Feb 272023
 

Rumaniacs Review No. 144 | 0976

In 2023, if you were to google “who makes Hana Bay rum?” you’d get a response that Hali’imaile Distilling Company is the distillery of origin; except if you went to their site, there would be no mention of Hana Bay at all (or Whaler’s and Mahina, the other brands they own and supposedly make). Digging further and you’d see that Hawaiian Distillers out of Honolulu made Hana Bay rum from around the 1980s forwards and in the early 2010s when I first looked at Whaler’s, it was being made in Kentucky by the brand owners at the time, Heaven Hill, who had acquired the brand from the Levecke Corporation in 2002.

Some time in the last ten years, it would seem that the Hana and Whaler’s returned to Hawaii…Maui specifically, where Hali’imaile was founded in 2010 by a branch of the Levecke family and has its premises…I’ve heard they began making arum around 2014. Surprisingly, given the sugar industry, family connections and tropical climate, rum is not actually their focuswhisky, vodka and gin are, with the distillery also making rums of zero distinction. One of their claims to fame is to have worked to develop Sammy Hager’s Beach Bar rum, but that’s hardly an endorsement of the other rums they make and a 2019 article suggested (without attribution) that the rum itself wasn’t even made on Maui anymore, but in the USVI, and then bottled in California; rumours even suggested it was a Philippines rum. Go figure. If that’s true, no wonder they didn’t bother mentioning the product on their website.

But to go back to this bottle and its provenance: back in the eighties, Hana Bay was made by Hawaiian Distillers, a Hawaiian corporation that was in business since the 1970s, and was a subsidiary of Hawaiian Distilled Products Co out of Tustin California. Before 1980 it was mainly manufacturing tourist items, including ceramics and specialty Polynesian Liqueurs and you can still find many of its small bottles and knick knacks on various eBay or other auction sites: the value of their products lies in these ceramics, not its rumsit’s defunct now and all traces of it have vanished: only head cases like me actively seek out their rums from yesteryear any longer, and the question as to where exactly the rum was distilled remains unanswered.

ColourPale yellow

Strength – 40%

NoseRather nice, with a crisp aroma of light green grapes, apples, some red grapefruit. Some lemon and pine-sol, quite nice, until the whole thing is taken over by the thin acid reek of a disinfectant covering the tiled floors of a sterile, cold hospital corridor.

PalateOkay it’s 40%, but not entirely nad; there’s no obvious adulteration here. Slightly creamy, buttery, with emergent sweet light fruits. Rather dry, briny and with latrger non-sweet notes of dates, olives and a stale peach or two.

FinishNothing special here, but noting bad either; acetones, light pears, a bit ot hot tea. It’s nice for what it is

ThoughtsAs far away from the adulterated mess of Whaler’s or the Spirit of Hawaii as could be imagined. This one is actually not an entirely bad rum, and makes one wonder why they didn’t bother sticking with it. Instead they just climbed to the top of a low hill, and charged downhill from there with everything that came after. We’ll be looking at some of those soon.

(76/100) ⭐⭐⭐


Other notes

  • A relatively young age can be assumed, as is the likelihood of it being a column still rum.
Jan 312022
 

Rumaniacs Review #132 | 880

The exact date of make of this Hawaiian rum is a little tricky: the NZ Canterbury Museum notes it as “circa” 1960s and there are old magazine advertisements for sale online which mention it, dating from 1967 and after, so that dovetails neatly with internal Seagram’s records dating the creation date of the rum to 1965. It was made in time for the Montreal World’s Fair, also known as Expo 1967, and designed to speak to Canada’s desire to move away from its staid British past and embrace a more multicultural mindset. This was done (or so the thinking in the C-suite probably went) by making a more neutral tasting rum that chased the emergent move from the distinct shot to the anonymous long pour in the post war years, and to add something a little exotic to the portfolio. They handed it off to one of their subsidiaries in the US, since “exoticism” and “Canada” were hardly synonymous at the time.

Calvert Distillers Corporationthe maker of record on the bottle label but actually acting as more of a distributor for the Leilani branded rumwas founded in August 1934 as a holding company for the Calvert Distilling Company and Maryland Distillery (both of which were, of course, older companies) and was acquired the same year by the Canadian spirits company Seagram-Distillers Corporation. Calvert was combined with its other subsidiaries in 1954, and Seagram’s itself was sold off piecemeal between 2000 and 2002 to Vivendi, Pernod Ricard, Diageo and the Coca-Cola Company. By then the Leilani had long since been discontinued. Most online listings now refer to either mini bottles, or old advertisements.

So Seagram’s and Calvert were the official companies involved in the brand. Which distilleryHawaiian or otherwisemade the Leilani rum is more difficult since distilleries now in existence on the islands all seem to have been founded after 1980 (and in many cases after 2000). Of course, full disclosure being so much less prevalent back in the day, it is entirely possible the rum was made elsewhere and just branded as Hawaiian, but for the moment, the jury is out on this.

ColourPale yellow

Strength – 40% | 80 Proof

NoseSharp, crisp, light and clear. Lemony notes of zest and 7-Up, mangoes, unripe strawberries, pineapple and vanilla, and that’s the good part. There are also less desirable aromas of gasoline (!!), scallions and (get this) an indifferently done steak overspiced with salt and black pepper and heaped up with melted butter and green peas.

PalateLemon meringue pie, some brininess, vanilla, pears, peas, vague fruit juices and more mineral and smoke notes of some kind of charred wood. It’s a touch sweet, and can be mixed reasonably well, but nobody would ever think this is a sipping rum.

