Jun 262023
 

“Asia may be the next region to discover for rummies,” I wrote back in 2018 when introducing audiences to Chalong Bay for the first time, and nothing between then and now has caused me to significantly alter that off-the-cuff prognostication. Already, back then, we were seeing interesting (if not always world-beating) rums from Tanduay from the Philippines, Mekhong from Thailand, Amrut from India, Sampan from Vietnam, and Laotian from Laos. Australia was ticking along under everyone’s radar, the Pacific islands were just getting more well known, and of course there was always Nine Leaves out of Japan. 

Not long after that new companies and new brands began to sprout up and become better known through exhibitions at rum festivals all over Europe: rums from artisanal companies like Renaissance (Taiwan), Mia (Vietnam), Naga (Indonesia), Samai (Cambodia), Issan (Thailand), Mana’o (Tahiti) rubbed shoulders with older and more established — but still barely known — brands like Teeda and Cor Cor (Japan), Old Monk (India), Kukhri (Nepal), Laodi (Laos), and Sang Som (Thailand again). This is what I mean when I remark that poor distribution and a fixation with the Caribbean sometimes obscures the seriously cool work being done elsewhere, and if it weren’t for an occasional indie release, we’d never even hear about some of them.

But I digress: Chalong Bay is one of the relatively new companies out there, founded in 2014 by a pair of French entrepreneurs from named Marine Lucchini and Thibault Spithakis who saw Thailand as a good place to start a small artisanal distillery. They sourced a copper column still from France and went fully organic and all-natural: no chemicals or fertilisers for the cane crop, no burning prior to harvesting, hand harvesting, and a spirit made from freshly cut and crushed cane juice with no additives, sourced from local farmers from around the region they operate – Phuket, a tourist town on a spit of land jutting into the Andaman sea (the distillery is just south of the town of Phuket itself).

When last I looked at their rums, there wasn’t a whole lot of variety in the lineup.  Little or no aged juice, a white and some infusions and that was it.  Nowadays Chalong Bay sports three distinct lines – #001, which is the original pure unaged white rum at 40%, #002 the “Tropical Notes” series which is vapour-infused flavoured white rum (lemongrass, Thai sweet basil, cinnamon, kaffir lime are examples), and #003, a spiced variation mixed up with some nine different Asian botanicals. What their website doesn’t tell you is all the other stuff they make and which was on display at 2022’s WhiskyLive in Paris: a 2YO aged version, two different unaged whites (one wild yeast version with longer fermentation time, and another one at 57%), and this one, which was released by LMDW for their “Antipodes” collection last year – a 20 month old 62.1% growler (which is also called the Lunar Series, and represented in 2022 by the tiger on the label).  It came from two ex-bourbon barrels aged in France (not Thailand), so somewhat limited, though the exact outturn is unknown…I’d suggest around a thousand bottles, maybe a shade less.

That strength is off-putting for many, and with good reason – north of 60% is getting a little feral, and this cane juice rum is no exception — it’s snarly, gnarly and ugly and it doesn’t much like you. Behind all that aggro, however, is a full service agricole taste smorgasbord, plus a swag bag of gleefully provided extras.  It starts off with brine, olives and sugar water and that colourless sweet syrup they sometimes put into some concoction at Starbucks. There’s a a nice scent of hummus with unsweetened yoghurt and olive oil (and a pimento or two), but all that’s required here is a little patience: soon enough we get sweet deep fruits – strawberries, apricots, pears, raspberries, ginnips, kiwi fruit, and peaches and cream. Stick around long enough and citrus-like sodas like Sprite or Fanta make their appearance…and, even a faint tinge of mints…or mothballs.

Well…okay.  It’s interesting for sure, and it is deep and strong, if a little arid.  The taste is like that as well: sharp, dry, clean and fierce.  It tastes initially of sugar water, soda pop, coconut shavings, combined with a flirt of vanilla and as it opens up we get crisp fruits, some light toffee and more of those pale, easy going fruits like pears, papaya, melon and white guavas. Some water is good to have here, and I’m sure it would make a banging daiquiri.  The palate is the sort of thing that gives a bit more if you stick with it, and the finish is equally tasty (as well as being long and quite dry), without actually introducing much that hasn’t passed by already.

Overall, this is a rum that’s got a lot going on, is very tasty and a joy to smell. It reminds me of the O Reizinho we looked at last week, with some of that same dichotomy between the youth and the age: the two sides coexist, but uneasily. Recently I’ve tried a few rums that first made their bones as unaged unapologetic white beefcakes – clairins, the new Renegades, the Reizinho, etc – and were then aged a smidgen and released as sub-five year old rums (Rum Nation also did that with their first Jamaican white, you may recall). And while most are good – as this is – almost none of them have vaulted to the next level and blown my socks off…at least not yet.

The new and the original is always worth trying, and Chalong Bay has been on my radar for quite a while: what they have managed to do here for LMDW is just a few shots shy of spectacular. White rhums are admittedly something of an acquired taste, and maybe this rum will not find favour with a global, mellower audience which doesn’t eagerly or willingly (let alone deliberately) walk into a face-melting exercise in spirituous braggadocio.  Still: I think this is one hell of a rum, showing the heights to which a minimally aged white can aspire if not filtered to death or overly messed with — and if on this occasion it doesn’t quite make the peak, well, it comes damned close.

(#1008)(85/100) ⭐⭐⭐½

Jun 192023
 

Some rum independents1 just have a certain…something. A kind of vibe, a sort of cool marketing pizzazz and reputational cred that sets them apart from the increasing number of such companies crowding the marketplace. 

It’s a varied sort of thing: sometimes it’s a colourful and interesting owner or brand rep, like Mitch Wilson, Josh Singh, Karl Mudzamba, Eric Kaye, Luca, Fabio or Florent Beuchet. Other times it’s because of really good rums that fly under the  radar, like Velier in the old days, or Tristan Prodhomme’s L’Esprit range, the one-off release of Stolen Overproof. And at other times it’s an unusual, even striking, bottle or label design, such as the original frosted glass bottles of the first Renegade rums, the Habitation Veliers with their informative label and delicate watercolours, the beautiful B&W photography of Rom Deluxe’s “Wild Series” or the superb minimalism of El Destilado’s Oaxacan rums.

Not many indies play in all three areas: those that do are assured of eyeballs and mindspace way beyond their actual market footprint, and here we are looking at a rum from one of them, That Boutique-y Rum Co. This offshoot of Atom Brands (which runs the Masters of Malt online shop in the UK) is almost like a masterclass in pressing all the marketing buttons at once.  For one, they have a strikingly visual label ethos, having contracted with the artist Jim’ll Paint it, who includes factual information, easter eggs, sight gags and an irreverent sense of humour into all his brightly coloured designs. For another, they are repped around the place by the enormously likeable and knowledgeable Pete Holland (who also talks up Foursquare in his spare time when Richard can convince him to come in off the beach) — in a nice meta-twist, Pete is also on quite a few of the bottle labels himself. And thirdly their rums cover a wide gamut of the world’s most famous distillery selections (plus a few off the beaten track), many of which are really quite good.

Such an example is this rum, from the evocatively-named Madeiran distillery of O Reizinho (the name means “Little King”, “Kinglet” or “The Prince” depending on your translational tool), which some might recall fom when we met the rum before as Batch 1 which was released in 2018. Batch 2 was similar in that it was also an unaged white but with the proof jacked up to 57% and here, with Batch 3, the strength remains at 57% but it’s been aged for nine months in ex-Madeira casks, hence the bright gold colouring. Other details remain constant: cane juice, about a week’s fermentation, pot still. It can legally be called an agricole.

Even nine months’ ageing can produce some variations from the pure vegetal background of an unaged white  going on all cylinders — but that does not appear to be the case with Batch 3 because if you close your eyes it could just as easily be one of those clear little monsters. Holy smokes, is this rum ever pungent. It exudes a sharp breath of vegetal, funky rumstink right from the start – fruits going bad in hot weather, the chewing gum-flavoured bad breath of a furious fire-and-brimstone street preacher who doesn’t keep his distance (I wish I could tell you I made this up…), sharp strawberries and pineapples, green grapes, brine and pepper-stuffed olives. There’s some light citrus and watermelon cowering behind these, and some odd smells of what can only be described as potato starch in water, go figure, plus a hint of coconut shavings, ginger and lemon zest.

The palate is more balanced and dials down the aggro a fair bit, which is welcome. It’s warm and sweet (not too much), tastes of sugar cane sap, mint, olives, brine, olives with a background of pine sol, lemon, and hot cooking oil just at the smoke point.  There are a few stray notes of green bananas, black peppers, vanilla and those coconut shavings.  You can still sense the funkiness underlying all this – pineapples and strawberries show up, as well as soft squishy overripe oranges – but it handles well, leading to a finish that’s medium long, no burn, quite warm, and brings each taste back to the front one last time for a final bow. Some brine, pine-y notes, olives and oranges, with softer vanilla and banana and coconut and nail polish.  Nice.

So, what to say here? It’s different from the rums we usually try, enough to be interesting and pique our desire for a challenge. The strength is completely solid – it might be off-putting to some so a few drops of water might calm things down to manageable levels. The combination of sweet and sour and salt is good; what makes this score slightly lower in my estimation is the ageing itself, because it transforms the rum into something subtly schizophrenic, that’s neither fish not fowl, neither quite presenting the crisp clarity of an unaged white brawler, nor a more modulated aged rum whose rough edges have been sanded off.  Oh, and that Madeira cask in which it was aged? Anonymous at best.

That said, the rum is nicely balanced, smells great (after you get past the preacher) and tastes decent. It’s a well done product and overall, if I did prefer Batch 1, that’s entirely a personal preference and your mileage might vary.  At the end of it all, what all these O Reizinho rums do is keep the flags of cheeky insouciance and reputation for interesting rums — which have been a hallmark of TBRC since their establishment — fluttering nicely. And that’s good for all us rum drinkers who want to go off the reservation on occasion.

(#1007)(84/100) ⭐⭐⭐½


Other notes

  • It’s a little unclear which  the rum actually refers to, since in 2018 TBRC released a 3YO aged batch #1 of 1936 bottles at 52.6% and with a label design pretty much the same as all the others. So there are clearly two streams of these O’Reiz releases — one aged, one not — whose labels might easily be confused: pay close attention to what you’re buying with them.
Jun 162023
 

Rumaniacs Review #154 | 1006

In this series of Rumaniacs reviews (R-149 to R-154) we’ve been looking at a set of Bacardi rums from the 1970s to the 1990s that were all part of a small collection I picked up, spanning three decades and made in Mexico and Puerto Rico – they display something of what rums from that bygone era was like, and in this final review I’ll sum up what few observations that can be made.


Preamble – The Select is a successor to the venerable “Black” or “Black Label” or “Premium Black.” Some of these labels were retired in the 1990s, although it would appear that some continued to be made concurrently for a while, and labelled as such in separate markets (a new version of the Black was reintroduced in 2014 in the UK, for example, similar to the one I reviewed back in 2010). The Select was aged for around four years and also made in charred barrels like the Dark editions then were, and the Cuatro is now; and while a search around the online shops shows it remains sporadically available (Rum Ratings has recent commentaries on it), it has definitely been discontinued and folded into the Carta Negra rebrand. The exact date is a little tricky – the last reviews and commentary online about it seem to all date from purchases made pre-2010, and if neither the Rum Howler or I have it in our early reviews then it’s a fair bet that by the turn of the first decade, the Select was dead and gone.

