Aug 152022
 

Diplomatico is one of those brands that seesaws wildly in the estimation of drinkers, has its determined detractors and equally unmoveable fans, and the opinion one gets for any of the rums in the range is very much dependent on [a] the stance said drinker has with respect to the purported dosage, [b] where they are (North Americans seem to like it more than Europeans do) or [c] what other drink they came to rum from (whisky drinkers will walk away, brandy and cognac fanciers will stick around). All agree though, that more transparency is needed with respect to any additions and until recently this was absent from the company website.

This rum originated somewhere around the mid-teens, I think, when the C-suite at Diplo took a look at the larger rumiverse and decided that their old stalwarts of the Traditional Range – the Anejo, the Plana, the Reserva Exclusiva – and even the upscale Ambassador line, all needed a facelift and some beefing up. New blends like the Mantuano and Seleccion de Familia were issued, the annual single vintage rum was spruced up (with the 2007 12 YO being the first that seems to have a real age statement on it), and in an effort to capitalise on the variety of their rums and their experience, they created a trio of rums that drilled right down to the nuts and bolts of their rums’ basic components. In the French Islands they did this with parcellaires; Diplomatico — like DDL and St. Lucia Distillers — did it with their stills and named them the Distillery Collection. The three rums in this Collection began to become widely available in early 2019.

Whether these new types of rum from an old house succeeded in raising awareness, boosting the casa’s street cred and increasing their sales is debatable. The rums were interesting if all you were drinking was other Diplos…not quite so much when rated by a more international, educated audience as had  been developing since the turn of the century. Yet they were interesting, and after reviewing No.1 (“Kettle Still”) and No. 2 (“Barbet Still”), it left the No.3 “Pot Still” to consider — but at the time of release it was not available for me, then COVID struck, the world shut down, and it wasn’t until I spent a most enjoyable few hours in Dirk Becker’s shop Rum Depot in Berlin in December 2021, that I finally got around to trying it.

Like the others it was a blended 47% ABV, molasses-based rum, aged in ex-bourbon casks for around eight years, and I thought it was quite good, all in all. The nose started right off with a sort of brown, deep, sweet scent of caramel, to which was added light sandalwood and leather. A whiff of aromatic tobacco and florals crept in, and it displayed a nice rounded, easy smell, with complexity that seemed absent at first, but which simply took time to build and emerge.  Although it nosed somewhat softly, after some minutes the whole was redeemed by the crisp clarity of light florals, orange peel and some nicely ripe white fruits like pears and green apples. 

Tasting it continued most of the experiences already nosed. It tasted dark and leathery, with licorice, dried wood chips and a pleasant background of light flowers that balanced well. There was a slight lemony tang to it, the sort of thing sometimes gotten from freshly-washed laundry that had been dried in the hot sun, and behind that was raisins, pears, a hint of pineapple and strawberries, a quick flash of brininess, and the smooth taste of salt caramel ice cream. The finish was the weak point – fairly short even for the proof, and it mostly repeated what I had tried before.  Some licorice, vanilla, citrus, leather, aromatic tobacco, none of which could quite elevate it beyond what had already come…but at least there was something there to notice, and it didn’t sink by being some milquetoast whiff of nothing in particular.

The rum is, to my mind, the best of the three Distillery Collection rums, and while it doesn’t feel stuffed with flavour all the time, it has a staying power and a gradually unfolding sense of complexity that is not to be dismissed out of hand. I think that one’s final perspective of the rum will depend on whether the persistent style which Diplo’s roneros could not seem to shake or get past — that lightness, odd for a pot still rum — is to one’s taste.  

This was also what made the others less, for me: the No. 1 was intriguing if ultimately lacklustre, and as far as I was concerned the No.2 was nothing we hadn’t already seen from others, done better and costing less. The No. 3 Pot Still is better than both…but only by a little. It’s not that any of them were bad in comparison with Diplomatico’s own branded stable – it’s more that they were not as good as the competition they were trying to take on. Only time will tell whether they feel confident enough to keep on releasing more of these – but speaking for myself, I sure hope they do, because these are rums that have enormous potential and will please a lot of people even as they are.

