakin’s very successful Old Monk rum from 1954) — and they supplied brandy, Amrut XXX rum and Prestige XXX whiskey to the armed forces’ 3000 or so canteens. To this day, sales to the armed forces remain a significant proportion of the companies’ revenues.

It should be pointed out that during these decades, local spirits“Indian Made Indian Liquors” or IMIL, and locally manufactured foreign ones “Indian Made Foreign Liquor” or IMFLcatered primarily to the low-end mass-market of India. Brandies were from local grapes, rums from local molasses, and gins and whiskies were often from distillate that also came from molassesin the latter case, with 10%-15% of malted whisky thrown in to make the taste more “genuine”. In many cases, neutral alcohol was mixed with some of the real spirit or additives to give the impression of genuine-ness, and then watered down to below the maximum allowable strength (45% or so).

This was more than just rank pecuniary opportunism, mind (although there was plenty of that too): part of the reason for this procedure in whiskies was that in a country plagued by food shortages and even famines, it was problematic to use grain for the manufacture of alcohol. And alcohol itself was a touchy moral subject when considered with poverty and alcohol’s ambivalent reputation (some states do not allow alcohol to be sold on payday, as an interesting aside). The adulteration and dodgy manufacturing might have allowed costs to be kept miniscule and prices low for local consumers, but was the major reason no Indian whisky was permitted to call itself Scotch or Scots whisky in the EEC and EU for a very long time, in spite of their seeming pedigree and occasional names deriving from Scots culture.

With these facts in mind it would seem logical (in the absence of better information to the contrary) to assume that Amrut essentially played a long and slow game of gradual expansion. They started with brandy, moved into rum and then did a blended whisky which was based at least partly on molasses distillate, as all distillers were doing at the time. Much of the research available suggests that the Bangalore facility was and has remained the main operational centre and initially comprised of a liquor blending and bottling unit, with a distillery added at some later point in the 1950s.

By 1972 they were distilling their own brandy so clearly they had moved away from just blending, and gradually, if slowly, expanding beyond the borders of Karnataka. In that same year, the 19-year-old Neelakanta Rao Jagdale joined the company (the exact position he was given is unclear, though most sources agree he was helping his father “run” the company). This was fortuitous timing, as four years later in 1976, Radhakrishna Rao Jagdale, the founder of the company, died, and Neelakanta stepped up to become Chairman and Managing Director. The company forged on under Neelakanta’s leadership, however, and it could be argued that his achievements and the direction he gave Amrut in the 1980s made it a seminal decade in the company’s early history.

In 1984, a Government monopoly over spirits was instituted in the southwestern state of Kerala via the Kerala State Beverages Corporation, and Amrut was licensed to sell to them, thereby acquiring a large market share in that state; they similarly expanded into other states in this decade, and gained loyal customers in states like Pondicherry, Maharashtra, Andhra Pradesh and Delhi in addition to its own state of Karnataka. This was accompanied in 1987 by an expansion and refurbishment of the Bangalore distillery, with additional distillation equipment brought in to increase capacity as restrictions on imports were eased.

Amrut also broke new ground in taking aim at a more premium segment of the Indian spirits industry, when the deregulatory wave of Thatcherite and Reaganite economics started to sweep around the world. In 1982 they began to experiment with making whisky, not just as an inferior and cheaply made mix of real and neutral and molasses spirit, but from grains. This did not stop the MaQintosh whisky from being made as an initially cheap blend, though perhaps it was more notable for casually appropriating two evocative termsthe Mac computer and a Scottish namethan any intrinsic quality of its own. It was followed in 1986 by the Prestige Blended Malt Whisky, which was also blended with flavourings while at the same time reducing the quantity of molasses spirit and focusing much more on barley. Yet all the while the company was starting to work towards making a true Single Malt.

By the mid 1990s they had developed whisky that was all from Indian grain and aged to the standard required by international regulations, and Jagdale felt it was of a quality that matched Scottish 12 year old whiskies. The problem was, although they had burgeoning stocks, enough to sell, could they make enough of it to go on and scale up, and could they sell it outside of India? Other companies were also making malted whisky with malted barley imported from abroad (because of grain shortages in India), and this restricted Amrut’s plans…until the early 2000s.