Strength – 40%

Colour – Dark Gold

Label Notes – Produced by Bacardi Corp. San Juan, Puerto Rico

Nose – Honey, caramel, coffee, chocolate, toffee, nuts, a reasonable helping of dried fruits.  Raisins, prunes, dates. Licorice and some woodsy notes, quite nice. Could hold its own in today’s world and one can see the iterations of the Black come together into something slightly newer, and incrementally better.

Palate – Also quite good compared to others. Coats the mouth nicely with brine, caramel, coffee, mocha, nougat and some almonds. Bitter chocolate, smoke, leather and honey. One thing I liked about it was that vague sense of the plastic and leather and vinyl of a cheap mid range new car owned by Leisure Suit Larry. It’s not entirely successful but does add a little character, which too many Bacardis don’t have at all.

Finish – Short, warm and breathy. Mostly brown sugar and caramel with the slightest nudge of lemon zest.

Thoughts – One wonders if giving it a score of 80 (which it deserves) is damning it with faint praise. but after so many of these Bacardis I really gotta ask, is too much to hope for something more? The rum is well done and it’s the best of the lot, but really, I was left wanting a larger helping of the potential this suggested it had, but never delivered.  

For that, I think I have to go either further back, or into the modern era.

(80/100) ⭐⭐⭐


Opinion – Summing Up Six Bacardis

Bacardi has always hewed to the middle of the low end road and focused on their core competency of making their various blends, until recently when they started putting out rums with real age statements; the Ocho and Diez are quite capable near-sipping rum experiences, for example. Even the 16YO is beginning to expand the range of the Bat’s capabilities into the high end, though few reviewers have anything good to say about the brand as a whole, or much to say about the company’s rums at all (which I think is a mistake).

These six early rums (and some others I’ve looked at over the years) make it clear why Bacardi has the reputation it does — or lacks one.  Unlike most major companies, whose rums from forty or fifty years ago were distinct, unique and often fascinating essays in the craft, and which gradually moved towards a more approachable middle, with Bacardi the opposite seems to be the case. Their earlier rums from the 1970s to early 2000s were mostly uninspiring, flat, mild, not-that-tasty mixing agents which barely moved the needle in a cocktail’s taste (often they were adjuncts to the fruit and mixes) and certainly never induced as much as a quiver in people’s minds as sipping rums. They were made that way and they stayed that way

And that was the (mildly) aged rums – the white rums were worse. Compared to today’s robust and muscular white unaged Blutos from anywhere on the planet, Bacardi’s whites, never mind their title of “Superior” were and are picking up footprints, and considered mostly filtered anonymous crap, closer to vodkas then real rums. Few have anything good to say about them, and almost no writer I know of has ever bothered to run them through the wringer.

The characteristics these six rums demonstrate, then, are not new phenomena but have been so for a long time.  “You got to go back a lot further than the 1970s to find a decent Bacardi, “ remarked Richard Seale when he read one of these mini retrospectives.  I have taken his implied advice and started sourcing the oldest Bacardis I can find from pre-1970s era sales, so one day – hopefully not too far from now – I can provide another retrospective of six more from even further back, to either prove or disprove the assertion.

But that’s going into the past. As I noted above, as the years moved on — and as the retrospectives’ incrementally improving scores suggested — the mainstream Bacardi rums actually started getting better. The Select was quite nice, I thought, and today’s Carta Negra, aged editions, and even the Facundo and Single Cane series, show a company that is slowly, incrementally, even reluctantly, branching out into profiles that are more interesting, and into areas others have colonised but which perhaps may now profitably be copied. We may be living through an era which future writers will see as the renaissance of the house’s reputation for real quality, not because they’re the only ones making any (as they were back in the day), but because they really have improved…however marginally.


Supplementary Reading

I consulted some books regarding Bacardi’s background to prepare for this addendum, as well as search for bottling and labelling history (mostly without success).  There’s no shortage of the history, but not a whole lot about labelling or branding – and company websites are almost universally silent about this kind of thing. Matt Pietrek’s recently published book Modern Caribbean Rum — which will surely go down as one of the most useful and indispensable rum reference works of our time — helped a little, and I enjoyed the historical works of Bacardi and the Long Fight for Cuba (Tom Gjelten) and The Rise of Bacardi: From Cuban Rum to a Global Empire (Jorge Del Rosal)…that said, not much on the evolution of their blends and brands and labels.

Dr. Sneermouth’s dismissal aside, Google image searches did help, as did that great Czech site Peter’s Rum labels. Older reviewers from Ago, whose names and sites few now recall, also fleshed out some plot points of the short series: The Pirate King wrote an undated but surely pre-2008 review of the Select; and so did El Machete, in 2007, when he penned a very unfavourable opinion on it. The Fat Rum Pirate wrote a small piece on the Bacardi Black in 2014, as did I back in 2010. It’s from reading and dating such reviews that some information can be gleaned, but even here, there are limits…which of course is why the Rumaniacs exists to begin with.


 

Jun 142023
 

Rumaniacs Review #153 | 1005

In this series of Rumaniacs reviews (R-149 to R-154) we’re looking at a set of Bacardis from the 1970s to the 1990s that were all part of a small collection I picked up, spanning three decades and made in Mexico and Puerto Rico – they display something of what rums from that bygone era was like, and the final review will have a  series of notes summing up what few conclusions we may be able to draw.


Although some online references to the rum suggest a 1990s dating, the “Premium Black” is older, introduced much earlier: it was already a fixture by the mid 1980s. The diagonal red label design was discontinued in 1980, but let’s be conservative and give it something of a window around that date.

The Black — or more precisely, the ‘dark rum’ style it represented — seems to have gone through a number of changes over the years as its makers appeared not to know what to do with it (except maybe find a dark rum mixer for people to play with): it was variously called Ron Superior Premium Black, simply “Black”, Carta Negra, Superior Dark, issued at anywhere between 37% to 40%, and in all cases the dark colour was advertised as being imparted by heavily charred barrels, and, more recently, by caramel colouring.

Nowhere is the age mentioned, which seems to be a thing with Bacardi until a few years ago – perhaps because they blended like crazy, NAS was fine and they never felt it to be necessary until they twigged onto to the potential value of a real age statement when the 8 YO became a big seller. In the absence of anything better I’ll suggest that it’s a youngish blend of rums under five years old, but more than that I wouldn’t venture.

Strength – 40%

Colour – Dark Gold

Label Notes – Produced by Bacardi Corp. San Juan, Puerto Rico

Nose – Very nice.  Say what you will about The Bat (and a lot has been), their low end rums are consistently of better than average quality for their (heavily and illegally subsidised) prices. The nose is quite good, here: Danish cookies, caramel, toffee, honey, all the hits, plus vanilla and coconut shavings. Citrus, coffee, well polished leather…nice, if not new.

Palate – Sweet, smooth and war. Again, little that we have not already tried.  Caramel, toffee, salt butter, vanilla ice cream, a squirt of lemon juice. Traces of flowers and honey trail behind all this. 

Finish – Short, warm, aromatic. Pipe tobacco, florals, toffee and vanilla

Thoughts – Overall it’s nice and better than the four we’ve reviewed thus far.  So what?  It’s being damned with faint praise, is all. After it edges towards a more intriguing profile and the tantalising sense of something new, it retreats: one is therefore left with a sense of frustrated disappointment, at a rum which had potential and then returned to the safety of what was known.  Too bad.

(78/100) ⭐⭐⭐

Jun 122023
 

Rumaniacs Review #152 | 1004

In this series of Rumaniacs reviews (R-149 to R-154) we’re looking at a set of Bacardis from the 1970s to the 1990s that were all part of a small collection I picked up, spanning three decades and made in Mexico and Puerto Rico – they display something of what rums from that bygone era was like, and the final review will have a  series of notes summing up what few conclusions we may be able to draw.

The antecedents of the Bacardi Añejo — a word simply meaning “aged” in Spanish — are the same as the Carta Blanca we looked at in R-150.  Made in the Mexican facility at Tultitlan, it likely predated the 1980s by which time all units of measure went fully metric for sale in the US market. However, the ubiquity and long history of production of any aged rums from the company (I looked at a 6 YO 1980s Anejo from Puerto Rico some years ago, for example) make that dating tricky at best. It is likely no longer in production, mind you: the Añejo moniker was applied to the four year old Cuatro in 2020, the strength was beefed up a mite, and you can’t find the old Añejo listed on Bacardi’s website – that said, the volumes of this rum that were on the market were so great it’s not unlikely one can still find them to this day, from any era.

As with most Bacardi entry level rons – which this undoubtedly was – it’s column still, molasses based and lightly aged.  Back in 2019 when Wes reviewed one of these – also at 38% but noted as being “original formula” which mine conspicuously lacks – he remarked that his bottle surely predated a 2015 label switch based on what else he could see lon the shelves, and it was possibly around 3 years old, which I think is about right.

Strength – 38%

Colour – Gold

Label Notes – Tultitlan Edo. de Mexico. 38° G.L.

Nose – There’s a bit more going on here than the lower strength would suggest, a sort of low grade pungency quite unexpected for a 38% rum.  Perhaps that’s because it’s actually 40% according to my hydrometer.  Some light salted caramel, fruit, florals, raisins, vanilla, and some wet coconut shavings.  Also black tea, salted butter and a touch oif citrus. Nothing really special here: the aroma simply suggest a well assembled product.

Palate – A rather restrained, yet still reasonably pungent mix of linseed oil on wood, furniture polish, well-oiled leather, caramel, honey and citrus. If you pressed me I’d suggest some black pepper and ginger notes, but they’re so faint it may just be reaching.

Finish – Short, peppery, caramel and unsweetened mauby, some honey and vanilla.

Thoughts – Compared to the rather poor showing of the three we’ve already seen dating back from around the same time period, this is a bit better. Still a mixer and still not a fancy upscale product, but I started warming up to Bacardi again after trying this and seeing they were not all milquetoast and moonbeams masquerading as something more muscular.

(78/100) ⭐⭐⭐

Jun 092023
 

Rumaniacs Review #151 | 1003

This series of Rumaniacs reviews (R-149 to R-154) is a set of Bacardis from the 1970s to the 1990s that were all part of a small collection I picked up, spanning three decades and made in Mexico and Puerto Rico – they display something of what rums from that bygone era was like, and the final review will have a  series of notes summing up what few conclusions we may be able to draw.


Bacardi’s Gold rum (in all its iterations) is one of the oldest continuously made rums in existence, dating back to the 1890s or before – in fact it may have been one of the original rums made by Facundo Bacadi in the 1860s. By 1892 it was so well regarded that Spain’s King Alfonse XIII allowed the use of the royal coat of arms by Bacardi as a tribute to it — and it’s adorned Bacardi labels ever since, even if the name of the rum has seen some evolution.

The age is indeterminate – I’ll suggest 1-2 years, which is consistent with today’s Golds. A mixing agent, not anything even remotely premium. It’s meant for cocktails and is a column still blend.