(#930)(84/100) ⭐⭐⭐½


Other notes

  • Each of the three rums in the Collection has an outturn of 5,000 bottles.  I don’t know if that was all they ever issued or whether this is an annual production run (I suspect it was batch produced and no more was made).
  • As far as I am aware, nothing added here.
  • The picture of the still on the label suggests a double retort pot still. It apparently came from Scotland, was once used to make whisky, and was commissioned at Diplomatico’s facilities in 1959.
  • “Botucal” is the brand name of Diplomatico in Germany.
  • Heartfelt thanks to Dirk Becker and his attentive, knowledgeable and enthusiastic band of stalwarts in Rum Depot, who treated me with patience and courtesy the entire time I was there. Vielen Dank, Leute.
  • Alex’s review over at the Rum Barrel is worth reading, as well as Geoff’s review at the Memphis Rum Club.
Sep 062019
 

If Diplomatico’s Distillery Collection No.1 (the one from the kettle still) was a garden sprinkler trying to be a fire hose, then this one is no more than a quick leg-lift against the tree.  It is a decent enough rum for the style, but lacks any kind of serious chops to make it rise above its more famous and distinct Distillery Collection siblings, or even that perennial favourite of the tippling class, the Diplo Res Ex. And that makes its price-point and supposed street cred a dubious proposition at best.

The Distillery Collection is an attempt by Diplomatico to capitalize on their various stills, much as St. Lucia Distillers or DDL do. The rums also function — maybe — to deflect attention away from their traditionally added-to products of the line, or even to break into previously untapped and dismissed niche markets for the more discerning rum drinkers. Unlike the No.1 which comes from a pot still, the No.2 owes its origin to a straight-out French-made Barbet column still, which leads one to wonder what the purpose was, because what came out the other end wasn’t anything we haven’t had before.

I’m not kidding. The nose was lighter than the No.1 — no shocks there, though the ABV was the same in both, 47%. Some smokiness, light oak, salt caramel ice cream, tobacco, molasses and some brine but it lacks any kind of acidic bite of (say) citrus, and there is barely any of the fruitiness that would have made it better.  You’ll sense the vague sweetness of bananas, squash, papaya, melons – those neutral fruits which add little to the experience – maybe an apple starting to go, and will have to be content with that.

Unsurprisingly, the palate dials into those same coordinates: it’s warm, light, smooth, unaggressive, with the musky tastes of muscovado sugar, molasses, caramel, toffee, toblerone (the white kind). Then it falters, not because of these things, but because of the stuff that’s not there, the tart balancing notes, the sharper parts of the profile that are notable only for their lightness or complete absence – florals, fruits, oakiness.  Sometimes a reasonably robust proof point rescues or bolsters such deficiencies – not here. It all leads to a lacklustre finish of medium length which displays no closing notes one would hurry back to the glass to experience: it had some salt caramel, light and overripe fruit notes, some vanilla, and it was all quite light and – dare I say it? – indifferent.

Ivar de Laat, the Dutch-born FB-commentator who recently began his own site Rum Revelations, made an interesting comment on the No.1 and Diplomatico – that they were light rum makers and it would be too much to expect them to make big and bold rums without a massive internal cultural change…which he felt was unlikely given that such rums are their style, the one upon which their revenues rested. And “as long as it’s making them money, I don’t see why they should change it.” 

That’s the subtle trap of these rums, because if producers only make what sells, then there’d be ten times as many dosed rums out there (pure rums at high proof have to be really good to be sellers to succeed, because their prices are higher). We are being offered incremental change at a premium, but without real improvement or major difference. It’s cosmetic. In the case of the No.2, it’s plain boring. I could live with such a deficiency in the pot still No.1 which was at least interesting, if ultimately stopping short of being a rave recommendation.  But in a column still product being marketed with pizzazz and hooplah and a tantara of trumpets…naaah.  

So I give it 75, which is on the median between good and bad.  It’s a rum that tastes like one and technically can be had without a problem — it would be incorrect for me to penalize what is not a really crappy product, and which many will like (assuming they can afford it, or want to). Its true failure lies in the expectations it raises and the price it commands, without deserving either. When it comes to the loosening of my purse strings, then, like Bartleby, I think I’ll chose not to.

