Aug 162017
 

#383

When one tastes a raft all kinds of rums from around the world and across the ages over an extended period, there is a normal tendency to look for stuff that’s a little different while still conforming to commonly-held notions of what a rum is. After all, how many times can one try a basic rum redolent of molasses, caramel, sugar, banana and maybe raisins and citrus without getting a little bored? Well, for sure there’s no shortage of new and interesting popskull coming on the market in the last few years, and I’m not just talking about the new agricoles, or the geriatric rarities released by the independents, but actual distillers and bottlers like Hampden, Worthy Park, Savannaand that interesting outfit called Moscoso out of Haiti. Drink some of their klerens, and believe me, if you’re afflicted with ennui, this’ll cure what ails yaif it don’t put you under the table first.

Also called Barik (a creole word for “barrel”), Moscoso interested me enough to write a full profile of the company a few months back, and since that time they are aggressively seeking outlets and distribution in Europe, to say nothing of issuing all kinds of aged or unaged permutations of their booze. And my goodness, when you taste these things, the inescapable conclusion is they’re aren’t just rarin’ to take Barbancourt out back, kick the snot out of it and give ‘em a run for their money, but also casting narrowed snake’s eyes at the Velier-issued Vaval, Casimir and Sajous as if to say “Mwen nan bouda, nou zanmi”.

Perhaps they have good reason. Their 55% Traditionnel 22 was a rum that stunned and smacked the unwary with all the force of a Louisville slugger to the face, and yet I felt it had been reasonably well made, with much of that elemental joyousness that so marked out the other, better known clairins like the Sajous that have so impressed me over the last few years.

Which is not to say you wouldn’t be a little startled by the initial smells given off by this 55% white rhino. I mean, I nosed it and drew back with widened eyes, wondering if there wasn’t some excess Jamaican dunder or balsamo-infused cachaca in therebecause aside from the brine and wax and glue and shoe polish, I was also getting a barrel of rotting bananas and funk, mixed up with musky, damp wood and wet dark earth (which I’m sure you’ll concede is not normal for a rum). It started out raw and fierce, and perhaps it needed some resting time, because after some minutes of letting it stand there (glowering sullenly around the room the whole time) additional aromas of freshly ground black pepper, cumin, masala, lemon peel and herbs became more prominent. “Meaty” is not a term used often in these pages, but here it was exactly right to describe what I was experiencing.

What elevated the rhum to something better than the nose suggested was the way it tasted. As seemed to be the case with all such Haitian whites I’ve tried, the nose was “da bomb” and the palate calmed itself down quite measurably, and a drop or two of water helped as well. Here the sugar water and watermelon came through much less aggressively, as well as brine and olives, fresh cane sap, nougat (!!), some nuttiness and citrus (not much of that, a pinch not a handful), coming to an end with a long, somewhat dry finish which reminded me of sharp, damp sawdust of some freshly-sawn unnamed lumber in a sawmill (yeah, I worked in one once), as well as fresh grass, and sugar cane juice.

Soquite an experience. Strong, distinct, flavourful, uncouth, odd, just on this side of bats**t crazy, and overall a pretty amazing drinkit would light up a cocktail with fireworks, I’m thinking. On balance the nose of the original Nasyonal earned my favour, but here the taste profile carried it aheadit was a shade more complex, tastes better integrated. Whether you buy into that premise or not depends a lot, I feel, on where in the spectrum of rum appreciation you fall. I wouldn’t recommend it to a person now starting to branch out into white full proofs; and for those who prefer the softer, sweeter profiles of Diplomatico, Zacapa, Panamanians or dosed rums like El Dorado or Plantation, stay away. For everyone else? Oh yeah. Give it a try, if nothing else. And take a gander at what Mike Moscoso is makingbecause as he noted so elegantly up above, he’s coming for all of us.