A coarse dating of production starts at 1959-2000 based on the logo design; the use of both metric and imperial units narrows this down to the late 1970s or early 1980s (the USA made metric mandatory for spirits labels in the mid 1970s, and there was an extended period when both units were used).  An Anejo version of the Reserve was released in 1981, which of course means this one existed already by that time.

Strength – 40%

Colour – Gold

Label Notes – Puerto Rican Rum

Nose – Honey, caramel, toffee, light citrus, the vaguest sense of saline. All the usual suspects are in the lineup, feeling washed up and past their prime. Light and easy, the rum actually smells weaker than its advertised strength: thin, watery and alcoholic.

Palate – Dry, warm, slightly spicy, lacks the courage to bite you. Most of what little was in the nose repeats here in a more watery form.  Honey, nougat, toffee, vanilla, coconut shavings.  Some leather and smoke, maybe, it’s gone too fast to tell.

Finish – Here now, gone a second later.  Dry, a bit woody, hardly any taste at all.

Thoughts – This rum is about as expected. Light, sweetish Caribbean Spanish-style rum of little distinction, and could be the entry level low-aged candidate starter kit from just about anywhere in latin or South America (except maybe Brazil, Guyana or Suriname). Sorry, but it’s quite anonymous and forgettable – even today’s edition has somewhat more character. Nothing to report here, then. 

(72/100)

Jun 072023
 

Rumaniacs Review #150 | 1002

This series of Rumaniacs reviews (R-149 to R-154) we’ll be looking at over the next week or so, is a set of Bacardis from the 1970s to the 1990s that were all part of a small collection I picked up, spanning three decades and made in Mexico and Puerto Rico – they display something of what rums from that bygone era was like, and the final review will have a  series of notes summing up what few conclusions we may be able to draw.

Dating this one was interesting. The Legendario Carta Blanca brand (sometimes just called Carta Blanca) has been made since at least the 1920s, and it takes a detailed look at the label, place of make and the changes in the bat logo to establish a rough estimate of when it was made.  Here we know that the bottom line has to be 1961 since that was when the Tultitlan factory in Mexico was completed and in 2006 the name Carta Blanca was globally discontinued. Too, the bat logo on this bottle was changed in 2002, so…

One collector suggested it was perhaps made in the 1990s but I tracked down a label precisely  matching this one that seemed, with the notes I have from the seller, to place it more conclusively from the 1970s, and so unless someone has better information, I’ll leave it there (note that the labels changed almost not at all during those decades).  

The Legendario Carta Blanca is a blend of light and  heavy bodied rums, aged between one and two years then charcoal filtered to remove the colour – it is therefore a direct descendant of the original rum Bacardi made in the 19th century, which established the brand.  Nowadays, it’s been rebranded, and is called the Superior.

Strength – 40%

Colour – White

Label Notes – “Carta Blanca”, “Tultitlan Edo. De Mexico”

Nose – Almost nothing here, less than the 1970s Superior we looked at before (R-149), and that one, while decent, was no standout. Starts off with some brine and olives, to the point where we feel some mescal has sneaked its way in here (very much like the Limitada Oaxaca, just weaker). Noy sweet at all – oily, slightly meaty, opens up into some nice cherries and flowers. 

Palate – By the time we get to taste, the brine is starting to disappear and the rum transforms into something sweeter, lighter with a bit of light fruits (pears, red cashews), sugar water and very light melons and citrus, though you have to strain to get that much/

Finish – A little sharp, briny, the slightest bite of some woodiness, coconuts shavings.

Thoughts – This one might benefit from some time and patience, because it develops better once left to open for a while. That said, nailing it down is not easy because it’s faint enough that the flavours kind of run together into a miscellaneous mishmash.  Disappointing.

(73/100)


Other Notes

  • The city of Tultitlan’s name shows it’s a very old part of Mexico (the name is Toltec). It is now a northern suburb of Mexico City and was built by a famous firm of architects Ludwig Mies van der Rohe and Felix Candela between 1958 and 1961 (van der Rohe designed the corporate Office Building, and Felix Candela designed bottling plant and distillery cellars). The fact that it was constructed so long ago suggests that the family was already expanding (and hedging its bets) way before they were exiled from Cuba after the Revolution.
Jun 052023
 

Rumaniacs Review #149 | 1001

This series of Rumaniacs reviews (R-149 to R-154) we’ll be looking at over the next week or two, is a set of Bacardis from the 1970s to the 1990s that were all part of a small collection I picked up, spanning three decades, and made in Mexico and Puerto Rico – they display something of what rums from that bygone era was like, and the final review will have a series of notes summing up what few conclusions we may be able to draw.

This Bacardi Superior noted as being “Silver Label” is the doddering uncle of the set. The label refers to an 80 proof 1/10 pint white rum, which suggests the pre-1980 dating after which ABV and a metric system common (in the USA) – the rum of that title continued to be made until the 1980s after which it just became Ron Bacardi Superior. Puerto Rico is where the facilities of the company are headquartered, of course, so there’s little to be gathered here. It’s entirely possible that it goes back even to the 1960s – something about the label just suggests that dating and I’ve seen a similar one from 1963 – but for now let’s stick with a more conservative estimate.

It’s not a stretch to infer some fairly basic facts about the Silver Label Superior: it’s probably (but very likely) lightly aged, say a year or two; column still; and filtered.  Beyond that we’re guessing. Still, even from those minimal data points, a pretty decent rum was constructed so let’s go and find out what it samples like.

Strength – 40%

Colour – White

Label Notes – “Silver Label”, Made in Puerto Rico

Nose – Weak and thin, mostly just alcohol fumes, sweet light and reeking faintly of bananas, Some slight saltiness, acetones, bitter black tea and a few ripe cherries. There’s a clean sort of lightness to it, like laundry powder.

Palate – Interesting: briny and with olives right at the start; also some very delicate and yet distinct aromas of flowers.  Some fanta, 7-up and tart yoghurt, the vague sourness of gooseberries and unripe soursop, papaya and green mangoes.

Finish – Again, interesting, i that it lasts a fair bit. Nothing new really – some light fruits, pears and watermelons, a dusting of acetones and brine. Overall, it’s thin gruel and slim pickings.

Thoughts – Although most of these early Bacardi’s (especially the blancas) don’t usually do much for me, I have to admit being surprised with the overall worth of this older one. There are some characterful notes which if left untamed could be unpleasant: here the easy sweetness carries it past any serious problems and it comes out as quite a decent rum in its own right.  Original and groundbreaking it’s not, and certainly not a standout – but it is nice.

(76/100)

Jun 022023
 

As the seasons turn and the years pass, the rumiverse edges closer and closer to the hallowed Everest of aged rums, that crowning achievement of geriatric eld grasped and never relinquished (so far) by G&M’s 58 year old rum from 1941. Alas, rums from so far back in time are now a disappearing dream, vanished into blends, collector’s vaults or the gullets of earlier connoisseurs who knew not what they had. There are few, if any, multi-decade old rums from the 1960s or 1950s to be found – these days, it’s the 1970s that is the decade we’re left with, and everything from that era of funk and disco, hot pants, big hair, bell bottoms and the fading of flower power, is a “mere” forty something years old…assuming it’s ever bottled.

One of these is this rum, a big, bold, rare, practically unknown brown bomber from Jamaica that was laid down the year my family left Africa and arrived in Guyana – 1976. It coyly ignores its own provenance and simply says “Jamaica”, but man, that age is serious, the strength is near biblical, and a sniff of the cork is worth more than my mortgage, so it’s probably best I put a review out there for all those who may one day wonder whether it’s worth forking over that kind of gold for an unproven rum of such mystery. The short answer to that question is “yes” – but only if (a) you are in funds and (b) you really have the interest. Without both these conditions, well, fuggeddabouddit.

So who on earth produced this thing? Where was it hiding all this time?   Which distillery made it? What does the tech sheet look like? And – perhaps more importantly – should we even bother? Questions such as these were going through my mind the entire time I was admiring, photographing, reading about and tasting it.


The restraint with which the rum opened is remarkable.  It’s 68.5% ABV and aged almost beyond reason, and you’d expect both the power and the lumber to be overwhelming: yet it presents no bite, no scratch, no vicious wood claws, no harridan-like screaming – just a serene, enormously solid flow of firm olfactory notes.  Rubber, acetones and honey start the parade, attended by salt caramel and the slightly acrid tang of a warmed-up indoor swimming pool in winter.  Aromas of wafers, warm and freshly baked chocolate chip cookies, coffee grounds, and a seemingly never ending parade of all the dark fruit you could name (and a few you can’t) – prunes, dried apricots, plums, sapodilla, kiwi fruit, blackberries and more. And even then it’s not done – one senses the cloying musk of dead bees, melting wax and dusty rooms in old houses, marshmallows and even moist aromatic tobacco.  How so much scent was stuffed in here surpasses my understanding but it’s clear that this is one of the most complex and amazing rums I’ve ever tried.


Last Drop Distillers is not, as some alert whisky anoraks will inevitably rush to inform me, actually a distillery, but an exclusive, high-end premium indie bottler. They occasionally – or at their whim – release very rare and very pricey ultra-aged limited edition bottlings on to the connoisseur’s market, and perhaps one of the reasons most of us have rarely if ever heard of them is because we penurious coin-counting rum-hoarding peons are too busy working for The Man to swim around the upscale markets in which Last Drop cruises. They issued mostly whisky, with an occasional liqueur, port, cognac or rum (this one) to round things out, almost all decades old, dating back to the eighties, seventies, sixties, fifties…even the 1920s. 

The small company was founded in 2008 and brought together Tom Jago and James Espey, two whisky industry veterans who might at first blush seem to be a little long in the tooth to be setting up new commercial ventures at a time most of us are marking out plots and making wills and feverishly downing our valued stashes before we lose the ability to spell “rum” correctly and start drooling instead of drinking.  Yet they did, even though Mr Espery (a veteran of International Distillers & Vintners (IDV), United Distillers & Vintners (UDV) and Chivas (where he was chairman) had just retired at 65 and Mr Jago (who had had a hand in the development of both Bailey’s Irish Cream and what would become Johnny Walker Blue Label) was a sprightly 82. They conjured up this little company where they determined they would source what – by their own lights – would be the rarest and best spirits available.  

Riding the increasing bow wave of premiumisation that was just starting to take off, Espey did the marketing himself: no wholesaler was really interested in such small volumes as they were producing, but in the first ten years TLD sold just about all 7,000 bottles of the 11 one­-off releases of Scotch whisky made to that point. This finally attracted some attention and in 2016 Sazerac, the American spirits conglomerate which owns Buffalo Trace, bought them for an undisclosed sum in a wave of acquisitions around that time, probably to be a part of its luxury division. A condition of the deal was for the existing release philosophy and management structure to be retained, and both Mr. Jago and Mr. Espey stayed on; the former’s daughter Rebecca Jago, joined the company in 2010 and the latter’s, Beanie Espey, in 2014 ,and when in 2018 Mr. Jago — he was the president at that time — passed away, the ladies  were on the expanded board and kept up the same careful pace of exclusive and expensive bottlings.

As of 2023, after fifteen years of operation, there have been a mere 31 releases, making the SMWS rum selections (70+ in about the same timeframe) seem positively profligate.  None costs under four figures and since you’re most likely already googling this rum, and because the purse-hunting, gimlet-eyed Mrs Caner also reads these reviews, you’ll forgive me for not mentioning it here.


