Feb 042019
 

Last October, I ran into Pete Holland of the Floating Rum Shack at the Berlin Rum Fest (literally – I tripped and nearly fell into his shelf of rums, and he saved them by interposing himself so they would not be damaged, even if I was).  Although we, as long-existing rum bloggers, knew of each other — all of us know each other in the Oasis — we had only met once before, so I bee-lined over to see what he was doing. It turned out he was stewarding the line of rums from the cheekily named “That Boutique-y Rum Company” (hereinafter referred to as TBRC) a division of Atom Brands, which in turn runs the Master of Malt online spirits shop (and which also self releases and self reviews the Cornelius Ampleforth rum, if you recall). Pete steadied me, indicated the whole range on display, and asked what I wanted to try.

I looked at all the familiar countries, ignoring most, looking for the unusual, not the standard – something the brand has done that takes us into new territory to awe and enthuse (the way Foursquare has done with the ECS, L’Espirt is doing with its 2019 whites, Rum Nation did with the Supreme Lords, and Velier did with…well, just about everything).  These days, I want something weird, off-kilter, new, exciting, different – and still tasty.

Alongside the Bajan, Mudland, Jamaican and other suspects (all of which had arresting and brightly-drawn, brightly-coloured labels that took Bristol Spirits’ colour scheme out back and whupped it), there was one from Travellers (Belize) and Bellevue (Guadeloupe)…this looked promising.  But after five minutes of chatting, I was having difficulty making a decision so, I asked him: “If you had one rum out of this entire selection you’d want me to try, which one would it be?”

Now you could tell that Pete, who is a consultant for the company, not an ambassador, really liked pretty much everything, which is why he kept his glass on the go the entire time from different bottles (under the pretext of helping out the bright-eyed but inexperienced rum chums swirling around the booth). “Yes mon, me drinkin’ de same rum dat me showin’ you, so it gotta be good,” you could easily imagining him saying as he avoided braining passers-by with his tasting glass using graceful moves of the arm, never spilling a drop.  So I was curious what his own favourite was, shorn of the need to sell anything to me.

He hesitated, seeing the trap, but then grinned, sipped again, and then pointed at a bottle off to the side, sharing the same colour scheme as the Enmore and the Bellevue. It was from O Reizinho, a Madeiran outfit of which I knew nothing except that it was from Madeira (which, as an aside, is an EU-recognized agricole producer). “That one.”  And without losing his glass in the one hand, he proceeded to pour me a shot with the other, hefty enough to render me catatonic, then stood back to observe the results (much the way The Sage had done years back when I had tried my first clairin, the Sajous).

Strictly speaking, the rum is not that strong – “only” 49.7%, which is a couple of whiskers away from standard. It was made in Madeira, which intrigued me, as I really enjoyed the Engenho Novo rums made by Hinton and Rum Nation; and it was a pot still rum, an unaged rum, and a “white,” all pluses in my book.  And anyway, how could you not want to sample a rum named “The Kinglet”? I know I did, and not just because of his recommendation.

It didn’t disappoint, starting out with a firm aroma of salt and wax, very powerful.  Earth mustiness, cardboard, loam, olives, bags of salt. Like a clairin, but softer. Fresh and deep, edging “crisp” by a whisker, and while the herbal notes of dill and grass and fresh sugar cane sap were there, they were not so much dominant as coexistent with the other notes mentioned before. A really outstanding set of aromas, I thought, with an excellent balancing act carried off in fine style.

And the taste, the mouthfeel – wow, really nice.  Warm, sweet, dry and fruity, with raspberries, bananas, pineapple, papaya, salt olives all dancing their way across the tongue, without any sharp nastiness to spoil the enjoyment: I like rums north of 60%, of course, but there was no fault to be found in the strength that was chosen here because even at that low power, it thrummed across the palate and still managed to provide a clear demo of all the proper notes.  Excellent sipping dram as long as you’re okay with a not-so-furious amalgamation of sweet-brine-soya-miso-soup admixture. If it faltered some, it was on the finish – and for the same reason the nose and palate were so good, i.e., the muted strength. That didn’t invalidate it (to me), and it was pleasant, sweet, soft, warm, firm and fruity, with just a little edge carrying over to complete the experience.

O Reizinho means “Little King” or “Kinglet” depending on whose translator you use, and is a small distillery perched on a hillside on Madeira’s east coast by Santa Cruz.  It is run by Joao Pedro Ferreira, who returned from a sojourn in South Africa some years back to go into the rum business with his father. They source cane locally, crushing it in one pass only (no messing around with a 2nd pass or adding water) and then let it stand in a week-long fermentation period.  Then it’s run through a wood-fired steam-injected pot still, which on a good day can provide a dozen runs. So French island nomenclature notwithstanding, this is an agricole spirit, and it adheres to all the markers of the cane juice rhums, while providing its own special filip to the style.