(84/100)


Other Notes

  • This rhum is not a true agricole, the label is an accidental misprint which (at the time) Mr. Moscoso was too poor to fix and reprint. It is made from raw brown sugar liquified to 12-14% brix with 7-12 days of fermentation (using baker’s yeast). Distilled on a 12-plate creole columnar still, final distillate coming out at 65-70% ABV and reduced to 55%. It is unaged and blended from the various returns of the distillation run.
  • Points should be given to the company for issuing 200cl bottles for sale, aside from the standard full-size. For someone on a budget who wants a taste but isn’t sure, those things are a godsend.
  • The significance of the “22” lies in the proof point. Under the Cartier scale this translates into 55% ABV, while the more common Gay-Lussac scale equating to 55% / 110 proof is used everywhere else in the world
  • All clairins and klerens in my possession (six) were tried together, blind.
  • Update May 2021: Per the current LVH protocols identifying a clairin, this does not qualify as one (for other reasons than just the source material mentioned above). There is, not surprisingly, some controversy over the protocols and their origination, but the better known clairin makers of Haiti seem to endorse it.
Mar 112017
 

Moscoso Distillers (also known as Barik) is a third-generation Haitian rum-maker whose klerens caught my attention as I was researching rums from there that were specifically not Barbancourt or distributed by Velier. You’d think that some enterprising producers would extoll their family ancestry by tracing it back to Toussaint L’Ouverture’s great grandfather’s first cousin as part of the company legend, but as with many other things, Haitians do seem to enjoy confounding expectations. In fact, the official founder of the company, Jules Moscoso, came over from the Dominican Republic in the early 1900s and settled in a small town called Léogâne in Haiti (just SW of Port-au-Prince, the capital), which was a centre of the sugar economy for centuries and which remains the source for the current company’s cane.

Marie Mascoso

That’s just a convenient sort of dating though, because Jules ended up marrying into the local aristocracy (or petit bourgeoisie, depending how you look at it) of the Vulcains, who were large landowners possessing several sizeable tracts of land and cane fields. Jules’s wife Marie confuses the timeline, since he established the distillerybut she and her relatives going back about five or six previous generations had been making and selling clairin the whole time (they also owned several general stores, which made distribution much easier). Jules and Marie’s descendantMichael Moscoso, the current ownercalls himself a third generation distiller because the paper trail only begins in 1925, with Jules and some old barrels that were importedthe company, such as it was, was never formally incorporated and was simply known as Mascoso’s. He does not recall if any single pot stills were utilized in making their clairins, but to his knowledge the original distilling apparatus consisted of combination of pot and creole column still of five to six plates, copper made, with direct fire or water baths (which was and remains very much the tradition across the whole island). As Haiti had once been a French colony, its influences came from the other French islands, explaining the Charentais alembics that were more common, as opposed to single pot stills used in other parts of the Caribbean by indigenous producers.

Jules was more than just a local hooch handler. He was in fact quite a talented tinkerer and very good with his hands: mechanical common-sense ran in the family, and much of the distillery was constructed with his direct input. The story goes that at one time, the French government donated a bleacher (those stadium like prefab metallic rows) to the Haitian government of the time. This bleacher was designed by Gustave Eiffel (of Eiffel tower fame), but for some reason the assembly instructions accompanying the bleachers came in Chinese (don’t ask). The minister of public words of the moment, a bona fide engineer, confessed to Julesa friend of histhat he couldn’t build it. Jules casually asked for the manual, came back seven days later and then built the thing in fourteen days. It was famously known as theEstrade du Champs de Marsand is unfortunately no longer in existencebut any Haitian from that era would know of it.

The whole family was in on the business and it did not limit itself to merely clairins. Over time they expanded to providing 95% alcohol and ethanol to hospitals and pharmacies, base rhum stock to other clairin makers on the island and even branched out into the manufacture of essential oils (one such oil went on to provide the base for what would become Chanel No. 5). Aunts, cousins and uncles were all part of the operation and were involved in running both wholesale and retail part of the company and its various sidelines.