The taste, in a word: stunning. It presented less as a pure Jamaican rum than a blend of Jamaica and Demerara, and showcases the best of both.  There were layers of flavour here,, starting with rubber, nail polish, brine, licorice, honey, vanilla, sweet creamed wafers and the aforementioned chocolate, coffee grounds and salted caramel.  In between the spaces coiled the fruits as before – prunes, apricots, overripe oranges and pineapples – and underneath that, one could sense cereals and toast and molasses, even a tang of marmite.  And the spices, those were there, light as a dusting of icing sugar on a tart: nutmeg, cinnamon, cumin, cloves.

All of the minor elements on display were chock full of memorable and strange and subtle (and sometimes near-unidentifiable) tasting notes, each of which populated the edges of our awareness for only fleeting moments before another wafted in and around and took its place. They were not the core flavours, the primary notes — those were obvious —  but existed to enhance, to supply background, atmosphere, like all those strange characters who move half-unseen and almost unnoticed in the dim corners of Dickens’s or Dostoyevsky’s novels. 

And the finish well, what can I say? If this was a movie it would be a four-hour-long extravaganza with a cast of thousands, a bunch of secondary also-rans, two overtures plus an intermission. In short – epic.  No other word does it justice, and while admittedly there was little that was introduced at this point that wasn’t already noted above, the amalgam of a basket of ripe and overripe fruit, spices, cereal, coffee, tobacco and leather was a fitting conclusion to a great tasting experience. There are always risks, in a rum this old and from Jamaica, of over-oaking and bitterness and too much reliance on one or other ester-laden note that then ruins the party for everything else and throws the chakras out of whack – not here; in fact, the balance is superb: it is, quite simply, one of the best rums I’ve ever had.


And the questions remain. Which distillery?  Everything I’ve researched says it’s a Clarendon, yet for those who are expecting some hogo-laden congener-squirting Jamaican funk bomb from Ago would be disappointed; there are no screaming, rutting esters in play here.  Nor, for that matter, does the rum present as a pot still product, and the accompanying red booklet provides remarkably little background here: in fact, it tells us only that it’s from the south of Jamaica.  However, Richard Seale, who helped me flesh out the background (see my notes below), in urging caution about expecting a New Jamaican taste profile, also mentioned it was likely from a long scrapped columnar still that once existed at Clarendon but which was later replaced by more modern pot and other columnar stills.

But of course, at this kind of remove, we want the info for our own historical knowledge, and while interesting, it’s ultimately almost unprovable.  What’s important is that in knowing it, we see that the TLD 1976 lacks the fierce pungency of Hampden or Worthy Park (which in any case were not operational or laying down aged stock at that time), does not have the elemental brutality of Long Pond (I’m thinking TECA here), and is a ways better than the more elegant middle of the road approach of even Appleton’s older offerings (though the 50 YO comes really close). 


It is admittedly somewhat mental to buy the TLD, even with that age and strength and that historical legacy – it’s akin to the Black Tot Last Consignment, and for the same reason. But let’s face it, we don’t really need to. The good stuff is all around us, and there’s oodles of excellent tipple available to our relentlessly questioning snoots and jaded palates, and for less, much less. To some extent what this rum really does is to demonstrate exactly how tasty and affordable so many rums to which we have access already are — modern drinkers are fortunate in the extreme to have such a wide choice available to them.

Yet even with all that choice it has to be said – if only by me – that the Jamaica 1976 is on its own terms, superlative.  It’s complex to a fault, tasty beyond hope, balanced beyond dreams, a quietly amazing dram, destined to become a unicorn in its own right, like one of the old Demeraras Velier nervously slipped into the marketplace so many years ago. Somehow – don’t ask me how – I scored a single one of the 183-bottle outturn, perhaps the only one allocated to Canada, which had been sitting in Edmonton for two years gathering dust, ignored and passed over.  Did I regret it? A little. Did I save it? Not a chance. This one is all about cracking, savouring…and then sharing. 

(#1000)(93/100)


Other notes

  • The presentation of the bottle is first rate.  Red leather box, embossed logo, extra cork, a book of small details about the company and the rum – and two bottles, one small 50ml mini to play with and the full sized bottle.
  • My sincere thanks to Richard Seale, who took time out on two separate occasions to answer some questions and provide context and background.  He is on the tasting panel for the Last Drops Distillers and apparently enjoys the experience enormously.
  • My appreciation also to Matt Pietrek who helped me check on some historical details.
  • There is no information as to where the barrel was sourced. URM in Liverpool, maybe, but I somehow think this is one of those rum barrels some whisky outfit had squirrelled away someplace. Just a hunch.
  • Are there any other rums like this, from so far back, still ageing in any bottler’s portfolio? Unlikely, unless some of the old Scottish whisky houses are holding on to old barrels in dark cellars, unseen and maybe even forgotten by mere mortals. Richard suggested that there won’t be, either. There was a three year minimum age rule in play for whiskies since around 1916 that was also adopted by rum makers, so the incentive was to either release relatively young aged rums or send bulk abroad; and only after that rule was relaxed in 1973 or so, was there a gradually emerging market for single barrels. This, he theorises, is one of the main reasons why there are almost no bottled single barrel uber-aged rums in existence pre-dating the 1970s, and even the oddballs of the Cadenhead 1965 Guyanese rum, or the 1941 Long Pond, may just be the rare exceptions that prove the rule.
May 262023
 

Historically speaking, and indeed even in our times, there are alcoholic spirits out there that stretch the borders, let alone the definitions, of “rum”. Yet I continue to seek out, look for and try these things, whether they are almost unknown indigenous cane juice rums, proto-rums from Asia, or the old verschnitts and spirits of their ilk made in Eastern Europe in the 19th and 20th century. Such bottlings — for example the Badel Domaci (Croatia), Casino 50 (Hungary) or the Tuzemak (Czech Republic) — exert a curious fascination, a compelling kind of pull. In a way they speak to the alcoholic history of their countries, their indigenous liquors, their likes, their companies, their markets, and inform us as to how rums (in any form, by any name) permeated countries, provinces, principalities, kingdoms, or whole empires that had no colonies or tropical connections. 

These are getting rarer now, as the EU expands and its standards define rum more rigorously and precisely (though still, argue many, with too many loopholes allowing substandard hooch to sneak through), and the old spirits made from neutral alcohol or unaged rum stock or whatever, leavened with some high ester Caribbean rums, fall outside the ringfence. Nowadays they cover themselves with the onomatopoeic “room” instead of “rum” and the best that can be said about that is that it dates the product – in this case, it’s clear it was made (or at least bottled) after 2013 when Croatia entered the EU.

There are no references to what constitutes the Maraska Room. Wes Burgin, writing the only review to be found online, bought a bottle in 2015 on a trip to Eastern Europe and remarked without attribution — but probably correctly — that it was made from neutral alcohol or vodka doctored with rum essences, which is to say spices, flavourings, caramel and what have you. The bottle I bought in Canada (don’t ask me how it ever got here – but it was the last one on the shelf) explicitly states its ingredients as “alcohol, water, aromas, natural caramel and [something else]” …the label on the bottle is torn making the last unreadable. It sports a metal foil cap of the sort we see less of all the time, and I just give thanks that it’s not an old-style Russian version, which were designed never to close again so you had to drink the whole bottle. And it calls itself both a “room” and a “strong alcoholic drink” which is about as close to truth in labelling as we’re ever likely to get these days.

So let’s taste it and I’ll give you some more history below rather than extend this preamble even further.  


Nose: Nail polish, vanilla, salt, vanilla, grapes, turned fleshy fruit. Sharp and rather medicinal with sour gummi bears dancing over the palate, plus glue and some rather indeterminate rumminess – molasses, leather, smoke, mauby, brown sugar, that kind of thing – behind it all. It smells rather candied, minty even, and resting on a bed of raw alcohol. 

Palate: The confectionery parade continues with cotton candy, brown sugar and white chocolate thin, sharp and spicy. More than a hint of cherry or cranberry juice here, but also a little brine and olives, a touch of vanilla, and that thin medicinal thing refuses to go away. And it’s sweeter than it has any right to b, to be honest.

Finish: Short, aromatic, sweet, easy going. Mostly white chocolate, brine, cherries and a hint of florals and acetones.


If you know your rums, and especially if you’re more into the dosed types like Zacapa, Diplomatico, Dictador or Bumbu, or enjoy solera-style rums, then this will be of interest. However, it must be noted that you can taste a fair bit of artificiality here: the sweetness, thinness, sharpness and candy-like flavours are giveaways to the sort of additions disliked by many.  Purists will find much to take issue with, while others might enjoy trying something off the reservation, made by an outfit with a fair bit of backstory, whose tradition is cherry brandies and liqueurs, not rums, and which probably brought that sensibility to this ersatz product.

What did I think? Not a whole lot.  It’s tasty enough, and knowing it for what it is, I could have it after dinner one small snootful at a time.  But of course the issue is that by setting itself up as a rum, even calling itself what it does, it immediately creates certain expectations and is judged by a certain set of standards.  By those, it mostly fails and I think most rum lovers will try it only the once, just to say, like Wes and I did, that they have.

(#999)(69/100)⭐⭐


Historical background

Maraska is a brand belonging a company in Croatia of the same name that makes fruit ands walnut brandies (slivovitz, with variations on the spelling), liqueurs, and of course the variations of the domaci (domestic) rums/rooms for which they are best known abroad and in Europe. The name of the company derives from the marasca cherry, a type of sour Morello cherry, the best flavours of which are supposedly grown in Dalmatia (part of Croatia).  Brandy called Maraschino (also made into a liqueur) is made from such cherries, and has been a cottage industry in Dalmatia since the 14th century or earlier and distilleries were established in the town of Zadar at least since the 1700s. Over time the three largest and best known were the Salghetti-Drioli combine (also the oldest, founded in 1759), Luxardo (1821) and Vlahov (1861).

While the history of Maraschino (as a general term for the brandy) encompasses many brands and companies from Zadar aside from the three mentioned above, the one we are concerned with today is Luxardo which was established by Girolamo Luxardo, an Italian – the Dalmatian coast has long had influences from across the Adriatic by Italians from the great trading entrepots like Venice. Luxardo was soon exporting Maraschino to Europe, the Americas and Asia, their high quality brandy enhanced visually by hand-knitted coverings of the bottles, a tradition still in place today. Their liqueur won gold and silver medals at the second World’s Fair in Vienna in 1854 for example, and Zadar became the city most closely identified with the spirit as it increased in popularity.

Zadar transitioned to Yugoslav sovereignty after WWII, after variously being part of France, Italy and Austria. During the war it had been nearly destroyed by Allied bombing and all industry ceased, but after 1946, production facilities were rebuilt and distillation resumed.  All remaining useable equipment (which had been confiscated from the old factories) was consolidated into a single enterprise called “Maraska Company Zadar” and located at the Luxardo’s old “Maraska” factory premises which had been built in 1911. It is now the most important liqueur producer in Croatia. 

It makes both alcoholic and non-alcoholic drinks, sweets and various promotional products, and in the “strong drinks” category it features Empire Gin, Cosmopolitan vodka, Royal Brand brandy. St. Simon’s Light Rum (and underproof, supposedly from selected Caribbean distillates) and of course the Maraska Room at various strengths which is noted as being “traditionally used to prepare cakes, fruit salad, tea and other hot drinks in the winter,” and with no source distillate provided.