(#654)(75/100)

Sep 042019
 

Outside the independents who release from all points of the compass, the rums du jour are the New Jamaicans, the pot still Bajans, the wooden-still Guyanese, the fancy St Lucian still-experimentals, French island aged and unaged rums, new Asian whites, grogues and of course the clairins (and we’re all waiting for Renegade).  In the maelstrom of so many releases, Latin rums as a class are less popular than in their heydey, outside their countries of origin, and even I tend to view them with some impatience at times, wondering when they’re going to get back in the game with some sh*t-kicking romper-stomper of their own.

Although Diplomatico’s Reserva Exclusiva sells well and remains popular, the company’s online buzz as a whole has sagged in recent years. Efforts to revive the global awareness of the Diplo-brand with exclusive premiums like the Single Vintage or the Ambassador may have succeeded —  but the absence of any stories or articles or reviews or gleeful “I got this!” photos on social media suggests a rather more downbeat story for the company that was once known as Problemático. Their success is therefore hard to gauge in an increasingly crowded and informed marketplace spoiled for choice at every price point (and every additive point, the wit suggests).

Things took an interesting turn around 2017 when No.1 and No.2 versions of the “Distillery Collection” were trotted out with much fanfare. The purpose of the Collection was to showcase other stills they had – a “kettle” (sort of a boosted pot still, for release No.1), a Barbet continuous still (release No.2) and an undefined pot still (release No.3, released in April 2019). These stills, all of which were acquired the year the original company was founded, in 1959, were and are used to provide the distillates which are blended into their various commercial marques, and  until recently, such blends were all we got. One imagines that they took note of DDL’s killer app and the rush by Jamaica and St Lucia to work with the concept and decided to go beyond their blended range into something more specific. 

We’ll look at the No.1 today.  This derives from cane “honey” (which is just rendered cane juice), aged for six years in American oak, a 5000 bottle outturn of 47% ABV. The question of course, is whether it deserves the cachet of “premium” and the price it commands, and whether it displaces the perennial front runner, the DRE (marketed as ‘Botucal’ in Germany).

So, briefly, tasting notes, then.  Nose: started off promisingly with some pencil shavings, fresh and damp sawdust, followed by brine, good olive oil and leather.  These aromas were balanced off with overripe cherries, citrus, apples, ripe grapes, which in turn provided a backdrop for heavier, muskier notes of caramel, molasses and oatmeal cookies. So definitely a step away from the more standard fare, and the 47% ABV helped give the nose a firmness and coherence that a lesser proof would not have.

I also liked the palate — up to a point. It was warm and fragrant and yeasty as bread fresh out of the oven. One could taste vanilla, treacle, oatmeal with chocolate chips and butter, a nice creamy/cereal-y sort of amalgam, and fruits then popped up — light apples, pears, watermelon, raisins, that kind of thing — combining with a delicate citrus line, leading to a short, arm, inoffensive finish that was mostly vanilla, faint brine and fruity notes, all vanishing quite quickly.

Out of six Spanish/Latin-type rums I ran past each other that day when I had nothing better to do, this Diplomatico surprised me by scoring, in aggregate right up there with the Santiago de Cuba 25 YO.  That was unexpected, almost unprecedented given the disparity in ages. The strength had something to do with it (40% SdC vs 47% Diplo), but overall the Diplo No.1 – even within its limitations – is simply more intriguing, and more original, while the Santiago was, well, very much in the vein of much we had seen before (though quite well done, let me hasten to add).

In the past, I expressed hope for a more aggressive, rough-n-tough new rum to elevate the Latin rum category. This isn’t it. For all its new-age thinking, even 47% isn’t enough, and neither is the pot still, not entirely — because although the rum is admittedly different,  one gets the impression that the creators are still too in love with their softer Spanish rums to abandon their more soothing profiles entirely, go the whole hog and aim for a growly glute-flexing pot-still brute clocking in at 50% or greater. In trying to be all things to all people —  gain credit for something uniquely new while not pissing off the loyalists — they steered a middle course which allowed for a decent new rum to emerge….just not one that blew up the stage, the stills and everyone within a radius of fifty yards. And that’s a shame, because that’s what I wanted.

