Just reading the label on the Very Old Captain makes me think (rather sourly) of yesteryear’s uninformed marketing copy, Captain Morgan advertisements and the supposedly-long-debunked perception that rum is fun, a pirate’s drink, redolent of yo-ho-hos and sunny tropical beaches. Even after so many years of so many companies and writers seeking to raise the bar of quality hooch, we still get assailed by such pandering to the least common denominator and what’s perhaps more discouraging, there are many who’ll buy it on that basis alone.
Lest you think I’m just having a bad hair day, consider what the label says above and below that faux-piratical name: “Very Old” and “Artisan Crafted Dark Rum”. Well, it’s not very old, not artisanal, crafted has very little meaning, “artisan crafted” is not what it suggests, dark is not an indicator of anything except colour (certainly not of quality or age or purity), and that leaves only one word that can be construed as true: “rum”. One wonders why it wasn’t just left at that.
Now, this is a Philippine dark rum, blended, which the company website notes as being “the equivalent of 8 years”. Since they issue an actual 8 year old and 12 year old that are clearly stated as being such, what’s the issue with saying what this thing is without the waffling? The Philippine Daily Inquirer had an article dating back to 2015 that said it was actually five years old and no mention of a pot still was made either there or on Limtuaco’s wesbite, although the back label speaks helpfully to the matter (“We blend premium rum from molasses with pot still rum” – as if somehow the two are different things) and BespokeManBlog mentioned it the same year when writing enthusiastically about the rum. Limtuaco was clear in the blurb of the 8YO that it had some pot still action and did not do so for the VOC, so I think we can reasonably posit it’s a blend of pot and column, and the whole business of “batch” and age-equivalency can be dispensed with.
My snark on disclosure aside, what was the standard-proofed dark gold rum actually like to smell and taste and drink?
Well, somewhat better than my remarks above might imply. It nosed off the line with nail polish, some acetones and sharp flowery-fruity tones, and a lot of spices – ginger, cumin, cinnamon. This was followed by apples, green grapes and unripe peaches mixed in with vanilla and some caramel, but the truth is, it all seemed just a bit forced, not real (or maybe I was suspicious as well as snarky), lacking something of the crisp forceful snap of a true pot still product.
Palate? Sweet, with white guavas and green grapes at first. Warm and somewhat faint, which is expected at that strength, with gradually emerging notes of molasses, vanilla, masala, and peaches in syrup. It’s all very mild and laid back, little oakiness or tannins or bitterness, hardly aggressive at all, which raises additional questions. The finish provided little of consequence, being soft and easy and gone in a flash, leaving behind rapidly fading memories of light acetones and watery fruits. And breakfast spices.
Given that our faith in the company’s background notes has been somewhat eroded, what it means is that we can’t tell if the rum is for real — and the tastes that seemed somewhat artificial and added-to have no basis in our mind’s trust, in spite of the company website’s denials that they indulge the practice. Yet since it is positioned as something special and premium (“high-end”), I expect more disclosure from then, not less, and to tell me that it derives from blackstrap molasses and is 40% ABV is hardly a fount of information, now, is it? The fact that they make some of their spirits from neutral alcohol that’s then processed just ensures reviews like this one.
But that aside, let’s just rate the rum itself. I don’t feel it’s really anything near to the kind of high-end as they tout, and my personal opinion is one of relative indifference, sorry. I think it’s an eminently forgettable rum, largely because there’s nothing really serious to it, no depth of distinctiveness or character that would make you remember it. To its credit, that also means there’s nothing overtly traumatic about the rum either, but that’s hardly a ringing endorsement. For my money, it’s not a rum that would excite serious interest and enthusiasm from the hardcore, and even serious amateurs are likely to sip it, feel okay with it, and then move on to something with a little more oomph that they might actually recall the next day. Maybe like the Screech.
- My remarks above notwithstanding, one has to consider the audience for which it is made. As far as I know it’s primarily for sale in Asia, where softer, smoother, sweet-profiled (and spiced up) rums are more common and liked.
- The score does not reflect my dissatisfaction with the labelling and marketing, only the way it tasted.
- The company was formed in 1852 by a Chinese immigrant to the Phillipines, Lim Tua Co, who began the business by making herb infused medicinal wines. The family continues to run the company he started, and now makes over 30 different products, including local blends and foreign brands manufactured under license. It has three bottling, processing and aging plants as well as many warehouses in Manila, though information on its stills and how they make their rums remains scanty.
- As always, a big hat tip to John Go, who is my source for many Asian rums I’d not otherwise find. Thanks, mate.