 

May 222023
 

Few even within the rum world and almost nobody outside it, will remember the small UK indie bottler El Destilado about which I and a couple of others wrote in our reviews of the fascinating, off-the-reservation Aguardiente de Panela, a rum from a tiny back-country distillery in Mexico. The three British guys who run El Destilado are unabashed agave lovers and dabble with rums only as a kind of sideshow; yet so enormous was the impact that that single limited edition artisanal rum made, that not only did I immediately try to buy all available rums which the little indie had released, but added the word panela to my vocabulary, started researching artisanal Mexican spirits like aguardientes and charandas, and marvelled yet again at the sheer diversity of sugar cane spirits.

This white unaged rum is another from the southern state of Oaxaca in Mexico, and originates in a small hill town of some three thousand inhabitants called Santa Maria Tlalixtac, which is remote enough not to have any highway coming anywhere near it; one wonders how on earth the guys even found the place, let alone the third generation distiller who makes it, Isidore Krassel Peralta1. As with the Aguardiente noted above, the rum shares some DNA with grogues, clairins, backwoods cachacas, kokuto shochus, arrack and charandas – which is to say it is made individually according to their own methods, and primarily for local consumption (see historical notes below) and with tastes blasting out in all directions.

Consider the production stats: the masterfully minimalist label states it derives from cane juice made from Java cane, itself grown on small fields at altitude, hand harvested, crushed with a gas-powered trapiche, fermented with naturally-occurring (“wild”) yeast for five days2 in seven 1200-liter stainless steel tanks, and then squeezed through an 8-plate steel column still which is of the founder’s own design and make dating back to the 1930s (it’s been tinkered with ever since), and which produces no heads or tails.

What comes out the other end and bottled for El Destilado is nothing short of amazing. There I was in the Black Parrot bar in London (with the itinerant Richard Nicholson, both of us making occasional sheep’s eyes at the helpful and very pretty bartender Marine who was pouring our flight of five and laughing at our seriousness), and when I took my first sniff of the white rum that is the subject of this review, so astounding was the initial nose that my first tremblingly written and near disbelieving comment was “Would you just smell that!!”

Aromas jetted and frothed out of the glass in all directions – nicely intense musky and tart white cane juice spiked with alcohol were the first; then plasticine and rubber and brine, extremely dry and very very clear, stopping itself from being blade-sharp and dangerous by a mere whisker. Pine needles, lemon juice, yoghurt, olives and dish washing soap clashed and banged together without apology with crisp green apples, grapes and gooseberries, to say nothing of iodine, florals and even a touch of grass and herbs. The low strength — 41.5%, should have mentioned this before — which I would occasionally see as a problem, actually helps here because it tames what would otherwise be a hurricane of rumstink and tones it down so it actually becomes quite good and really accessible.

The fun doesn’t stop there, and the palate takes the handoff neatly, then sprints ahead.  It tastes dry, arid, minty, and reeks of alcoholic cane juice, like a mojito or a ti-punch but without the additional ingredients (no, really). There are tastes of watery sugar cane syrup, licorice, crushed mint, ripe apples, grapes and even green peas (!!), tart, briny, pine-y and smoky all at once. “It’s almost a mescal,” observed Richard sagely, his eyes crossed and his speech slurred (though it was only our first rum of the evening), as he tried masterfully not to upchuck his lunch of South Island orc flank. I concurred in principle, but honestly, you’d not mistake one for the other – this is a rum through and through and it concluded with a sort of rough, slouching grace: sharp, firm and gnarly, redolent of spearmint, sugar water, thyme, brine, half-ripe tart fruits and a bag of pepper-stuffed olives.

Man, that’s some experience, let me tell you, the more so because it does kind of come at you so unexpectedly, with all the in-your-face kinetic aggro of a 1970s Amitabh Bachchan movie. It’s a smorgasbord of smells and flavours that collapse together with a bang and the only real mystery is how a rum of a mere 41.5% can show off so much. Taken aback at first, I ended up with a completely positive opinion of the thing: because, at end, I truly felt that it was not some feeble attempt to copy nobler sires, but a celebration of gusto, of gumption, from a company unafraid to make bold gestures. Trust me, this is a rum from which you will not walk away unmoved. Unshaken you might be, but I can almost guarantee that you will be stirred.

(#998)(85/100) ⭐⭐⭐½


Historical background

The distillery of make doesn’t seem to have a name or a company title.  It looks like it’s just called “Krassel’s” and they also make rum under their own brand of Cañada which is primarily marketed in the USA.  If the name sounds vaguely Teutonic, that’s because it is: the paterfamilias left Germany just before the First World war and came to Veracruz in 1917.  Working various odd jobs and constantly moving to where there was employment, he ended up in the Cañada region of Oaxaca, got married and assisted in small batch distillation on the distillery of the farm where he worked.  After he gained sufficient expertise, he designed and built his own still and began distilling aguardiente on his own account in Santa Maria Tlalixtac, where he settled down.

That still is understandably famous, not the least because it continued to be tinkered with and improved upon as the years passed by Max’s three sons (Max Jr., Isidoro and one other).  As the rum he produced improved in quality its reputation spread, but the lack of roads proved to be a hindrance to distribution and using mule pack trains to transport lots of 40-litre jugs was impractical.  By the 1960s and beyond, the sons got pilot’s licences, bought a Cessna and used it to ferry their rum around the small surrounding communities for their fiestas and local shops. The third generation continued to be involved in the family enterprise, mostly Isidoro’s four sons.

It’s unclear when this happened — my guess is over the last decade ort so — but two American distributors now manage the rum brand’s importation into the USA, so its profile is definitely increasing there. El Destilado is, however, a UK company run by a trio of young enthusiasts and is separate from these; they do not mention the Cañada brand at all and distribute mostly in the UK and Europe.


Other notes

  • The company website for Krassel’s is quite informative and is worth a read through
  • Alex over at the The Rum Barrel Blog has reviewed the overproof version of this rum in 2021 and scored it 81/100 on his scale (about 86 on mine).  Rum-X has two ratings, one of 7/10 and one of 8/10. Not much else out there
  • Good background notes on aguardientes and Mexican rum culture can be found in the Panela review mentioned above.

 

May 192023
 

If the author of some fictional novel that somehow included rum were to make mention of a South Sea island hooch made in Fiji, sourced from the Pacific island directly by an African expatriate living in Western Canada (by way of New Zealand), who gave it to a nomadic, vagrant, itinerant (and occasionally fragrant) West Indian to try, he would probably be sneered at for having an overactive imagination and told to stick with something more realistic. And yet, that’s exactly what this product is, and that’s exactly what happened.

To set the stage, I tried the rum (and its siblings) several times on a thoroughly enjoyable, tall-story-and-b.s.-filled afternoon in the company of the bottler, a friendly, well-known gent named Karl Mudzamba – he’s originally from Zimbabwe and now lives in Vancouver. The rum — his rum — was distilled on a pot still at the South Pacific Distillery in 2008, fully aged there, is a blend of nine casks and has an outturn of 1272 bottles.  It is, as a point of interest, also the one that kicked off the small indie company called Bira! which Karl founded in 2019 to address his not unfounded conviction that Canada was not being served the tastiest and the mostest by the bestest – even in Alberta, which is probably the province with the widest rum selection in the country.

What Canadians got in 2020 when the rum was released – mostly only to them – was a rum of remarkable originality. Granted, there have been several indies issuing SPD rums – Compagnie des Indes, Samaroli, L’Esprit, Kill Devil, The Rum Cask, TCRL, Duncan Taylor, and Berry Bros. & Rudd have all done some bottlings over the years; some have been stronger and some have been older – yet few have the tags that characterised this one: pot still and full tropical ageing with a profile that teased and pleased and stayed on to deliver.  Not since the peculiarly elusive and haunting power of the TCRL 8 Year Old have I had a rum from Fiji that made me spend so much time on one.

The nose, to start with, was lovely.  55% ABV made it hit something of a firm sweet spot, and it was dry and smoky to start, reminding me of roasted coffee beans, unsweetened chocolate with almonds, and toffee.  It opened out to some thickly aromatic fruits – bananas, peaches and apricots set off with hints of pineapple and strawberries – before adding a last briny scent of olives.  It wasn’t particularly sweet and had more than just a hint of a freshly disinfected hospital about it, which I hasten to add, was not unpleasant – just odd.It’s the combination that makes it all hang together, and work.

Much of this continued to be sensed on tasting it. This came in three distinct waves which swelled and subsided over time. First, those heavy fruits (apricots and peaches and kiwi) which now felt riper and juicier…more tart, if you will.  Then muskier flavours of coffee grounds, chocolate, crushed almonds with some sharper tannins of oak influence, cinnamon and a touch of nutmeg.  And lastly the salt-caramel ice cream, honey and slight iodine and rubber background which closed up the experience, leading to the long and fragrant finish.  This last was particularly nice because it dispensed with any kind of sharpness and summarised the preceding experience without trying too hard to do anything new: there were just some fruits, some honey and some medicinals – all of which was dry and almost astringent, but fortunately not bitter.  

What emerged out of this tasting session (as well as from everything else from Bira! I tried that afternoon), was the conviction that aside from being one of the first independent bottlers of rums in Canada, Karl knows how to pick ‘em, and indeed, he did his research on Fiji and knew the various releases that were out there, from other independents. Fiji rums have always been a bit hit and miss depending on who’s picking, where it’s been aged and the still that made it.  By going straight to the source and bypassing brokers, by ensuring the barrels were selected according to his own desires and visions, Karl has issued a well-rounded, tasty, complex rum of excellent quality, and best of all, it’s not one I have to get a plane ticket to Europe to find.  If this is what one potential future aspect of the Canadian rum scene is, I may have returned at just the right time.

(#997)(86/100) ⭐⭐⭐⭐


Background and Company Notes

  • Karl Mudzamba clearly has a penchant for going his own way. While most new independents who source their rum stock start the exercise with a recognizable Name (Barbados, Guyana and Jamaica are old stalwarts and long-favoured choices, as Holmes Cay for one has demonstrated) so as to ensure initial name recognition and sales, then make an effort to see they are repped in the EU and US almost as a given, Karl has done nothing of the kind. His first release was this one from South Pacific Distilleries, and he sourced it not from Europe, but directly from Fiji. Moreover, he also wanted it to be a completely unaged white rum, but Canada being what it is, with liquor laws predating the Flood and about as hard to turn as the ark itself, unaged rum cannot be imported.  So he went with his second choice, and I’m not unhappy that he did so.
  • The Bira ceremony is one practised by the Shona people of Zimbabwe: it is a dusk to dawn celebration, a ritual, in which members of an extended family or clan get together, and with the use of music and dance, ask ancestral spirits to come into the world of the living. When the spirits come they take over the body of the spirit medium – usually an elder of the family – and act as an intermediary between the participants and the spirits of those who have passed on, or even the Creator. The ceremony is composed of singing, dancing, hand clapping and sometimes traditional musical instruments (drums, gourd shakers), and one consistent feature is to use music favoured by the departed to entice them to participate.
  • So far the small company has three releases out there: the South Pacific rum we discuss here, and two aged cane juice varietals from Mhoba. They’re all quite good.
  • The stylized Bira dancer on the label was added after the South Pacific issue, and is now the logo of the company brand.
  • Other references are:
May 152023
 

Rumaniacs Review R-148 | 0996

Pampero is a lesser known Venezuelan rum brand founded in 1938 by two friends, Alejandro Hernández and Luis Toro, who established their distillery in Caracas, and soon became one of the more popular brands in the country with their light, golden rums.  In keeping with the times they eschewed really serious long term ageing, and stuck with the mid range, producing various youngish rons like the Añejo “Extra”, “Dorado”, “White”, “Especial”, “Premium Gold” and so on. These various brands have gone through several name changes over the years and nowadays the line is made up of the Añejo Especial (also known as “Oro” for the yellow label), the Aniversario (well known for its bottle in a leather pouch – I actually have one in my mythical basement somewhere and have yet to open the thing), the Blanco and the Selección 1938 Ron Añejo.