(#653)(83/100)

Jan 032018
 

#475

“A few years ago, these rums [Zacapa and Diplo Res Ex] were seen as the baseline for all other rums to be judged.  No longer.”  Thus wrote Wes Burgin over at the Fat Rum Pirate in an excellent July 2017 post suggesting that with social media and education, enthusiasts were becoming more knowledgeable and less apt to accept adulterated rums than ever before.

Yet in spite of that ideal, in spite of the ever-expanding knowledge-base of rums the world over, the Diplo remains enormously popular. It’s unlikely that there’s any rum drinker out there – junkie or not – who didn’t at some point have a fling with this plump Venezuelan señora.  Just about all rum writers have done a thing on it. Like the Bacardis, El Dorados and Zacapas, it’s one of those rums one can find just about anywhere, and for the new people coming to rum cold, it remains a staple, if not always a favourite.  

That is, of course, due to both its very affordable price, and because of is sweet placidity.  You don’t want expensive indie aggro? A light, easy-going drink? Something to relax with? Complex enough for Government work? No thinking required? Here’s your solution. That’s also the reason why it drops off the radar of those people who grow to take their rums seriously (if it doesn’t drive them into transports of righteous rage).  Diplomatico – marketed as Botucal in Germany, named after one of the farms from which the cane comes, though it’s exactly the same product – never bothered to punch it up, never worried about cask strength, never deigned to lose the dosing or adulteration, and sells briskly day in and day out.  The deep-diving rum chums just shake their heads and head for the exits to buy the latest indie casker, and discussions on Facebook about the matter are more likely than any other to end up in verbal fisticuffs.

Yet consider for a moment the page of this rum in the populist-driven, crowd-sourced “review” site RumRatings.  A top-end, well-known, mid-priced unadulterated rum issued at full proof like, say, the Foursquare Criterion has 13 ratings on that site. The Triptych has 11. The 2006 10 Year Old has 4, and the most popular Foursquare rum is the 9 year old 2005 Port Cask Finish with 71.  The Diplomatico in contrast has over 1,200, with most rating it between 8 and 9 out of 10 points. 

Surely neither longevity, nor rank please-as-many-as-possible populism are solely responsible for such a disparity. There’s got to be more to it than just that, a reason why it regularly appears on people’s answers to the constant question “What to start with?” — and I’m sorry but not everyone drinks a few hundred rums a year like us writers and festival junkies, and it isn’t enough to simply shrug, sniff condescendingly and say “some people just don’t know good rums.” If it is – as I suggest – a rum worth revisiting, then such popularity and esteem requires a cold, beady-eyed re-consideration.  We have to understand whether it has something more in its trousers, something subtle, that excites that kind of appreciation. It was in an effort to understand what lay behind the popularity of the Diplo that I deliberately sourced a bottle in Berlin in late 2017, and while my controls were a few stronger, purer rums from the Latin side, to my surprise the Diplo didn’t entirely choke even when ranked against them (I shall now pause for the incredulous expressions of indignation to pass), though for sure it never came close to exceeding any and raced to the bottom in fine style.

Part of all this is its relative simplicity compared to fierce and pungent rums now taking centre stage. The nose was a straightforward sweet toblerone, toffee, vanilla, butterscotch and caramel, very light and easy and butter-smooth, with what complexity there was being imparted by spices aimed at the sweet side – rosemary, cinnamon, nutmeg – and a little nuttiness, and a hint of light fruit, all of which took real effort to separate out.  Hardly the most complex or intriguing smell ever to waft out of a rum bottle, and the vanilla and caramel were really too dominant to provide the sort of excellence the maker trumpets for itself.

Similar issues affect the palate.  Smooth – yes, warm – yes, comfortable – undoubtedly.  There was a little oak mixing things up here, but mostly the taste was muscovado sugar and caramel, vanilla, light fruits of indeterminate nature, and those same spices from the nose (cinnamon being at the forefront) with nothing particularly new or adventurous leading one into undiscovered territory.  Overall, even on the finish, and then judged overall, it had little beyond a pleasant, warm sort of sweet unaggressive nature only marginally redeemed by a light tart fruity note here or there, and the edge imparted by a little oak. Beyond that, it was way too sweet for my palate as it stands right now, and in conjunction with the controls it actually sinks even further because the dampening effect of the additions becomes self evident.