Initially, to get things going for the first release, TBRC bought some of those rums from a broker (Main Rum) the way so many new and old independents did and do.  But this one was bought direct from O Reizinho, and the intention in the future is to continue to do so, and to go with both aged and unaged products from this tiny distillery.  If they keep bottling — and TBRC keeps issuing — juice as fine as this, then all I can say is that the future is a bright one for them both, and I look forward to trying as much as I can from TBRC’s extended range of rums generally, and O Reizinho specifically.  They’ve enthused me that much with just this one rum.

(#596)(86/100)


Other notes

  • Batch 1 of this rum is 487 bottles
  • Just for the record, I really enjoyed the brightly coloured, lighthearted design of the labels, which are a nice counterpoint to the minimalist “facts-only” labels currently in vogue. The artist is from the outfit Jim’ll Paint It (FB Link)(Website)- ATOM brands came up with the brief, then Jim brought it to life.  In his work he reminds me somewhat of Jeff Carlisle, who did “Another Night at the Warp Core Cafe.
Oct 252018
 

No, that’s not another typo in the title, it’s just the way the bottle spelled “rum” so I followed along even if it is an agricole-style product and by convention it might have been better termed “rhum” (though the words mean the same thing – it’s purely a matter of perception).  Since looking at the Engenho Novo aged rum last time, I thought it would be fitting to stick with the island of Madeira and see what one of their whites would be like, especially since I had been so impressed with the RN Jamaican Pot Still 57% some years ago….would this one live up to to the rep the Caribbean one garnered for itself?

Curiously, there isn’t much to go on as regards the background aside from the obvious: we know it is 50% ABV and made from cane juice in a column column still…but it come not from Engenho Novo (which is to say, the reconstituted William Hinton, and the source of the rum for  Rum Nation’s Rares), but from Engenhos do Norte in Porto da Cruz – Fabio remarked in an email tome that he liked it better for this purpose than the Novo). It’s unclear whether it’s unaged and unfiltered, or lightly aged and then filtered to clarity…and if the latter case is what happened, then what kind of casks. We’re not sure what the “Limited edition” on the label actually means. And, as always with RN, there’s also the question of any additions. We can however infer that based on the chubby, stubby bottle and label style, that the rum is part of their standard lineup and not the higher-proofed, higher-quality, higher-priced Rares (as an aside, I hope they never lose the old postage stamps incorporated into the design), and possibly from the word “crystal” used in their website materials, that it has been filtered. But I’ll amend the post if I hear back from them.

Anyway, here’s what it was like. The nose of the Ilha da Madeira fell somewhere in the middle of the line separating a bored “meh” from a more disbelieving “holy-crap!”.  It was a light melange of a playful sprite-like aroma mixed in with more serious brine and olives, a little sweet, and delicate – flowers, sugar water, grass, pears, guavas, mint, some marzipan. You could sense something darker underneath – cigarette tar, acetones – but these never came forward, and were content to be hinted at, not driven home with a sledge. Not really a brother to that fierce Jamaican brawler, more like a cousin, a closer relative to the Mauritius St. Aubin blanc (for example). What it lacked in pungency it made up for in both subtlety and harmony, even at 50%.

It was also surprisingly sippable for what it was, very approachable, and here again I’ll comment on what a good strength 48-52% ABV is for such white rums.  It presented as sweet and light, perfumed with flowers, pears, green grapes and apple juice, then adding some sour cream, brine, olives and citrus for edge. There were some reticent background notes as well, cinnamon mostly, and an almost delicate vein of citrus and ginger and anise. It tasted both warm and clean and was well balanced, and the finish delivered nicely, redolent of thyme, sweet vinegar dressing on a fresh salad, and green grapes with just a touch of salt.

Average to low end white mixers – still occasionally called silvers or platinums, as if this made any difference – are defined by their soft, unaggressive blandness: their purpose is to add alcohol and sink out of sight so the cocktail ingredients take over. In contrast, a really good white rum, which can be used either for a mixed drink or to have by itself if one is feeling a little macho that day,  always has one or more points of distinction that sets it apart, whether it’s massive strength, savagery, rawness, pungency, smooth integration of amazing tastes, funk, clarity of flavour or whatever.

Honestly, I expected more of the latter, going in: something fiercer and more elemental…but I can’t say what was on display here was disappointing. In October 2018, when I asked him what rums he had that was of interest, Fabio actually tried to steer me away from this one (“It’s good, but not so interesting,” he laughed as he pulled down a Rare Caroni).  But I disagreed, and think that what it really comes down to is that it’s a solid addition to the white portion of the rum spectrum and certainly a step above “standard”. It’s tasty and warm, and manages the cute trick of being dialled down to something really approachable, while still not forgetting its more uncouth antecedents. And if it is not of the pungent power that can defoliate a small patch of jungle, well, it may at least blanch a leaf or two, and is worth taking a second look at, if it crosses your path.