The cowboy on the rearing horse logo is to some extent chanelling a misconception: Venezuelan prairies are referred to as llanos, not pampas, the latter and its gauchos being Argentinian terms, yet this is the image that gives the brand its name. In Venezuela I am led to understand the rum and its brand – still popular after all these years – is called Caballito Frenao (“Rearing Horse”), and sells briskly…even though the brand is no longer in local hands.

In 1991 when the company was sold lock stock and barrels (95% of it all, to be precise) to United Distillers, then a subsidiary of Guinness and which eventually became Diageo, Pampero claimed to be the bestselling golden rum in the world, a claim hardly likely to be either proveable or refutable, even then (you’ll forgive me if I doubt it). United Distillers evidently had some differing opinions on how to market their acquisition, for in the next year some of their stock was shipped to Europe for the indies to play with, which is why we have two Secret Treasures 1992 editions of the Pampero, as well as others from Duval et Cie and Moon Import, also from that year.  However, these days it’s all branded sales, most of which takes place in Europe (Spain and Italy) and inside Venezuela, with a smattering of sales to other countries like the US.

Modern production is molasses based, triple distillation on column stills to near absolute alcohol (96%) and subsequent ageing in white oak cask: they clearly adhere to the light Spanish style rons for that portion of their blend. However, it should be noted that according to their website, their triple distillation process “combines continuous column (light rum), kettle batch (semi-heavy rum) and pot still (heavy rum) to produce a high-quality alcohol,”  so it would seem they have more than just a bunch of heavy duty industrial sized columnar stills churning out bland nothingness.  However there are few if any references available to speak more to the subject, and even less that tells what the process was like pre-Diageo, to when this version was made.

The little bottle I found was made for the US market in the 1980s by a spirits importer called Laica, which disappeared from view by 1990; and since the US was still using ounces as a unit of measure on bottle labels until the late 1970s, I’m okay dating this to the decade of big hair, shoulder pads and breakdancing.

Strength – 40%

Colour – Gold

Nose – Nothing excessive or overly sharp.  Subtle dusty and cereal-y aromas start the ball rolling. Pleasant — though rather restrained — notes of honey, chocolate, nuts, almonds and molasses,  More piquant fruits enter the aromas after some minutes, mostly cherries, bananas and overripe soft apples. 

Palate – It’s too thin to make any kind of statement, really, and a lot of what was nosed just up and vanishes. Molasses, some brown sugar, red wine, vanilla, and just enough of a rum profile to stop it from being a throwaway

Finish – Weak, short, faint, is there and gone too quickly to make itself felt.  Disappointing.

Thoughts – By now I’ve had enough rums from South America, and from that era, to be unsurprised at how bland the experience is – their skillset is in light age and consummate blending, not fierce hogo or still-bestowed character. One can reasonably ask if back in the day they had added any of that heavier pot still juice to the blend, the way they do now – one suspects not, and unfortunately that leaves a rather anonymous rum behind, which starts decently enough but which ends with a whole lot of nothing to report. 

(72/100) ⭐⭐½

May 122023
 

For all the bad press Plantation gets1, it is, as I remarked in the Rumcast interview back in 2021, in no danger of going out of business any time soon. Its stable of rums, whatever their provenance, is simply too wide ranging and useful — and often affordable — to ignore, and many of them have become reliable workhorses of backbars the world around. Not the high end stuff, of course, like the single cask bottlings  of the Extreme Series which are regarded with desire or despite in any representative rumdork population…but the modest and less ambitious rums of the line that we the proles drink.

If I had to pick the best known rums of the starter set — they call them the “Bar Classics” — it would have to be the OFTD, and Stiggins Fancy, with a bit more upscale name recognition from the “Signature Blends” going to Xaymaca and the Barbados XO.  The Three Stars white mixer is an interesting essay in the craft, and rounding out the bar is the Original Dark, the subject of today’s look-see. 

In brief, the Original Dark was one of the first bar mixers the company made — references to it predate 2010 — and at the inception was a rum using only Trinidad (Angostura) rums which were blended from stocks aged 3-5 years, added to with some eight year old, all of which was then aged for a further year and a half or so in ex-Cognac barrels in France, then bottled at 40%. By 2017, which is around the time Maison Ferrand (the parent company) acquired WIRD in Barbados and with it a ⅓ share in National Rums in Jamaica, its formulation was changed to include some Jamaica rum, and nowadays it’s all 1-3 year old Barbadian rum with some high-ester aged 10-15 YO Jamaican rum for kick, aged for about half a year in the usual Ferand style, in SW France. Oh, and of course, there is that 15g/L of sugar which is officially declared, but which I think is more 2.

So there we are. A sweetened, finished rum, a bartender’s mixing agent, retailing for a pretty affordable price point.  What does it sample like?  

Well, the smell is actually not too shabby, and packs a punch that is appreciably better than the 3-Star, the Barbados XO, the Grande Reserve and the Gran Anejo (though not the Xaymaca). Aged prunes, plums and dates, bitten into by the shaper fruitier notes of fresh pineapple and limes.  There’s some interesting (if rather vague) Demerara-like action here and there if you stick with it – licorice, caramel, brown sugar, cinnamon, cloves – and overall the nose is an essay in light faintness that may simply be trying to do too much and mostly not quite making it.  Still it’s a nice nose, quite intriguing once you get accustomed to the rather anemic strength.

Alas, that sense of piquant and potential complexity flops over and pretends it’s dead by the time you get to the palate. I’m sorry, but it turns into a rather anonymous every-rum of the sort in vogue in the mixing era of the 1970s and 1980s (of which I’ve reviewed far too many for the Rumaniacs). It’s not bad per se…just not that interesting – it channels vanilla, brown sugar, cloves and cinnamon, a touch of licorice and sugar water, maybe some raisins and behind it all is the memory of pineapple but not the reality, fading into a finish that’s as soft and indifferent and wafts an even fainter set of those same notes at you…plus a marshmallow.

There’s a real promise when one smells it but it just doesn’t carry over into a drinking experience, and beyond dunking it into a mix, is there a purpose here that isn’t better served by, say, the OFTD, the Xaymaca or the 3-Star? It may be time to retire this old warhorse: it helped establish the company’s backbar staples a decade or more ago, but is now too long in the tooth to come up well against the new batch of more distinctive rums the company makes, let alone that of the competition.

Until overtaken by the OFTD – which is a completely separate and different rum – the Dark was one of Plantation’s most successful products, almost, but not quite, straddling the divide between sipper and mixer., and all the early reviews at the dawn of the internet gave it glowing encomiums. The same elevage and dosage and secondary ageing that is now sneeringly dismissed as gimmicky French nonsense was then lauded as innovative and distinctive and worthy of note. 

These days not many writers or bloggers bother with Plantation’s Original Dark – most save their digital ink for the OFTD, the Xaymaca or the Striggins; at best you’ll find a few sentences in a throwaway Facebook or Instagram post, or a brief reddit review, and there the reviews are pretty uniformly less than stellar. “Not a fan.” “Tastes like a spiced rum.” “Artificial”. “…couldn’t do anything with [it]. It even ruined Coke.” “Too sweet.” “Doesn’t hold up to scrutiny.”  These are more recent comments, contrasted against those at the beginning of its career when people were more effusive with their praise – yet they speak to a dissatisfaction with the rum which I share today.

Because in the end, it’s too bland, too quiet and too easy; it’s an un-aggravating, impersonal goodbye from a pretty date with whom I could not connect: who didn’t really like me but felt I should be treated politely for my trouble. And so I get a chaste kiss, a quick goodbye and no memories or experiences worth a damn I could reflect on later.  How sad that is, for something that starts so well.

(#995)(79/100) ⭐⭐⭐

May 072023
 

If I enjoyed the naming J. Gow’s growling salvo across the rum world’s bows, the “Revenge,” then as a lover of language and an avid amateur photographer, I must confess to liking and appreciating the quiet romanticism the “Fading Light” title even more.1 And since that wasn’t enough for VS Distillers (the company behind the brand), it was also a more distinctive, even better rum than the “Revenge”…which as you may recall from last week’s review, was no slouch itself.

I won’t rehash the background of this new Scottish distillery ensconced on a tiny island in the Orkneys, so far up north that if they stepped a bit out of the shallows they’d be speaking Norwegian (see the “Revenge” review for a brief company backgrounder if you’re interested). Let’s just note that the rum has a fourteen day fermentation cycle from molasses, was double-distilled in a pot still, and released at just about a year old … after having been aged in a chestnut casks, not ex-Bourbon. And for all it its youth and northern continental ageing and “mere” 43% ABV strength, it channels a surprising amount of Jamaican in a way the would make a casual rum buying tourist from Cockpit County or London or Toronto blink and check both google maps and their ticket.

Consider. Right from the cracking of the bottle, the rum oozes funk, a nicely textured, crisp melange of liquid Jamaican: Fanta and 7-up, both sweet and citrus-y, with enough strawberries, gooseberries, pineapple and bubble gum to cure all that ails you, while not ignoring just a small whiff of a midden heap in hot weather: I gues this was added for a bit of kick or something. What’s great is that it doesn’t end there: there’s also olives, brine, mixing it up in the backyard with caramel, toffee, brown sugar, some nuts and molasses, and behind it all is some fresh baked sweet pastry egging the lot on.

Much of this repeats on a quietly rambunctious palate.  It starts out light and effervescent, with unripe cherries, oranges and pineapples, and even some agricole-like bright vegetal notes, acetones and nail polish. Olives, brine, breakfast spices and a dab of strong black tea. But there is also a dark side here, loamy, musky, with more pastries, molasses, guiness and malt thrown in – something like a sweetly dark beer – balancing off the funk and lighter florals and fruits.  The finish is a quieter conclusion than one might have been led to expect given the foregoing, which is a function of the low strength: mostly some light fruits, a bit of citrus, some oranges and apples just starting to go off, and a whiff of a vulcanising shop working overtime on a hot drowsy Sunday afternoon.