(c) Amrut Distilleries

Several events intersected at that point. For one, India became self sufficient in grain for the first time and so more was available for alcohol manufacture. Secondly, industrial technology infrastructure got a boost with the ethanol plants built by Praj Industries in the late 1990s so grain alcohol became seen as an economically viable substitute for molasses-based rectified spirit, or extra neutral alcohol. As deregulation gathered steam and a new and more sophisticated (and affluent) urban middle class emerged in India, the moral taboos and restrictions on grain based spirits began to recede. And lastly, there was the impetus and competition given to local spirits companies and their IMFL by the entrance to the Indian market of foreign liquor multinationals who had the benefit of larger supplies and that air of long-established authenticity which Indian made liquors did not have.

The entry of global spirits conglomerates was crucial because it invaded the premium section of the market, the same one local companies like Amrut were aiming to colonise themselves. Amrut knew that they could either go the route of building strong, original, authentic brands that could compete in the top endand globallyor be relegated to the mass market, where they would be tied to a multitude of (complex, bureaucratic and often corrupt) local state government agencies and razor thin margins. Vijay Mallya’s United Spirits group solved this issue by acquiring foreign alcohol businesses with well known brand portfolios, saving them the trouble of building their own, but Amrut went in the opposite direction: they would compete directly and build their own brands, reasoning that there would be a knock-on effect for all their other products.

The story has been told so many times that it has been raised to the status of company myth. In 2002 Neelakanta’s son Rakshit was studying for an MBA in Newcastle-on-Tyne in northern England and his father gave him the task of exploring the potential of Amrut’s single malt whisky. Rakshit, with his fellow MBA classmate and friend Ashok Chokalingam, did a series of blind tastings in restaurants and bars, starting with a neighbourhood Indian establishment and eschewing jaded connoisseurs’ opinions in favour of the regular whisky drinkers who would consume the same preferred drink consistently. The results were mostly positive and so he expanded into Scotland and traditional pubs, where again there was approval. This in turn allowed Rakshit to build up a network of suppliers and distributors, and in 2004 — after two years of coming up to scratch on the EU’s packaging standardsthe Amrut Single Malt whisky debuted in Britain (in the Cafe India in Glasgow, for trivia-enthusiasts), with expansion to Europe in 2005 (in an odd twist, Amrut’s single malts only became available in India in 2010).

The logic of introducing an Indian single malt in Britain and the EU was sound: Neelakanta knew that a foreign stamp of approval would raise awareness and sales in India in a way that sidestepped and shortcut the much longer process of winning over local customers, had the whisky first been released domestically (this is a cultural block that afflicts many home-grown spirits, not just whisky and not just in India). That said, initial sales, while decent, were modest, climbing from 2000 cases at first, to 5000 cases in 2008. The tipping point came in 2010 when Jim Murray named the Amrut Fusion released the previous year as the third best whisky in the world. After over a decade of experimentation, marketing, slogging and anonymous legwork, Amrut became an overnight success, if not an outright sensation and, as Neelakanta had predicted, local sales exploded. By 2019 global sales of malt whisky were close to 70,000 cases, in dozens of countries (and that number has surely increased).

Amrut built on this success by releasing other whiskies in the years that followed, like the “Two Continents” which won India’s Whisky of the Year award in 2012. It also made the decision to polish up its semi-premium products, like the 2012 release of MaQintosh Silver Limited Edition blended malt whisky, which uses some of the same malt spirits that go into Amrut Fusion. At the same time, in a long overdue move, they upgraded their cheap rum in launching the Old Port Deluxe in 2009 (it was made from Indian molasses), and the Two Indies Rum several years later in 2013 (made from jaggery distillate and a blend of West Indian rums) – both are export-oriented, and aim to be more upscale products, though reactions and reviews in the rum world have been mostly middle of the road, primarily due to the lack of provided information on either, and the gradual fall from favour of blended and adulterated rums. To round out the decade, a new distillery was built at the same site as the existing distillery in Bengaluru, and commissioned in 2018, which increased capacity to a million litres annually.