The business passed on on to the second generation (Edouard Mascoso) in the late 1950s and Barik fared reasonably well. Clairin sales (bulk and retail) and manufacture held steady, but the industry on the half island was moving into the direction of larger distilleries using industrial sized column stills which left smaller establishments at a disadvantage. Barbancourt remains the best known, and the late 1970s also saw the increased scale of other major producers like the Nazon family who make rhums under the banner of Distillerie de la Rue in Cap Haitian, and Michael’s own uncle Gerald Moscoso (of Ayiti Aromatik SA) who with is partner bought press and plant from around the Caribbean, and make the Kleren Nacyonal and other brands out of St. Michel. Slowly the business stagnated and regressed in the 1970s to the point where Edouard was forced by both this and his own health to drastically ramp down production in the 1980s. There followed a period of about twenty years when Mascoso / Barik as a clairin maker almost disappeared, though as noted, other branches of the family did have rhum operations of their own (and with confusingly similar brand names). All the while, though, a trickle of the juice kept coming, even if only for local consumption.

Michael Mascoso with two of his klerens

After some years of puttering around from job to job (including that of a DJ), Edouard’s son MichaelDidiMascoso, who had been brought up in the culture of his family’s businesses and had apprenticed with his uncle’s more modern clairin operation, took over the near-abandoned clairin distillery in 2008. From the inception, his ambition had been to move away from local bathtub-style popskull with poor quality controls and wide batch variations, to something more professional. In short he wanted to create a double-distilled and aged rhum that could not only elevate the product and sales on Haiti, but be of sufficient quality for export. It was of course not quite as simple as he had initially thought, but nevertheless he wanted to reopen a refurbished distillery with the same equipment, repaired and spiffed up, and tried to bring in more modern improvements and innovations over time.

It should be pointed out that it is almost a Haitian tradition to have one’s stills and factory infrastructure look as rundown and beat up as is humanly possible without actually ceasing operation. Part of that has always been the rather unsavoury, unglamorous, peasantlike back-country reputation possessed by the clairins themselveswhy spruce up the still when the juice is just being sold to the proles? But more importantly, it keeps the eyes of the authorities off one’s operations if is just perceived as some small fly-by-night family outfit brewing small quantities of moonshine. According to Michael, life under the dictatorial Duvaliers was never as brutal as the western media made out. “Under Duvalier I was not aware of any challenges. During that time if one minded his own business and walked a straight line they were safe.” But the taxman was something else again. The moment one’s operation looked a little too professional or the infrastructure too modern, and bottling became part of the company output (factory bottling in real bottles with labels and stuff), then the taxman came sniffing around. And that was the major reason why 99% of the Haitian rum industry stuck with their old fashioned stills, and steadfastly refused to move ahead and modernize.

For financial and resource reasons, to recreate or even upgrade a functional distillery was very difficult for Michael. However, humans are nothing if not inventive, and much like to soviets in the 1970s and 1980s who were known for putting together amazing inventions with string, baling wire and some vodka (or in modern times, having the tightest code due to limitations on available computer time in the old days), there was a lot of knowledge, passed-down-lore and plain experienceand a strain of Jules’s talent for mechanical tinkering and skill with his hands was still in the family tree. The distillery was repaired and refurbished, essentially by dint of diligent scrounging: abandoned kitchen equipment, commercial supermarket freezers, coolers (any source of metals that could be found, really), wires, electrical stuffsteel and copper and plate and everything else, down to the screws. And then, as Michael put it, not without a hint of pride, watch us do magic by building our own pot and column stills, tubular condensers…. We also took old gas or #2 oil steam boilers and converted them into burning bagasse. A typical modern distillery here in Haiti, with a steam boiler, pot columnmore than 90% built on the premises with scrap metal.”

Scrap and scrounging, begging and borrowing, doing it all manually, all this was fineit was, nevertheless, expensive. It took all of Michael’s savings, credit cards, personal loans, raiding the family treasure chests (when not locked or guarded by fierce aunties) and getting help from his father and his brother (also named Jules)…and eight months after taking over, the still was ready to begin production. At this point Edouard struck a co-production deal with a competitor which caused Michael to withdraw from operations for a while. In December 2008 a successful test run on the distillery was finally done, and commercial production began in January 2009, with the intention of making both bulk clairin distillate for the local producers and possible export sales, and a line of white, caramelized and infused rhums.