(#560)(83/100)


Other Notes

From the 2017 release season

Oct 222018
 

The mark of the successful long-term independent bottler in the public perception rests upon two main pillars – one is of course the quality of the rums they put out the door (and perhaps, how consistently); and the other is the level of originality they bring to the game.  By that I mean how often do they stray from the mainstream of the standard pantheon and go in new directions, seek out different maturations, different ages, different barrels, different distilleries (or whole countries). It is because Velier nails both of these aspects that they are as successful as they are, though I would certainly not discount Samaroli, Compagnie des Indes or Rum Nation (among others).

Rum Nation, also from Italy, has been somewhat out of the public eye of late, but the point about originality does apply to them – think back on the Jamaican White 57% rum, for example, or the Supreme Lord series, or the 20+ year old Demeraras, or their Peruvian and Guatemalan rums, the latter of which most other indies don’t often go near. In the last few years Fabio Rossi, the founder of the brand, went in yet another direction by issuing a new limited-edition series called the “Small Batch Rare Rums” … and one of them was this intriguing little number from Madeira, from a distillery called Engenho Novo – they are the boys behind the William Hinton brand of rums which have recently become more available in Europe over the last few years.

I’ll provide some more background detail in the Other Notes below, but for the moment let’s just read off the fact sheet for the rum which is very helpfully provided on the Rare Rums website and on the bottle label itself. This is a cane juice distillate and can therefore be classed as an agricole-style rhum; distilled 2009 and the four barrel outturn from a column still was aged in Madeira casks, providing 570 bottles in 2017, with a strength of 52%.

For those not into their lighter spirits, “Madeira” is a fortified wine made in the Portuguese islands of Madeira off the African coast, and can be either dry or sweet.  Given the entire ageing period of the rum took place in such casks, I expected to see a substantial divergence from both an aged agricole or any other kind of “standard” ex-bourbon-barrel profile. In fact, swirling the dark brown rum in the glass made me wonder if some caramel hadn’t been added to colour it…or whether the casks were completely dry of wine before pouring the good stuff in to age.

Still, the nose delivered, if not precisely that clear-grassy-herbal aroma characteristic of the French islands.  Oh no. This was more like one of those mated with a drowsy Demerara from Port Mourant: it smelled of dark ripe cherries and coca cola, fleshy stoned fruits and red licorice, plus unsweetened cooking chocolate, hot black tea, raisins and wasn’t that a bit of brine and olives down the back end?  Sure it was. And very nice too.

And even at 52%, after an initial whiff of its cane juice origins — it began somewhat fresh and crisp before relaxing — the rum proceeded quite softly on the palate, and suggested a taste reminiscent of a stack of old books in a dusty library nobody now visits, the dry mustiness of barnyard hay.  This was set off by the taste of a Haagen-Dasz dulce de leche ice cream (the Little Caner loves that stuff and I pinch it from his tub every chance I get), as well as brine, more olives, licorice, prunes, red wine, citrus peel, cider and the vague tartness of gooseberries and unsweetened yoghurt.  It was quite rich and flavourful, a nice drink, finishing with with warm notes of cherries, raisins, a little herbal, and cider, salt caramel and sour cream.

So where does that leave us?  Well, with a rather peculiar product.  It is unique in its own way, giving you the odd-but-pleasant experience of tasting a well-assembled agricole-Demerara blend, or maybe a molasses-based Guadeloupe rhum.  That may be a Madeiran thing – I can’t tell, since I have not had enough from there to make the claim with assurance (yet). But in any event, Rum Nation doesn’t make bad rums – they’re too professional an outfit for that, and I’ve thought so ever since I ran into them in 2010 and bought that entire year’s output at once. They stratify their products into the starter rums, sweeter ones (the Millonarios), high-end aged rums (the Demeraras and Jamaicans) and these higher proof Rares for the cognoscenti. This one isn’t the best or most original rum they’ve ever made, but it does show Fabio Rossi forging ahead in his own way to expand his company’s range, producing new and fascinating rums for us all to try — and it’s definitely a rum to sample if you’re ever bored with the regular islands’ rums and want to try something different…but not too different.

(#559)(85/100)


Other notes

  • Wes, who reviewed it back in January 2018, rated it as 50% ABV on his hydrometer, which equates roughly to 10g/L dosage, give or take.
  • The sugar factory and distillery was founded in 1845 by William Hinton; it reached a peak production of 600 tons of cane processed per day in 1920, but closed in 1986 (no reasons are given on their website, but perhaps falling sugar prices contributed, or the expense of maintaining extensive sugar cane fields).  It was restarted by Hinton’s heirs in 2006 as Engenho Novo de Madeira.