In 2019, to the shock and sorrow of many, Neelakanta Rao Jagdale passed away, two weeks before the company won the World Whisky Producer of the Year at the san Francisco Bartender’s Whisky Awards, going up against giants like Diageo and Pernod Ricard. In a move somewhat reminiscent of Google, the third generationRakshit Jagdale and his brother-in-law Vikram Nigamtook over, and shared Managing Director duties of Amrut Distilleries, a situation that persists to this day.

(c) Amrut Distilleries. Left to right: Vikram Nigam, Neelakanta Jagdale, and Rakshit Jagdale

There has been no large shakeups or news of note from Amrut since then, certainly not in the rumisphere, especially since COVID paused the world and it is only now getting back on its feet. Amrut Distilleries continues and for better or worse has tied their alcoholic future to three major prongs: local sales of semi-premium and cut-rate mass market products within India, reputation-making luxury whiskies globally, and the poor stepchild, rum, making up the remainder alongside other products like gins, brandies and vodkas (the Jagdale Group has many other commercial interests but I focus on the liquor segment here).

Old Monk rum might have been the bigger seller and the more famous name, and McDowell’s probably outsells it locally, but it was Amrut Distilleries which put Indian liquors on the world stage and gave them some respectability. It worked for whiskies, and perhaps now it is time for the rums as well, especially since the 2022 selection of their pot still jaggery rum for inclusion in the Habitation Velier range. There were plans to release a jaggery-based single-cask rum in August of 2022, Rakshit Jagdale said in a interview in June of that yearbut I’ve seen nothing of that in the market so far, aside from a similar promise made in 2017, and the HV edition.

But the time may have come for Amrut to add to the success of the whisky segment and spend some time upgrading the rum portfolio: it should be expanded, premiumised, and allowed to take its place alongside the whiskies at last. Too long Indian rum has taken the low road and suffered for that by being ignored by serious enthusiasts in the larger drinking world, seen as less, and sold too often only to the diaspora. If old Neelakanta’s ambition, vision and risk-taking character have passed to the next generation, and they see the developments of the quality rum portfolios of so many new brands, then perhaps before too many years go by, we will see some seriously aged, unadded-to, unadulterated, pot-still, full-proof Indian rums of real quality come from Amrut. And it would be about damned time.


Rums


Main Timeline

  • 1947 Establishment of Amrut Labs by a chemist, Radhakrishna Rao Jagdale
  • 1948 Establishment of Amrut Distilleries
  • 1949 Silver Cup Brandy introduced at state level in Karnataka
  • 1962 Amrut XXX rum and Prestige XXX whisky sold to Indian Army
  • 1972 Neelakanta Rao Jagdale (b.1953) joins his father in running Amrut
  • 1976 JN Radhakrishna Rao Jagdale dies
  • 1982 Malt whiskey begins to be made with grain; MaQintosh blended whiskey introduced
  • 1986 Prestige Blended Malt Whisky begins to be sold to Canteen Stores Department
  • 1987 New (and now primary) distillery built on a 4-hectare site in Kambipura, about 20 km from Bangalore
  • 2002 Rakshit Jagdale begins testing customer appreciation in Newcastle-on-Tyne
  • 2004 Amrut Indian Single Malt debuts in Cafe India in Glasgow
  • 2005 Jim Murray gives Amrut Single Malt 82/100 points
  • 2009 Fusion launches in UK; Old Port Deluxe rum is introduced
  • 2010 Fusion launches in India
  • 2010 Jim Murray rates Fusion as 3rd best in the world with 96.5 points.
  • 2012 Amrut Two Continents rated Indian Whisky of the Year
  • 2013 Fusion introduced in Mumbai; Amrut Two Indies Rum launches
  • 2018 New distillery commissioned at Bangalore site: capacity increases to 1 million litres annually
  • 2019 Neelakanta Rao Jagdale dies
  • 2019 Amrut wins World Whisky Producer of the Year at Bartender’s Whisky Awards
  • 2022 Amrut selected for Habitation Velier bottling
  • 2023 Amrut Two Indies White introduced