Bad luck seemed to dog the distillery at the inception. First there was the lack of funding for upgrades which had stretched the repair job into nine months; then there was the co-production deal that diverted attention and resources from the Barik brand; the earthquake hit in 2010 and shattered much of the island’s infrastructureand as if all this wasn’t enough, there was an increasing incidence of industrial scale ethanol being used to make cut-rate clairins. Clairins are enormously pungent and flavourful and what producers were doing was mixing in a small portion of true distillate with the ethanol to make cheaper, low quality “clairin” that dragged down sales of the real McCoy.

Michael: “Although we had the ambition of branding and bottling rhums since 2009, financials did not allow it. When things went from bad to worse in 2014, with the importation of industrial ethanol reaching its peak at that time, that was the end of selling bulk clairin. I therefore decided to switch my focus to bottling and move away from the bulk sales.” Michael noted that he had started working on his formulas and other blends since before the earthquake. “I started with my sugar mash premium rhum right off the still, filtered and straight in the bottle; a few other blends like the Marabou (a caramelized version of the premium), a mint infused one and a few other tropical fruits infusionand boom I was in business. Selling a few bottles privately to a few customers in Europe but mainly France, I noticed that they have a preference for white agricolesso I started bottling the Traditional 22 which is the pure juice version.”

So far the company remains (in accounting parlance) a sole trader operation and has not been officially incorporated. It is informally known and will one day be established in law as Moscoso Distillers, and under its umbrella have issued the Kleren Nacyonal and Rhum Barik brands, with additional variations of these (there’s also a rum-based Amaretto di Moscoso). Sales remain slow and relatively minimal as a consequence of both novelty and a nonexistent mass-marketing advertising budgetin that sense, as Michael observed, a debt of thanks is owed to Luca for putting clairins on the international map and raising the drink’s profile. He hopes that his prescence at the 2017 Paris RhumFest will establish his brand more firmly in the mind of the rhum loving public and perhaps lead to more investment and possibly another large Haitian brand. Having a personal thing for these potent unaged white rhums, as well as being interested in how the ageing would be handled, I for one will certainly be keeping an eye out on his products going forward.

 

Other notes

The word “Barik” means barrel in Haitian creole. The choice of the name for brand (and possibly the company) was deliberate, because it was such a strong, easily pronounceable title in any language (Rolex, as I recall, chose its name for similar reasons).

Originally Michael wanted to name his product “Rhum La Guldive” but felt it to be too challenging a name. It would be hard to ask for in a bar, the way one says “Havana Club” or “Bacardi”. Plus, Pere Labat next door might launch a lawsuit over the name since they have a product with that title.

All photographs are from the Barik Facebook page, used with Michael Moscoso’s permission

References

The short list below, of rhums Mascoso Distillers makes, is not exhaustive (I’ve excluded all flavoured and infused versions since my focus is not on such products) but it’s a start for those who are interested.

 

Mar 062017
 

#347

By now, just about everyone in the rum world is aware of clairins, those indigenous crude white taste bombs out of Haiti, and once again, points have to be given to the farsightedness of Luca Gargano, who brought them to the attention of the wider world by promoting and distributing the Sajous, Vaval and the Casimir. Unfortunately, the acclaim these three have garnered have somewhat eclipsed any other clairins – and when supposedly some 500+ small outfits make the juice on the half-island, one can only imagine what else of interest is lurking there waiting to be discovered by anyone who loves crazy, speaks patois and has a 4×4.

One that came across my radar not too long ago was the Kreyol Kléren series of rums made by a company called Mascoso Distillers, sometimes as Barik – a real company, not some garage-based pop-and-pup moonshinery making it with granny’s recipe for the relatives on the weekend jump-up. I ended up buying two of them and getting a sample of a third, which caused the customs officials in Frankfurt some real puzzlement as they had no clue what the hell this stuff was and required no end of paperwork from Michael (the owner) to prove that it was a rum, why the price was so low, how come they were all around 55% and no, they weren’t meant to be weaponized.