See what I mean? The amount of tastes coming out of this thing is all out of proportion to either antecedents or expectations. It’s like a low-proofed Appleton Overproof, a mini stuffed with an idling turbocharger, and while not on the screaming level of crazy as the TECA, say, or the Hampden and WP high ester marques everyone dares themselves to try, for it to have the chops it does given where it’s from, where and how little it’s aged and what it’s aged in, is eye-opening. After trying it a few times at TWE Rumshow booth, keeping it in my fourth glass and then going back to try it a third time, I concluded that  the “Fading Light” is an intriguing, original rum that while perhaps a little peculiar, is by no means off-putting, and not at all a refutation of “ruminess.” The entire time I was sampling, I was acutely aware that it was a serious spirit, a real rum, and I have tell you: I was impressed.

(#994)(86/100) ⭐⭐⭐⭐


Other notes

  • The company also makes a “Wild Yeast” and “Hidden Depth” expressions which I have not tried (yet).
  • Both The Fat Rum Pirate and Rum Barrel have reviewed this one, both positively.
May 022023
 

More and more we are ceasing to regard rum as being the province of just the great geographical areas which have long stratified the spirit into styles which promoted – and are limited by – the regional perceptions of old colonial empires. British (Jamaican, Barbadian, Guyanese), Spanish/Latin and French are the best known of course, and Matt Petrek has long argued (correctly, in my view) that they are best seen as production classifiers than true regional markers — but ultimately the one thing that that particular series of classification did was that it centred our minds in the western hemisphere, with perhaps the occasional nod to Reunion or Madeira.

In the last decade, this limited focus has blown wide open. We can, with not too much effort, original source rums from Africa, Australia, India, Japan, Philippines, Viet Nam, Madagascar, Laos, Cambodia…even the USA and Canada are popping up on the scene.  Not all of superb quality, but often of real interest and real uniqueness. And, in a perhaps amusing sort of irony, at last we are seeing the distilleries coming home to roost, as small European companies are eschewing the route of the independent, and actively opening small craft distilleries in their home countries.

In the UK, new companies such as J. Gow, along with Ninefold, Dark Matter, Sugar House, Islay Rum Company and a few others, are at the forefront of this expansion into the homeland. They don’t mess around, often go pot still from the get go, have no issues experimenting with fermentations, distillations and barrels in a way that would perhaps make a more seasoned veteran of, say, Cuba’s maestros roneros, flinch – and produce both aged and unaged rums of varying quality for us to try.  Not everything succeeds, but Good Lord, a lot of it does, and J. Gow’s “Revenge” is one of them.

I’ll get into J. Gow’s backstory a bit more in the background notes, rather than make the intro here go on for even longer. For now, the stats: this is a pot still rum made entirely in Orkney in the north of Scotland from imported molasses that are fermented for 5–14 days, in a temperature-controlled 2000-litre fermenter. The wash goes to about 8% ABV, and is then distilled in a stripping run in the pot still, to around 30% ABV. A second spirit run then produces the final high proof distillate which is set to age, although with this one, an extra stripping run has taken place to make it a bit stronger.  The rum is a blend of J. Gow’s HD (Heavy Dunder) and DS marques, then aged for 3 years in situ, in a combination of ex-bourbon and virgin oak casks. 

Named “Revenge” after a prize taken in 1724 (and no, not from the Dread Pirate Roberts), the 43% rum has some real fangs, let me tell you.  The nose is deep and dark, quite at odds with its light straw colour.  Molasses, brown sugar and vanilla notes predominate, and underneath that is a sort of light perfumed sweetness – acetones, strawberries, yoghurt, white chocolate…even some flowers – which balances it off nicely.  With time some fleshy fruit emerge as well, so it’s a pretty good trifecta there, belying that three years of ageing. It noses older, more mature, more rounded, in a good way.

The palate is where things get both interesting and head off into uncharted seas.  It’s initially light and fruity, so some pears, apricots, guavas, vanilla and florals; then a series of darker notes subtly invade the taste – black tea, molasses, caramel, the faintest touch of licorice.  But what makes it stand out (to me at any rate) is the malty, briny, grainy, cereal notes which circle around the others, not obnoxiously and not hogging the limelight, but somehow lending a twist to more traditional “rummy” profile we might have expected. It makes the rum distinctive in a way far too many are not, and even the tang of bitterness at the tail end – the oak starts to take over – isn’t entirely a bad thing.  The finish kind of sums up the experience with a short, light denouement, leaving behind some perfumed florals, toffee and a peppery note.

I confess to being somewhat startled at how good this three year old rum was — I’ve tried five year olds with less chops than this one showed off so casually. The notes come together quite well – Wes Burgin commented several times on his appreciation for its balance – and even at 43% there was no shortage of bits and pieces to tease out and indulge oneself identifying. I particularly respected how it went off at a tangent on the palate, and didn’t simply try to be a copy of some island hooch. It’s a really good rum, a remarkably tasty introduction (to me) of what the Scots can do if they were to take some time off from the local tipple and try to make a real spirit. And the best part is, there are more in the line that are every bit as good.  I can’t wait to get started.

 

(#993)(84/100) ⭐⭐⭐½


Brief Historical Background

The small Scottish distillery of VS Distillers is named after its founder, Collin Van Schayk, and it sits a few feet away from the shoreline of what may be the world’s smallest island that hosts a distillery: Lamb Holm, a mere 0.15 sq miles in area (less than half a square km). 

That location is not the only odd thing about them, and the distillery’s title is practically unknown, with the company being much more widely recognized by its brand name, J. Gow. The late and unlamented Mr. John Gow was (perhaps inevitably) a pirate, albeit a rather unsuccessful one – he hailed from the Orkneys, itself an island group which would be the northernmost point of Scotland if it wasn’t for the Shetland Islands even further out. His claim to fame, aside from a career deemed short even by the rough standards of the 1700s (said piratical endeavours lasted less than a year between inception and his execution) was that he was caught, tried and hung, the rope broke…and he was ceremoniously and solicitously hung again (in spite of the perhaps apocryphal tradition that a botched hanging allows the condemned to go free since God evidently pardoned him).

Mr. Van Shayk founded the company in 2016 with a 2000 liter pot still (why he chose such a remote, even obscure, location has never been answered – I suspected there’s some family heritage there someplace). Almost immediately he began making spiced rums which, in spite of the groans of the purists, sold quite well — and the success garnered by these initial efforts convinced him to branch out not only into pure single rums, but to tinker with various barrel types as well as fermentation techniques. It’s too early to see where this is all going, but for sure originality and experimentation are part of the recipe, now and in the future.

Apr 282023
 

Returning to Canada and observing the rumscape that has developed over the last decade has not filled me with elation and confidence. Most of what I’ve found and tasted thus far is low level mixing hooch – which wouldn’t be so bad if the majority wasn’t just the kind of barely-aged, insipid, uninspiring, boring blah that Merchant Shipping Co. white rum so splendidly exemplified. They didn’t have to be — after all, I’ve tasted unaged and lightly aged rums from all over the map which exceeded their humble origins and became unexpectedly and quietly impressive products. But up until last week, I was beginning to wonder whether there were any really good ones North of 49.

With white rums of any stripe, the answer so far is a clear “no.” With aged rums, on the other hand, it would seem that there are glimmers of hope. Last weekend the Big (formerly the Little) Caner volunteered to help me run past a series of rums from around the world – I imagine that was a sort of amused curiosity at the doings of his geriatric sire involved – and since his nose is actually quite astute after years of following me around, I gladly accepted his assistance and perspective.  We tried six rums blind together: 1 to my complete surprise, my top pick from the rather low-rent bunch (and his second choice) was the Ironworks Amber rum from Nova Scotia.

This was the same rum-making outfit from Nova Scotia behind the “Bluenose” rum we looked at a couple of weeks ago. I thought that one was an interesting if ultimately not-quite-there foray into aged rums, with a more or less okay taste profile and too little disclosure (this has not changed), yet it wasn’t good enough to crack the eighty-point barrier, beyond which we should start paying a bit more attention. The Amber rum my boy and I tasted and which we’re reviewing today is still a rum in its developmental infancy – it has yet to find its sea legs if it wants to compare with any of the rums from the Big Houses’ stables – but by no means was it a slouch.

Quick stats: 42% ABV, molasses-based (Crosby’s Fancy Grade from Guatemala), with the wash passed twice through a hybrid Muller still and then aged; the ageing is tricky – the website says it is “a combination of a first fill bourbon barrel, and a re-charred Blomidon wine barrel” but whether that means the distillate was aged first in one then another, or two separately aged batches were blended, is not mentioned.  Neither is the duration though I suspect it’s probably less than three years all told.

Yet from these unprepossessing beginnings the rum that comes out the other end is actually quite a nifty drink. “Sprightly!” I said to The Big Caner as we nosed it, and enjoyed the light effervescent quality is displayed when smelled. It evinced bright and lively fruits, young and crisp – green apples and grapes, offset by more sober ones like papaya and melons. Mixed in with the clear sweetness was a little smoke, a little rubber, not enough to take over…more like an accent. There were some hints of hand sanitizer, a medicinal or rubbing alcohol, and the whole thing eased up and settled down after a while, becoming almost creamy.

Tastewise the 42% also acquitted itself reasonably well. Here the subtle impression of a low rent agricole was hard to shake: fresh herbs, green grapes, unripe apples, and some citrus notes were the main players on the stage.  A few riper fruits emerged from hiding, along with toffee and vanilla (thankfully not much of either), bright honey and sugar water.  There was a nice background of brininess to it and it was subtly dry, leading to a short and easy finish of white chocolate, crushed almonds and some citrus, not much more.  At 42% I was really surprised to get as much as all that, to be honest.

Overall then, the Ironworks Amber was light, easy drinking; reasonably well balanced, well assembled and not a disappointment. The sweetness was never allowed to dominate, though it could always be sensed lurking in the background; and if the smoky, feinty notes were not as well tamed as they might have been, well, some more ageing would probably have settled that and there are other rums in the company’s lineup which hopefully alleviate this. What’s impressive is that even in the company of the starter-kit rums in which the Amber found itself, it was able to stand out and make a statement for itself, and – to me at any rate – rise to the top of the heap of six. Granted the competition wasn’t world class, but it was from around the world. And that’s no mean feat, to be in that company, then equal and trump them all.  It gives me hope for the Canadian rum distilling scene, though I hope it doesn’t take until the Big Caner reaches my age to get there.

(#992)(83/100) ⭐⭐⭐½


Other notes

  • For some contrasting perspective, see Rum Revelations’ notes on Canadian rums from late 2022: he was rather indifferent to other Ironworks products generally (though they were not the ones I’ve tried, and not this one).
  • The Bluenose rum review  has a more detailed company background at the bottom.
Apr 242023
 

It’s almost a foregone conclusion that 99% of the readers of this article won’t know a thing about this rhum and its brand, and until I started researching the bottle, I didn’t either.  That’s an increasingly rare thing these days, considering that the writings of so many stellar bloggers over the last decade, combined with Rum Ratings and Rum-X, make it almost impossible for any brand to escape notice. Yet here we are, sipping at a peculiar bottle of white rum I bought completely on a whim (mostly because I can’t resist not knowing more about it).

The company that released it was once an independent French bottler in Bordeaux called William Pitters who mostly specialised in cognac, and occasionally rums as well – a couple of years ago Oliver Scars procured a 1970 HSE they had released, for example. They appear to have mostly issued rhums from Martinique as well as some punches and whiskies (Sir Pitterson whisky was a thing even if we don’t know who he was either) and on top of that, been something of a distributor too – but the source of their rhum was never disclosed. The date of formation of the company looks to be 2001, from a coming together of many tiny brands, and nowadays a much larger conglomerate called Marie Brizard Wine & Spirits is the owner1. This is more tangential to the review, though, so I provide their history below.