General Sources

Early years

Whisky

Current details


Other Notes

Most newspaper and blog articles on the company focus on whisky, including technical details, sourcing of barley, the development of single malts and so on. While not downplaying this part of the company’s rich history, I have taken rum as my primary focus and so not lengthened the article needlessly with a deep dive into that aspect of Amrut’s operations. Interested readers can follow the sources of they wish to know more about it.


 

Oct 242022
 

A kokuto shochu, one of the oldest spirits made in Japan, derives from unrefined sugar (kokuto) and in that sense it straddles an uneasy and somewhat undefined territory between agricole-style and molasses-based rums. Nosing the clear spirit demonstrates that: it opens with a lovely crisp agricole type brine and sweet alcohol, channelling sweet soda popFanta, 7-Up, a bit of funk, a bit of citrus; and then adds a pot still kind of funkiness to the mix, like the aroma of fresh glue on a newly installed carpet, paint, varnish, and a lota lotof fresh, light, tart, fruity notes. Guavas, Thai mangoes, strawberries, light pineapples, mixed fruit ice cream, yoghurt. Yamada Distillery makes two shochus and this is the one they call “Intense”based solely on how it smells, I believe them.

The taste is, in a word, light. There’s a reason for this which I’ll get to in a moment, but the bottom line is that this is a spirit to drink neat and drink easy because the flavours are so delicate that mixing it would shred any profile that a neat pour would lead you expect. It’s faint, it’s sweet, it’s extremely light, and what I think of when trying it is the soft florals of cherry blossoms, hibiscus; herbs like thyme and mint, mixed up with light yellow and white fruits, cherries, grapes. It’s enormously drinkable, and beats the hell out of any indifferently made 40% blanco in recent memory…and if the finish is practically nonexistent, well, at least there are some good memories from the preceding stages of the experience.

There’s a good reason for its lightness, its sippabilityand that’s because it’s a mere 30% ABV. By rum standards, where the absolute lower limit is 37.5% before heading into liqueur country, that disqualifies it from being considered a rum at all: even if we were to accept the dual fermentation cycle and its unrefined sugar base, to the rum-drinking world that strength is laughable. I mean, really?….30%??! One could inhale that in a jiffy, down a bottle without blinking, and then wash it down with a Malibu.


Consider the provenance and specs, and park the ABV for a moment. It comes from the Amami islands in southern Japan (between Kagoshima and Okinawa), made by a tiny, family run distillery on Oshima Island 8that has existed for three generations, since 1957 — that’s considered medium old by the standards of the islands, where firms can either be founded last year, or a century ago. Perhaps they are more traditional than most, because there are no on-site tastings, no distillery sales, and no websiteit seems to be a rare concession for them to even permit tours (maximum of five people), and have as much as a twitter and instagram account.

But that aside, the Nagakumo Ichiban Bashi is practically handmade to demonstrate terroire. The brown sugar is local, from Oshima, not Okinawa, and that island. They distil in a single pass, in a pot still. The resultant is rested, not aged (at least, not in the way we would understand it), in enamelled steel tanks for several years in a small solera system. And the resultant is really quite fascinating: similar enough to a rum not to lose me, and different enough to pique my interest. Even at its wobbly proof point, the whole thing has a character completely lacking in those anonymous, androgynous, filtered whites that sell everywhere.

Shochus generally, and kokuto shochus in particular, must, I think, be drunk and appreciated on their own level, with an understanding of their individual social and production culture. It is useful to come at them from a rum perspective, but perhaps we should give them space to be themselves, since to expect them the adhere to strength and profile of actual rums is to misunderstand the spirit.