So, that adulteration. It’s been measured at 30-40 g/L of whatever-it-is, which puts it in the same league as The El Dorado 12 and 15 year old rums, Rum Nation Millonario and the Cartavio XO, all of which, back in the day, I enjoyed, and all of which have subsequently slipped in my estimation in the years between then and now, and been relegated to what I refer to as “dessert rums.” But what exactly are they adding to their rum?  Back in 2010 when I wrote my original unscored review, the Distilleries Unidas website made tangential mention of flavouring additives (“Only…rich aromas and flavours are used to manufacture rums…” — this comment no longer appears); and Rob Burr remarked on the 2012 Inuakena review that a Venezuelan rum liqueur called Haciendo Saruro is added to the blend, but without corroboration (it was assumed he was speaking from insider knowledge).  So I think we can take it as a given that it’s been tarted up, and it’s up to each person who tries this rum to make up their own minds as to what that means to them. Personally, I no longer care much for the Diplomatico and its ilk.  It presents no real challenge.  It simply isn’t interesting enough and is too sweet and easy. That, however, obscures the key point that people like it precisely for those reasons. It sells well not in spite of these deficiencies (as they are, to me), but because of them…because the majority of drinkers consider these very same drawbacks as points of distinction, and if you doubt that and the unkillability of sweet, check out the hundreds of comments in response to “Don’t treat people like snobs because they like sweet rums” post on FB in December 2017. Since I’m not arrogant enough to believe that my tastes and my palate matter more, or should take precedence over others, I can simply suggest that people try more rums to get a feel for more profiles before praising it to the high heavens as some kind of ur-rum of the Spanish style.

Let us also concede that a rum like this has its place. On the negative side are all the issues raised above.  On the plus side of the ledger, for those who like these things, there is sweetness, smoothness and a stab at complexity.  It works fabulously as a standalone sipping drink when concentration and thought is not desired or required.  It’s not entirely an over-sugared mess like, oh, the A.H. Riise Navy rum. It makes a decent introduction to neat rums for those raised on over-spiced, over-flavoured rums or who came up through the ranks trying rums like Kraken, Captain Morgan, Sailor Jerry or Don Papa.  As one of the first steps in the world of rum, this ron remains a tough one to beat, and that’s why it should be on the list of anyone who is assembling the first home bar, and should be considered, for good or ill, one of the Key Rums of the World…even if, sooner or later, all true rum fans will inevitably move beyond it.

(74/100)

May 252011
 

First Published 25 May 2011 on Liquorature

A puzzlingly schizophrenic rum – I can’t quite make up my mind about how good it is: an undistinguished bottle containing a so-so tasting rum with both a lovely nose and a finish to savour. I’m going to go back to this one, for sure, just to nail my opinion down more precisely.

The Diplomatico Añejo I had on the night of the last Liquorature club was one of those weird rums that I couldn’t quite categorize, because it had both good elements I liked and others by which I wasn’t entirely enthralled. However, I had quite a bit of it, so who’s to say that’s a bad thing?

Presented to Liquorature by the same gent who introduced us to the 15 year old Diplomatico Gran Reserva, the Añejo is distilled by the same Venezuelan concern that makes that version – this was merely a younger iteration, having no age statement on the bottle. It also had the rather grandiose statement that it was the Rare Rum of the Caribbean on it, and as a member of the Caribbean diaspora myself, I can tell you that there’s a misnomer if I ever heard one, since not only are there no shortages of rums (rare or otherwise) in the area, but Venezuela, while having a fairly extensive Caribbean beachfront, is not considered culturally a part of De Islands, being more akin to Latin America.  I mean, when was the last time you ever heard of a Venezuelan soca competition, a Veno steel pan band, or their local cricket team?

Bottle appearance?  Utterly average, nothing fancy – solidly seated plastic cap, though, which I liked (at least it wasn’t some cheap tinfoil screw-on). The Hippie stayed silent on this one (remember his childish exuberance with the postage stamp design of the Gran Reserva?) but did partake of a nip or two.

Nose was soft, a little fruity – peaches and soft fleshy types, with a bananas hint emerging reluctantly after a bit; and a vanilla scent which I liked.  Not much in the way of a sting to your snoot, so you’d probably like this one on that level alone. No real complexity there, though.