You can understand their confusion (or trepidation). The Kléren Nasyonal Traditionnel 22 (a supposed “rhum agricole artisanal superior” based on the label, but not really, since the source is a sugar mash not sugar cane juice, and the label is a graphic design error) had an initial smell that was like inhaling a small fire-breathing sweet-toothed dragon. It was fierce, herbal and salty, and reminded me somewhat of that long-ago sonofabitch in the playground in second form who rabbit punched me in the schnozz without warning. I was using all three of the other (Velier-distributed) clairins for controls here, and what I sensed with the Nasyonal was their genesis taking form. It was not as cultured as the Vaval or the Casimir, and even the Sajous was somewhat more tamed (when was the last time you read that about those three?), but in its very basic and elemental nature lay much of its attraction. It was rough and jagged and yet still joyously powerful, eventually giving up more leafy notes (basil, maybe), sugar cane sap, with much of the same salty wax and swank taste I remembered so well from the others.

Thankfully the rhum settled itself down some when I was tasting it and now edged closer to the quality of my controls. Oh sure, it was still liquid sandpaper and not for the weak (or those preferring softer brown fare) – I would never try to convince you otherwise. Yet behind all that macho display of sweat and stink squirting from every pore was some pretty interesting stuff – sweet sugar water and herbal cane juice again, some gherkins in vinegar, and salt and olive oil and dill backing it all up. Phenomenal, long finish, by the way, making up some for the brutality of the preceding experience, suggesting salt and herbs and (again) cane juice. Not the most complex drink ever made, of course, and after taking it out back and beating my palate a time or three, it occurred to me to wonder, if Luca had smacked his label on it, would I have been able to tell the difference? (So I had the wife give me all four blind, and I was just able to pinpoint the Sajous and the Klerin but mixed up the Casimir and the Vaval – it was the edge on the first two that gave them away).

Clairins may be made in every bottom-house, backhouse and outhouse on Haiti, where jury rigged creole stills are slapped together from mouldy leather jockstraps, old bata flip-flops and disused petrol cans (probably with duct tape). And yes, many of them are probably best left undiscovered, or relegated to those with noses, palates and livers more robust than mine. This one, the least of the three I’m going through, possesses enough points of distinction to merit a recommendation, so long as your tastes run in this direction. It’s a massive, Duke Nukem style hot shock to the system, displaying zero couth yet uncompromisingly boasting a uniqueness worthy of note. I can’t entirely or unreservedly praise the rhum, but it must be said, when I was trying it, I sure as hell wasn’t bored. I doubt you would be either, no matter how your experience turns out.

(82/100)


Other Notes

  • The significance of the “22” lies in the proof point. Under the Cartier scale this translates into 55% ABV, while the more common Gay-Lussac scale equating to 55% / 110 proof is used everywhere else in the world. The scale here is a peculiarity of Haiti, as is the word “Traditionnel” which on Haiti means an agricole, not a molasses based rum.
  • Straight from still to bottle, no ageing at all.
  • Barik’s rhums are very affordable for those with an adventurous bent, and best of all, they’re sold in 200ml bottles as well. This is a conscious decision by Michael Moscoso, the owner, who understands that for it to sell even locally in a time of competition and adulterated Chinese crap trucked over the border, small bottles at affordable prices must be part of the sales strategy. Given how many full sized bottles I buy in a single year, I can’t help but applaud that.
  • Barik has a fairly robust heritage. Founded by Michael “Didi” Moscoso’s grandfather way back in the early 1900s, it is now supposedly the fourth largest in Haiti, but plagued by infrastructure problems and those cheap ethanol derivatives. There’s a separate biography, here.
  • Update May 2021: Per the current LVH protocols identifying a clairin, this does not qualify as one. There is, not surprisingly, some controversy over the protocols and their origination, but the better known clairin makers of Haiti seem to endorse it.