Admittedly therefore, the low strength makes the shochu rate a fail when rated by western palates accustomed to and preferring sterner stuff. My personal feeling is that it works on its own level, and that nose, that lovely, robust, floral, aromatic nose…I mean, just smell that thing a few more timesit makes up for all its faintness of the palate. Perhaps the redeeming feature of the shochu is that you can channel your inner salaryman after work, sip and drink this thing multiple times, still not get a debilitating buzz on, and still find some notes to enjoy. There aren’t too many cask strength rums that allow you to do that.

(#945)(78/100) ⭐⭐⭐


Other notes

  • The LMDW entry for this shochu says it is made partly from Thai rice to which muscovado sugar is then added. This is wrong. The koji mould which is used for primary fermentation is developed on Thai rice. But rice is not used as a source of the wash.
  • Shochu is an entire spirit to itself, and kokuto shochu is a subset of that. For the curious there is a complete backgrounder available, with all sources noted.
  • The name on the label, 3S, is a Japanese concern that deals primarily in shochu (the three “S” moniker stands for “Super Shochu Spirits”) where they act as an independent bottler. They are a subsidiary of G-Bridge company, which is a more general trading house established in 2006.
  • I feel that the sugar cane derivative base of kokuto makes it part of the rum family. An outlier, true, but one which shares DNA with another unrefined-brown-sugar-based spirit such as we looked at with Habitation Velier’s jaggery-based Amrut, and the panela distillates of Mexico. If it doesn’t fall within our definitions then we should perhaps look more carefully at what those definitions are and why they exist. In any case, there are shochus out there that do in fact got to 40% and above. It suggests we pay attention to such variationsbecause we could, in all innocence, be missing out on some really cool juice.
Oct 192022
 

Nothing demonstrates the fast-moving development of the rumworld more clearly than the emergence of, and appreciation for, white rums, whether called aguardientes, blancs, whites, silvers, platinos, clairins, grogues, charandas, cane spirits or blancos. So no, I am not referring to the anonymous 40% lightly aged and filtered whites of the American cocktail circuit, where the objective is to hide the rum in the mix (Lamb’s, Bacardi and various forgettable blancos are examples of the type) as if embarrassed to even mention its presence. No, I refer to high proofed, often unaged belters that have enormous taste chops and can wake up a dead stick.

There are several reasons for the emergence of these rums as a major branch of the Great Rum Tree in their own right. For one they speak to the desire of younger audiences for an authentic experience with the terroire of the spirit. It’s not always possible to tell from an aged rum where it hails from unless it’s Jamaica, Guyana or somewhere else with a clearly recognizable profileby contrast, one is rarely in doubt about the difference between an agricole rhum, a grogue, a clairin, a kokuto shochu or a charanda.

But more than that, white rums are being seen as among the best value for money rums available, because not only are they true purveyors of terroirethey have, after all, not been touched by either barrels’ influence or additives of any kindbut years of ageing are not part of the cost structure. We have been conditioned for years to believe that “older is better” and pay huge sums of money for rums aged three decades or more (or less) – and the entire time, these flavourful rums so representative of their source, which have now gotten to the stage of being good enough to sip or mix, have been quietly developing. They are cheaper, they provide new up and coming distilleries with useful initial cash flow, and are an absolute riot to have for the first time. If there’s a theme at all in this third list of white rums, it’s the emergence of small non-tropical distilleries’ small batch, pot still, unaged whites at ever increasing proof points, demonstrating uniqueness and distinctiveness and inventiveness.

Hold on to your hats, then, because while it’s sure to be a bumpy ride, it’s equally certain we won’t be bored or unhappy, and that’s something we need more of in these troubled times.


Renegade’s Pre-Cask releases (Grenada)

Years ago I wrote the company profile of Renegade, when they were an early, unappreciated indie bottler ahead of their time. They folded their tents in 2012 but Mark Reynier kept the name, and went on to found a new distillery on Grenada. Not content to wait until his rums aged properly he released five unaged white varietals to showcase what terroire meant. They are all lovely rums, and they prove that terroire and parcellaire really have solid meanings, because each of these rums is completely distinct from every other.