I said the bottle appearance was utterly average.  The taste, to me, was medium everything. Like Bacardi, it excelled at nothing while being average at everything. It’s almost like the Corolla or Civic of rums. I mean, there was almost nothing out of the ordinary for which to award points or deduct them – the body was medium; the taste was sweet, but not too much so, with neutral smoothness, a taste that lingered on, not too short, not too long, and which had a slightly thicker character that (I swear) tasted of unsweetened chocolate; and there was an odd briny note, a tang of the sea, that I found odd but in no ways unpleasant.

If I was indifferent to the appearance and taste, let me wax somewhat more ebullient on the fade, which was excellent. Soft; smooth, elegant, long lasting. A taste of grapes a little ripe but not as cloying as the Legendario’s muscatel reek, wafted up and stayed in the mind.

On occasion, I’ve been given a hard time by mon pere for not always expressing an unequivocal opinion (he really must love Ebert’s thumb, honestly), and rereading the above I see I’ve done it again. So here goes: I think this is a surprisingly good rum, with elements that make me believe the blender wasn’t too sure what he wanted. I’d mix it or sip it (the latter perhaps with a cube of ice), but what it really makes me want to do is go back to the Gran Reserva: I didn’t have a rating system when I reviewed it back then, but the good and bad of this lower-tiered product from Venezuela makes me want to return and give the other one a more thorough evaluation.

(#078. 79/100)

 

Mar 092010
 

 

First posted 9th March 2010 on Liquorature.

For some reason, the Last Hippie was absolutely enthralled by the label design* of this Venezuelan import when Pat trotted it out for the February 2010 get-together, rhapsodically comparing it to a postage stamp, nearly swooning over the originality of it all. It was the first time I ever saw a label nearly bring a Peathead over to the Light and have a shot of the good stuff, but it fell just short of the mark, alas and perhaps embarrassed by his untoward display of emotion, he retreated to the other Scottish brews for the rest of the night.

Diplomatica Exclusiva Reserva is a premium aged rum – indeed, the top of the line – made by the Venezuelan firm of Destilerias Unidas…which is now privately held, and a major supplier of raw spirit stock to Seagram.  The research is unclear: either one of the original owners, or Seagram, built a factory in the small town of la Miel, close to the Columbian border, in the 1950s, was for many years the only factor in northern SA and the Caribbean to make both cane and grain based spirits: even now,  this one factory makes whiskeys, vodkas, liqueurs, gin…and Smirnoff Ice.  (Looking at the location on the map, one wonders why it had to be so remote…I mean, this town is really far away from  anything).

Interestingly, the blend is made from a combination of heavy pot-still rum (80%) and column still rum (20%).  The rums are separately aged in white-oak barrels and then blended together to produce the final product which is a rich and textured dark rum of admirable complexity and taste for the modest price. The website also makes tangential mention of flavouring additives (“Only … rich aromas and flavours are used to manufacture rums…”) which statement I include for completeness, and to contrast it against the majority of rum producers who couldn’t be bothered (to their detriment, I think).

The nearly opaque bottle effectively disguises a copper-brown coloured rum that is medium-heavy bodied and of middle density, and with a distinctive taste.  The caramel and vanilla notes on the nose mellow gently into a very nice taste of burnt sugar, sweet molasses (not much), perhaps cream soda and…butterscotch.  And yet, it’s not overly sweet either. Very slightly ‘oily’, leading to a long, semi-sweet finish that everyone who tried liked.  Definitely top tier stuff, and fully deserving to be had without embellishment of any kind.  Which is not to say it can’t be used as a mixer but it doesn’t need to be.

And quite frankly, I don’t think it should be

(#017)(Unscored)


Other Notes

  • The label is a portrait of Mr. Don Juancho Nieto Melendez de Hacienda Botucal, a famous Venezuelan historical personage (and of impeccably ancient Iberian lineage) who acted as an ambassador for Venezuelan spirits in the 19th century, and noted as a collector of top-shelf liquors of all kinds. If my translation of the spanish web page is right, it was he who encouraged the making of spirits from the area around la Miel, because of the naturally filtered water, and the high quality of sugar cane grown there.
  • In 2018, after a re-tasting and re-evaluation, I called the Diplo Res Ex one of the Key Rums of the World. That review probably has better tasting notes than the brief ones here.