FinishLight, easy, calms down a fair bit, mostly pears, lemon zest, some Fisherman’s Friend cough drops and vanilla. I’m surprised to get that much.

ThoughtsThe rum was, of course, made for cocktails, not for any kind of sipping. Still, for a light rum bottled half a century ago and made to chase a mix (and oh yeah, to take on Bacardi), it holds up surprisingly well, and I kinda-sorta liked it. It is very light and wispy, so it was probably the right decision to have it as part of my first tasting of the day, before moving on to something stronger. I really wish I knew more about its production, because it actually reminds me of a cane juice rhum, an agricole, and it would be interesting to know if it was or not, what still it came off of, and whether it was aged.

(76/100) ⭐⭐½


Other Notes

  • When we spoke, Martin Cate also mentioned his own belief that the rum was not made in Hawaii, becauseI don’t think there was a facility to make that much column rum in the islands at that time. My guess is that it was bulk from PR or possibly from WIRD since Seagrams had a long relationship with WIRD over the years.
Jan 292012
 

Impressive sipping-quality light rum from a region you’d almost expect to have many more darker variations. If your tastes run into the stronger and more distinct profiles, this may be a bit too subtle, being more more shy in its release than most. But it is well worth it.

First posted 29 January 2012 on Liquorature


Most of us drink rum originating from the West Indies that are aged in oak barrels, and so we make certain assumptions about our taste profiles: this is why, when we come across a rum from India (Old Port deluxe), Australia (Bundaberg), the Phillipines (Tanduay) or elsewhere, we can immediately sense, without putting it in so many words, that there’s something different about it. There’s a subtlety of otherness in the mouthfeel, the aroma, the taste (especially the Bundie, but never mind) which immediately perks up our beaks. My own theory is that this relates to the different climates and soils in which the source sugar cane is grown or maybe even different barrels. Who knows?

The rums of a relative newcomer to the rum world stage, Kōloa, seem to possess some of this characteristic. Made on the Hawaiian island of Kaua’i by the Kōloa Rum Company, they utilise crystallized sugar derived from cane grown in the west of the island in the shadow of Kauai’s Mt. Wai`ale`ale, in what may be the wettest place on earth (for the rumgeeks among us, the yeast strain used in fermentation supposedly hails from Guadeloupe). The distillation itself takes place in a 1210-gallon, 1947-made copper still (much better for imparting subtle tastes to the end product than a modern stainless steel variation) which was trained, trucked and shipped all the way from Pennsylvaniait is composed of a pot still combined with a seven-plate column still and condenser, and the company makes small batch, twice distilled rums using it.

All these elements come together in a very impressive product which, while not being quite as crazy as the Ozzy-inspired bat-shredding Bundaberg, is easily discernible from the regular Caribbean or Central American products I see more regularly.

Bought on a whim (I buy a lot on whims, largely because Calgary being what it is, if I don’t get it now, I may not get it tomorrow), I was more than pleased with the result. The rum itself was pale goldnearly straw-colouredwith a light-medium body, and initially I almost confused it with an agricole (trust mean agricole this was definitely not). The bottle was topped by a plastic screw-top, was fully transparent, and the label was plain white and relatively simple, though not minimalist.

The scent immediately hinted at a rum determinedly taking its own course in life: soft, a shade delicate, subtle. I swear that at the beginning I had zero clue what the thing actually was, there was so little normal nose on the liquid. Gradually, on opening up, certain elements began to make their prescence felt: white flowers, cherries, a vague herbal and grassy background mixed up with creamy caramel. But very little darkness from molasses, oddly enough.

It’s the palate that made this rum an excellent buy. There was some spice to it, and a bit of medicinal background; thankfully these were minor detours from an overall extraordinary arrival: a creamy soft butteriness on the tongue, merging into vanilla, nuts, honey and delicate caramel, chocolate and perhaps bananas. The thing seemed to have no real “rum taste” to it at all, by which I mean the usual burnt sugar / caramel / molasses comboand it worked wonderfully. Smooth and easy and different. Wow. I liked this taste so much I didn’t even bother to try mixing it, just took one glass, another, then asked myself why the bottle was half empty. The fade was, admittedly, somewhat more anticlimaticit was medium long, with an exit of faint citrus and fleshy pineapple notes, some honey and rained-on new-mown hay drying in the sun. Gentle and easy all round. Not excellent, but pretty damned good.

What makes Kōloa Hawaiian rum so intriguing is that the rum I describe above was not aged at all. This meant that the flavour profile had no elements deriving from oak barrels (maybe that was why I got no “rum taste”?), and relied wholly and solely on its own ingredients, its own strengths and the skills of Kōloa’s blenders. That skill must be quite something given what I tasted.

Kōloa is one of those distilleries about which I have more information than I know what to do withthe opposite is usually true. Let me wrap it up this way: given the Hawaiian islands’ long involvement with sugar and the sea, it’s no surprise that rum has been part of the maritime culture for a very long time. What is surprising is that this brand of rums is the first legally distilled popskull ever made on Kaua’i. The company was incorporated in 2001 and it took years for them to jump through all required bureaucratic hoops to get up and running in 2009. In their very first year of operations they won a Gold Medal at the 2010 Rum Renaissance in Miami for their Dark Rum (and again in 2011), and then another medal for this one in the 2010 Polished Palate Rum Festival awards. The word started filtering out that there was a new distillery to watch for, out of Hawaii. On the basis of this one, I’d say that word is entirely justified.

(#091. 82/100)


Other Notes

  • Although I did not ask it at the time, it seems reasonable to assume that if the rum is unaged, then the colour derives from a caramel E105 additive, as rum is colourless as it comes off the still.