Killik Handcrafted Silver Overproof White (Australia)

Killik is one of the New Australian rum companies about which we know far too little and get not enough. It’s hard to say whether their rums will make it to the European or American audiences any time soon: if any single one of them ever does, I hope it’ll be this one. Killik messes around with a hogo-centric approach to their rums and the results are to be seen in all their glory in this almost unknown unaged white rum. (NB Honourable mention should also be made of Winding Road Distillery’s white “Virgin Cane” rum, which was also very good)

Clairin Sonson (Haiti)

Nothing much need be said about this rum, because it’s released by Velier and given all the attention attendant upon that house. For those who don’t know (and want to), it’s made from syrup, not pure cane juice; derives from a non-hybridized varietal of sugar cane called Madam Meuze, juice from which is also part of the clairin Benevolence blend; wild yeast fermentation, run through a pot still, bottled without ageing at 53.2%. What you get from all that is a low key rhum, quite tasty and one to add to the shelf of its four siblings.

Barikenn Montebello 81.6º (France-Guadeloupe)

Barikenn is a small French independent out of Brittany that is of relatively recent vintage, having been founded “only” in 2019 by Nicholas Marx, who followed the route taken by another Breton bottler, L’Esprit: slow and easy, small outturns, just a few, and high quality every time. A WP and a Foursquare were first, followed by this massive codpiece of a rum from Guadeloupe at a whopping 81.6%. How it maintains a flavour profile at that strengthand it does, a very good oneis one of life’s enduring mysteries.

Saint James Brut de ColonneBio” 74.2% (Martinique)

The high water mark for Saint James’s blancs will always, for me, be the Coeur de Chauffe pot still unaged white. Yet for me to dismiss the Brut de Colonne would be foolish because it’s a parcellaire rhum, issued with serious proofage, and best of all, it’s wonderful either by itself, or in a mix. Distinctive, unique, flavourful and useful, it’s a tough act for this old house to beat.

Pere Labat Brut de Colonne 70.7º (Guadeloupe)

There is nothing particularly special about this unaged blanc from Marie Galante: it’s not a bio, a parcellaire or some fancy experimental, and in fact, the 40º, 50º and 59º blancs also deliver similar profiles…with somewhat less power, to be sure. Yet the sheer intensity of what is provided here makes this, the strongest rum in the company’s arsenal, impossible to ignore completely and to be honest, I liked it quite a bit.

Engenhos do Norte Branca Rum Fire 60º Agricola (Madeira)

Slowly but surely Madeiran rums are becoming De Next Big Ting within the rum world and maybe it’s just poor word of mouth that’s keeping them from being more appreciated. The “Branca” at 60% may be Engenhos do Norte’s strongest commercial offering (the word means “The White One”) and it is their own bottling, not something they passed on to either That Boutique-y Rum Co. or Rum Nation. It’s distilled on a column barbet still as far as I know, and it’s quite a tasty treat.

N4021

El Destilado Wild Fermented Oaxaca Rum (Mexico/UK)

El Destilado is a small UK bottler whose signature limited edition rums are all from Mexico (mostly from Oaxaca) and are really charandas in all but name (thought unless from Michoacan and covered by the Designation of Origin, they’re not). This rum is from 100% cane juice, natural five-day fermentation, 8-plate column still distillation and trapped with zero ageing. The terroire shines through this thing, and while some flavours will appear strange, wild and near-untamed, well, I made similar comments on the clairin Sajous back in 2014, and look how well that turned out. I buy every rum this company makes on principle, because I think when the dust settles, we’ll never see their like again.

L’Esprit Jamaican “Still Strength” White Rum (France-Jamaica)

L’Esprit is one of a handful of unappreciated European indies whose reputation should be greater. They still make extraordinary barrel selections of aged rums, yet the occasional unaged whites they produce may be even more amazing. On my last list I mentioned their “still strength” 85% Port Mourant white, and of the next batch, the 85.6% Jamaican white released in 2020 is equally worthy of acclaim. If you want to see a white that channels shock and awe in equal measure, you may have found it here.