Exactly what we have in the glass is unclear – for one thing, I’m not entirely sure the brand exists or is being made any longer. The source distillery is a mystery – as noted, Pitterson did issue a rhum from HSE before, and Marie Brizard, the subsequent owner, had a distribution relationship with La Mauny – so we don’t know source or still or (maybe) age. Yet, although no review or online store is to be found carrying this rhum, I suspect it’s still around, and if it’s been discontinued then it was in all likelihood fairly recently; the bottle and label design is too sleek and modern, the price paid was too low, and several small restaurants, bars and cafes in France mention on their menus that they have it. 

Leaving aside the murkiness of the rhum’s origin, I can see why they would. It may “only” be a standard strength white rhum, it has a lovely opening nose of white chocolate, praline, almonds and nougat – in other words, a bar of white toblerone (of the kind Grandma Caner reliably sends me every year at least once). It’s creamy and delicate, hardly seemingly dry at all; there is a light herbal aroma, grassy notes and sugar water that characterises an agricole, but here it’s mixed in with Danish butter cookies, chocolate cake batter like your mother allowed you to lick off the spoon after she was done; and unsweetened yoghurt. 

The way it goes down is nice as well – nothing too bombastic, nothing too aggressive, just an easy sip, tasting of vaguely salty butter cookies, sugar water, vanilla and blancmange, plus a little toasted wonderbread and cheerios cereal (go figure). The herbal aspects of the aroma don’t really carry over here, and there are few if any citrus or acidic notes – what one gets is mostly ‘neutral’ fleshy fruit like sapodilla, melon, dates, papaya, and the finish is mostly without distinction, being short, easy and mild, giving a last dash of cereal and sugar water fruits, with perhaps a bit of watermelon thrown in.

Overall it’s a rum that plants its flag firmly in the midrange. It appears made to be a mixing rum and is just good and easy enough to sip on (though this would not really be my recommendation). It may only be 40% ABV, but feels somehow heavier, firmer, a tad stronger and even if you’re used to more powerful cask strength fare, it can’t be denied that the rhum tries its best, gives a good account for itself, and is a decent price for what it does deliver. As I say, it’s not clear whether it remains a commercially manufactured product, but if you see a bottle for sale someplace on your rumshop excursions, it’s no loss if you get one.

(#991)(82/100) ⭐⭐⭐½


Other notes

  • The rum does not claim to be an agricole – it implies such by the use of the “rhum blanc” on the label.  Yet, given it supposedly hails from Martinique, the wording and spelling is not unjustified. Overall, based on taste, I’d say that it is indeed an agricole.
  • My bottle has a Portuguese tax stamp; I bought it with a batch of Madeira rhums so it may have simply ended up there.  The lack of production and geographical information is unfortunate.

Historical notes – Marie Brizard

The firm of Marie Brizard was founded way back in 1755 by (you guessed it) Marie Brizard whose anisette was hit among the members of the ancien régime and who soon branched out into citrus liqueurs. The company stayed privately held by her descendants, and moved into sales all over the American continents over the following century; they started their own modern advertising in the late 1800s and were even exhibited in several World’s Fairs. Expanding the portfolio to include other spirits (as well as fruit juices and cordials) were good business decisions for the company, and by the post-WW2 years, due to canny product placement in French films of the time, the brands became near-iconic. William Grant bought in with a minority stake in the 1980s as a consequence of their distributorship arrangement for whisky dating back to the 1950s, but were so excluded from any decision-making that in 1994 they relinquished their association.  

This situation of familial ownership, control and decision making continued until 2013, when a severe downturn in the market and mounting losses forced Marie Brizard to convert debt to shares…which were then snapped up by an American investment firm Oaktree Capital Management, who held nearly 20% of the voting rights. Continuing cash flow problems opened the doors for capital injections and share purchases by Compagnie Européenne de Prize de Participation (COFEPP, holding company which heads the La Martiniquaise Bardinet group), which as of 2019 held a majority shareholding of 51% while aiming for more, and can therefore be said to own the company…and so also the Pitterson brand. 

Apr 212023
 

Rumaniacs Review R-147 | 0990 

After an hours-long tasting session of old rums from the seventies and eighties that were straining to reach the pinnacle of their mediocrity (and mostly failing), there were few surprises left when I came to the another one of the Hawaiian Distillers’ rums called Whalers. 

For those who are curious there is some background in the other “Original Dark” review, the Hana Bay entry, as well as that of the Spirit of Hawaii: all of these brands were made by the same company, and although Hawaiian Distillers no longer exists, the brand of Whalers does and is nowadays made (with the same enthusiastically uninspiring indifference as before) by Hali’imaile Distilling Company. As to the term Whaler’s, it supposedly hearkens back to New England sailors who hung around Hawaii when whaling was a thing in the 1800s, which is about as romantic a story as that of pirates in the Caribbean and their cutlasses, grog and yo-ho-hos.

The rum is so similar to its red labelled cousin that it may actually be the same – separated only by a different year of make, a tweaked blend, or a different market in which it was sold.  It’s hard to tell these days since records are scant.  But it’s the same strength, practically the same colour, and equally hard to date – I think the late 1970s / early 1980s remains a good estimate, though the actual ageing is a complete unknown. If any full sized bottles remain in existence, they can only be in collections like Luca Gargano’s, Mr. Remsburg’s, the Burrs, or in some forgotten attic somewhere in the US waiting for someone to inherit it.

Strength – 40%

Colour – Dark brown-red

Nose – Thin but there’s stuff there: cranberries, red grapefruit, brown sugar, molasses, cherries in syrup.  Also that same wet-earth loamy sense of woodland moss and forest glades after a rain that I had with the red label variant. And, finally, the marching armies of vanilla.  A lot of it. One is merely surprised — if grateful — that so much stuff came through before it got taken over.  It does, as a matter of interest, take some effort to tease out notes of this kind because it comes from a time when light blends were the thing, not stronger, heavier, pot still signatures.

Palate – The vanilla is there from the get-go, if less intensely. Really faint notes of licorice, caramel, molasses, coconut shavings, a touch of brine.  Honestly, the rum is really not quite a fail, largely because there is no untoward blast of sugar to dampen the few sensations that do make it through to be sensed and noted but the effort it takes to get coherent tastes out of this thing almost defeats the purpose of drinking it.

Finish – Longish, soft, easy.  Molasses, caramel, brown sugar. Thin, weak, 

Thoughts – I wasn’t expecting a whole lot and was rewarded for that with a bit less.  It’s nothing special, breathy, light, easy hot-weather drinking.  It’s pointless to have the Whalers neat, so any simple island mix is just fine and even there you would hardly taste the rum itself.  I tried the samples first thing in the morning when the palate was still fresh – which is how I picked apart as much as I did – and on that level it’s okay.  But just as it is made with what seems like careless indifference, it excites no more than that in its turn.  Name aside, history aside, it’s about as forgettable a brand as those local rums I see in Canadian supermarket annexes nowadays.

(73/100) ⭐⭐½

Apr 172023
 

After more than a decade of writing about rhum agricole, its not entirely surprising that I’ve written more about Martinique rhums than Guadeloupe’s or Reunion’s or Madeira’s…yet more about Damoiseau’s products than any other distillery on any of these islands.  There’s just something about the subtly sumptuous roundness of their rhums that appeals to me, which is an observation I’ve made about Guadeloupe rhums as a whole before. Martinique rhums may be more elegant, more artistic, more precisely dialled in…but Guadeloupe’s rhums are often a whole lot more fun.

Therefore my statistical appreciation for Damoiseau makes it peculiar that I’ve never actually written anything about one of their solid, down to earth island staples – the 50º rhum agricole blanc, in this case, which is one of their regular line of bartenders’ rhums that also comes in variations of 40º and 55º (the numbers represent the ABV). And oddly, I’ve been keeping a weather eye out for it, ever since Josh Miller did his personal agricole challenge back in 2016 and the 55º came out on top.

Today we’ll get to that, and to begin with, let’s run down the stats. It is a cane juice rhum (of course), immediately set to ferment after crushing for a day or two (24-36 hours is the usual time), before being run through a traditional column still to emerge frothing, hissing, spitting and snarling at around 88% ABV (this is what Damoiseau’s own site says, and although there are other sources that say 72%, you can guess which one I’m going with). Here’s where it gets interesting: the rhum is in fact aged a bit – except they don’t call it that. They say it’s “rested” – by which they mean the distillate is dunked into massive wooden foudres of perhaps 30,000-litre capacity and left to chill out and settle down and maybe play some dominos while being regularly aerated by constant stirring and agitation. Then after it’s considered to be ready — which can be anywhere from three to six months — it’s drawn off, diluted to the appropriate strength, and bottled. It’s unclear whether any filtration takes place to remove colour but somehow I doubt it – there’s a pale yellow tinge to it that hints at the wood influence, however minimal.

Anyway, what does it sample like? In a word – lekker. It reminds me of all the reasons I like unaged white rhums and why I never tire of sampling agricoles.  It smells of gherkins and light red peppers in sweet vinegar; brine and olives and sweet sugar water.  Then of course there are pears, cooking herbs (parsley and sage and mint), green grasses, watermelon, and papaya and it’s just a delight to inhale this stuff.

While the stated purpose of such white rhums is to make a ti’punch — at which I’m sure this does a bang up job — for consistency’s sake I have to try ‘em neat and here too, there’s nothing bad to say…the heated pungency of the rhum is amazing (I can only imagine what the 55º is like).  It is unapologetically rough when initially sipped without warning, then calms down quickly and ends up simply being strong and unyielding and flavourful beyond expectations. There is the obligatory note of sugar cane sap, the sense of new mown grass on a hot and sunny day with the sprinkler water drying on hot concrete alongside. There are the watery fruit the nosed promised – pears, white guavas, papayas; some delicate citrus notes (lime zest and cumin); a touch of basil and mint; and overall a smooth and almost-hot potency that slides on the palate without savagery or bite, just firmness and authority. And the finish is exactly like that – a bit shortish, sweet, minerally, and herbal with sugar cane sap, light fruits…the very model of a modern major agricole.

 

This is a blanc rhum that still surprised with its overall quality. For one thing, it was more civilised than other such rhums I recall (and I remember the Sajous), and there were subtle notes coiling through the experience that suggested the foudres in which it rested had a bit more to offer than just sage advice.  For another it’s quite clean goes down rather more easily than one might expect and while never straying too far from its cane juice roots, still manages to provide a somewhat distinct, occasionally unusual experience.

So, rested or aged, oak or steel, unaged or not quite…it doesn’t really matter – my contention is simply that any time in a reactive environment, however short, does change the base distillate, if only a little. That’s merely an observation, mind, not a criticism; in any case, the taste profile does support the thesis — because the 50 is subtly drier, richer and more complex than some completely fresh unaged still strength cane juice popskull that I’ve had in years past. It tastes pretty damned fine, and at the end, it comes together with a sort of almost-refined rhythm that shouldn’t work, but yet does, and somehow manages to salvage some elegance from all that rough stuff and provides a tasting experience to savour.

(#989)(85/100) ⭐⭐⭐½