St. Nicholas Abbey Overproof White (Barbados)

Who would have thought that the conservative Barbadian Little Distillery That Could could escape its traditions? For most of their releases it’s been ever increasing ages and all at living room strength, and then somebody decided to cast caution to the winds, step on the gas and dropped this 60% beater of an unaged white on us. Holy Full Proof, Batman. It’s fiery, it’s spicy and tasty and aromatic, all at the same time

Foursquare LFT White (Barbados)

Few rums are or have been more eagerly anticipated than Foursquare’s various ECS rums or the Collaborations with Velier. Yet those were and are variations on a theme: well known and much loved to be sure, but not completely original either. This one, nowthis one is cut from wholly new cloth for the distillery, has the potential to take the company in a whole new direction, and the best part is, it’s really kind of fantastic: a high-ester long-fermentation style rum from juice that may just cause a few puckered…er…brows, over in the French islands. And, maybe, South Africa. As all the 2022 UK and Paris rum fests are now over, look for reviews of this thing to come soon from all the usual suspects. Me, I think it’s great.

William Hinton 69% White Agricole (Madeira)

A year or so back, I wrote about a white Madeiran rum from William Hinton (Engenho Novo) at the usual inoffensive 40% and gave it a dismissive “it’s a rum” rating of 75 points. It didn’t impress me much. Side by side with that was another review: of the overproof white at 69%. Both were column still cane juice agricoles, but the difference was night and daythe stronger version is completely impressive on all levels and while it’s made for mixing, I’d enjoy it fine exactly as it is. (The difference is probably because the 69% edition is not aged and has a 2-3 days’ fermentation time, unlike the 40%’s 24 hrs and a couple of years’ ageing and subsequent filtration).

Montanya Platino (USA)

Aside from maybe a double handful of serious distilleries, American rums rarely get much appreciation or respect, and with good reasonthey keep trying to make whisky and see rums as a “filler” spirit (if even that), and the results often reflect that indifference. Not so Montanya, Karen Hoskins’ little outfit in Colorado. There’s all sorts of promising stuff going on there and this white rum is one of themit’s one of the few white rums out of the USA that does not try to copy Bacardi, take cheap shortcuts, or, at end, disappoint.

Sugar House White Overproof Rum (UK)

The New Scots are coming, and they aren’t messing around. Sugar House demonstrates that it’s not necessary to have a ginormous industrial still, age your rum up to yinyang in barrels blessed by the Pope, be in the tropics or have a cool pirate theme to be completely, totally awesome. I have little interest in their spiced rums, “scotch bonnet” rums or the coffee infused varietals, and even the standard white they make is not in this one’s league. The overproof though….in a word, fantastic. It has so many flavour notes I’m in danger of running out of words.

Islay Rum Co. “Geal” Pure Single Rum (UK)

The British Invasion is getting serious when an island renowned for its whisky distilleries can allow a rum distillery to be constructed (in Port Ellen, forsooth!). I was able to try the 2022 Inaugural Release of a 45% pot still unaged white rum, which is made with a 5-7 day fermentation period and uses dunder. The results, while not spectacular, channel Jamaica so well that it cannot be ignored, and I wouldn’t want to. Are we sure this is made in Scotland?

J. Gow “Culverin” Unaged White Rum (UK)

J. (for “John”) Gow Distillery is located on what is likely the smallest rum producing island in the world, up in the Orkneys in northern Scotland, on a 0.15 square mile island called Lamb Holm, where it is rumoured, cane does not grow well. Armed with a 2000-litre pot still they produce a series of lightly aged rums with evocative names, all at around standard strength. The “Culverin” unaged white I tried at TWE Rum Show in 2022 really was a quiet little stunner. Bottled at 50% it channelled dusty, woody, briny, molasses and kimchi notes that reminded me of unaged Port Mourant rums. Note: to be honest the limited (171-bottle and sold-out) edition of the 1st Wild Yeast white rum they did back in March 2022 was even better, but I’d prefer to have this list represent rums you can actually get.

Papa Rouyo Rhum Agricole de Terroire (Guadeloupe)

Papa Rouyo has been quietly available in France for about a year, and perhaps it’s 2022 that was their coming out party. A new microdistillery in Le Moule on Guadeloupewhich puts them right by Damoiseauthey operate a couple of charentais pot stills to make cane juice rhums. Some are aged, some are single cask, some are taken by indies like Velier for the HV line. But it’s the pair of lightly aged (120 days and 450 days) almost-whites that I include here, because their double distillation and R579 Red Cane varietal makes for two stunning rhums. The aromas and tastes almost explode in the nose and mouth, and while adhering to the general agricole profile, go off in joyous directions of their own at the same time.

La Favorite “La Digue” andRiviere Bel’Air” (Martinique) Rhum Agricole Blanc (Martinique)

Another pair that are tough to separate: 52% and 53% respectively, parcellaire rhums, limited outturns, AOC specs, 2018 harvest, monovarietal canes, unaged…few rhums pack such a series of plot points to their production details. What comes out at the other end is delicious: sweet, herbal, spicy, citrus, vegetal, fruity, tart….I could go on, but the bottom line is that this pair of rhums, either or both, shows why parcellaires deserve attention.

Chalong Bay High Proof White Rum (Thailand)

The Thai cane juice rum from Chalong Bay should didn’t make the cut for either of my two initial lists…probably because I had only tried the original 40% white and that was decent, just not terrific. Things got dialled up quite a bit with the high proof rum, though. The 57% rhum nosed well, tasted well and was an all round winner for me. While I liked it, it’s hard to tell whether such a product would sell in its home country where softer and sweeter profiles are more common, so the jury is out on whether it continues to be made, and if for export only or not.

J. Bally Unaged White Rhum 55% (Martinique)

Bally has been on the list before with their more mainstream 50% rhum blanc, yet the 55% unaged white is so good, it even eclipses the untrammelled quality of the regular offering (which was surely no slouch either). I can’t say what makes the extra five points of proof so intrinsically delicious, only that somehow it exceeds its origins. I really loved it and went back to the bottle several times to filch some more.

Habitation Velier Distillerie De Port Au Prince Double Distilled White Rhum (Haiti)

Given it was distilled in 2021 (twice) but not seen in public until 2022 (and even then the label seemed incomplete), I’m unsure whether it’s been aged or rested. From the taste, my money is on the latter. Initial distillation in the Providence Distillery located in Port-au-Prince, the capital, with crystalline cane syrup coming from Saint-Michel-de-l’Attalaye (also home of Benevolence, Sajous and Le Rocher). It channels all the agricole hitsbrine, fresh fruit, cane, honey and a smorgasbord of a lot else; I found it rather more elegant than the punch of, say, the Sajous.. It’s a great entry into the HV series and just keeps getting better as you taste it.


Summing Up

Looking at this list, it’s clear that the epicentre of such rhums remains for the most part in the Caribbean (and I’ve excluded a few other really good rhums from there to keep the list from ballooning too far and showcase other regions). There are still many interesting rums to be had from other countries and continents, of course, and I think that the areas to keep an eye on are Asia and Africa (South Africa. Ghana, Senegal and Cameroon specifically, for now).

Another interesting trend these whites suggest, is the emergence of micro-distilleries in locations like the UK, which are outside the usual tropical haunts of enthusiast-driven operations. Since GIs, terroire and cane juice are not the main focus, they can buy molasses from wherever, and just go from thereso what’s surprising is how good so many of them are.

Lastly, it’s good to see the 40% limitation is being dispensed with across the board. Whites are being issued at any strength suitable to their character, and although sometimes I think distilleries take it to extremes with thestill strengthreleases (Rom Deluxe’s DR 93.6% white rum is the poster boy for this in action), it’s way better than the anonymous blah I grew up with and which still dominates too many bars I’ve been cordially escorted (=thrown out”) of.

So that’s it for now. Until List #4 comes out, try these and enjoy the ride.


Note: Previous lists of great white rums are here (#1) and here (#2).